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The Best One Yet

🥜 “PB & Profits” — Uncrustables’ $1B sandwich. The Mullet Stock Market. Klarna’s AI Ozempic.

Mon, 02 Dec 2024

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Uncrustables is close to $1B in annual sales… Biggest fan of these PB&J snacks? NFL players. How to explain stocks? We have a “Mullet Market”... Fundamentals in the front, crypto party in the back.Klarna is the most intense user of Artificial Intelligence we’ve ever seen… 1 chatbot replaced 700 humans.Plus, hot new beauty trend? Crude Oil… Bathing in black gold is the 800-year-old spa surprise.$SJM $SPYWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… “Jacuzzi: Legend of the Life-Saving Tub” 🛀Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.—-----------------------------------------------------Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. It’s The Best Idea Yet.GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts FOR MORE NICK & JACK: Newsletter: https://tboypod.com/newsletter Connect with Nick: https://www.linkedin.com/in/nicolas-martell/ Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/ SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. It’s The Best Idea Yet.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Chapter 1: What makes Uncrustables a billion-dollar brand?

918.264 - 935.996 Jack

Yeah, the Swedes, they've got some good tech going on. And this month, Klarna actually filed confidentially to go public, to IPO. And like Juergen, the exchange student, Klarna is coming to America. Yeah. Klarna chose the New York Stock Exchange. They won an IPO in Q1 at a $20 billion valuation. It's about three lifts.

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941.377 - 960.281 Jack

Basically, they spread out payments kind of like infomercials used to, right, Jack? Yeah. Remember OxiClean? You could pay $100 now or five easy payments of $19.99. Billy Mays didn't want to make you pay up front, Billy. Billy Mays was like, hey, get me back in two months, three months, and on the sixth month of the year. Why are the payments always easy, by the way?

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960.401 - 975.964 Jack

Well, either way, Klarna does the easy payments part. They spread out your payments instead of making you pay up front. Now, here's Klarna's business model, yetis. They make money by taking fees and charging interest when you make a late payment on a buy now, pay later. Just like credit card companies.

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976.064 - 997.157 Jack

And you've probably noticed buy now, pay later with Klarna on checkout pages, which can be tempting. they've strategically noted right where you could pay that, in fact, you could pay later instead. And with pinched wallets, the Associated Press expects record numbers of buy now, pay later this holiday season. In this economy, Gen Z is buying that Q top now, but they're paying for it later.

997.698 - 1022.13 Jack

They're turning Klarna into a verb. But there's actually something quite novel to Klarna's business model that we haven't mentioned yet. Good point, Jack. And what is that? Artificial intelligence. In fact, a very intense use of artificial intelligence. Yetis, Klarna, they actually just boasted a surprise profit because of how they used AI. They're using AI to cut their biggest costs aggressively.

1022.19 - 1043.419 Jack

Get this. Klarna's customer service chatbot was actually developed by OpenAI, and they used that chatbot To replace 700 workers. And Klarna's not shy about that. They're actually boasting that they replaced 700 customer support workers with one chatbot. It's almost like they've turned this into a marketing campaign.

1043.459 - 1062.706 Jack

Jack, didn't they release like four separate press releases about replacing 700 human workers with AI? I think the marketing campaign is to potential investors because they're bragging that they're using AI to lower costs and boost profitability. Honestly, besties, this is a brazen use of AI to eliminate workers that we never see and you never see.

1062.766 - 1083.276 Jack

They're pretty unapologetic about 700 people being laid off by this one bot whose sole goal is to boost profits. Pro tip, Klarna, when you are cutting jobs for AI, maybe don't turn it into an advertising campaign. But yetis, what Klarna's doing is the beginning of what could be the biggest trend in corporate America. And there's one perfect way to explain it.

Chapter 3: How is Klarna using AI to replace jobs?

1.793 - 21.228 Jack

This is Nick. This is Jack. Welcome back. It is Monday, December 2nd, and today's pod is the best one yet. This is a T-Boy. The top three pop business news stories you need to know today. You know, Jack, people are still talking about my chocolate mousse pie. It's still a thing. Is that so? I heard there's a rumor going around. That's just what I hear.

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21.288 - 41.445 Jack

Was that your contribution to the Thanksgiving dinner? It was a little more than a contribution. It was, I would say, a highlight. Although I'm assuming you organized like 12 games of charades before dinner was over. True. After dinner charades games, fishbowl specifically. Yeah. Best thing to do by a fireplace. It's like my dream night. Jack's undefeated in fishbowl, according to Jack.

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42.666 - 59.269 Jack

Yetis, welcome back. Jack and I prepared the three fantastic stories for you. What do we got on the pod, Jack? For our first story, Uncrustables, the crustless peanut butter and jelly sandwich is now a billion dollar brand because Uncrustables became the unofficial snack of the NFL locker room.

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59.489 - 84.479 Jack

For our second story, with both stocks and crypto at all time highs, we've got our first ever mullet market. The stock market looks like a mullet. Fundamentals in the front, party in the back. And our third and final story is Klarna. Klarna just used the most intense form of artificial intelligence we have ever seen. Because Klarna turned one quarter of their staff into artificial intelligence.

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84.619 - 103.551 Jack

But before we hit that wonderful mix of stories. Honestly, fantastic mix to come back from a long weekend, Jack. Welcome back. You're probably still covered in some oil from that turkey or that stuffing or Nick's moose dessert thing. Yeah. Or you're covered in that oil from that cheese dip watching the football games. Well, maybe you shouldn't clean that oil off.

103.812 - 127.867 Jack

Because the new beauty trend, Yetis, is the oil bath. Specifically, crude oil baths. That's right. Pause the pod. Soak your body in a whole bathtub of black petroleum oil. That's the trend, baby. This is actually happening in spas in the Middle East, even though it sounds like the dirtiest thing we can imagine. And yet these oil baths were designed to get you clean.

127.947 - 146.532 Jack

I mean, Jack, you got to sprinkle on some context for us over there. Last week, the World Climate Conference, COP29, was held in Azerbaijan. Interesting host because Azerbaijan is one of the most oil-dependent countries on the face of the earth. 60% of this Middle Eastern nation's income comes from the sale of oil. But get this, besties.

146.552 - 169.326 Jack

Azerbaijan has so much oil that they are bathing in it, literally. It's a true story. At spas, they're not putting you in baths of olive oil. They're putting you in baths of dark, murky, black petroleum oil that none of us encounter, like, ever. Jack and I got curious. We jumped in T-boy style, saw the pictures. It looks like that scene from Dune, Jack. I know what scene you're talking about. Yeah.

169.406 - 190.731 Jack

It's a hot tub of petroleum. That's what you're bathing in, baby. It's like a spa run by Sunoco. It's like a Texaco jacuzzi. I'll order the 50-minute gasoline treatment, please. Yetis, this is wild. This oil remedy goes back 800 years. Marco Polo even did it on his travels. And apparently, this rare crude oil bath is a dermatologist's dream.

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