The Brand Marketing Show

How To Boost Your Shopify Store With Quizzes

03 May 2022

Contributed by Lukas

If you're looking for a data-driven strategy to engage deeply with your customers while increasing conversion rates and average order values - then th...

Should I Add Buy Now Pay Later To My Online Shop?

26 Apr 2022

Contributed by Lukas

Today on the show we're going to try and answer a question we see being asked ALL the time: And that is - should you add Buy Now Pay Later payment opt...

5 Things That Are Working This Month With Facebook Ads

19 Apr 2022

Contributed by Lukas

Today on the show we're going to talk about what's working right now with Facebook ads - specifically when it comes to advertising your brand or eComm...

The #1 Reason For Stress And Fatigue As An Entrepreneur

11 Apr 2022

Contributed by Lukas

How are you feeling right now? If you're, like me, a Mum and a business owner, then I have a good idea of how you're feeling… On top of the last two...

The Power Of Incentives - When & How To Use Them

05 Apr 2022

Contributed by Lukas

Discounts and incentives. Some businesses love them -  we all know the brands that seem to be constantly on sale (looking at you 'closing down' rug s...

Marketing Your Online Store During Difficult Times

28 Mar 2022

Contributed by Lukas

I'm super excited to bring you today's episode, which is essentially all about what you can be doing in your business right now so that you can not ju...

How To Manage A Fast Growing Business While Staying True To Your Values

22 Mar 2022

Contributed by Lukas

Today on the show, I'm joined by Michelle Smith, founder of Curated with Conscience, which is a beautiful gift hamper business that exists to have a p...

Create Your 12 Month SEO Content Plan with Karen Mapperson

15 Mar 2022

Contributed by Lukas

A couple of weeks ago, we shared the first in a two-episode series on SEO - search engine optimisation, and I was joined by Karen who is one of the ex...

The Importance Of Creating A Memorable Brand With The Luxe Co

07 Mar 2022

Contributed by Lukas

Today on the show, we're going to be talking about branding and why it is so important for the success of your business to get this piece of the puzzl...

Secrets To Avoid Building A Boring Brand

01 Mar 2022

Contributed by Lukas

Have you ever been stuck at a party talking to the most boring person in the room? And by boring I mean they either don't talk at all OR all they do i...

How To Increase Organic Traffic With SEO

22 Feb 2022

Contributed by Lukas

Getting website traffic and sales in your online store can be tough.  I remember when I launched my first business years ago, trying to work out how ...

3 Strategies Big Brands Are Using That Small Brands Can Copy

15 Feb 2022

Contributed by Lukas

In today's episode I'm talking about the marketing we're seeing big brands do really well - outside of paid advertising or social media.  And I reall...

5 Tips To Make More Money From Klaviyo

08 Feb 2022

Contributed by Lukas

Today we're going to be talking about how to make more money using one of my most favourite eCommerce tools, Klaviyo.  Klaviyo is the leading email m...

How To Future Proof Your Ecommerce Store in 2022

31 Jan 2022

Contributed by Lukas

I'm super excited to bring you today's episode, which is essentially all about how you can give yourself the best chance at succeeding this year, no m...

How to Test and Optimise Your Facebook Ads With Less Stress And Faster Results

25 Jan 2022

Contributed by Lukas

Today on the show, we are going to be diving into all the dos and don'ts when it comes to testing your social media advertising campaigns.  We all kn...

How To Squeeze The Most Out Of Your Email Marketing

18 Jan 2022

Contributed by Lukas

If you've been a listener of mine for any period of time you would know how much I value email marketing!  Building your email list and interacting w...

Get Ready To Plan Your Best Year Yet

10 Jan 2022

Contributed by Lukas

A goal without a plan is just a wish - Antoine de Saint-Exupéry Today's episode is all about setting your intention for your business in 2022 and cre...

Advice To My Entrepreneurial Son: How To Start and Grow a Business in 2022

04 Jan 2022

Contributed by Lukas

When my 15-year-old son came to me with an idea for a new product that he wanted to turn into a business… well it got me excited! AND it got me thin...

Holiday Reading Inspiration To Get Ready For 2022

27 Dec 2021

Contributed by Lukas

 "The more you read the more things you know. The more that you learn, the more places you'll go." Dr Seuss It's the lull in between Christmas and Ne...

Mindset and Resilience: How to Reframe 2021 And Plan Ahead In 2022

20 Dec 2021

Contributed by Lukas

Today on the show, I welcome back my friend and High Performance Mindset Coach - Ben Elliott - to have another chat about managing our mindset through...

Celebrating 100 Episodes! A Special Masterclass With Our Team of Experts on Growing Your Ecommerce Biz

14 Dec 2021

Contributed by Lukas

Join us for a very special episode as we celebrate 100 episodes of The Productpreneur Success Podcast! Thank you so much for being part of this incred...

How To Take A Holiday When You're The Business Owner

07 Dec 2021

Contributed by Lukas

Hands up - who is feeling really ready to put 2021 to bed?  I know I'm not the only one who is feeling really tired and kinda over it right now. I'm ...

What To Expect When Working With A Marketing Agency

30 Nov 2021

Contributed by Lukas

Have you worked with a marketing agency before and it ended up as an extremely costly and frustrating failure? Or perhaps you're looking to hire an ag...

Copywriting for Productpreneurs

23 Nov 2021

Contributed by Lukas

In today's episode I'm excited to share a masterclass with two of the top copywriters on my Productpreneur Marketing Team, Sally Bingham and Nova Thom...

Building A Sustainable Brand And Lessons Learnt In Becoming A Business Owner

16 Nov 2021

Contributed by Lukas

Today's interview with founder of eco-friendly outdoor wear brand, Team Timbuktu, is one that you're going to want to come back to time and time again...

Why One Source Of Marketing No Longer Works And How To Be Everywhere Without The Overwhelm

09 Nov 2021

Contributed by Lukas

It's an exciting time for eCommerce and marketing right now.  More than ever we have the potential to reach our customers on so many channels, whethe...

From Disaster To Success, How Resparkle Was Reinvented And Found It's True Purpose

02 Nov 2021

Contributed by Lukas

Imagine being back at the start of the Covid-19 pandemic in 2020 and cleanliness was on top of everyone's mind.  You own a cleaning product business ...

How To Skyrocket Your Brand With Celebrity Product Placements

26 Oct 2021

Contributed by Lukas

Social proof is one of the most impactful ways of increasing your brand awareness and removing purchasing barriers with your customers.  And there's ...

How To Navigate The Complex World of Product Importing With Carolina Montanez

19 Oct 2021

Contributed by Lukas

Launching a new product is an exciting time for any e-commerce business.  And in a global world, your products are most likely made offshore.  You'v...

Wholesale or Retail? (Or Both?) How To Choose The Best Business Model

12 Oct 2021

Contributed by Lukas

The last 18 months has been the time for online buying. Customer behaviour has certainly changed during Covid-19 and many new brands have jumped onlin...

Increasing Money, Cashflow and Profit In Your Product Based Business

05 Oct 2021

Contributed by Lukas

Have you ever struggled to understand where the money is going in your business? Asked yourself "I've made all this money this month but there's nothi...

How To Make Your Brand Stand Out From Competitors

28 Sep 2021

Contributed by Lukas

In a sea of competing brands and products, online stores and advertising wherever you go, how can you put your brand out there, to stand apart from th...

3 Email Tweaks To Increase Sales In Your Online Store Today

21 Sep 2021

Contributed by Lukas

If you've been listening to my podcast over the last year you will know email marketing is my absolute favourite (and most profitable!) way of reachin...

Growing MontiiCo, The Wins and Challenges Behind A Global Brand In Only Five Years

14 Sep 2021

Contributed by Lukas

Today's interview is with the fabulous Steph Pryor, founder of MontiiCo and Lunch Punch and this is one you are really going to want to sit down and l...

Overcoming Roadblocks in Selling On Your Online Store

07 Sep 2021

Contributed by Lukas

What to do when customers want to try things on before buying… Sometimes it's hard for customers to buy online. Not because of the website itself, b...

Persuasive Product Photography with Janelle Changuion

31 Aug 2021

Contributed by Lukas

As the saying goes "A picture is worth a thousand words" and if you own an online business, particularly a product business, your images are your bran...

Planning Your Christmas Marketing for 2021

24 Aug 2021

Contributed by Lukas

Yep. I said it. Time to start planning for Christmas 2021! And for very good reasons. Traditionally we would be looking to start our Christmas Campaig...

How to Build and Sell A Business That Will Leave A Legacy

17 Aug 2021

Contributed by Lukas

When you're in the start-up phase of your business the last thing on your mind is the thought of selling your business. But for Antonette Golikidis, f...

10 Ways to Repurpose One Piece of Content

10 Aug 2021

Contributed by Lukas

Creating content may feel like a never ending item on your to-do list. But there IS a reason why it's so important and why it needs to be your priorit...

How To Develop A Game Changing Product From Dream To Retail

03 Aug 2021

Contributed by Lukas

If you've ever considered creating your own innovative product from scratch then this is the episode for you. Julia Christie from Nail Snail joins us ...

How Much Should I Spend On Marketing My eCommerce Business?

27 Jul 2021

Contributed by Lukas

A marketing budget is a balancing act: spend too much and you'll break the bank, but spend too little and no one will know that your business or your ...

How This Queen Serves A Community And Created An Impact Driven Brand

21 Jul 2021

Contributed by Lukas

I'm so excited to share today's episode with you! This week we sat down with Amy McGlade from The Breastmilk Queen to talk about her journey from work...

When Sh!t Happens In Business, Here's What To Do Next...

13 Jul 2021

Contributed by Lukas

Setbacks happen in business. It's impossible to avoid dealing with failure on some level when running your own business. Sometimes you make a mistake....

Be The Change You Want To See In The World - The Whole Kids Journey

06 Jul 2021

Contributed by Lukas

If you've ever wondered how you can incorporate your dream of being an entrepreneur with making a difference in the world then this episode is for you...

6 Keys to Scaling Your Online Business

29 Jun 2021

Contributed by Lukas

Have you ever found yourself looking at your goals for your business, whether it's to get it to 7 figures in sales or to be stocked globally, or even ...

One Brands Journey from Wholesale to eCommerce Success with Sharon Hunter from Emondo Kids

22 Jun 2021

Contributed by Lukas

I'm so excited to share today's podcast episode and introduce you to Sharon Hunter, founder of much-loved kids brand Emondo Kids. Sharon's story is a ...

How Thinking Outside The Box Created A Viral Worthy Brand

15 Jun 2021

Contributed by Lukas

In a world where it feels like there are new online businesses popping up every single day, it's more important than ever to stand out from the crowd....

The 3 Essential Pillars That Created A 7 Figure Brand

08 Jun 2021

Contributed by Lukas

As an entrepreneur are you constantly looking for the secret silver bullet strategy that will finally take your business from struggling to flourishin...

From Kitchen Bench to Around The World - Building a Global Brand With Cinzia Cozzolino

01 Jun 2021

Contributed by Lukas

  Have you ever wondered what it takes to build a brand from your kitchen bench to being stocked around the globe?   Are you overwhelmed about the c...

Learning To Love The Ups And Downs To Build Long Term, Sustainable Success With Kate Sutton, founder of Uberkate

25 May 2021

Contributed by Lukas

Today I am talking to a true pioneer in the world of eCommerce, the founder of Uberkate, Kate Sutton.  I'm so excited to bring you this interview as ...

The Amazingly Simple Way I Grew My Store By 30%

18 May 2021

Contributed by Lukas

How does growing your online sales by 30% sound? And better yet, how about if that increase in sales was mostly generated by a systemised process? Sou...

The Most Important (& Often Forgotten) Steps In Your Facebook Ad Campaigns

11 May 2021

Contributed by Lukas

It's nothing new to Ecommerce business owners: advertising via social media can be absolute gold for driving sales in your online store. Once you take...

Why You Need To Prioritise Creative Content In Your Paid Advertising

04 May 2021

Contributed by Lukas

I am so excited to introduce you to today's podcast guest! Sally Bingham is my Senior Facebook Manager here at Productpreneur Marketing and together w...

Putting Community First And Growing Your Business On Social Media

27 Apr 2021

Contributed by Lukas

This episode is a MUST LISTEN for every brand owner who has an online presence. Whether you are a seasoned pro on social media, starting out or simply...

The 3 Keys to Profitable eCommerce Facebook Ads

20 Apr 2021

Contributed by Lukas

If you've been feeling the pressure of how to keep up with the changes being rolled out by social media platforms right now, and asking yourself if it...

How To Grow Your Online Store With Your Most Profitable Customers

13 Apr 2021

Contributed by Lukas

Have you been at that point in your business where you seem to be making a lot of sales and are constantly packing orders but you just can't understan...

The 5 Website Mistakes You Don't Want To Make!

06 Apr 2021

Contributed by Lukas

Starting an online product business is very exciting indeed. And one of the most exciting steps for any new business owner is launching your shiny new...

Aligning Your Passions To Create A Business You Love

29 Mar 2021

Contributed by Lukas

Today's interview is with Louise from Louise M Shoes and I think so many of you are going to really see yourself in Louise's journey. Whether you are ...

Why Your Customers Aren't Buying (And What to Do About It!)

23 Mar 2021

Contributed by Lukas

If you're in the business of selling online, then most likely you're always on the lookout for new ways to grow your sales. To convert more website vi...

How To Build A Community Of Happy Customers & Raving Fans

16 Mar 2021

Contributed by Lukas

I love sitting with my guests and listening to how not only they got started in their business but how they've found the way that best suits them to g...

My Real Journey and Fears in Scaling a Million Dollar Business

09 Mar 2021

Contributed by Lukas

Having been in business for over 15 years I can well and truly say that I've had my fair share of fears and challenges while growing  And I know that...

How Healthy Dog & Co went from surviving...to thriving!

02 Mar 2021

Contributed by Lukas

I'm so excited to bring you this case study - it's for any online business owner who is sick of constantly being worried about where the next sale wil...

How one business owner regained her focus and launched a new product in 4 months!

23 Feb 2021

Contributed by Lukas

Case Study with Becc Warr from The Mummary Have you ever gotten to a point in your business where you're feeling lost and frustrated and don't know wh...

Money Blocks to Give Up in 2021 with Denise Duffield-Thomas

16 Feb 2021

Contributed by Lukas

Have you ever felt guilty about being ambitious in your business? So much so that you've actually down-graded your goals because you told yourself tha...

How To Design A Brand That Will Stop The Scroll

09 Feb 2021

Contributed by Lukas

In a world where we live in a constant scroll of news and images and videos and ads it's becoming harder than ever to actually get someone to stop and...

How To Grow A Lucrative Email List That Fuels Your Ecommerce Store

02 Feb 2021

Contributed by Lukas

You may have heard me say this just a few times (okay, maybe lots more than a few times!) while talking about the Facebook and Apple iOS14 updates.  ...

Ecommerce Fulfilment: All Your Questions Answered

26 Jan 2021

Contributed by Lukas

Ah Shipping. The final piece of the puzzle that keeps your eCommerce business humming! But, packing and shipping of your products, which you've just s...

Apple iOS14: What eCommerce Brands Need to Know

19 Jan 2021

Contributed by Lukas

Unless you've been living under a rock you have probably heard something about the new Apple iOS14 update. You've likely either chosen to ignore it co...

5 Steps to Create Your Marketing Plan for 2021

11 Jan 2021

Contributed by Lukas

As you would know, if you've been listening to the last couple of episodes, I've dedicated this month to all things planning. It's January. Now is the...

What I'd Do If I Started My Business In 2021

05 Jan 2021

Contributed by Lukas

It's January now. Phew - we made it! Happy new year and all that… So it's that time of year where we really ought to be figuring out what the heck w...

What's Your Theme For 2021?

29 Dec 2020

Contributed by Lukas

It's that time of year when we think about setting new year's resolutions and make our plans for the year ahead.  I'm not one for New Year's Resoluti...

Your Holiday Reading List, Sorted!

22 Dec 2020

Contributed by Lukas

We're nearing the end of the year now and the holidays are upon us. Hopefully, you're getting ready to enjoy a bit of time away from your biz!  I thi...

Highlights of 2020: Celebrating The Wins From This Crazy Year...

15 Dec 2020

Contributed by Lukas

As we draw towards the close of this crazy year that we have been living through in 2020, let's take a moment to reflect on the year that's been. I kn...

How To Run A Boxing Day Sale

08 Dec 2020

Contributed by Lukas

The biggest, hugest, fattest mistake I see eCommerce store owners make with their promotions is that they discount constantly! This is the fastest way...

Success Is Like A Birthday Cake (It Comes In Layers…)

01 Dec 2020

Contributed by Lukas

We're coming to the end of the year. It's been a really difficult year for a lot of people. And I'm pretty sure many of you are probably feeling prett...

What difference does a well-designed website make?

24 Nov 2020

Contributed by Lukas

Whether you're new to eCommerce and needing to set up your first website, or you've been running for a while and might be considering making some chan...

Email Marketing Tweaks That Made A $30K Difference…

17 Nov 2020

Contributed by Lukas

These days, we're all bombarded by hundreds of emails and thousands of marketing messages a day. So it's way harder as a business owner to cut through...

How A Passion For Gardening Is Creating Social Change

10 Nov 2020

Contributed by Lukas

It goes without saying that businesses need to be profitable to survive.  But more and more, they must also embrace public sentiment in order to attr...

How To Boost Your Bottom Line With Bundles

03 Nov 2020

Contributed by Lukas

I'm sure we've all done it: ordered a meal deal at a fast food restaurant because it was just simpler to order, or better value. Or we've put more ite...

Fun & Memorable Christmas Marketing Ideas

27 Oct 2020

Contributed by Lukas

eCommerce stores that have a great selection of products and a solid Christmas marketing strategy have always seen a surge in revenue throughout the h...

How to not panic when Facebook changes things!

20 Oct 2020

Contributed by Lukas

As I record this episode in mid October 2020, a lot of people are talking about their ad campaigns on Facebook and Instagram are suddenly not converti...

How To Build A Premium Brand

14 Oct 2020

Contributed by Lukas

Learning how to build a lucrative, profitable business without the need for constant discounting is the holy grail of business I reckon! And it's not ...

How To Plan A Christmas Campaign

06 Oct 2020

Contributed by Lukas

The most magical time of the year has taken over our minds and to-do lists. It's the time of year where all eCommerce businesses are planning their Ch...

How To Run A Killer Black Friday Promo

29 Sep 2020

Contributed by Lukas

Black Friday Cyber Monday sales have become an American eCommerce tradition, beginning 2005. Last year, eCommerce stores processed over $700 billion i...

Automate, Systemise & Outsource: Building A Hands-Off Ecommerce Store

22 Sep 2020

Contributed by Lukas

Over the last couple of weeks I've been working with clients on their marketing planning to see out the rest of 2020 and then into 2021.  And when it...

Stop Leaving $$ On The Table - How To Automate Your Ecommerce Biz!

14 Sep 2020

Contributed by Lukas

As this episode airs, we're getting close to the 'Business' end of the year. Quarter 4 is just around the corner, and in terms of eCommerce retail, th...

How To Scale A Lucrative Handmade Candle Brand

07 Sep 2020

Contributed by Lukas

I admire people who take the plunge to turn their creativity into a business. To back themselves and start making their products for others to buy, no...

My Top 10 eCommerce Mistakes (& How To Avoid Them)

01 Sep 2020

Contributed by Lukas

This year in 2020, we've seen incredible growth in eCommerce transactions. Thanks to COVID-19, more and more shoppers have shifted their spending from...

How To Sell Out Your Collection In Record Time

25 Aug 2020

Contributed by Lukas

Creating a new product can be a little bit like going through an out-of-body pregnancy and birth. You put everything you have into creating and nurtur...

How To Write Facebook Ads That'll Leave Audiences Clamouring For More…

18 Aug 2020

Contributed by Lukas

Ever feel like you don't get enough love from social media? When you take the time to write ads or posts for Facebook or Instagram, and find the perfe...

How To Build A Purpose Driven Brand

11 Aug 2020

Contributed by Lukas

Increasingly, as consumers, we choose to buy from businesses and brands whose ideals and values align with our own.  Who Gives A Crap has a clear pur...

How To Know What To Focus On In Your Business

04 Aug 2020

Contributed by Lukas

If there's one thing I've learned over the past few years helping hundreds of eCommerce brands to systemize and automate their sales growth, it's this...

From Side Hustle To 7-Figure Empire

27 Jul 2020

Contributed by Lukas

I love to hear other entrepreneurs' tell their stories about how they started their business, and how they got from there to where they are now.  Thi...

7 Steps To A Successful Product Launch

21 Jul 2020

Contributed by Lukas

Two of the toughest things in a product-based business would have to be growing sales and managing cash-flow. Two of the best, most reliable ways to b...

How To Take A Vacation When You're Running A Business

14 Jul 2020

Contributed by Lukas

We all need to take a break every now and then, but us entrepreneurs often don't. We don't take time off because we love what we do, right? We're happ...

My Ultimate Guide to Choosing The Best eCommerce Platform

06 Jul 2020

Contributed by Lukas

Today I want to talk through a topic that is really fundamental to eCommerce: choosing the best website platform to build your online store on.  I se...

How To Become A Stockist For A Brand You Love

30 Jun 2020

Contributed by Lukas

There's not a lot of information available that explains how to become a retail stockist or reseller of other brands.  How do you go about approachin...

10 Practical Photography Tactics to Boost Your Conversions

22 Jun 2020

Contributed by Lukas

Want to learn the fastest way to attract your ideal customer's attention? Well, I'm sure you're all familiar with that old saying, "A picture tells a ...

9 Easy Website Tweaks You Can Make To Win More Sales

16 Jun 2020

Contributed by Lukas

So. The average Ecommerce website converts at only 2%. That means, 2% of your website visitors will buy from you.  Yet, we have several clients whose...

How To Run A Successful End Of Financial Year Sale

09 Jun 2020

Contributed by Lukas

As we approach the end of financial year, you may be considering running a clearance or flash sale (affectionately known as an EOFYS). There's the tem...