In this episode, Hugh Massie speaks with Professor Jörn Basel from the Lucerne School of Business, co-author of “One Nudge Is Not Enough” in the Behavioral Economics Guide 2025. Jörn explores why isolated nudges rarely change long-term behavior — especially in sustainable tourism — and how combining behavioral design with structural, motivational, and policy measures can create lasting impact. Together, they discuss how to move travelers from intention to action, the role of boosts in building autonomy, and what behavioral science can teach us about designing more sustainable systems for the future.
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3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE
01 Jan 1970
El Partidazo de COPE
13:00H | 21 DIC 2025 | Fin de Semana
01 Jan 1970
Fin de Semana
12:00H | 21 DIC 2025 | Fin de Semana
01 Jan 1970
Fin de Semana
10:00H | 21 DIC 2025 | Fin de Semana
01 Jan 1970
Fin de Semana
13:00H | 20 DIC 2025 | Fin de Semana
01 Jan 1970
Fin de Semana
12:00H | 20 DIC 2025 | Fin de Semana
01 Jan 1970
Fin de Semana