The Best One Yet
🍺 “Local Lite”— Kelce Bros’ light beer bet. Elf Beauty’s “Dicks”. BuzzFeed’s 1st social media app.
13 Feb 2025
The 1 alcohol surging right now? Local Light Beer… driven by Millennial dads #Dadlennials.BuzzFeed’s launching a new social media app… because it’s fighting “S.N.A.R.F.”Elf Beauty says there are “So Many Dicks”... and it’s a lesson on customer engagement.Plus, Donut Bouquets? Sushi Bouquets? Lego Bouquets? The big new Valentine’s trend is “Faux-quets.”$ELF $BZFD $BUDWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of 🍦Ben & Jerry’s Phish Food. Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.—-----------------------------------------------------Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. It’s The Best Idea Yet.GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts FOR MORE NICK & JACK: Newsletter: https://tboypod.com/newsletter Connect with Nick: https://www.linkedin.com/in/nicolas-martell/ Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/ SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. It’s The Best Idea Yet.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Full Episode
This is Nick. This is Jack. It's Thursday, the new Friday, February 13th. And today's pod is the best one yet. This is a tea boy. The top three pop business news stories you need to know today. And a happy Galentine's Day to all those who celebrate. Nick and I, we're celebrating Galentine's Day together this year. How are we going to handle the wood tonight?
We're going to Vermont's premier farm-to-table restaurant. I love that mushroom risotto. It gets me every time. I'm getting a steak for two. We got to work on our menu strategy here. We got to work on that. We got to work on that. In the meantime, Yetis, we got three fantastic stories for today's show. Stocks are down, but these stories are up. What do we got, Jack?
For our first story, every craft brewery in America is launching their version of Bud Light. Because the fastest growing beer in America, defying every alcohol trend, is local light beer?
Yeah.
For our second story, BuzzFeed is launching its own social media app. Because BuzzFeed identified the number one problem with the whole internet. Snarfing. It's snarfing. And our third and final story. Elf Beauty has a campaign to highlight the number of CEOs named Richard, Rick, or Rich. And what do they call it, Jack? So many dicks. So many dicks.
So many dicks is a case study in customer engagement. But Yetis, before we hit that wonderful mix of stories. Fantastic mix of stories. And I'm in on the steak. Let's do the steak. We're doing the steak? What the heck? We're dropping the risotto? It's a write-off. We'll get the hand of the wood toast for an appetizer. If you know, you know.
But yeties, the most popular gift on Valentine's Day is the bouquet. The bouquet, an attractively arranged bunch of flowers presented as a gift. A bouquet of roses, red or white, a bouquet of gardenias. In fact, tomorrow, 22% of Americans will buy a bouquet on Valentine's Day. But Nick and I have noticed a new trend emerging, bouquets with no flowers.
We're talking bouquets with anything but the flowers. We call them faux-quets. Yeah, faux-quets, fake bouquets. And it turns out there is a whole economy we've discovered of faux bouquets.
If there was a male version of Galentine's Day, you'd get the fried chicken bouquet, which is a thing.
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