The Cambridge Marketing Podcast

Opinionated Marketers on: CHOCOLATE

01 Apr 2026

Contributed by Lukas

With Easter weekend upon us, our Opinionated Marketers discuss two chocolate related stories from the world of marketing - including The Great KitKat ...

The Marketing Behind Successful Crowdfunding

27 Mar 2026

Contributed by Lukas

This episode of the Cambridge Marketing Podcast focuses on how to market an investment crowdfunding campaign. Jason Fishman explains how to at...

Opinionated Marketers on: SOCIAL VALUE

24 Mar 2026

Contributed by Lukas

This week, our Opinionated Marketers discuss how marketing intersects with social and economic change. We look at the government’s new apprenticeshi...

If You’re Not Testing, You’re Guessing

20 Mar 2026

Contributed by Lukas

Data doesn’t kill creativity; it sharpens it. Brook Shepard of Mason Interactive explains why starting with clear goals and basic data matters. Test...

Why Ticket Prices Change: The Truth About Dynamic Pricing

13 Mar 2026

Contributed by Lukas

In this episode of the Cambridge Marketing Podcast, ticketing expert Richard Howell, founder of RH Insights, explores the realities of dynamic pricing...

Opinionated Marketers on: WARTIME STRATEGY

11 Mar 2026

Contributed by Lukas

With War in the Gulf, this week our Opinionated Marketers discuss what marketers should be doing now and for the future.  Kiran Kapur and Charles Nix...

Customers First: The Strategy Behind Games Workshop’s Success

06 Mar 2026

Contributed by Lukas

This week we look at how Games Workshop built Warhammer into a hugely profitable global business by putting customers first. Kiran Kapur speaks with R...

Opinionated Marketers on: CRISIS MANAGEMENT

04 Mar 2026

Contributed by Lukas

This week our Opinionated Marketers highlight a textbook case of crisis management from the UAE.  Hosted by Kiran Kapur and Charles Nixon.

The Cheese Scale: Why You Feel Like a Fraud (and How to Stop)

27 Feb 2026

Contributed by Lukas

In this episode, Dr Kate Atkin explains why high achievers often feel like frauds despite their track record. She ditches the "syndrome" label for "ph...

Opinionated Marketers on: POSITIVITY

26 Feb 2026

Contributed by Lukas

As the sun begins to shine here in the UK, Kiran Kapur and Charles Nixon digest some of the most positive stories from the world of marketing and beyo...

When Customers Are 90% Decided: Rethinking Marketing’s Role

19 Feb 2026

Contributed by Lukas

Paul Smith, Marketing Director at Hendy Group, shares what automotive can teach marketers about trust, complexity and modern buying behaviour. When cu...

Opinionated Marketers on: ADVERTS

17 Feb 2026

Contributed by Lukas

This week Kiran and Charles talk about the Super Bowl ads and why they matter so much. They look at OpenAI bringing in advertising, a rival ad from Cl...

Opinionated Marketers on: LOSING YOUR WAY

10 Feb 2026

Contributed by Lukas

This episode looks at what happens when brands forget who they’re for. We start with Prestat, the old Piccadilly chocolatier that lost its way after...

No Uni? No Problem! Building a Marketing Career Through Apprenticeships

06 Feb 2026

Contributed by Lukas

This week we celebrate National Apprenticeship Week. Kiran Kapur is joined by Sophie Bolton to talk honestly about what apprenticeships are really lik...

Growing Your Marketing Team: People, AI, or Both?

01 Feb 2026

Contributed by Lukas

Kiran Kapur talks with Chris Woodward from Oliver Agency about how marketing agencies are using AI in everyday work. They cover automation, Oliver’s...

Opinionated Marketers on: WEIGHTLOSS

27 Jan 2026

Contributed by Lukas

This week our Opinionated Marketers look at how weight loss jabs are reshaping consumer behaviour.  From smaller food portions and falling alcohol sa...

Inside the World’s Most Effective Ad Campaigns

23 Jan 2026

Contributed by Lukas

This episode explores the adverts that really work!  We're joined by Lynne Deason of Kantar and look at everything from John Lewis Christmas classics...

Opinionated Marketers on: GOOD NEWS

21 Jan 2026

Contributed by Lukas

In this episode, Kiran Kapur and Charles Nixon dig into the GOOD news stories getting buried by bad headlines. They talk about the retail successes at...

Stop Chasing Algorithms: A Reality Check On Modern Marketing

16 Jan 2026

Contributed by Lukas

This episode is about slowing down and doing marketing properly. Abe Kasbo of Verasoni argues that brands have become addicted to shortcuts, dashboard...

Opinionated Marketers on: 2026 TRENDS

14 Jan 2026

Contributed by Lukas

Kiran Kapur and Charles Nixon start with Peter Fisk’s Trend Kaleidoscope and use it as a way into what 2026 might really look like. They talk throug...

Cambridge Marketing College launches NEW AI Focused Apprenticeships

08 Jan 2026

Contributed by Lukas

2026 sees Cambridge Marketing College launch its new AI-focused apprenticeships. Listen to Kiran Kapur, Charlotte Lestienne and Neil Wilkins discuss t...

Cambridge Marketing College launches NEW AI Focused Apprenticeships

08 Jan 2026

Contributed by Lukas

2026 sees Cambridge Marketing College launch its new AI-focused apprenticeships. Listen to Kiran Kapur, Charlotte Lestienne and Neil Wilkins discuss t...

Opinionated Marketers on: 2025

19 Dec 2025

Contributed by Lukas

As 2025 draws to a close, our Opinionated Marketers reflect on the year that was.

Opinionated Marketers on: Trains, Logos and Design

11 Dec 2025

Contributed by Lukas

Among this week's topics - Kiran and Charles discuss the new 'Great British Railways' branding, and why no Marketing Agency will have a single positiv...

Why Marketers Are Struggling — And How to Cope

08 Dec 2025

Contributed by Lukas

Marketing is fast, demanding and often overwhelming. In this episode, we talk honestly about why the job feels so stressful, how burnout shows up, and...

The Reality of Police Communications: Strategy, Safety and Social Media

28 Nov 2025

Contributed by Lukas

In this episode, we explore the world of police communications with Janeen Harding, Digital Communications and Engagement Advisor for Lincolnshire Pol...

Opinionated Markters on: BUDGET 2025

27 Nov 2025

Contributed by Lukas

This week, Kiran and Charles discuss the 2025 UK Budget and what it really means for people and businesses. They dig into tax changes, rising costs, c...

Opinionated Marketers on: AI BUBBLES

20 Nov 2025

Contributed by Lukas

Charles and Kiran discuss whether the rapid rise in AI valuations is heading for a bubble burst, sparked by big investor moves and unrealistic expecta...

Social Media Secrets Made Easy: What Really Helps You Get Seen

14 Nov 2025

Contributed by Lukas

Social media consultant Daisey Cooke joins Kiran Kapur for a lively conversation about showing up online without losing your mind. They explore where ...

Opinionated Marketers on: GLOBAL CONSUMER TRENDS

11 Nov 2025

Contributed by Lukas

From China’s Singles Day to the rising price of gold - Kiran Kapur and Charles Nixon explore how global consumer habits, cultural events, and econom...

Why Great Copy Starts Before You Write a Word – with Jamie Thomson

07 Nov 2025

Contributed by Lukas

Kiran Kapur talks to copywriter Jamie Thomson about why the best writing begins long before fingers touch the keyboard. He explains his five-step “B...

Opinionated Marketers on: NOSTALGIA

04 Nov 2025

Contributed by Lukas

Kiran Kapur and Charles Nixon talk about the new John Lewis Christmas ad, the comfort of old-fashioned catalogues, and the joy of getting something in...

Am I Paranoid About AI? A Conversation with Neil Wilkins

31 Oct 2025

Contributed by Lukas

AI is reshaping everything—from business to our sense of what’s real. In this thought-provoking conversation, Kiran asks Neil Wilkins whether our ...

Opinionated Marketers on: ROBOTS

29 Oct 2025

Contributed by Lukas

Charles and Kiran explore the reality of robots in care homes, from Japan’s seal-like companions to machines that just get in the way. They debate w...

Creating NEW Product Categories

20 Oct 2025

Contributed by Lukas

Vahagn Sarksyan, VP of Marketing at KRISP, shares how the company turned a simple noise-cancelling tool into a whole new voice AI category. From educa...

Opinionated Marketers on: LONG WAVE THEORY

15 Oct 2025

Contributed by Lukas

In this episode of Opinionated Marketers, Kiran Kapur and Charles Nixon discuss Schumpeter’s long wave theory and the cycles of creative destruction...

Sowing the Right Message: Marketing to Farmers with Anthony Smith

10 Oct 2025

Contributed by Lukas

This week on The Cambridge Marketing Podcast, Anthony Smith from Red Stag Media explains how to market to farmers and agribusinesses. He shares insigh...

The Three Secrets to Avoiding 'Death by PowerPoint': Story, Visuals, and Pacing

03 Oct 2025

Contributed by Lukas

In this episode, we explore a Three-Step Formula for successful PowerPoint presentations. Our guest is Richard Goring of BrightCarbon, who reveals why...

How to write emails that people ACTUALLY read

26 Sep 2025

Contributed by Lukas

Email expert Kim Arnold joins Kiran to reveal why most of us are terrible at writing emails—and how to fix it. From the “Dump Truck” (walls of t...

Commercial Intelligence Explained: How to Measure What Really Matters in Marketing

19 Sep 2025

Contributed by Lukas

What does “commercial intelligence” really mean for marketers, and why do so many of us avoid it? In this episode, I sit down with Andrew Hatcher ...

Employer Brands

11 Sep 2025

Contributed by Lukas

What does a strong employer brand really look like? Alexis Drake of Reed Talent Solutions explains why honesty beats buzzwords, how the right Employee...

Community Engagement and Stakeholder Marketing

05 Sep 2025

Contributed by Lukas

What really makes a community tick? Hayley Williams, founder of Keystone Marketing, shares how to spark community engagement, move beyond personas, an...

Opinionated Marketers on - CRACKER BARREL

01 Sep 2025

Contributed by Lukas

Charles Nixon and Kiran Kapur dive into Cracker Barrel’s failed logo rebrand, how a presidential tweet turned backlash into retreat, and what it rev...

The AI Marketing Summit 2025: How to Future-Proof Your Strategy

28 Aug 2025

Contributed by Lukas

In this episode, Kiran sits down with Neil Wilkins, founder and host of the AI Marketing Summit, to explore how AI is reshaping marketing strategy, cr...

Opinionated Marketers on: EMOTIONAL AI

26 Aug 2025

Contributed by Lukas

Can AI feel? Our Opinionated Marketers debate the absurd, the worrying, and the hilarious sides of emotional machines.

Opinionated Marketers on: UK INFLATION

21 Aug 2025

Contributed by Lukas

Charles Nixon and Kiran Kapur tackle inflation, pricing, and AI in marketing - why innovation and clear storytelling matter now more than ever.

Opinionated Marketers on: AOL RIP

12 Aug 2025

Contributed by Lukas

This week our Opinionated Marketers bid a misty-eyed farewell to what was once America's biggest internet service.  

Opinionated Marketers on: WORD SOUP

29 Jul 2025

Contributed by Lukas

This week, Kiran and Charles dive into how AI is shaking up marketing - from streamlining everyday tasks to churning out word salad. They explore job ...

Opinionated Marketers on: ASIAN MARKETS

23 Jul 2025

Contributed by Lukas

In this episode, Kiran and Charles chat about how businesses need to stop ignoring Asia and start marketing to it—not just outsourcing. They explore...

Marketing for Architects

27 Jun 2025

Contributed by Lukas

Marketing for architects is WAY more interesting than you'd think! For this episode, Susie Lober joins us to share why strategy beats shouting, how wo...

Re-branding Right!

20 Jun 2025

Contributed by Lukas

In this episode, brand strategists Rachel Fairley and Sarah Robb join us to discuss their book Re-Brand Right: How to Refresh Your Brand and Marketing...

Marketing a Theatre Production

16 Jun 2025

Contributed by Lukas

This week Matt Wake of Hideout Theatre joins Kiran to discuss how his theatre company is storming the Edinburgh Fringe Festival this summer with their...

Opinionated Marketers on: AI Frustrations

11 Jun 2025

Contributed by Lukas

This week, our Opinionated Marketers discuss the unnecessary use of AI in everyday life.

SOSTAC

06 Jun 2025

Contributed by Lukas

In this episode of the Cambridge Marketing Podcast, Kiran Kapur talks with marketer Sam Bridge about using the SOSTAC framework for effective marketin...

Opinionatd Marketers on: THE MARKETING MEETUP SURVEY

04 Jun 2025

Contributed by Lukas

This week Charles Nixon and Kiran Kapur discuss the findings from a Marketing Meetup survey, highlighting marketers’ views on workload stress, team ...

Marketing in the Charity Sector

29 May 2025

Contributed by Lukas

This week, we chat with Wendy Thompson, Chair of ERIC, the children's bowel and bladder charity. We explore the power of clear, stigma-free communicat...

Opinionated Marketers on: PRICING

27 May 2025

Contributed by Lukas

This week, our Opinionated Marketers discuss why brands should embrace pricing transparency.  We also touch on changing consumer habits in the night ...

Measuring Marketing Effectiveness

22 May 2025

Contributed by Lukas

In this episode, we dive into the tricky world of marketing measurement with Richard Levy. Why are marketers so nervous about being measured? How can ...

Opinionated Marketers on: EUROPE

20 May 2025

Contributed by Lukas

This week our Opinionated Marketrers look at the new UK-EU trade deal and what it actually means beyond the headlines. Plus, we chat about AI avatar...

Brand Management

16 May 2025

Contributed by Lukas

In this episode, brand expert Anushree Deshpande discusses brand management for small businesses, emphasising consistency, authenticity, and values. ...

Opinionated Marketers on: CONSISTENCY AND CALM

13 May 2025

Contributed by Lukas

This week, our Opinionated Marketers reflect on how businesses play a role in customer wellbeing in today's chaotic world.  We also discuss M&S's...

Digital Product Management

09 May 2025

Contributed by Lukas

In this episode of the Cambridge Marketing Podcast, Richard Kendrick breaks down what it means to be a digital product manager—and why it’s such a...

Segmentation and Hyper-Personalisation

02 May 2025

Contributed by Lukas

In this episode, Jason Donapel, co-founder of The Email Experience, dives into how brands can level up their retention marketing using smarter segment...

Opinionated Marketers on: RESILIENCE

30 Apr 2025

Contributed by Lukas

In this weeks news, there are three prime examples of why resilience is so important.  Kiran Kapur and Charles Nixon discuss.

Social Value

24 Apr 2025

Contributed by Lukas

This podcast episode explores the concept of social value in the context of corporate responsibility and sustainability, with insights from Victoria H...

Opinionated Marketers on: NAVIGATING TARIFF TURBULENCE

23 Apr 2025

Contributed by Lukas

In this episode of Opinionated Marketers, Charles Nixon and Kiran Kapur dive into the world of tariffs and their far-reaching effects. Discover how ta...

Agency Relationships

17 Apr 2025

Contributed by Lukas

On this programme, we discuss the value of strong agency relationships.  Our guest is Andy Bargery, Client Director at oystercatchers - a company spe...

Opinionated Marketers on: THE ETHICS OF MARKETING

15 Apr 2025

Contributed by Lukas

Charles Nixon says it's time to "Up your ante" and do 25% more marketing.  Find out why in this week's episode of Opinionated Marketers.

Content Localisation

11 Apr 2025

Contributed by Lukas

This week we explore the importance and benefits of content localisation.  Our guest is Shaheen Samavati from VeraContent, a marketing agency who spe...

Marketing in the Legal Profession

03 Apr 2025

Contributed by Lukas

This week we look at marketing in the world of legal with returning guest, Rob Watson. 

Opinionated Marketers on: APRIL FOOLS

02 Apr 2025

Contributed by Lukas

This week - among other topics - our Opinionated Marketers discuss the demise of April Fools.

The Museum of Brands - Part 2

28 Mar 2025

Contributed by Lukas

In our last episode, we took a tour of the Museum of Brands in London.  This week the Museum's Director, Paul Botje, speaks to us about the collectio...

Exploring the Evolution of Iconic Brands at the Museum of Brands

20 Mar 2025

Contributed by Lukas

Welcome to the Cambridge Marketing Podcast, where this week, we take you on a fascinating journey through time at the Museum of Brands in Notting Hill...

Opinionated Marketers on: RETRO MARKETING

18 Mar 2025

Contributed by Lukas

This week our Opinionated Marketers discuss the new/old marketing strategy of GAIL'S bakery in the UK.

Exploring Cultural Nuances in International Marketing Strategies

14 Mar 2025

Contributed by Lukas

Welcome to the Cambridge Marketing Podcast, where we delve into the intricacies of international marketing with Nandan Sengupta, a Senior Lecturer and...

Opinionated Marketers on: REVIEWS

10 Mar 2025

Contributed by Lukas

In a shock discovery, this week we reveal which of our Opinionated Marketers is a bona fide influencer!

Marketing a Festival

07 Mar 2025

Contributed by Lukas

We've all heard about Experiential Marketing, but this week we discover how you market an experience. Our guest is Christopher Bone, Communications Di...

Opinionated Marketers on: The Trough of Disillusionment

26 Feb 2025

Contributed by Lukas

This week our Opinionated Marketers discuss Britain's booming Net Zero economy, and a change of perspective towards AI.

Inside the World of Golf's Leading Equipment Brands

20 Feb 2025

Contributed by Lukas

Welcome to this episode of the Cambridge Marketing Podcast where we delve into the niche world of golf marketing with James Savage, PR and Communicati...

The Future of AI

14 Feb 2025

Contributed by Lukas

This week we explore the future of AI with Patrick Husting, the developer of a new third-party add-in called Ghostwriter.ai.

Crisis Communications

06 Feb 2025

Contributed by Lukas

This week we look at effective crisis communications strategies with Terry Nicklin.

Opinionated Marketers on: TARIFFS

05 Feb 2025

Contributed by Lukas

This week our Opinionated Marketers discuss Trump's Tariffs and the segmentation of grapes!

Opinionated Marketers on: DeepSeek

29 Jan 2025

Contributed by Lukas

This week our Opinionated Marketers discuss DeepSeek - the new Chinese AI chatbot which has wiped off nearly $1-trillion from global stock markets.

The Computer Gaming Industry

23 Jan 2025

Contributed by Lukas

Ever wanted to work in the computer gaming industry but not sure how to make it happen? Want to know why marketing in a computer game is irresistible ...

Opinionated Marketers on: SLIME

21 Jan 2025

Contributed by Lukas

"Convincing the world to eat green slime" - just one of the topics on this week's Opinionated Marketers.  

Opinionated Marketers on: SMELLIES

15 Jan 2025

Contributed by Lukas

In our first episode of 2025, our Opinionated Marketers discover high-end anti-perspirant.  

Careers

13 Jan 2025

Contributed by Lukas

As we start 2025, this episode is dedicated to Career Development.  Our guest is Anne Bailey - CEO and Co-Founder of Form the Future, who in 2025 cel...

Opinionated Marketers on: 2024

18 Dec 2024

Contributed by Lukas

How was 2024 for marketers? Did our Opinionated Marketers correctly predict how the year would play out?  Listen to our final episode of the year to ...

Opinionated Marketers on: 2025

11 Dec 2024

Contributed by Lukas

This week our Opinionated Marketers discuss Peter Fisk's A-Z Trend Kaleidoscope. 

The Future of Search

10 Dec 2024

Contributed by Lukas

This week we explore how search engines will work in the future, and what marketers need to know now.  Paris Childress of Hop Online ltd is our exper...

Differentiation

03 Dec 2024

Contributed by Lukas

This week we discuss how you differentiate your product from your competitors. Our guest is Barry LaBov, author of 'The Power of Differentiation'. We ...

Opinionated Marketers on: jaGuar

27 Nov 2024

Contributed by Lukas

Among this week's marketing stories - the rebrand of jaGuar catches the eye of Kiran Kapur and Charles NIxon.

Generalist Marketing

25 Nov 2024

Contributed by Lukas

This week we explore the varying and exciting role of being a Generalist Marketer.  My guest is Joanna Hudson - Communications and Engagement Manager...

Opinionated Marketers on: THE JOBS MARKET

20 Nov 2024

Contributed by Lukas

This week our Opinionated Marketers look at the minimum wage, turtle botherers and the role of automation in the future world of employment.

Membership Marketing

18 Nov 2024

Contributed by Lukas

This week we take a look at Membership Marketing with Mark Scott, Executive Director of Marketing and Communications at the Chartered Institute of Mar...

Opinionated Marketers on: TRUMP

15 Nov 2024

Contributed by Lukas

Well - it's fair to say we got last week's prediction wrong! This week our Opinionated Marketers discuss Trump's win and the positives that the result...

Subscription Marketing

11 Nov 2024

Contributed by Lukas

This week we explore the world of Subscription Marketing - what it is, its superpower, and how it can work for you.  Anne Janzer guests, hosted by Ki...

Whatever Happened to Seasonal Marketing?

06 Nov 2024

Contributed by Lukas

Among this week's topics, our Opinionated Marketers consider why we're not seeing as much seasonal marketing in 2024.

Marketing a Heritage Railway

04 Nov 2024

Contributed by Lukas

This week, something a little different! We're on location at the beautiful Watercress Heritage Steam Railway in Hampshire. Built as the Mid-Hants rai...

Opinionated Marketers on: KING CANUTE

30 Oct 2024

Contributed by Lukas

Has Volkswagen been guilty of doing a King Canute? Our Opinionated Marketers explain the story and discuss why VW are closing three factories in Germa...