The Best 5 Minute Wine Podcast
Wine Tech You Didn’t Know You Needed: How Shared Spirits Could Change Tasting Rooms Pt. 5
14 May 2026
Transcript generated automatically by AI and may contain errors.
Chapter 1: What is the main topic discussed in this episode?
Welcome, welcome to the best five minute wine podcast with Forrest Kelly.
Chapter 2: What is a progressive web app and why is Shared Spirits built as one?
Right now, it's all built as a what's known as a progressive web app. So it plays on any device. You can do it on your laptop or on your mini, your Mac mini or anything, your phone. We'll have a native app built. We started in this world as a native app, and then we built it as a progressive web app in this most recent design. And what we've learned is that we'll probably go back to the...
true native downloadable app.
Chapter 3: How can wineries and tasting rooms utilize this technology to increase foot traffic?
But you won't see it in the app stores at this point. It's simply SharedSpirits.com and everything works perfectly right on your phone. It is helpful to save it to your home screen. I don't know how many Listeners know how to do that, but there's always a little toggle you can make that allows you to save the icon to your home screen.
Chapter 4: What role does drink gifting play in wine tours and special events?
And once you do that, it works just like any app on your phone. You know, we also feel as it relates to your audience, Forrest, we feel confident that our technology could be extremely useful in helping wineries drive foot traffic to their tasting rooms as well. There you go. We've not approached that market yet because we've been working with restaurant partners.
But in those tastings rooms where they can sell bottles and sell glasses, we feel confident our tech could help traffic to those as well.
Oh, yeah, I could see a market for that because I went on a wine tour with my wife and that's where I proposed was at the end of the wine tour.
Chapter 5: Why is digital gifting becoming a norm in today's market?
And if my friends and obviously friends and family knew, except for my wife, that I was going to propose to her, I could see them, you know, buying me a bottle of wine at the end of the tour and going, hey, I just bought you a wine from the winery that you proposed your wife at.
You might have had a whole case to take home with you.
I've got some pretty cheap friends, so they might have combined for a couple of bottles. Yeah, that kind of goes to my next question. But yeah, I can see this technology and this going and branching out once.
What we're doing in the Middle Tennessee market, we're heavy users of digital signage there. People see and are exposed to us through a lot of social work. We have social media work. We have... a very significant partner who is a nationwide marketing agency who's a part of our company.
Chapter 6: How can wineries and restaurants get involved with Shared Spirits?
And so the languaging around all this has gotten really mature. My partners and I will be the first to admit that we're approachable. It's not as difficult as it once was because people buy digital gifts for people all the time. They do it on Amazon, they do it on Starbucks, they do it anywhere. In many cases, you can gift somebody a DoorDash credit or an Uber Eats credit. Nowadays, very easily.
So the industry continues to evolve and it's getting less complex than it was before.
If a winery or a distributor or whoever is listening right now and wants to reach out to you, what do they just go to? Sherman at?
They could go to Sherman at SharedSpirits.com or they could literally go to SharedSpirits.com and see a link or two where they can communicate with us on there as well. The cost? Yeah.
You want to mention the cost or no? Go ahead.
The cost is free. It's free to consumers and free to restaurant owners.
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Chapter 7: What is the revenue model for Shared Spirits and how does it benefit consumers?
Our revenue model really is surrounding ultimately the data play one of these days and in the near term, the suppliers who fund campaigns that allow us to distribute drink credits on their behalf and that are redeemable at their restaurant partners. So those supplier plays are Okay. Okay.
A restaurant, I'll never forget this, here a few months back, and I asked one of the bartenders, I said, I'm just curious, last year, what was your biggest spender here at the bar? Do you have any idea what your biggest... one or two spenders might have dropped. And without hesitation, he said, yeah, it was about $22,000.
That was one person buying wine and cocktails for he and his friends through the year.
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