The Best One Yet
🏃 “We Met on Strava” — Strava’s $2B run app. Nuclear’s hot streak. Nespresso’s Frappu-pivot.
28 May 2025
Strava hit a $2B valuation… because running apps are the new social media.Nuclear stocks just surged 40%… because to quote Mugatu “Nuclear, so hot right now.”Nespresso is pivoting from hot George Clooney… because your 1st coffee is now cold.Plus, the psychological strategy behind Heinz Ketchup’s “57 varieties”...Jack’s Strava: https://strava.app.link/9GCovhIGITb $NSRGY $OKLO $KHCWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Heinz Ketchup 🍅Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-ticketsAbout Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, TBOY Lite is hosted by Jack Crivici-Kramer & Nick Martell.GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts NEWSLETTER:https://tboypod.com/newsletter SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Our 2nd show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Full Episode
This is Nick. This is Jack. It is Wednesday, ceviche Wednesday, May 28th, and today's pod is the best one yet. This is the T-Boy. The top three pop business news stories you need to know today. Jack, I'm looking at the numbers. Stocks jumped 2% yesterday. The Dow was up 700 points. Here's the news. The U.S. and the European Union are talking a trade deal instead of trade tariffs.
If you want to know why I was in Paris, France over the weekend, it may or may not have been with this. You know, Jack, you know, eating escargot, crushing crepes. Yeah, we were on the diplomatic channels all weekend. Just trying to end the trade war in between espressos and ice cream. But Jack, three stories for today's show. What do we got on the team, boy? For our first story, it's Strava.
The fitness app just hit a $2.2 billion valuation. Because running apps are the new social media. For our second story, nuclear energy stocks surged 40% in the last few days on two executive orders. To quote both Mugatu and Oppenheimer, nuclear so hot right now. And our third and final story is Nespresso. Nespresso is pivoting from hot to cold coffee. But here's the key. Don't yell it. Whisper it.
But yetis, before we hit that wonderful mix of stories. What a mix of stories. No one else is doing that mix yet. Every summer, there is one question that somebody asks at every American barbecue. And no one knows the answer. Why does it say 57 varieties on the Heinz ketchup bottle? I mean, Jack, this is America's top condiment, Heinz ketchup. Why the 57?
Well, Nick and I did a deep dive 45 minute episode on Heinz to find out the answer. Jack, is it the 57th Heinz product? No, it is not. Okay. Is it like WD-40, which is the 40th attempt at the product? Nope. This was not the 57th attempt at ketchup. In fact, all Heinz products say 57 varieties on it. Okay. Does the 57 mean there are 57 ingredients? Nope. Does it take 57 years to make? Nope.
Was Heinz born in 1957? No to all of those guesses. The answer is that Heinz just made it up. Get this, besties. Mr. Hines was once on a train in New York City and saw a billboard ad for a shoe business. The shoe business advertised that they had 21 different styles of shoes. And that is when Mr. Hines realized that specificity sells. It's psychology.
Specific numbers sound deliberate, reliable, trustworthy, magnificent. So Heinz took his lucky number, which is the number five, and his wife's lucky number, which is the number seven, and then just put 57 varieties on the bottles. So there aren't 57 varieties at all. No. It's just they're two lucky numbers. But the FTC couldn't sue him for false advertising because the FTC didn't exist yet.
So the reason the number 57 is on every Heinz ketchup bottle, it's because it's a made up lucky number inspired by a shoe billboard. It's basically an inside joke between the founder and his wife, and they got the last laugh. because the rest of the Heinz story is even wilder. And it involves a family bankruptcy, exploding ketchup bottles, and an intervention by President Teddy Roosevelt.
And that is the latest episode of our weekly show, The Best Idea Yet. Tap the link in the episode description to listen to our TBIY episode on Heinz. But Jack, today's episode of T-Boy is fantastic.
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