The Best One Yet
👵🏻 “Betty White Bump” — The Best Super Bowl ad ever. Waffle House’s egg fee. Shein’s tariff trauma.
06 Feb 2025
The #1 Super Bowl ad? Snickers in 2010… because Snickers acted like a Freudian therapist.Waffle House is charging a 50-cent-per-egg fee… but we tell ya who to blame for Egg-flation is.New tariffs just hit Shein and Temu… hand it can all be explained with Barbie dolls.Plus, the newest job in America is “TikTok Coach”... because there is an “i” in “viral.”$CALM $MAT $SPYWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: “The Best Idea Yet” — The untold origin stories of the products you’re obsessed with. From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.—-----------------------------------------------------Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. It’s The Best Idea Yet.GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts FOR MORE NICK & JACK: Newsletter: https://tboypod.com/newsletter Connect with Nick: https://www.linkedin.com/in/nicolas-martell/ Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/ SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. It’s The Best Idea Yet.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Full Episode
This is Nick. This is Jack. It's Thursday, the new Friday. February 6th, and today's pod is the best one yet. This is a T-Boy. The top three pop business news stories you need to know today. If enough Yetis leave a comment today that they want a Super Bowl podcast, Jack and I will make an entire business-themed Super Bowl podcast. I got a few stories in mind already.
Oh, I got a surprise for you too. What do you got? Oh, well, yesterday we did the story about the Philadelphia Eagles offensive line. Yeah. They weigh one metric ton, those five linemen together. You know their specialty, the brotherly shove. The city of brotherly love does the brotherly shove with those five guys. It's a work in progress, Yetis. We're going to get on this.
In the meantime, three fantastic stories for today's show. Jack, what do we got on the pod? For our first story, Waffle House is now charging a 50 cent surcharge for each egg that you order. Oh, my omelet. So Jack and I are going to tell you who to blame for America's current eggflation situation.
For our second story, Chinese tariffs began Tuesday, and they're hitting Timu and Qian with a double whammy. But the best person to explain the China tariffs is actually Barbie. And our third and final story, how did Snickers become the number one candy bar in America? It's because of Betty White, a Super Bowl commercial, and Sigmund Freud, the therapist.
But yetis, before we hit that wonderful mix of stories. Fantastic mix of stories. Love today's mix, Jack. The newest job in America didn't exist two years ago. TikTok coach. TikTok coach. Not tennis coach, not executive coach, not even life coach or coach coach. A coach for TikTok. That's it. There is no I in team, but there is an I in going viral, Jack. That's what a TikTok coach tells you.
Get this, Yetis. CEOs are hiring TikTok coaches to help them sell on social media. Or to figure out how to handle a selfie at that perfect 37-degree angle. According to NBC News, one water bottle entrepreneur hired a TikTok coach. At the time, she had zero followers. But that coach trained her on how to strategically post at the optimal time three points during the day.
And the results were insane. Now she has 80,000 followers, a deal with Target to sell her product, and an appearance on the CNBC TV show Shark Tank. Her TikTok coach turned her into a TikTok pro. Now, Coach TikTok won't make you run sprints. No, they make you record hook lines. Coach TikTok doesn't make you do push-ups. No, they make you do CTAs.
And Coach TikTok doesn't yell at you from the sidelines. No, Coach TikTok will yell at you from behind a ring light. The only coach we didn't expect is the most viral one. The TikTok coach. Whistle not included. Unless the algorithm wants that jacket.
15 years before this song, two boys from the Northeast met in a dorm. They had an idea to cause a cultural storm. It's the best one yet, but the best is the norm. Jack Nick, that's it. I don't even think they need to practice. 50%, that's a fat tip. T-Boy City on your at list. If you know, you know, cause we ready to go. We can't wait no more, so just start the show.
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