How bike launches work

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Recorded15 Jun 2020

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Handlerec:7399824

Show notes

Bike launch season should be well under way, with brands showcasing their latest models to a select group of cycling media. While they may look like a bit of a jolly for the lucky few, there’s serious business going on behind the scenes. With hundreds of launches between them, our technical editors Warren and Tom have seen it all – from the great to the terrible. Rob Spedding asks the questions you all want to know – how do bike launches work? Hosted on Acast. See acast.com/privacy for more information. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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