Episode 6 - Preventive Screening and Habit Formation

In this podcast episode, Hugh Massie and Deepak Patel discuss the intersection of behavioral economics and health, focusing on the Vitality program, which aims to improve health outcomes through innovative incentives and personalized approaches. Deepak shares his journey in the health sector, the importance of behavioral change in health, and how the Vitality program leverages data and machine learning to enhance member engagement and health outcomes. The conversation emphasizes the significance of understanding human behavior in designing effective health interventions.

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