In this episode, marketing and sales expert Marcus Sheridan shares strategies for building trust through marketing and communication. Drawing on principles from his book, They Ask, You Answer, he explains how addressing buyers’ questions, concerns, and doubts can position a business as the most trusted voice in its industry. Sheridan highlights the "Big Five" topics that drive customer engagement while emphasizing the power of clear and honest communication. He also discusses effective SEO practices, the impact of vertical video content, and the importance of simplifying complex ideas to connect with audiences.About Marcus Sheridan:Marcus Sheridan is a marketing and communication expert renowned for his transformative approach outlined in the best-selling book, They Ask, You Answer. Recognized as one of the top 20 speakers to watch, Sheridan helps businesses build trust by addressing buyers’ concerns with transparency and authenticity. Known for his talent in simplifying complex ideas, he empowers organizations to create impactful content, leverage SEO, and connect meaningfully with their audiences. His practical strategies and focus on trust have redefined success in marketing and sales for companies worldwide.Learn more: https://marcussheridan.com/About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Learn the Fundamentals of Success for free:The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.