The Cambridge Marketing Podcast
Episodes
Opinionated Marketers on: 2025
11 Dec 2024
Contributed by Lukas
This week our Opinionated Marketers discuss Peter Fisk's A-Z Trend Kaleidoscope.
The Future of Search
10 Dec 2024
Contributed by Lukas
This week we explore how search engines will work in the future, and what marketers need to know now. Paris Childress of Hop Online ltd is our exper...
Differentiation
03 Dec 2024
Contributed by Lukas
This week we discuss how you differentiate your product from your competitors. Our guest is Barry LaBov, author of 'The Power of Differentiation'. We ...
Opinionated Marketers on: jaGuar
27 Nov 2024
Contributed by Lukas
Among this week's marketing stories - the rebrand of jaGuar catches the eye of Kiran Kapur and Charles NIxon.
Generalist Marketing
25 Nov 2024
Contributed by Lukas
This week we explore the varying and exciting role of being a Generalist Marketer. My guest is Joanna Hudson - Communications and Engagement Manager...
Opinionated Marketers on: THE JOBS MARKET
20 Nov 2024
Contributed by Lukas
This week our Opinionated Marketers look at the minimum wage, turtle botherers and the role of automation in the future world of employment.
Membership Marketing
18 Nov 2024
Contributed by Lukas
This week we take a look at Membership Marketing with Mark Scott, Executive Director of Marketing and Communications at the Chartered Institute of Mar...
Opinionated Marketers on: TRUMP
15 Nov 2024
Contributed by Lukas
Well - it's fair to say we got last week's prediction wrong! This week our Opinionated Marketers discuss Trump's win and the positives that the result...
Subscription Marketing
11 Nov 2024
Contributed by Lukas
This week we explore the world of Subscription Marketing - what it is, its superpower, and how it can work for you. Anne Janzer guests, hosted by Ki...
Whatever Happened to Seasonal Marketing?
06 Nov 2024
Contributed by Lukas
Among this week's topics, our Opinionated Marketers consider why we're not seeing as much seasonal marketing in 2024.
Marketing a Heritage Railway
04 Nov 2024
Contributed by Lukas
This week, something a little different! We're on location at the beautiful Watercress Heritage Steam Railway in Hampshire. Built as the Mid-Hants rai...
Opinionated Marketers on: KING CANUTE
30 Oct 2024
Contributed by Lukas
Has Volkswagen been guilty of doing a King Canute? Our Opinionated Marketers explain the story and discuss why VW are closing three factories in Germa...
Marketing New-Build Homes
28 Oct 2024
Contributed by Lukas
Marketing a house is simple enough, but what if it's not yet built? How do you sell something that doesn't exist?! This week we look at the magic behi...
Opinionated Marketers on: DISTRIBUTION
16 Oct 2024
Contributed by Lukas
This week our Opinionated Marketers look at Distribution in the marketing mix, and new solutions to friction in the supply chain.
Neuromarketing with Katie Hart
14 Oct 2024
Contributed by Lukas
Once again, Neuromarketing Consultant Katie Hart joins us to explain how the brain should be a key consideration in your marketing. Hosted by Kiran ...
Opinionated Marketers on: THE DRAWER OF DOOM
09 Oct 2024
Contributed by Lukas
Our Opinionated Marketers chew over interesting stories from this week's news, including why we all need to rifle through our 'Drawer of Doom'. Kira...
Brand Names
07 Oct 2024
Contributed by Lukas
This week we discuss brand names with Alexandra Watkins; founder of naming firm Eat My Words. She explains what makes a great name, things to avoid ...
Preparing for Job Interviews
30 Sep 2024
Contributed by Lukas
This week, we have some REALLY helpful advice on preparing and executing the perfect job interview. My guest is Tim Holden, founded and owner of Red...
Information Sources
23 Sep 2024
Contributed by Lukas
This week, in response to a question from a listener, we find out where our college tutors go for their news and information. Listen in for some gre...
Selling more online
16 Sep 2024
Contributed by Lukas
This week we look at how to increase your online sales and conversions. My guest is Richard Kendrick of Arboreal Marketing.
Opinionated Marketers on: NOSTALGIA
10 Sep 2024
Contributed by Lukas
Among this week's stories our Opinionated Marketers discuss the resurgence of retro crisps and the value of nostalgia in marketing.
Market Research
09 Sep 2024
Contributed by Lukas
This week we delve into the world of Market Research to explore its value to marketers. My guest is Clare Otridge of Grounded Research.
Opinionated Marketers on: SURGE PRICING
03 Sep 2024
Contributed by Lukas
This week our Opinionated Marketers discuss the surge pricing phenomenon. We touch on the ethics of it, discuss where it's already being used, and c...
Opinionated Marketers on: IKEA
27 Aug 2024
Contributed by Lukas
This week our Opinionated Marketers discuss IKEA's new business model. Hosted by Kiran Kapur and Charles Nixon.
Opinionated Marketers on: TED BAKER
20 Aug 2024
Contributed by Lukas
This week our Opinionated Marketers rue the closure of Ted Baker's UK stores.
Opinionated Marketers on: FOOD INFLATION
13 Aug 2024
Contributed by Lukas
Among other topics of discussion, this week our Opinionated Marketers have finally found TWO items on your shopping list that are getting cheaper! C...
Opinionated Marketers on: ROBOPANTS
06 Aug 2024
Contributed by Lukas
This week our Opinionated Marketers discuss the latest wardrobe must have: ROBOTIC PANTS (!)
Visual Learning
02 Aug 2024
Contributed by Lukas
This week we look at visual learning, and how imagery (and comics) can help information to be both retained and retrieved. Rossie Stone of Dekko com...
Opinionated Marketers on: COUNTDOWN
30 Jul 2024
Contributed by Lukas
This week our Opinionated Marketers discuss the CMA's decision to order Wowcher to change its sales practices. Presented by Kiran Kapur and Charles Ni...
Digital Disruption
26 Jul 2024
Contributed by Lukas
This week my guest is Dr. Tracey Wilen - a researcher and speaker on the impact of technology on society, work and careers.
CGI in Marketing
19 Jul 2024
Contributed by Lukas
CGI plays a key role in marketing but, as Faruk Heplevent explains, if it's done well - you don't really see it! Faruk of TheScope.studio is our gue...
Opinionated Marketers on: NEW UK GOVERNMENT
16 Jul 2024
Contributed by Lukas
Among many topics, this week our Opinionated Marketers discuss the communications strategy of the new UK Government.
Book Publications
12 Jul 2024
Contributed by Lukas
This week our guest is best selling author Jules Wake, although you might also know her as Julie Caplin. We take a deep dive into the world of book ...
Performance Marketing
04 Jul 2024
Contributed by Lukas
This week our guest is Jamie Stenton of Lilac James, a Digital Marketing agency in Cambridgeshire, England. We explain what performance marketing is...
Opinionated Marketers on: RE-INVENTION
02 Jul 2024
Contributed by Lukas
Among other stories from this week's world or marketing - Kiran Kapur and Charles Nixon discuss M&S, and their new repair service.
Mums in Marketing
27 Jun 2024
Contributed by Lukas
This week we're joined by Claire Ferreira of the Mums in Marketing community. We'll find out what it is, how it came about, how big it is, and why C...
Corporate Responsibility and Sustainability
21 Jun 2024
Contributed by Lukas
Can a business do well - by doing good? This week our guest is Rob Powell: Director of Pro Bono, Corporate Responsibility & Sustainability at We...
Humour in Marketing
18 Jun 2024
Contributed by Lukas
What does Ed Davey - leader of the Liberal Democrats - and Virgin Airways have in common? More than you might think! This week we discuss humour i...