In this episode of The Big Success podcast, Philip Hesketh shares his insights on how to persuade people and take businesses from good to great.He talks about his own definition of success, which is setting a target and going towards it. Hesketh's seven drivers of persuasion are also discussed, providing listeners with valuable takeaways. Whether you're a small business owner or a part of a big corporation, Hesketh's knowledge and expertise can help you get more business and achieve success.About Phil HeskethCelebrated the world over for his ability to entertain and inspire, Philip Hesketh reveals powerful, life-changing techniques to persuade, influence and succeed in the workplace and in our personal lives. A successful businessman, best-selling author, and one of the world’s most sought-after speakers, he has inspired audiences and clients in over 20 countries to increase sales, establish value to hold higher prices and control conversations building stronger relationships. Unique for his real-world takeaways, he is current holder of Vistage UK’s ‘Outstanding Performer’, ‘Most Requested Speaker’ and TEC Australia’s ‘Overseas Speaker of The Year’ awards and is a Visiting Fellow of Newcastle University in the UK.Please click here to learn more about Philip HeskethAbout Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Learn the Fundamentals of Success for free:The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

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