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Chapter 1: What is deepfake pornography and why is it a concern?
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Hey there, we are Indosport with me, John Malloy. We cover sport and we have things like this.
If you ask Arsenal's defenders, Gabriel and Saliba, to play in that PSG team or that Bayern team, they would be exposed as much as those centre-backs were last night. Because effectively, the attackers were on top.
Chapter 2: How is the EU's AI Act addressing deepfake content?
Then you ask the question, how many defenders were actually on the pitch last night? Because none of the full-backs have no interest in defending. They're like wingers. And I've seen Saliba and Gabriel in an open game in that League Cup semi-final doubleheader against Newcastle last season get torn apart by Izak.
I won't have anyone convince me that they can defend in that space.
You're never rewarded by being an early adopter. Waiting till the last minute sometimes can work to your advantage. That's what seems to have happened here. The panic is coming because there are people who didn't think that this would happen. It's not the first piece of regulation that digital companies have to deal with.
Chapter 3: What are the implications of the AI Act for app stores?
There's an awful lot out there. It's a pain. And I think small companies are complaining. The impetus behind it was to try and make things a little bit easier. But then you get into, well, why were they there in the first place?
Hello and you're welcome to The Big Tech Show with me, Adrian Weckler. Now, as the EU's AI Act rumbles through its process here in Ireland and in Europe, one of the issues, one of the many issues that it's trying to tackle is deepfake pornography. And we're going to talk a little bit about this and then the wider impact of the AI Act itself.
I'm joined by Aoife White, who writes for the European Correspondent and who specializes in EU affairs. Aoife, let's start with the deepfake porn issue.
Chapter 4: How does deepfake technology affect minors and privacy?
You might just remind us what that is.
idea is that it's quite easy to get a photo of somebody you know you're a 15 year old you're in class you can take a photo of a girl sitting next to you and you can go on one of these apps and create porn very quickly of somebody you know and some of the cases I've seen which looks the worst where where it is really was kids and that's pretty humiliating for a young girl um
But it's so easy to do. And the idea would be that this shouldn't be on app stores. This is something that shouldn't be so easily available. And this was added to the AI Act Omnibus, which was the European Commission's chance to really go in there and retool some of its digital legislation. And that's now up for the final decision making. And I don't think it's particularly controversial.
Some of the discussions seem to have been about just how naked can you be? The idea is, should you be able to make a photo of somebody wearing a bikini, for example?
Chapter 5: What challenges do startups face under the AI Act?
I mean, this is where the decision making was. But I think the general idea that you should do something about the ease of this is something that there was a lot of support for.
Yeah, one of the things that has struck me about this is very occasionally, maybe I looked at the wrong type of content or something on my social media feed, but I have very occasionally seen an ad pushed at me. And it will be for something like that. It will be, you know, is there someone you know that you would like to see in a different situation?
Maybe it's a neighbour, maybe it's a colleague. And it's clearly, that's what it's clearly aiming at. It's clearly trying to get me to create a deepfake nude or deepfake porn. And so I guess that would become... So this would be more about tackling the source of that rather than the effect of that.
So it's very hard to fully clamp down on it.
Chapter 6: How does the AI Act impact high-risk sectors like HR and finance?
I mean, but the fact that it's so damn easy and for anybody at all, I mean, somebody who's relatively... unaware of how to get around restrictions. I mean, you can go on an app store and do this. And so that's the first line of defense, just going after that and taking those down. I mean, the European Commission also started an investigation into Grok, into X's app. I mean, specifically on this.
It was just so easy. I mean, the bigger question is, can you ever stop it fully? And you can't. I mean, there are ways of getting around these things.
Chapter 7: What are the criticisms of the EU's approach to technology regulation?
If somebody is really determined to make these pictures, then they can do that and they will do that. But if it's as easy for a 15-year-old to go on a site and do it in five seconds, then I think that's where this law would come in and make that difficult, if not impossible.
Yeah, and I think that was the argument before. Wasn't it around the time of the Grok controversy? Some of the absolute hardcore Grok and Elon defenders are trying to make the argument, oh, you know, you can go on Adobe and do this and you can go on other platforms and do this. Well, yeah, you can if you've got years of experience. But the point with Grok was you could do it.
in 10 seconds or in 20 seconds. And you could do it in grotesque situations as well. So I don't think there was very much sympathy for those guys.
Chapter 8: How do US and EU perspectives on tech regulation differ?
There was an interesting case in Germany that popped up between A couple of celebrities, presenters, I think they were former partners. I'm not sure if they were husband and wife, but where, and there's a case between them, where I think the woman alleged that her former partner had created deepfake sexualized images of her and had circulated them.
I mean, revenge porn is something that is very high profile. And again, just so easy. I mean, you're talking about somebody going on Adobe. I mean, you know, how many kids, how many people have an Adobe subscription even? But that you can get an app and do this in five seconds without the hesitation you might get if you were really to think about what you were doing.
I think that's where this gets scary. This has all become industrialized and really, really very easy to do.
Yeah, yeah, yeah. Interesting. Let's talk about a few other things about the AI Act, because we've been talking about it for a long time and there's so many elements to it. I've had people on this podcast who've complained about it from an entrepreneurial point of view.
These are startups who say that they don't know what the rules are and therefore they're going to take their startups out of Ireland, out of the EU so they can As they say, they have more unfettered freedom to develop LLMs or to develop whatever their technology is. But we're talking about high risk categories, aren't we?
And things that we're trying to create guardrails for citizens that companies can't abuse in certain situations. That's the basic intent of all this, isn't it?
This covers an awful lot. I mean, high risk covers HR, covers banking, covers law firms. And the current deadline is that they need to be ready for whatever AI applications they're using by August. And a lot of them obviously were struggling with this and they wanted more time. And so the European Commission suggested that they get another year and a half, which would be December next year.
And we saw some talks this week about whether they could get a deal on this. And the talks are between the European Parliament and EU governments get together and they need to decide on what the European Commission has suggested. And this week they couldn't decide.
And I've been reading all these very worried posts from lawyers going, well, you know, if they can't decide on the delay, you need to get ready for the high risk AI rules in August. Yeah. So that's, I think, quite scary if you're sitting in a law firm and you have been rolling out an AI solution and you thought you had a bit of time to get ready and get it tested and get it compliant.
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