The Brand Marketing Show

Why Premium Buyers Don't Buy From Ads Alone — and What They Do Instead

02 Apr 2026

Contributed by Lukas

If you're running paid ads for a premium eCommerce brand and your ROAS isn't scaling — or you've been posting consistently for years and growth has ...

How Smart eCommerce Brands MarketDifferently When Times Are Tough

27 Mar 2026

Contributed by Lukas

If your eCommerce marketing used to work brilliantly and lately it's feeling like you're pushing harder for smaller returns — you're not imagining i...

Why Scaling Your Ad Spend Breaks Your ROAS (And How to Fix It)

19 Mar 2026

Contributed by Lukas

You scaled your ad spend. Your ROAS had other plans. There's a specific kind of dread that sets in when you bump your Meta budget from $80 a day to $3...

The Afterpay Day Dilemma: How To Show Up Without Selling Out

12 Mar 2026

Contributed by Lukas

Let's talk about the week you're probably having… Petrol prices have hit $2 a litre – and heading higher – thanks to the US-Israel strikes on Ir...

The ChatGPT Walkout: What 60 Million Angry Users Can Teach You About Your Ecommerce Website

05 Mar 2026

Contributed by Lukas

So there I was, Tuesday afternoon, in the middle of working away — using Claude, which for those who don't know, is the AI tool I'm using extensivel...

The Platform Everyone's Leaving (And Why You Shouldn't)

25 Feb 2026

Contributed by Lukas

Every year about this time, statistics are published on the state of social media. Over 1,500 marketers worldwide about what they're doing with social...

There Is No Silver Bullet Growth Strategy: The Death of "Set & Forget" Marketing

18 Feb 2026

Contributed by Lukas

February is not only the shortest calendar month but also typically the slowest sales month for eCommerce and – because of that – is often the mon...

When Boring Gets a Makeover: Why Most Brand Content Falls Flat (And How to Fix It)

11 Feb 2026

Contributed by Lukas

Have you ever noticed that most brand content is so... forgettable.   It's not that brands don't try. They're producing more content than ever. Socia...

Discount Detox: How One Brand Rebuilt After Years of Discounting Dependency

05 Feb 2026

Contributed by Lukas

Two weeks ago on the podcast, we went deep on the damage that constant discounting does to your brand. The profit erosion. The customer conditioning. ...

One Platform, No Plan B: The Danger of Building Your Brand on Borrowed Land

29 Jan 2026

Contributed by Lukas

Stop and think for a moment about where your customers come from. Is it mostly Meta ads? Mostly Instagram? Have you built a following on TikTok that's...

The Discount Trap: Why Constant Sales Are Killing Premium Brands

22 Jan 2026

Contributed by Lukas

In the last 2 weeks alone I've had three brand owners come to me, all with the same story. They've been told by marketing "experts" that every single ...

The Leaky Bucket Problem: Why Your Traffic Isn't Converting (And What to Do About It)

15 Jan 2026

Contributed by Lukas

Let me paint a picture that I see all the time with ecommerce brands. You're spending money on marketing. Ads, SEO, social media, maybe influencers. Y...

Is Your 2026 Plan Starting in the Wrong Place?

09 Jan 2026

Contributed by Lukas

January is supposed to be about. It's goal-setting season. It's "new year, new you" energy. It's the time when every business podcast – including, h...

Reflect, Reset, Design: Your 2026 Planning Framework

25 Dec 2025

Contributed by Lukas

We're in that strange, liminal week between Christmas and New Year. The turkey's been eaten, the presents have been opened, and there's this quiet spa...

"Oh What A Year!" Reflections on 2025 in Ecommerce Marketing

18 Dec 2025

Contributed by Lukas

It's Christmas week. The orders have shipped – or at least, most of them have. The mad rush is behind you. And hopefully, you're either on a beach s...

The Q5 Opportunity: Why Smart Brands Don't Go Dark Between Christmas and New Year

12 Dec 2025

Contributed by Lukas

Right now, you've got about a week to prepare for what could genuinely be one of the most profitable – and least stressful – marketing periods of ...

Your 14-Day Christmas Marketing Plan: What To Prioritise With Your Marketing Now

04 Dec 2025

Contributed by Lukas

We're in the first week of December now. Which means you've got roughly 14 days of meaningful marketing time before most of your customers mentally ch...

How To Survive The Black Friday Madness, Stay Energised And Set Up Your December Success

28 Nov 2025

Contributed by Lukas

I know exactly where you're at right now. We're in the thick of Black Friday promos – or as I like to call it, the 'beautiful chaos' portion of the ...

Why Better Stories Beat Bigger Discounts: Your BFCM Survival Guide

20 Nov 2025

Contributed by Lukas

If you run the kind of premium brand that either does not participate in Black Friday, or does so differently to the mass-market brands running huge d...

How This Simple Email Strategy Boosted Our Ecom Profits By An Amazing 106% (In Just 90 Days)

13 Nov 2025

Contributed by Lukas

If the only time you email your list is when you're running a sale, what do you think happens? Your customers start waiting for the sales. They see yo...

How This Simple Tool Boosted My Ad Profits By 300% (You're Probably Not Using It)

06 Nov 2025

Contributed by Lukas

So we're in early November now, and I have a question for you: how are those ad costs treating you right now? Yeah, I thought so. Look, I'm not going ...

Riding the Matcha Wave: How Erin Lindwall Scaled Premium Tea Brand Matcha Yu

30 Oct 2025

Contributed by Lukas

Today we're diving into a story that perfectly illustrates what it takes to scale a premium brand in today's competitive eCommerce landscape.   If yo...

Why Meta's New Rules Are Killing Your Ads (And What Smart Brands Do Now)

22 Oct 2025

Contributed by Lukas

Meta is having a moment. And not the good kind…  If you've been running Meta ads and feeling like something fundamental has shifted – like you're...

When Generic Outreach Attacks: A Masterclass in What Not to Do

17 Oct 2025

Contributed by Lukas

I need to tell you about something that happened last week that's been living rent-free in my head ever since. I got DM'd on the Indagare Beauty Insta...

What Makes Brands Thrive in AI? The Powerful Media-Tech Strategy Smart Companies Use

09 Oct 2025

Contributed by Lukas

Today we're diving into something that's absolutely critical for brands right now. We're talking about how to build a brand that doesn't just survive,...

Green Friday to Green Christmas: How Purpose-Driven Brands Win the Holiday Season

02 Oct 2025

Contributed by Lukas

It's October, which means we're about to be hit with the annual consumption tsunami. Black Friday. Cyber Monday. Then straight into Christmas panic-bu...

How to Choose Your Next Marketing Partner: A Recovery Guide After Being Burnt

26 Sep 2025

Contributed by Lukas

Over the past few weeks I've had several conversations with brand owners who have used the exact same word to describe their experience with previous ...

How We Transformed Our Beauty Brand in Just 30 Days: The Secret Strategy Revealed

19 Sep 2025

Contributed by Lukas

Want to see what happens when you stop wasting money on marketing to the wrong customers? We were burning through our ad budget on Meta, showing skinc...

The Hidden Cost of Wrong Customers (& How To Attract The Right Ones)

12 Sep 2025

Contributed by Lukas

Many brands are haemorrhaging money on the wrong customers, often without even realising it. While marketers obsess over age groups, income brackets, ...

The 2am Test Every Founder Faces: The Real Reason Your Amazing Product Isn't Selling

04 Sep 2025

Contributed by Lukas

It's 2am and you're lying awake, mind racing through endless to-do lists, wondering if you've invested everything into a dream that's slowly becoming ...

Brand Storytelling That Stops The Scroll: How to Stand Out In A Sea Of Sameness

29 Aug 2025

Contributed by Lukas

Here's a challenge for you: go to any brand's website in your category and read their "About Us" page. Then go to their competitors and do the same be...

How To Turn One-Time Black Buyers Into Devoted Brand Advocates

21 Aug 2025

Contributed by Lukas

Here's a sobering statistic that'll make you rethink everything about your Black Friday strategy: 80% of Black Friday customers never purchase from th...

How to Win Black Friday as a Premium Brand Without Destroying Your Value

14 Aug 2025

Contributed by Lukas

What if I told you that the most successful Black Friday campaigns aren't about slashing prices by 80% or screaming 'EVERYTHING MUST GO!' in bright re...

What True Omnichannel Marketing Looks Like for Brands in 2025 (And Why So Many Get It Wrong)

08 Aug 2025

Contributed by Lukas

Today, the final episode in this mini-series, we're tackling something that every brand thinks they're doing, but honestly? Most are getting spectacul...

The Creator Economy Takeover & The Authenticity Advantage Your Brand Needs

04 Aug 2025

Contributed by Lukas

Today in episode four of our core trends mini-series about the Great Ecommerce Realignment, we're diving into a force that's not just changing ecommer...

How To Future-Proof Your Brand In The Trust Economy

22 Jul 2025

Contributed by Lukas

Today we're tackling something that's fundamentally changing the game for every ecommerce business: Privacy-First Marketing. If you're still relying o...

The Death of Digital Advertising (And What's Rising From the Ashes)

16 Jul 2025

Contributed by Lukas

Today, we're talking about something that's going to make some of you very uncomfortable, and certainly many of my industry peers!  We're talking abo...

Beware The Quiet AI Revolution in eCommerce... (It's Not What You Think!)

09 Jul 2025

Contributed by Lukas

If you're anything like me, you've seen and felt how different the online business and marketing world is, how different consumers are reacting to you...

Why Did Every Brand Lose Their Mind This Mid-Year Sales Season?

04 Jul 2025

Contributed by Lukas

If you've been wondering why your email unsubscribe rate has been climbing, or why your Facebook ads feel like they're screaming into the void, you're...

The Beauty Brand Transformation: How We Nearly Doubled Revenue in 12 Months

26 Jun 2025

Contributed by Lukas

Today on the podcast, I'm sharing something very personal and very exciting – the complete journey of how we transformed a natural beauty brand and ...

Online Store Stuck in Hustle Mode? Here's What's Actually Blocking Your Growth

20 Jun 2025

Contributed by Lukas

Have you ever looked at your sales and thought, "Why is this STILL not working?" Maybe you're stuck in a cycle of posting non-stop on socials, throwin...

Oxytocin Over Clicks: How to Use AI Without Losing the Human Touch in eCommerce

11 Jun 2025

Contributed by Lukas

We need to talk about AI. More specifically, what AI is doing to the way we market and connect in eCommerce—and why so many brands are getting it wr...

Meta's Game-Changing Update: What It Means for Your Ads—and Your Sales

11 Apr 2025

Contributed by Lukas

If you've been feeling like your Meta ads are a bit hit and miss lately—or you've just noticed things aren't working like they used to—you're not ...

How I Grew My Ecommerce Beauty Brand By 200% In Just 6 Months

27 Mar 2025

Contributed by Lukas

Today, I'm pulling back the curtain on how I took my newly acquired skincare brand, Indagare Natural Beauty, and grew it by 200% in just six months. ...

How Our All-Female Team is Bucking the Return to Office Trend—An International Women's Day Special

05 Mar 2025

Contributed by Lukas

As International Women's Day 2025 approaches, the theme, 'Accelerate Action for Gender Equality', resonates deeply with me. Having spent over a decade...

How To Boost Ecommerce Sales During The Quietest Month Of The Year

27 Feb 2025

Contributed by Lukas

If you've been feeling the pinch this month, you're not alone. February is historically the slowest month for eCommerce sales.    For starters, it's...

In A Cashflow Crunch? Discounting Is Not The Solution...

20 Feb 2025

Contributed by Lukas

Do you remember back in the COVID boom years when eCommerce felt like an endless money machine? Customers were stuck at home and governments were hand...

Agency vs Freelance vs DIY (& my $15,000 costly mistake! 👀)

12 Feb 2025

Contributed by Lukas

When it comes to launching and growing your e-commerce brand, other than your cost of goods, the two biggest expenses of operating your business will ...

How To Choose The Best Email App For Your Ecommerce Store Part 2

06 Feb 2025

Contributed by Lukas

How To Choose The Best Email App For Your Ecommerce Store - Part 1

29 Jan 2025

Contributed by Lukas

Shopping online is a very different experience to shopping in physical stores in one very key way: When you go to the shops, you often wander into sto...

The Key to 2025 Success? The Profitable Productpreneur Growth System

23 Jan 2025

Contributed by Lukas

Recently, we started working with a brand who came to us with a really common problem that I see many eCommerce brands struggle with.    The busines...

Want to Boost Sales Fast? Try These 3 (Almost Free) Strategies!

15 Jan 2025

Contributed by Lukas

To succeed in growing an eCommerce business, we need to get enough people visiting our websites, adding products to their shopping cart and checking o...

Data-Driven Success: How to Hit Your 2025 Ecommerce Growth Goals

09 Jan 2025

Contributed by Lukas

It's the start of the new year, and I know many of you are in planning mode, setting ambitious goals for 2025. It's a time of excitement but also some...

27 Actionable Strategies to Scale Your Ecommerce Business in 2025

02 Jan 2025

Contributed by Lukas

Over the last year, I've seen a lot of businesses come up for sale, in fact I've been approached a number of times by brand owners wanting me to buy t...

Your Holiday Reading Inspo Sorted: My Top 5 Books from 2024

23 Dec 2024

Contributed by Lukas

My favourite podcast episode to record this year was episode 227, titled "How to calculate your ROI on learning to grow your business". At the time, I...

My 2024 Recap: Key Wins and Losses to Learn From

17 Dec 2024

Contributed by Lukas

For my last pre-Christmas podcast episode, I thought I'd share a few insights with you about what's worked well for me this year, some things I've tri...

10 Current Ad Trends To Drive More Sales Before Christmas

11 Dec 2024

Contributed by Lukas

Today – as I'm recording this episode – we have precisely 15 days left till Christmas. And obviously less than that for any orders that need to be...

Get the Inside Scoop on Black Friday 2024: What Worked & What Didn't

04 Dec 2024

Contributed by Lukas

Black Friday promos are finally over, and as we make the final push through to Christmas and the end of the calendar year, I wanted to share some insi...

7 Quick & Simple Tactics To Boost Your Promo Results On The Fly

27 Nov 2024

Contributed by Lukas

Right now, I hope you are all frantically packing orders as your Black Friday promotional campaigns are underway. So far, I'm seeing some phenomenal r...

Boost Your Average Order Value With Bundles & Upsells

20 Nov 2024

Contributed by Lukas

I'm sure we've all done it: ordered a meal deal at a fast food restaurant because it was just simpler to order, or better value.  We've put more item...

How To Run Social Media Ads That Convert Like Crazy This Festive Season

13 Nov 2024

Contributed by Lukas

The holiday season is peak sales time for most eCommerce retailers. So, have you started thinking about how your social media advertising is going to ...

Shopper Insights and Tips to Drive Your Festive Sales Through The Roof

06 Nov 2024

Contributed by Lukas

Last weekend here we had our Christmas pageant in the city. Which means the most magical time of the year is upon us, to take over our minds and our t...

State of the Industry: What's Working In Ecommerce Right Now?

29 Oct 2024

Contributed by Lukas

This year has seen some major shifts and changes in terms of eCommerce and digital marketing, making it harder than ever to drive traffic to your webs...

How To Attract More High Value Customers To Your Online Store

22 Oct 2024

Contributed by Lukas

Have you ever noticed that some customers will buy very quickly after clicking on an ad or discovering you on social media.    And then some custome...

How One Baby Brand Transformed an Industry and Grew Exponentially

15 Oct 2024

Contributed by Lukas

What do you do when you've just given birth to your first baby, it's the middle of Covid lockdowns and you're struggling with mastitis and can't feed ...

Use This Simple Daily Framework To Create Profitable Growth

08 Oct 2024

Contributed by Lukas

Recently I was chatting with one of my past Mastery clients who I now count as a good friend and she was telling me about one of her stockists, an eco...

How The Waste-Free Home More Than Doubled Their Growth In 6 Months

01 Oct 2024

Contributed by Lukas

When you first launch a business, everything feels new and shiny and exciting. But also slightly terrifying and overwhelming because you don't know an...

How A Giveaway Can Help Sell More Product In Your Online Store

25 Sep 2024

Contributed by Lukas

There are a tonne of things you can do to help grow your customer base in your eCommerce business.    Strategies that increase credibility and trust...

How To Make Money In Your Online Store: Social Media Vs Email List

19 Sep 2024

Contributed by Lukas

What if I told you that you're just one email away from boosting your revenue by thousands! The moment you shift your focus towards growing and nurtur...

"I Hired A French Chocolatier!" The Sweet Success of Building A Food Brand

11 Sep 2024

Contributed by Lukas

I'm sure we can all agree that building a business is hard work. As my Gran used to say, if it was easy, everyone would do it.    But, when things g...

Why This Simple Ad Strategy Is Boosting Results For Ecommerce Brands

05 Sep 2024

Contributed by Lukas

The other day, I read the report a business buddy received from their ad agency. It said "this traffic ad isn't converting but the traffic is good bec...

How To Go From Problem To Product, Shark Tank & World Domination

28 Aug 2024

Contributed by Lukas

There's an old saying that necessity is the mother of all invention, and in my experience, some of the coolest, most innovative products have been inv...

The Killer Black Friday Strategy To Boost Sustainable, Profitable Growth

20 Aug 2024

Contributed by Lukas

Many eCommerce brands make almost as much money in the 4th quarter of the year – October to December – than they do the rest of the year. And by r...

"We need a bigger warehouse!" Pivotal lessons from 10 years in business. With Julie Mathers, Snuggle Hunny CEO

15 Aug 2024

Contributed by Lukas

Many of you would know and love the baby and kids brand Snuggle Hunny. It's such a beautiful brand, aesthetically, in the quality of the products, as ...

How To Grow a Lucrative Email List For Your Online Store Pt. 2

07 Aug 2024

Contributed by Lukas

Did you know – if you offer a 10% discount, you literally need to sell 25% MORE to make the SAME profit?   Right now, I'm seeing a LOT of brands se...

How To Grow a Lucrative Email List For Your Online Store- Part 1

31 Jul 2024

Contributed by Lukas

The other day I saw the funniest thing on TikTok. This young woman entrepreneur was super excited to share this amazing hot new tip for growing your o...

Is This Metric Sabotaging Your Growth? Ban It & Do This Instead!

24 Jul 2024

Contributed by Lukas

Years and years ago when my son Hamish was 1 year old and just starting out with swimming lessons. He really, really didn't want to get into the water...

How the Dark Side of AI is Inhibiting eCommerce Growth

18 Jul 2024

Contributed by Lukas

Have you been feeling lately as though it's getting harder to get traffic to your website?    If you've noticed this trend, you're not alone. It's h...

From Doctor to Entrepreneur Success: Dr. Jacqueline Beltz's Rapid Rise in the Beauty Industry

11 Jul 2024

Contributed by Lukas

  In a world where we, as consumers, are exposed to hundreds of marketing and advertising messages daily, it's incredibly difficult for a brand to cu...

The 8 Hi-Impact Drivers That Unlock Profitable Ecommerce Growth

03 Jul 2024

Contributed by Lukas

I'm not going to pull out any memes featuring Will Ferrell as a Christmas Elf here, it feels bonkers enough to know we're into July now, let alone try...

Best Practice Design Principles for a High Converting Website

27 Jun 2024

Contributed by Lukas

So today on the show, we're gonna talk about website design – specifically, how does a well designed website actually improve conversions? Whether y...

How I'm Scaling My New Beauty Brand To 7 Figures

19 Jun 2024

Contributed by Lukas

The past few weeks have been an absolute whirlwind of an exciting time, because I've bought a new eCommerce brand! A skincare and beauty brand called ...

Speed + Precision = Your Winning Business Growth Equation

13 Jun 2024

Contributed by Lukas

There's a dilemma that a lot of entrepreneurs find themselves in as they try to launch and grow their business.  Entrepreneur wants to grow their bus...

Building A Successful Women's Fashion Label In Under 2 Years

06 Jun 2024

Contributed by Lukas

My guest today is Sarah Henney, founder of Outback Linen Co, which is what I would call a women's fashion label with heart.  Sarah only launched her ...

How To Calculate Your ROI On Learning To Grow Your Business

29 May 2024

Contributed by Lukas

Just recently, I started working with a brand owner who I first spoke to about 3 years ago. Back then, she wasn't keen to invest in learning, instead ...

Part 2- What To Do (& Avoid) To Boost Ecommerce Growth Right Now

22 May 2024

Contributed by Lukas

Get ready to dive into the moment you've eagerly anticipated! Welcome to Part 2 of our exclusive two-part mini-series, "'What to do & avoid doing to b...

Part 1- What To Do (& Avoid) To Boost Ecommerce Growth Right Now

16 May 2024

Contributed by Lukas

Do you remember how it felt at the start of your business journey? You're excited, motivated, energised, ambitious, optimistic. Like you can conquer t...

4 Ways To Make More Money From Automated Klaviyo Flows

09 May 2024

Contributed by Lukas

In the last couple of months, it seems as though every single digital marketing platform we need to use for our Ecommerce businesses have all been rol...

Get Ahead In A Tough Market: 6 Golden Rules You Can't Ignore

01 May 2024

Contributed by Lukas

If I had a dollar for every time during the last couple of months that I heard an entrepreneur say something like, 'I haven't changed anything but sal...

6 Marketing Strategies You Can Steal From Netflix

24 Apr 2024

Contributed by Lukas

Acquiring new customers at a profit, and keeping them coming back again and again, is essential if you want to grow your business. Without it, you won...

10 Fixes To Use When Facebook Ads Stop Converting

18 Apr 2024

Contributed by Lukas

Using Facebook Ads has been a tried-and-true method of increasing traffic and sales for eCommerce businesses over many years now. But, it's never with...

Decoding the Winning Formulas of 4 Leading Brands

11 Apr 2024

Contributed by Lukas

In the increasingly busy digital landscape we operate in as brand owners and eCommerce businesses, it's harder and harder to capture the attention of ...

The 3 Possible Causes Of Low (Or No!) Sales & How To Fix Them

04 Apr 2024

Contributed by Lukas

Did your eCommerce revenue drop in March? Or maybe February? When results decline, the common knee-jerk reaction is to assume you've stuffed up in som...

Is It Amazing Yet? Why You Should Go Slow to Grow Fast!

28 Mar 2024

Contributed by Lukas

Is your business amazing yet? What do you need to do to get to Amazing? This past month has felt a bit chaotic and unpredictable, with things like Aft...

How To Maximise Your Return On Effort & Grow Your Business Faster

19 Mar 2024

Contributed by Lukas

Do you feel like you're working your butt off but getting nowhere fast? Like, you're so busy all the time you could not possibly work any harder or lo...

4 Game-Changing Ways to Gain Massive Brand Growth

11 Mar 2024

Contributed by Lukas

It's often the case that entrepreneurs launch their brands feeling as though they've done the hard work by actually getting their product to launch. ...

The Revenue Growth Modelling Method That Leads To Guaranteed Results

01 Mar 2024

Contributed by Lukas

One of the hardest things when it comes to planning for growth, is estimating your future revenue and setting goals around how much you'll grow month ...

How To Market Your Brand Like Taylor Swift On Tour

26 Feb 2024

Contributed by Lukas

With all this hype and media coverage around Taylor Swift's Downunder Tour, and with all the records this tour has smashed in terms of ticket sales an...

Simple Website Navigation Fixes That Boost Your Conversion Rate

22 Feb 2024

Contributed by Lukas

One of the most critical elements of a high converting eCommerce website is the navigation. We know, statistically, that providing customers with a gr...

How I Personally Design Growth Strategies That Make Millions

12 Feb 2024

Contributed by Lukas

Most eCommerce brands that are struggling to grow right now are stuck because they're making this one critical error:    They don't have the right, ...