The EU tries to regulate deepfake porn and AI
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What is deepfake pornography and why is it a concern?
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Hey there, we are Indosport with me, John Malloy. We cover sport and we have things like this.
If you ask Arsenal's defenders, Gabriel and Saliba, to play in that PSG team or that Bayern team, they would be exposed as much as those centre-backs were last night. Because effectively, the attackers were on top.
How is the EU's AI Act addressing deepfake content?
Then you ask the question, how many defenders were actually on the pitch last night? Because none of the full-backs have no interest in defending. They're like wingers. And I've seen Saliba and Gabriel in an open game in that League Cup semi-final doubleheader against Newcastle last season get torn apart by Izak.
I won't have anyone convince me that they can defend in that space.
You're never rewarded by being an early adopter. Waiting till the last minute sometimes can work to your advantage. That's what seems to have happened here. The panic is coming because there are people who didn't think that this would happen. It's not the first piece of regulation that digital companies have to deal with.
What are the implications of the AI Act for app stores?
There's an awful lot out there. It's a pain. And I think small companies are complaining. The impetus behind it was to try and make things a little bit easier. But then you get into, well, why were they there in the first place?
Hello and you're welcome to The Big Tech Show with me, Adrian Weckler. Now, as the EU's AI Act rumbles through its process here in Ireland and in Europe, one of the issues, one of the many issues that it's trying to tackle is deepfake pornography. And we're going to talk a little bit about this and then the wider impact of the AI Act itself. I'm joined by Aoife White, who writes for the European Correspondent and who specializes in EU affairs. Aoife, let's start with the deepfake porn issue.
How does deepfake technology affect minors and privacy?
You might just remind us what that is.
idea is that it's quite easy to get a photo of somebody you know you're a 15 year old you're in class you can take a photo of a girl sitting next to you and you can go on one of these apps and create porn very quickly of somebody you know and some of the cases I've seen which looks the worst where where it is really was kids and that's pretty humiliating for a young girl um But it's so easy to do. And the idea would be that this shouldn't be on app stores. This is something that shouldn't be so easily available. And this was added to the AI Act Omnibus, which was the European Commission's chance to really go in there and retool some of its digital legislation. And that's now up for the final decision making.
And I don't think it's particularly controversial. Some of the discussions seem to have been about just how naked can you be? The idea is, should you be able to make a photo of somebody wearing a bikini, for example?
What challenges do startups face under the AI Act?
I mean, this is where the decision making was. But I think the general idea that you should do something about the ease of this is something that there was a lot of support for.
Yeah, one of the things that has struck me about this is very occasionally, maybe I looked at the wrong type of content or something on my social media feed, but I have very occasionally seen an ad pushed at me. And it will be for something like that. It will be, you know, is there someone you know that you would like to see in a different situation? Maybe it's a neighbour, maybe it's a colleague. And it's clearly, that's what it's clearly aiming at. It's clearly trying to get me to create a deepfake nude or deepfake porn. And so I guess that would become... So this would be more about tackling the source of that rather than the effect of that.
So it's very hard to fully clamp down on it.
How does the AI Act impact high-risk sectors like HR and finance?
I mean, but the fact that it's so damn easy and for anybody at all, I mean, somebody who's relatively... unaware of how to get around restrictions.
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Chapters
8 chapters
1
What is deepfake pornography and why is it a concern?
0:01–0:41
2
How is the EU's AI Act addressing deepfake content?
0:41–1:28
3
What are the implications of the AI Act for app stores?
1:28–2:11
4
How does deepfake technology affect minors and privacy?
2:11–3:14
5
What challenges do startups face under the AI Act?
3:14–4:11
6
How does the AI Act impact high-risk sectors like HR and finance?
4:11–4:44
7
What are the criticisms of the EU's approach to technology regulation?
4:44–5:31
8
How do US and EU perspectives on tech regulation differ?
5:31–29:49
Speakers
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