Explore the art of ethical persuasion through the lens of the 4 C's framework and discover the keys to influencing decisions authentically, without manipulation. Delve into this engaging episode with Nathalie Nahai, where she imparts valuable insights such as crafting a thriving, harmonious life, negotiating with oneself to prevent burnout, and leveraging the four C's framework for ethical persuasion. Nathalie Nahai, an adept in human behavior and web design, author of "Web of Influence" and "Business Unusual," podcast host, and advisor to Google and the Harvard Business Review, specializes in fostering trust and ethical practices within the business landscape.About Nathalie NahaiNathalie Nahai’s background in human behaviour, web design and the arts offer a unique vantage point from which to examine the complex challenges we face today.Her best-selling book: Webs Of Influence: The Psychology of Online Persuasion has been adopted as the go-to manual by business leaders and universities alike, and her new book, Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience, has been described as “One of the defining business books of our times”.A behavioural science advisor and host of The Hive Podcast, Nathalie helps clients including Google, Accenture, Unilever and Harvard Business Review, to ethically apply behavioural science principles to enhance their business. Please click here to learn more about Nathalie Nahai. About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Learn the Fundamentals of Success for free:The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

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“What did the council decide on item 42?” — answered with the speaker and the moment.