Most people think scaling to millions starts with strategy. Dr. Forbes Riley argues it starts with identity — the ability to think bigger, pitch better, and stop carrying limiting beliefs into your future.In this episode of The $100M Entrepreneur Podcast, Brad Sugars sits down with Dr. Forbes Riley to unpack the mindset shifts, pitching frameworks, and life experiences that helped generate billions in product sales across brands like Body by Jake, Jack LaLanne Power Juicer, and HSN. From growing up broke to pioneering one-to-many selling on television, Forbes shares the psychology behind massive success, why most people sell the wrong way, and how mastering “the pitch” can completely change your business and life.They also dive into why traditional sales training often misses the mark, the power of demonstrations, and how Forbes built a million-dollar webinar business with her daughter during COVID.About Dr. Forbes Riley:Dr. Forbes Riley is a television host, entrepreneur, keynote speaker, and pitch expert best known for generating over $2.5 billion in product sales through infomercials, home shopping networks, and live presentations. She has worked with brands and personalities including Jack LaLanne, Body by Jake, and Montel Williams, and is widely recognized as one of the pioneers of modern direct-response pitching and one-to-many selling.About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Build a Business That Gives You More Time, Money & Life: Get The $100M Playbook: https://go.bradsugars.com/100m-playbook-ebook

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“What did the council decide on item 42?” — answered with the speaker and the moment.