In this episode of the Big Success Podcast, Marcus Sheridan explores the principles of effective business disruption and the strategies that set companies apart in today's fast-paced market. As the author of They Ask, You Answer and a globally recognized speaker, Marcus explains the four pillars of disruption: saying what others avoid, revealing the hidden truths, innovating in sales, and embracing human connection. He shares practical insights on addressing customer doubts, leveraging AI, and building trust through transparency and creativity.About Marcus Sheridan:Marcus Sheridan is a renowned speaker, business consultant, and best-selling author of They Ask, You Answer, a transformative guide to modern marketing and sales. Recognized by Forbes as one of the “20 Speakers You Don’t Want to Miss,” Marcus empowers businesses to build trust and drive growth by embracing transparency and addressing customer questions openly. With a passion for innovation and disruption, Marcus helps organizations navigate the challenges of today's digital economy, redefining how companies connect with their audiences and achieve lasting success.Learn more: https://marcussheridan.com/About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Learn the Fundamentals of Success for free:The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

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“What did the council decide on item 42?” — answered with the speaker and the moment.