Episode 5: What Lies Behind Our Behavior – An Approach to Understanding Human Decision-Making

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Previously titled “Episode 5 - What Lies Behind Our Behavior – An Approach to Understanding Human Decision-Making” — renamed by the publisher on Aug 2, 2026

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Recorded04 Nov 2025

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Show notes

In this conversation, Juan De Rus discusses the evolution of understanding customer behavior through data insights. He highlights the limitations of traditional surveys and the need for incorporating unstructured information and behavioral insights to gain a deeper understanding of customer satisfaction and attitudes.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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