In this episode, Big Success Podcast host Brad Sugars interviews sales expert Phil Hesketh, who shares his unique approach to winning clients and achieving continuous success in business. Phil discusses how he maintains client relationships by emphasizing genuine interest and a "show me you know me" approach, which he believes is essential for long-term success. He outlines his philosophy on influence, explaining that it’s about creating genuine connections rather than simply persuading others. Phil also dives into the seven psychological drivers that impact decision-making and how understanding these can elevate sales and client satisfactionAbout Phil Hesketh:Phil Hesketh is a renowned sales strategist and motivational speaker with over 20 years of experience in advertising and consulting. Known for his deep understanding of human behavior, Phil helps businesses grow by teaching effective sales techniques and strategies for fostering authentic client relationships. His "psychological drivers" approach to influence has made him a sought-after expert for companies aiming to improve their customer engagement and sales outcomes.Learn more here: https://www.heskethtalking.com/About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Learn the Fundamentals of Success for free:The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

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