The Brand Marketing Show

Drive Ecommerce Growth Through SEO in an AI-Powered World

08 Feb 2024

Contributed by Lukas

While the ultimate aim of an eCommerce business is to generate revenue, the name of the game is TRAFFIC.  Without traffic first, without getting eyeb...

How We Doubled One Brand's Customers On Autopilot

29 Jan 2024

Contributed by Lukas

On average, eCommerce websites convert at 2-3%, whilst average revenue per website visitor varies from brand to brand. Lately, I've been auditing a nu...

The Critical Scaling Error Brands Make That Absolutely Kills Profits

22 Jan 2024

Contributed by Lukas

Without fail, every business has areas where they're struggling and that impact their ability to grow.  If your marketing is inefficient or ineffecti...

How Your Creative Content Helps Achieve Your Growth Goal

15 Jan 2024

Contributed by Lukas

One of the biggest frustrations a lot of eCommerce brands struggle with is the constant need to produce creative content.  Typically, photography, gr...

Unlock The 5 Levels of Scaling a Profitable Brand

09 Jan 2024

Contributed by Lukas

The other day, I read a news article about a 13 year old kid from Oklahoma who became the first person ever to win the video game Tetris.  Long belie...

This New Way To Set Goals is the Key to Success in 2024

05 Jan 2024

Contributed by Lukas

Most business owners I know are ambitious. They're aiming to create something significant with their business. But many struggle with goal setting. Ei...

My Journey Of Inspiration: 6 Must-Read Books in 2023

29 Dec 2023

Contributed by Lukas

Ever wondered why some people seem to have a Midas touch in building their business?  It's not just luck; it's about filling the right buckets – kn...

Science Says: Taking Time Off Benefits Your Business

22 Dec 2023

Contributed by Lukas

If you're like so many business owners that I've observed, I really want to share a bit of knowledge and a couple of secrets of mine that helped me to...

The Counter-Intuitive Way To Improve Your Ad Results

08 Dec 2023

Contributed by Lukas

Over the last year or so, it's gotten harder and harder to generate profitable results from paid advertising.  Increased competition from the rapid g...

The #1 Key To Winning At Ecommerce In 2024

07 Dec 2023

Contributed by Lukas

I think the word that best describes this year is bruising…  For newer and more established businesses alike, this year has presented several chall...

Master This Powerful Step to Hit Jackpot With Every Promo

30 Nov 2023

Contributed by Lukas

If you've ever wondered, "What incentives should I offer for my Black Friday promotion?"  Or, "What kind of offers are working the best right now to ...

5 Challenges Impacting eCommerce Growth & How To Overcome Them

23 Nov 2023

Contributed by Lukas

It's no secret that this has been a pretty tough year for many, both as business owners and personally.  I think sometimes when we experience challen...

How To Stand Out From Your Competition & Drive Sales This Christmas

16 Nov 2023

Contributed by Lukas

Anyone else's email inbox overflowing with a bazillion promos right now?  It's the time of year where the digital landscape gets extra cluttered, wit...

Omnichannel Marketing: The Game-Changing Strategy That Skyrockets Results

09 Nov 2023

Contributed by Lukas

Hands up if you're finding it challenging trying to get consistent traffic and sales in your online store right now? Or finding it overwhelming trying...

Master the Basics of Wholesale with Melinda Farley from Kollektive Distribution

02 Nov 2023

Contributed by Lukas

Are you a brand that sells both direct to consumer on their eCommerce store, as well as wholesale to retail stockists?  One of the most common questi...

How To Power Up Your Sales with Gamification

26 Oct 2023

Contributed by Lukas

Of course, we all want to jump on new trends.  It's literally human nature. When we see something new that's working particularly effectively for oth...

The Challenges & Strategies That Saw This Brand Grow From Tiny Startup To Multi-Million Dollar Success.

17 Oct 2023

Contributed by Lukas

Wouldn't it be great if being a business owner came with a roadmap?  Something you could follow so you could avoid any of those difficulties and enjo...

Discover 5 high impact changes that improve ROAS by 35%

12 Oct 2023

Contributed by Lukas

What's the SINGLE most important thing in ANY eCommerce business? One word: TRAFFIC. As we all know, without traffic – literally nothing else happen...

Ecommerce + Wholesale: How This Gift Brand Got It Right With Amanda Legovich From Bell Art.

05 Oct 2023

Contributed by Lukas

Recently, a friend of mine who owns a Shopify retail store was telling me about their experience of being in a group coaching program alongside a numb...

My Top 3 Ways To Use ChatGPT (& 1 To Avoid...)

28 Sep 2023

Contributed by Lukas

If ever there was a trendy bandwagon that everyone and their mother's uncle's dog is jumping on to try and make money from you, it is ChatGPT Unfortun...

Follow These 6 Steps To Run A Killer Black Friday Promo

19 Sep 2023

Contributed by Lukas

This year's Black Friday Cyber Monday promotional event will likely be unlike any other.  It'll be a record one – if you do it right that is! BUT.....

Want To Have Mega Sales Results In Q4? Here's How…

11 Sep 2023

Contributed by Lukas

Firstly, let's call out the elephant in the room here.  So far this has been a crazy year for businesses huh?! We're living through some of the highe...

Growing An eCommerce Brand Before, During & After Covid. Lou Duggan's Real (Rollercoaster) Journey

05 Sep 2023

Contributed by Lukas

This year, I've observed so many businesses that started during the Covid eCommerce boom time They're experiencing a decline in sales, or finding that...

How To Bust Past Fears To Build A Thriving Online Superstore

29 Aug 2023

Contributed by Lukas

Many of us have a fear of success and failure.  Whether that's conscious or unconscious. I'm sure we've all experienced this roller coaster of emotio...

Building a Global Brand from an Outback Cattle Station With Katie Eslick from Little Windmill Clothing

21 Aug 2023

Contributed by Lukas

The idea of starting a business after having a baby and going on maternity leave is such a familiar story  It's my own story It's the experience of s...

How To Buy Back Your Time & Get More Done, with Michelle Abitria from Outsourcing Crew.

14 Aug 2023

Contributed by Lukas

Have you ever had one of those days where you feel like you're running from one task to the next? Right from the minute you open your eyes in the morn...

How Much Should You Spend On Advertising Your Online Store?

08 Aug 2023

Contributed by Lukas

I remember when I launched my first business, I was absolutely shitting myself! I was almost too scared to tell any of my family and friends I'd start...

Solving the Dirtiest Problem in eCommerce with Better Packaging Co.

01 Aug 2023

Contributed by Lukas

What would you say is the dirtiest problem in eCommerce? And no, that's not a trick question! The answer, of course, is waste.  The glamorous topic o...

Building A Multi-Million Dollar Business In 4 Years with Ann Thai, Founder Of Amaia Lashes

24 Jul 2023

Contributed by Lukas

Let's face it, no one's business is always sunshine and roses. We all go through downs as well as ups along our entrepreneurial journey. And if we kno...

46 Free Ways To Get More Traffic & Sales

18 Jul 2023

Contributed by Lukas

Do you want to leverage as many different FREE marketing strategies as you can? Of course you do!  If you've listened to this show for long enough, o...

How To Create A Customer Avatar & Use It To Get Better Results

11 Jul 2023

Contributed by Lukas

Do you ever feel a bit deflated when you log into your social media platforms and see hardly any likes, comments or shares?  Pretty dang frustrating ...

What To Focus On Next In Your Business

03 Jul 2023

Contributed by Lukas

Not to be dramatic, but the internet is plagued with distractions and illegitimate experts. So let me tell you, If there's one thing I've learned ove...

Create Your Own Content Plan With Ease In 10 Simple Steps

27 Jun 2023

Contributed by Lukas

Hands up if you've ever heard the phrase "Content is King" when it comes to marketing your brand? Or "Queen" in my books! Now, obviously having great ...

Which Social Platforms Are Best For You To Advertise On?

20 Jun 2023

Contributed by Lukas

Do you know what the single most important thing in any online store is? One word. TRAFFIC As we all know, without traffic - nothing else happens… ...

3 Ways To Build Your List Before A Promotion

13 Jun 2023

Contributed by Lukas

No-one is motivated to receive more newsletters! Okay, maybe we started off a bit harsh there… But when you're growing your SMS & Email list, this i...

How To Plan A Revenue Boosting End Of Financial Year Sale

06 Jun 2023

Contributed by Lukas

Want to squeeze as much juice (revenue) as possible out of the last few weeks of this financial year?  You may be considering running a clearance or ...

5 Simple Steps To Revive A Dead Email List

30 May 2023

Contributed by Lukas

Is your email list dead in the water?  Chances are you killed it yourself…  Harsh, I know. But hear me out. I'm aware that some of you think email...

How To Make Quality Products: The Fail-Safe Process & Pitfalls To Avoid

23 May 2023

Contributed by Lukas

Are you finding it difficult to navigate the complex web of finding a manufacturer that meets your business needs? One that can start small and grow w...

Make Millions With Magic Metrics

16 May 2023

Contributed by Lukas

It seems everywhere I turn lately, I see small business owners struggling with a drop in sales, both online and offline. Is it interest rate rises? Is...

How to Improve the Profitability of Your Social Media Advertising

09 May 2023

Contributed by Lukas

Does the thought of running social media ads have you feeling like Mr Zuck is opening your wallet, fleecing all your money and then some, and then clo...

How You Can Enjoy 66x ROI From Your Klaviyo Account

02 May 2023

Contributed by Lukas

Do you want to enjoy 66x ROI From Your Klaviyo Account? No, that's not a trick question! We're into May now, and as crazy as this sounds, now is the t...

Conquering Imposter Syndrome: Building Unshakable Self-Belief for Success

25 Apr 2023

Contributed by Lukas

Conquering Imposter Syndrome: Building Unshakable Self-Belief for Success   Are you struggling with self-doubt and feelings of inadequacy despite you...

How To Get Past A Sales Slump In Your Ecommerce Business

18 Apr 2023

Contributed by Lukas

Navigating a downturn in business is one of the most daunting experiences a business owner can go through.  Lately, I've seen a few of you struggling...

How An Office Waste Problem Led To This Popular Invention

11 Apr 2023

Contributed by Lukas

Have you ever heard that old saying that Necessity is the Mother of all Invention? That was truly the case with my guest today, Michelle from PaperSav...

The Success Behind The Grow Journal

03 Apr 2023

Contributed by Lukas

If you're a Mum or a Teacher, you might already know this brand, but if you don't then you'll want to, I promise! The Grow Journal started their journ...

5 Reasons Why Customers Aren't Buying From You

28 Mar 2023

Contributed by Lukas

Are you finding customers aren't buying from you? It can be incredibly disheartening right?!  You invest a huge amount of time and money setting up y...

The Journey Of French Soda With Ashlee Nagle

21 Mar 2023

Contributed by Lukas

Today's interview is with someone I've wanted to invite on the show for a while, not just because I love her and her brand, but also because I've had ...

How To Become A Cashflow Queen

14 Mar 2023

Contributed by Lukas

Let's begin with the cold, hard facts. Did you know that one in five eCommerce businesses fails within one year? This rises to 30% in the second year,...

Cracking The Code On International Women's Day

07 Mar 2023

Contributed by Lukas

This year, the theme of International Women's Day is 'Cracking the code: innovation for a gender equal future'.  Growing up, I was taught to believe ...

Cracking The Code On International Women's Day

07 Mar 2023

Contributed by Lukas

This year, the theme of International Women's Day is 'Cracking the code: innovation for a gender equal future'.  Growing up, I was taught to believe ...

Cracking The Code On International Women's Day

07 Mar 2023

Contributed by Lukas

This year, the theme of International Women's Day is 'Cracking the code: innovation for a gender equal future'.  Growing up, I was taught to believe ...

3 Ways Putting Your Eggs In One Basket Is Risky

28 Feb 2023

Contributed by Lukas

Today I want to talk to you about risk.  I know, I know!  Risk isn't the most fun topic for business owners BUT how often have you heard of a busine...

The 3 Social Media Ads You Need Today To Build Brand Visibility

21 Feb 2023

Contributed by Lukas

Recently, I heard someone advise a business owner to just focus on selling, because that's the number one thing.  Which is all good and well if you h...

I've Seen Too Many Brands Owners Struggle With This...

13 Feb 2023

Contributed by Lukas

How are you spending your time in your business at the moment? If you're in the first year or two of your business you're probably wearing ALL the biz...

6 Phases To Perfect For A Successful Trade Show or Expo

07 Feb 2023

Contributed by Lukas

As we approach trade show season here in Australia, many brands are gearing up to show off their wares and to increase their wholesale clients or sale...

5 Ways To Increase Brand Visibility Using Organic Social Media

31 Jan 2023

Contributed by Lukas

This month I'm dedicating to the theme of building brand visibility and growing your engaged audience.  February can kinda be a trickly month as it's...

Accelerate Growth With A 90 Day Action Plan

24 Jan 2023

Contributed by Lukas

If you've listened to my podcast episodes so far this month, January 2023, you most likely are really excited about your 3 year vivid vision and what ...

A Sneak Peak Inside The Plans of A Super Organised Business

17 Jan 2023

Contributed by Lukas

So far this month I've been sharing some of my planning methods for those of you who are trying to work out your goals for the year and work out what ...

How To Plan For Success (Even When You Don't Know How…)

10 Jan 2023

Contributed by Lukas

Do you know what I think the hardest part of business is? Whether you're a start up or ready to scale, the struggle is always the same. It's not knowi...

Let's Create Your Vivid Vision For 2023 Success

02 Jan 2023

Contributed by Lukas

We're here! We made it to 2023! And in this first episode of the new year I want to help you create a vision for your business , to be crystal clear o...

My Annual Reading Inspiration For A New Year!

26 Dec 2022

Contributed by Lukas

You probably already know that I'm an avid reader (or listener, thank you Audible!) and this year has been an epic year for the number of books I've d...

End Of Year Review Ritual To Set Yourself Up For New Year Success

20 Dec 2022

Contributed by Lukas

This won't be a long episode - I know at this time of year, you're all pretty busy and also looking forward to putting tools down and enjoying a bit o...

Wrapping Up The 2022 Black Friday Results

13 Dec 2022

Contributed by Lukas

In this episode, I'm going to talk through some of the results that our clients enjoyed over the Black Friday promotional period, or more importantly ...

Why You Need To Take A Break… And How!

06 Dec 2022

Contributed by Lukas

I see you Productpreneur.  I see you limping towards the end of 2022, with a tired mind and a tired body.  You know you desperately need a break but...

Why You Need To Take A Break… And How!

06 Dec 2022

Contributed by Lukas

I see you Productpreneur.  I see you limping towards the end of 2022, with a tired mind and a tired body.  You know you desperately need a break but...

The #1 Key Trait For Success In Business

29 Nov 2022

Contributed by Lukas

Today, on my 150th episode of The Productpreneur Success Podcast, I'm going to be talking about one of the most important key behaviour traits for suc...

The #1 Key Trait For Success In Business

29 Nov 2022

Contributed by Lukas

Today, on my 150th episode of The Productpreneur Success Podcast, I'm going to be talking about one of the most important key behaviour traits for suc...

3 Critical Skills I've Learned That Made Me A Better Business Owner

22 Nov 2022

Contributed by Lukas

Today's podcast episode is going to be a little bit different to my usual. There's not going to be any strategy or step-by-step training. There's no i...

7 Last Minute Tips To Crush Your Christmas Campaign

15 Nov 2022

Contributed by Lukas

To all our eCommerce brands out there in the middle of crazy holiday season - I see you! You've just come out of Click Frenzy, are about to launch or ...

Content Creation for eCommerce Brands With Sharon Hunter

08 Nov 2022

Contributed by Lukas

Are you feeling uninspired and frustrated with creating content for your brand? Are you overwhelmed about what you should be creating, and how often a...

How To Calculate Your ROI On Klaviyo

01 Nov 2022

Contributed by Lukas

Today I get to talk about one of my favourite subjects, email marketing! But it's really a double hit combo of favourite subjects as I'm going to be t...

Discovering Resilience And Rebuilding A Brand After Tragedy

25 Oct 2022

Contributed by Lukas

Imagine building up a business from scratch to 7 figures over 12 years and then, in one day, to watch it all go under water - literally! Today's episo...

Is Facebook Advertising A Waste of Money in 2022?

18 Oct 2022

Contributed by Lukas

Hell no! But you need to read this... Recently, I heard a number of eCommerce brand owners discussing the topic of giving up Facebook ads because they...

From Sleepless Nights to A Global Brand, The Baby Loves Sleep Journey

11 Oct 2022

Contributed by Lukas

Today's interview is with friend and client, Malou founder of Baby Loves Sleep. And like myself and so many of you, Malou was inspired to create her f...

From Sleepless Nights to A Global Brand, The Baby Loves Sleep Journey

11 Oct 2022

Contributed by Lukas

Today's interview is with friend and client, Malou founder of Baby Loves Sleep. And like myself and so many of you, Malou was inspired to create her f...

9 Essential Elements of a Product Page to Get More Sales

04 Oct 2022

Contributed by Lukas

When was the last time you reviewed your product pages? Like many business owners you most likely set up your theme and formatted the product page tem...

9 Essential Elements of a Product Page to Get More Sales

04 Oct 2022

Contributed by Lukas

When was the last time you reviewed your product pages? Like many business owners you most likely set up your theme and formatted the product page tem...

9 Essential Elements of a Product Page to Get More Sales

04 Oct 2022

Contributed by Lukas

When was the last time you reviewed your product pages? Like many business owners you most likely set up your theme and formatted the product page tem...

9 Sneaky Ways Big Brands Get You To Spend More Money

27 Sep 2022

Contributed by Lukas

As with most things in life we all have a choice to focus on the negative or the positive in any situation. Yes, we could focus on the negatives of ri...

Creating A Brand For The Lifestyle You Desire

20 Sep 2022

Contributed by Lukas

Today on the show I'm joined by Tanya Boots from Inspirational Tea Co, a brand with purpose, designed to uplift and inspire and share love and kindnes...

How To Use Your Buyer Journey To Increase Customer Engagement

13 Sep 2022

Contributed by Lukas

Let me ask you a question. Have you ever experienced a situation where your ads are just not attracting or engaging your audience and you've watched y...

Feeding The Content Machine With Lauren Schwartz

06 Sep 2022

Contributed by Lukas

Hands up if you've ever heard the phrase "Content is King" when it comes to marketing your brand?  Now, obviously having great content is what makes ...

Feeding The Content Machine With Lauren Schwartz

06 Sep 2022

Contributed by Lukas

Hands up if you've ever heard the phrase "Content is King" when it comes to marketing your brand?  Now, obviously having great content is what makes ...

Reaching Your Audience In A Cookie-less World

30 Aug 2022

Contributed by Lukas

Remember the days when marketing your eCommerce business meant finding out where your audience hung out online and then putting up some Facebook ads t...

Why And How To Update To Shopify 2.0

24 Aug 2022

Contributed by Lukas

Lately we've been talking about what brand owners need to be doing now to prepare themselves for the bumper holiday season that is fast approaching. A...

Why Purpose Driven Brands Win Big

16 Aug 2022

Contributed by Lukas

The last few years have seen some significant changes in how brands operate their business and one change that I personally welcome with open arms is ...

The Importance Of Community With Peace Mitchell From AusMumpreneur

09 Aug 2022

Contributed by Lukas

The journey of being a business owner AND a mum is a very special and unique experience. Adding the many challenges of being a mother to the constant ...

7 Low Cost Ways To Boost eCommerce Sales

02 Aug 2022

Contributed by Lukas

Hands up who of you feel like they're not progressing when it comes to growing your business or generating sales in your online store?  Or maybe this...

What To Do Now To Guarantee A Bumper Holiday Season!

26 Jul 2022

Contributed by Lukas

Want to be making the most of holiday season sales this year? Then you need to get started now! This year, in 2022, eCommerce retail sales globally ar...

Learn To Love The Journey With Multipreneur Dee Stearman

20 Jul 2022

Contributed by Lukas

Have you ever felt that you just need that one piece of information or one skill that once mastered, will be the one thing that will transform your bu...

Commitment, Values & Being Different - Building A Brand With Purpose

12 Jul 2022

Contributed by Lukas

Today's interview is a must listen. Julie Mathers created Flora & Fauna, an online retail store selling all natural products, back in 2014 and along w...

Breaking Down A Super Successful Big Brand Promo

05 Jul 2022

Contributed by Lukas

This week we're looking into the strategies of a super successful big eCommerce brand, True Protein.  If you found your EOFY promotion not quite as s...

The Bon Maxie Journey: From Dining Table To A Multi-Million Dollar Brand

29 Jun 2022

Contributed by Lukas

In today's interview we're talking to Clare Spelta from Bon Maxie who very generously shares her amazing business journey. There are not many business...

An Introduction To The Power Of Paid Google Ads

21 Jun 2022

Contributed by Lukas

When it comes to paid advertising we are all aware of social media advertising on Facebook and Instagram. However, no business owner wants to put all ...

3 Critical Requirements To Scale Or Sell Your Brand

13 Jun 2022

Contributed by Lukas

If you're an eCommerce brand owner looking to either sell your business one day or want to scale so that you can spend less time in your business, the...

Rising Out Of The Pandemic, Lessons On Tenacity and Passion

07 Jun 2022

Contributed by Lukas

If you've ever struggled with trying to push through when step you take is not working, or that you feel like you keep hitting a brick wall, then this...

4 Tips To Run A Killer EOFYS

31 May 2022

Contributed by Lukas

As we rapidly approach the end of the financial year, you may be considering running a clearance or flash sale (the good old EOFYS!). EOFYS can be a g...

Your Goal Crushing Ecommerce Marketing Plan

24 May 2022

Contributed by Lukas

Recently I've been speaking with a few eCommerce brand owners about how tough they're finding it to generate traffic and sales consistently right now....

How To Know What Your Customers Want

16 May 2022

Contributed by Lukas

Do you ever feel that you're marketing out into a big black void? Sending out social media posts and emails but not knowing what to say and certainly ...

You CAN Still Grow Your Business In A Recession

09 May 2022

Contributed by Lukas

Unless you've been hiding under a rock, there's no secret right now that Australia is heading into a more challenging economic climate than we've expe...