In this episode of the Big Success Podcast, sales expert Jeffrey Gitomer shares the principles behind his remarkable career. Known for his best-selling books on trust, customer service, and sales, Gitomer reveals his formula for success: giving value first, striving for excellence, fostering long-term relationships, and enjoying the process. He highlights the importance of helping customers win, building loyalty through proactive service, and embracing the digital transformation in sales. Through memorable stories and practical advice, Gitomer discusses leveraging AI, enhancing the customer experience, and his bold guidance for salespeople: “Pick up the phone.”About Jeffrey Gitomer:Jeffrey Gitomer is a celebrated sales expert, speaker, and author of more than a dozen best-selling books, including "The Little Red Book of Selling." With a career spanning decades, he is widely regarded for his innovative strategies in sales, customer loyalty, and personal development. Gitomer’s approach focuses on delivering value, building meaningful relationships, and inspiring success with humor and authenticity. Known as the “King of Sales,” he continues to motivate individuals and organizations to excel in an ever-changing business landscapeLearn more: https://www.gitomer.com/Watch the full episode here: https://youtu.be/Ou6ftnT6RE0?si=T3FqD1t2t_n9ROzSAbout Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Learn the Fundamentals of Success for free:The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

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“What did the council decide on item 42?” — answered with the speaker and the moment.