NBA Star Stephen Curry Is Betting Big on Himself — Again
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Building a successful business is hard. Building one that lasts is even harder. The jobs market is tough. Industries are evolving. AI is advancing. How do you adapt and stay ahead? I'm James Reed, Chairman and CEO of Reed, and host of the All About Business Podcast. Every Monday, I sit down with founders, CEOs, and entrepreneurs who've built extraordinary businesses, the people who get things done. I ask them about the decisions that mattered, the risks they took, the mistakes they made, and what they'd tell you to do differently. Whether you're building a business, leading a team, or simply fascinated. By how successful people think. You'll hear honest conversations about the good, the bad, and the ugly of building something that lasts.
If you want top insights and actionable advice to apply to your career or business venture, listen to James Reed, All About Business. Listen on Apple, Spotify, YouTube, or wherever you get your podcasts. See you next time.
I'm Emily Chang and this is the circuit. So it's been a busy summer for NBA superstar Stefan Curry.
Draws the double, Durant, Curry, always on the move. Draws the double again, but surely not shot!
He finally added Olympic gold to his trophy cabinet, staking his claim to basketball's Mount Rushmore. The last three minutes of the gold medal game, what was happening?
It's just living up to the moment. Those last three minutes, it was just how do you get to the finish line? Playing France, in France, and you know, you understood it was a gold medal game. First time experiencing that at that stage. Storybook stuff for sure.
Throughout his career, he's made a habit of betting on himself and winning big. When he was drafted by the Golden State Warriors in 2009, there were no signs he'd propel the club to an NBA dynasty. Now he's one of the greatest shooters of all time. And sixteen seasons in, he's showing no signs of slowing down. Off the court, he's been building 30 Inc., his collection of businesses that span partnerships, media, investments, and philanthropy. And Curry is betting on himself, once again, to take his standalone Curry brand that he launched with Under Armour, quote, to the moon. And maybe even take on the undisputed king of sneakers, Nike, and its Jordan brand.
I think we can have some success at a high level when it comes to what is, you know, ten, twenty years look like that mirrors Jordan brand, but does it in a way that's authentic to what I stand for, what Curry Brand wants to stand for. And that's not just here in the US, that's internationally too.
Joining me now, NBA star Steph Curry. We're gonna start on the business. You've been wearing the number thirty since college, all under your thirty ink umbrella. They're the sneakers, your production company, VC fund, the foundation, chase it all with a little bit of bourbon. Was there a moment where you decided you wanted to be more than a basketball player?
I think I always had that perspective. You just didn't know what opportunities would be there. I think Obviously from shoe and apparel perspective like, you know, that's always a part of a basketball player's expression of Yeah, wha what are you rocking? Uh what brand are you reping and how can you build that presence off court. So that's been a a kind of steady through line. But then all the other stuff has been curiosities that turned into substantial business opportunities. And I think that probably was around year four of my NBA career where You realize doors that are opening based off of, you know, what you're doing on the basketball court, people that you meet along the way, um, and just trying to find a sound approach to managing it all.
Because it matters who you go into business with.
Let's talk about that because, you know, a a good point guard needs to know how to run the offense, when to pass, when to shoot. How did being a basketball player prepare you to run so many different businesses?
Well, first being going to Davidson, it allowed me to have a perspective of it wasn't just about basketball. Like there was a
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Chapters
4 chapters
1
What is the main topic discussed in this episode?
0:00–5:20
2
What recent achievement did Steph Curry add to his legacy with a gold medal?
5:20–11:44
3
How did Curry’s early mindset lead him to bet on himself beyond basketball?
11:44–22:22
4
What inspired Curry to launch his own signature line with Under Armour?
22:22–23:07
Speakers
3 identifiedMore from The Circuit with Emily Chang
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