Ama Amo-Agye scaled PlantMaid from £100 to £13m — and discovered that success changes the rules faster than founders expect.Ama joins Rory Sutherland and Elfried Samba to explore how the skills that drive early momentum can quietly become constraints as a business scales.From building in public to recognising when the company had outgrown her original operating model, this episode examines why success can become the hardest thing to manage.Follow Rory: Instagram: @rorysutherland_clips Tiktok: @Rorysutherlandclips X: @rorysutherland Linkedin: in/rorysutherland/Follow Elfried: Instagram: elfriedsamba Linkedin: in/elfriedsamba/ https://www.butterflyeffect.xyz/Follow Ama:Instagram: @amaa__officialTiktok: @amaamoagyeiLinkedin: in/ama-amo-agyei/A @Sassy+ original podcast series

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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