They're About the Beers and the Bros — Why Wine Coolers Don't Work Pt. 2

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The Best 5 Minute Wine Podcast 5 min 2 speakers 6 chapters transcribed 6 hours ago
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Why did the first project manager’s lack of drinking experience sabotage the wine cooler design?

Forrest Kelly 0:04
Welcome. Welcome to the best five-minute wine podcast with Forest Cali. Okay, so now you f figured out the design idea and what you need to do, let's jump into uh the prototypes and that kind of thing.
Jeanine Lum 0:27
So when I first started making the prototypes, the project manager that the company I was using at the time, he didn't even drink. Never drank a day in his life. That created a little bit more. And me trying to explain to somebody the precious value of this liquid grape juice I'm trying to protect was just not resonating with him. But he took my idea, he made some designs, and the designs were failing. And he would recreate a design without talking to me and recreate the molds. And this started to become very expensive because everything.

How did switching to a new manufacturer reduce mold costs and improve the redesign process?

Jeanine Lum 1:03
Every time he would redesign and recreate and re mold, he charged me for a mold. And that was not fun. Right. That got to a point after a year and several molds, I almost threw in the towel. I was over it, I was done, I was upset. And even being in law enforcement for 20 years, I have never cried this many tears as I did in the first year of this design. So I found another manufacturer and they were great. And every time we had a design, a redesign, they didn't charge me. They were apologetic that they didn't their engineer didn't come up with a better suggestion, that I was coming up with better suggestions. So that made me feel good.

What challenges did Jean‑ine face with patent attorneys and how were they resolved?

Jeanine Lum 1:46
So we only went through three mold remodels with the second manufacturer, but it only cost me one time, which was nice. And in between all this, I also had hired a patent attorney because I knew it was on to something. And the patent attorney, the first one, shot me down. The second he saw it, he said it's a conflict of interest with another client. I said, there's no way you even read my email. There's no way you even read this email. So I found a second attorney. She was great. She loved the product. She loved the idea.

Why is the interlocking ice‑pack grid system essential for RV and boat wine storage?

Jeanine Lum 2:19
She did all the things. But she started missing dates and deadlines. So that was a problem. So my third attorney did not drink as well. I seem to f attract people that don't drink wine or alcohol as I'm trying to design this wine product and make the wine world a better. Better place for wine. But he saw the vision and he has been amazing. And we have our design and utility patent in place. And we have our two trademarks that are now both registered. So that has been also a little journey in between the design element.

How does the modular cooler design accommodate food, charcuterie, and other items besides wine?

Forrest Kelly 2:58
What was the main thing that you were that you're going for besides uh the carrying part, the keeping it uh chilled and protected? Is there something in about it that's like, okay, this is the part that you go, Oh yeah, I get it now.
Jeanine Lum 3:12
It's the interlocking ice pack systems. My husband and I used to own a boat, and we currently still own an RV, so we have small refrigerators and freezers. So I needed these ice packs to uh only serve a purpose for a long period of time by chilling the wine. I also need them compactable to be able to fit inside a freezer. You would need a deep freezer. Or if you had the grid system all put together to freeze the water. So I needed these interchangeable interlocking and modular because I also want it to accommodate for food items, storage items, and other things that you could put in a cooler bag besides just the wine. And these cooler, the ice packs are also interchangeable to other coolers and cooler.

What makes most market coolers “about the beers and the bros” and why are they unsuitable for wine?

Jeanine Lum 4:02
Оле систем аз ломаз і акмоди та хит іщу. most coolers on the market, they're about the beers and the bros and they forgot about the wine. A lot of the coolers on the market are not tall enough.
Forrest Kelly 4:17
The ice packs they they serve multiple purposes in the bag, right?
Jeanine Lum 4:22
Yes. Like I said, their grid system, they freeze and then they slide together to create the grid system. So if you were to use the twelve pack ice packs, you could remove one of the pieces of the grid system and slide it to the other side of the bag to accommodate containers of food and charcuterie items or whatever else you needed. To keep cold or chilled during transport.

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