The Construction Leading Edge Podcast
Episodes
The Freedom of Accountability, Delegating and Letting Go of Control with Max Christiansen | E337
27 May 2024
Contributed by Lukas
EPISODE 337: Does everything have to go through you? Are you becoming the bottleneck? In this week's episode, we're joined by construction business ow...
Why Business Continuity Planning Equals Freedom for Entrepreneurs | E336
20 May 2024
Contributed by Lukas
EPISODE 336: Are you working 50-60 hours a week on your construction business? What happens if you suddenly can't come to work? Is your business desig...
Estate Planning Myths, Mistakes, and Nightmares with Jon Braddock | E335
13 May 2024
Contributed by Lukas
EPISODE 335: What would happen to your family after you're gone? Estate planning may not be as fun as booking a trip but without it, it's like throw...
Inc. Magazine Honoree Reveals 1,126% 4-Year Growth Strategies with Chris Tatge | E334
06 May 2024
Contributed by Lukas
EPISODE 334: Have you ever wondered how controlling your entire construction process could drastically transform your projects and profits? This week,...
Using the MMDD List to Get Your Team to Solve Problems and Follow Processes | E333
29 Apr 2024
Contributed by Lukas
EPISODE 333: Are you struggling with getting your team on board with new processes? Are you dealing with most of the problems at work? In this episode...
Is This Deficiency Plaguing Your Business? | E332
22 Apr 2024
Contributed by Lukas
EPISODE 332: Are you stuck in your construction business's day-to-day operations? Do you find yourself constantly bombarded by messages and phone call...
What Construction CEOs Actually Need: A Roundup of the Best Ideas From a CEO Alliance Meetup | E331
17 Apr 2024
Contributed by Lukas
EPISODE 331: What sets successful construction business owners apart? Join me as I sit down with Systematize Your Construction Business (SYCB) coaches...
The CEO Mindset Shift: A Panel Discussion | E330
08 Apr 2024
Contributed by Lukas
EPISODE 330: Do you feel stuck in your construction business's day-to-day operations? Do you dream of taking it to the next level but are unsure how? ...
Executing a Successful Business Turnaround & Strategically Letting Go with Michael Moore | E329
01 Apr 2024
Contributed by Lukas
EPISODE 329: How can construction businesses thrive even during economic downturns? Join us in this week's podcast episode as Michael Moore, owner a...
How to Become Addicted to Your Business Without Dealing 24/7 Phone Calls with Alex Knapp | E328
25 Mar 2024
Contributed by Lukas
EPISODE 328: Are you tired of constant phone interruptions while trying to spend quality time with your family? Construction business owners know this...
Tracking Metrics, Casting Vision & Implementing Systems with Alex Gregg | E327
18 Mar 2024
Contributed by Lukas
EPISODE 327: Imagine leaving your teaching job and starting your dream business amidst an economic meltdown. It sounds daunting, right? This is how Al...
From Homebuilder to Business Builder: The Systems That Eliminate CHAOS and Improve Everyone's Experience with Jeff Bowers | E326
11 Mar 2024
Contributed by Lukas
EPISODE 326: Most construction business owners handle all aspects of their companies themselves: estimation, sales, project management, and more. Howe...
Structuring a Construction Business For Growth with the Right Systems with Nolan Harris | E325
04 Mar 2024
Contributed by Lukas
EPISODE 325: Who doesn't dream of expanding their construction business? We all do. Yet, along with expansion comes more significant challenges. Witho...
Eliminating Chaos Through Accountability and Focusing on Preconstruction with Charles Rogers | E324
26 Feb 2024
Contributed by Lukas
EPISODE 324: Are you spending most of your time putting out fires instead of working on your construction business? Join us in this week's episode as ...
Succession Planning, The Triple Bottom Line, and Setting Up an ESOP with Jonathan Orpin | E323
19 Feb 2024
Contributed by Lukas
EPISODE 323: Do you wish you could sit down with a successful construction business CEO and pick his brain? This week's interview with 30-year veteran...
Stop Sabotaging Your Success: Hidden Thinking Traps Entrepreneurs Should Avoid | E322
12 Feb 2024
Contributed by Lukas
EPISODE 322: Is your construction business not making any progress? Are you putting things on hold for so long? You could be stuck in one of these hid...
Living in The Gain and Generating Enjoyable Profits with Alex Thompson | E321
05 Feb 2024
Contributed by Lukas
EPISODE 321: Do you feel like you're always falling short? Are you constantly comparing yourself to others? Here's what most of us don't realize: Co...
How Adversity Can Crush You or Make You Unstoppable (You Choose) | E320
29 Jan 2024
Contributed by Lukas
EPISODE 320: Adversity and challenges are a part of life. It isn't going away. However, most of us falsely think that adversity is bad and that we sho...
Why Breaking Old Habits is Key to Achieving New Business Heights | E319
22 Jan 2024
Contributed by Lukas
EPISODE 319: Have you ever felt like your business is stuck in a loop, unable to break through to the next level? Do you ever wonder what's missing? I...
How Referrals Can Hurt You & Other Insider Marketing Secrets with Spencer Powell | E318
15 Jan 2024
Contributed by Lukas
EPISODE 318: Referrals can hurt your construction business. Relying on referrals alone is certainly a risky business. They're more like an anchor that...
4 Crucial Steps to Level Up Your Business in 2024 | E317
11 Jan 2024
Contributed by Lukas
EPISODE 317: How thoroughly have you outlined your business plan for the year 2024? If you want to get out of the day-to-day firefighting, spend mor...
Breaking Down the Top 10 Challenges and Myths of a Visionary Leader with Monish Khadye (A Replay) | E316
03 Jan 2024
Contributed by Lukas
EPISODE 316: Are you a visionary leader? What does it mean to be one? Can being a visionary ensure success? This week, we'll revisit a podcast episode...
Business Building Lessons from the Fighter Plane That Won WW2 | E315
26 Dec 2023
Contributed by Lukas
EPISODE 315: How clear are you on your strategy to be successful over the next twelve months? In this week's episode, I'll share three valuable busine...
How CEOs Think Differently About Money & Financial Systems with Luke Holcomb | E314
18 Dec 2023
Contributed by Lukas
EPISODE 314: Are you losing money even if your job cost reports look profitable? Then, you could have fallen into a bad financial trap that most const...
The Systems Behind an 8-Hour Workweek with Monish Khadye | E313
11 Dec 2023
Contributed by Lukas
EPISODE 313: Are you slaving away working in your construction business 70-80 hours per week? Is it possible to own a successful business and work few...
Mistakes to Avoid If You Want Your Business Sellable: Why 80% of Construction Businesses are Designed to Fail
04 Dec 2023
Contributed by Lukas
EPISODE 312: Here's the reality: Most small construction businesses have unintentionally designed their failure. Surprising, right? And that's why eig...
Recession Proof: 10 Ways to Make Your Business More Resilient | E311
27 Nov 2023
Contributed by Lukas
EPISODE 311: How can you make your business resilient in the face of challenges? Forget the traditional definition of a recession as a financial crisi...
5 Ways Right-to-Left Thinking Can Work for You | E310
20 Nov 2023
Contributed by Lukas
EPISODE 310: Most of the time, our goals remain goals–forgotten and collecting dust. That's what usually happens when you operate in left-to-right t...
Growing a $250M Business by Focusing on Preconstruction with Wes Palmisano | E309
13 Nov 2023
Contributed by Lukas
EPISODE 309: What does it take to grow a construction business to $250M in revenue? In this week's podcast episode, I sit down with Wes Palmisano, CEO...
From Chaos to Control: Four-Step Blueprint to Save 40 Hours a Month | E308
07 Nov 2023
Contributed by Lukas
EPISODE 308: Do you feel like you just don't have enough time? Are you working more hours than you want to? Well, you're certainly not alone in that s...
Reexamine Your Job as CEO | E307
02 Oct 2023
Contributed by Lukas
EPISODE 307: 70% of construction businesses fail in the first five years. Alarmingly, the construction industry also has the second highest rate of su...
Wealthy Clients, Reframing Problems and Letting Your Team Create Processes with Michael Algren | E306
25 Sep 2023
Contributed by Lukas
EPISODE 306: What would you do if every day all you're doing is putting out fires in your business? Have you considered selling your construction busi...
How to Make Faster, Better Decisions Like a CEO | E305
18 Sep 2023
Contributed by Lukas
EPISODE 305: Does every question come to you? Do you find yourself giving different answers to the same questions? Your construction business could be...
How to Get Anyone to Do Anything with Instant Influence Principles | E304
13 Sep 2023
Contributed by Lukas
EPISODE 304: Are you struggling to motivate your team to be more productive or get them to use that new software subscription? In this week's podcast ...
Will Your Business Scale or Is It Designed to Fail? | E303
05 Sep 2023
Contributed by Lukas
EPISODE 303: Is your business designed to scale or fail? How do you scale a construction business? In this week's episode of The Construction Leadin...
The Reality of Running a Construction Business with Your Spouse | E302
28 Aug 2023
Contributed by Lukas
EPISODE 302: Is it good for husband and wife to do business together? In this week's episode, Construction Leading Edge Director of Customer Success L...
The Real Reasons Your Team Won't Change | E301
22 Aug 2023
Contributed by Lukas
EPISODE 301: Have you ever rolled out a new process to your team only to be disappointed by how few people followed it? Perhaps, you thought about hir...
5 Secrets to Hire and Retain the Right Employees: Never Make a Bad Hire Again | E300
14 Aug 2023
Contributed by Lukas
EPISODE 300: What if there's one simple document that would tell you everything you need to know about hiring and retaining new employees? What if tha...
3 Key Concepts to Grow a Custom Home Building Business with Alex Gregg | E299
07 Aug 2023
Contributed by Lukas
EPISODE 299: What does it take to grow a successful custom home building company? In today's episode, we've invited a Systematize Your Construction Bu...
Why 10X is Easier Than 2x | E298
31 Jul 2023
Contributed by Lukas
EPISODE 298: How is 10x easier than 2x when scaling a business? Join us in today's episode as I sit down with our Director of Customer Success, Leyah ...
Foundations for Scaling a Business to $50M with Shawn Dominguez | E297
24 Jul 2023
Contributed by Lukas
EPISODE 297: What is it like scaling a business? As a former Navy pilot with winning embedded already in him, Shawn Dominguez already had that fire to...
Manufacturing Adversity and Burning the Ships | E296
17 Jul 2023
Contributed by Lukas
EPISODE 296: Adversity has a remarkable way of bringing out the best in you, which is exactly what happens when you start burning the ships. This act ...
Escaping the Free Estimate Trap and Indoctrinating Your Clients with Bobby Williams | E295
10 Jul 2023
Contributed by Lukas
EPISODE 295: Do you ever wonder if you can get paid for estimates even when doing small home building, remodeling, or commercial projects? In today's ...
How to Red Team Your Construction Business to Make it More Resilient | E294
28 Jun 2023
Contributed by Lukas
EPISODE 294: How resilient is your construction business? And what should you do as a business leader to mitigate the risks? There is a military and b...
How to Get a Check From the IRS: Tax Credits Your CPA Isn't Telling You About | Justin Rupple | E293
19 Jun 2023
Contributed by Lukas
EPISODE 293: Did you know your construction business could be entitled to a whopping six-figure check (or more) from the IRS? For others, that may sou...
How to Use Femininity to Nail the Handoff Process in a Male-Dominated Industry w/ Amy Rans | E292
12 Jun 2023
Contributed by Lukas
EPISODE 292: What is it like to be a woman in construction? In this empowering episode, our Director of Customer Success, Leyah Valgardson, sits down ...
The Burnout Cycle & Letting Go of Control with Josh Fravel | E291
05 Jun 2023
Contributed by Lukas
EPISODE 291: Do you feel like you're in this endless burnout cycle? Our guest for today indeed felt that way. He was getting used to taking a mini bre...
Stop Trying & Stopping Profit Bleeds with Ashley Fleschner | E290
29 May 2023
Contributed by Lukas
EPISODE 290: The reason you're not making any progress toward your goals is that you're trying. And I'm not saying you're trying too hard, but the pro...
Your Customer Experience Roadmap: How It Impacts Your Bottom Line & Company Culture | E289
22 May 2023
Contributed by Lukas
EPISODE 289: There is one part of your construction business that could lead to profit bleed, but they never show up on an invoice. That is your custo...
What High Performers Actually Want & Finding Opportunity in Chaos with Isaac Barlow | E288
15 May 2023
Contributed by Lukas
EPISODE 288: How do you attract top talents to your construction business? You'd be surprised that it isn't just about the money; it's something else....
How a Rigorous Handoff and a Solid Pre-Construction Process Leads to More Freedom with Daniel Hickey | E287
08 May 2023
Contributed by Lukas
EPISODE 287: Here's what no one is talking about - good construction companies are actually good pre-construction companies. Instead of giving away ...
Nailing the Handoff, Small Adjustments, and Navigating a Business Transition | E286
01 May 2023
Contributed by Lukas
EPISODE 286: Bringing in a family member into your construction business and transitioning leadership is more challenging than you'd think. But our gu...
Family Partnerships, Hard Conversations, and Dealing with Rejection with Jake Lewendal | E285
24 Apr 2023
Contributed by Lukas
EPISODE 285: Are you part of or considering joining a family construction business? Do you find it hard to handle a family partnership? Our guest for ...
How a Special Forces Commander Used Team Meetings to Fight Terrorists | E284
17 Apr 2023
Contributed by Lukas
EPISODE 284: Do you feel like you don't get anything out of your team meetings? What happens if your meetings continue to be ineffective? General Stan...
Communication & Delegation Hacks to Help You Get Out of Operations | E283
10 Apr 2023
Contributed by Lukas
EPISODE 283: Are you stuck in the day-to-day operations of your business? Do you worry that your business wouldn't be able to run without you? Then I ...
How Great Entrepreneurs Think About Adversity & The Stockdale Paradox | E282
03 Apr 2023
Contributed by Lukas
EPISODE 282: How do successful construction business owners get out of a slump? What do you personally do when things aren't going well? Most of us ...
Eclipsing Financial Targets by Saying "No" and Focusing on the People | Mikhail Gannage | E281
27 Mar 2023
Contributed by Lukas
EPISODE 281: Learning to say no to the people or things that don't serve you or your business gives you room to say yes to those that do. And we've in...
The Habits of Success: 3 Things You Need to Do Daily to Set You up for Success | E280
14 Mar 2023
Contributed by Lukas
EPISODE 280: Success isn't determined by your age, gender, location, or any of those similar factors; it is the formation of habits that will. In this...
Housing Crisis Opportunities & How a Venture Capital Firm Looks at the Construction Industry | E279
06 Mar 2023
Contributed by Lukas
EPISODE 279: Why would venture capital firms put their money in the construction industry, especially nowadays? In this week's episode, I've invited...
Are You a Visionary? The Top 10 Challenges For a Visionary & Myths They Believe | E278
27 Feb 2023
Contributed by Lukas
EPISODE 278: How do you see yourself? Do you see yourself as a visionary leader? But what does it mean to be one? Does being a visionary guarantee suc...
5 Things Successful Entrepreneurs Manage That Nobody Warned You About | E277
20 Feb 2023
Contributed by Lukas
EPISODE 277: We all want to be successful entrepreneurs. But most of the time, what drives us up to the pinnacle of success is not what we've learned ...
The Hidden Dangers of Procrastination & How to Conquer It | E276
13 Feb 2023
Contributed by Lukas
EPISODE 276: Have you been putting things off lately? Do you thrive working on last-minute situations? There are serious hidden dangers that come with...
Stewardship, Creating Terminal Value & Increasing Profit 60% with Michael Moore | E275
06 Feb 2023
Contributed by Lukas
EPISODE 275: We all know how systems and processes could make or break your construction business. But what's holding you back from taking those drama...
Scaling to $200 Million: How Torrey Hawkins Did It | E274
31 Jan 2023
Contributed by Lukas
EPISODE 274: What makes a construction business successful? Is it cementing a failproof system OR finding the right people that get things done? Tor...
Forget About Goal Setting: Focus on Habits & Systems Instead | E273
24 Jan 2023
Contributed by Lukas
Episode 273: Your brain is hard wired to love habits. Here's how you can use that to your advantage, and achieve just about any outcome you set your...
Discipline, Systems, and 75% Annual Revenue Growth with Andy Kolp | E272
27 Dec 2022
Contributed by Lukas
EPISODE 272: What is the secret formula to growing a business? What should a construction business owner have to lead a successful company? There's ...
Why Every Construction Business Owner Needs a Virtual Assistant | E271
19 Dec 2022
Contributed by Lukas
EPISODE 271: Are you tired of doing never-ending, less urgent administrative work? As we all know, small business owners wear a lot of hats - bookkeep...
How to Avoid Lawsuits Over Construction Defects & Reducing Risk with Attorney Marc Gravely | E270
12 Dec 2022
Contributed by Lukas
EPISODE 270: The only time contractors get involved and talk with an attorney is when something goes wrong. Do you agree? To prove that claim, we have...
First Principles, Taking Ego Out of Ideas and Solving Big Problems with Paolo Tiramani, Boxabl CEO & Founder | E269
05 Dec 2022
Contributed by Lukas
EPISODE 269: Joining me in this week's episode of The Construction Leading Edge podcast is Boxabl CEO and Founder Paolo Tiramani. He's here to sit dow...
Jett Set Farmhouse's Noell and Daniel Jett On Adversity, Perseverance, and Success | E268
28 Nov 2022
Contributed by Lukas
EPISODE 268: When you grow up fighting battle after battle, it's easier to throw in the towel and accept things the way they are. But that wasn't th...
How to Get Your Team Engaged and On Board with New Processes | E267
21 Nov 2022
Contributed by Lukas
EPISODE 267: Did you know that only 15% of employees are engaged while the rest of the 85% isn't? According to a recent Gallup State of the Global W...
3 Secrets to Eliminating Subcontractor Chaos | E266
14 Nov 2022
Contributed by Lukas
EPISODE 266: Your construction business' success also depends on your trade partners (as I'd like to call them) or subcontractors. Most of the time,...
Why All Business Problems are People Problems with Eric Anderton | E265
07 Nov 2022
Contributed by Lukas
EPISODE 265: When you think of it, all business problems are people problems. And in the chaotic construction world where systematization is not a nor...
How to Set Up a Company That Earns 8 Figures WITHOUT You | E264
24 Oct 2022
Contributed by Lukas
EPISODE 264: What happens if you step away from your business for a week or a month? Would it thrive, survive or fail? Is it even possible to run a ...
Time-Tracking Hacks Every Construction Company Should Know | E263
17 Oct 2022
Contributed by Lukas
EPISODE 263: Are you spending your weekends on timesheets and payroll? If that's how your weekend looks, you have a big problem going on with your bus...
The $11 Million Sales Strategy w/ Josh Dembicki & Matt Lewis | E262
10 Oct 2022
Contributed by Lukas
EPISODE 262: Are people making decisions about their homes based on logic or emotions? How does emotional buying help you grow your business? In tod...
Recession Proof: 10 Tips to Make Your Business More Resilient | E261
10 Oct 2022
Contributed by Lukas
EPISODE 261: When we talk about a recession, we're not just talking about a broad economic downturn. We're talking about any big shock to a company's ...
3 Things Entrepreneurs Believe That Technicians Don't | E260
20 Sep 2022
Contributed by Lukas
EPISODE 260: Entrepreneurs act a certain way and achieve results because of what they believe. There are 3 things entrepreneurs believe, that techni...
Are You Headed for a Tipping Point? | E259
31 Aug 2022
Contributed by Lukas
EPISODE 259: Is your business headed for a tipping point? Are you personally approaching a tipping point? Over the next few minutes you're going to go...
Designed to Fail: Why 80% of Construction Businesses Have No Value | E258
22 Aug 2022
Contributed by Lukas
EPISODE 258: Why do 80% of construction businesses have zero terminal value? How are they designed to fail? What are some lessons from IBM and old iPh...
The 8 Hour Work Week: How Monish Khadye Did It | E257
15 Aug 2022
Contributed by Lukas
EPISODE 257: What you'll take away from this construction podcast episode: Is it possible to run a construction business that doesn't consume your li...
Repossess Your Time with the CEO Schedule | E256
18 Jul 2022
Contributed by Lukas
EPISODE 256: Your time is one of your company's most valuable resources. How are you being robbed of time, what is "sanctioned procrastination," and h...
Side Effects of a Poorly Designed Organization & Starving Horse Syndrome | E255
11 Jul 2022
Contributed by Lukas
EPISODE 255: Is the chaos on your projects and frustration with your team a result of unclear roles and responsibilities? What are the ripple effect...
Forgetting What You Know and Hitting the Reset Button with Phil Coe | E254
04 Jul 2022
Contributed by Lukas
EPISODE 254: Phil Coe voluntarily hit the reset button on his residential renovation business recently. Why did he do it, and how did it work out? H...
How to Get a Check from the IRS for Your Employee Retention Credit with Catherine Tindall | E253
27 Jun 2022
Contributed by Lukas
EPISODE 253: How to Get a Check from the IRS for Your Employee Retention Credit with Catherine Tindall Catherine Tindall is an entrepreneur, CPA and ...
Constraints Make You More Effective & Using Marketing as a Lever with Spencer Powell | E252
22 Jun 2022
Contributed by Lukas
EPISODE 252: Are you wasting marketing dollars? How can you use your website as a "lever" to automate your sales process? What's the 80/20 on mark...
Red Flags You Could Be Overpaying for Workers Comp & How to Get Your Money Back with Scott Priz | E251
06 Jun 2022
Contributed by Lukas
EPISODE 251: How do you know if you're getting overcharged for your workers comp premiums? If you are 100% happy with the checks you're writing for ...
How Navy SEALS Would Build Houses, Mantras & Attacking the Housing Shortage with Garrett Moore | E250
31 May 2022
Contributed by Lukas
EPISODE 250: Garrett Moore is a former Navy SEAL, and the founder of Agorus, a company tackling the housing shortage, the labor shortage and using sof...
Lessons From an Acquisition That Went Wrong & Coaching Your Team to Success with Jeremy Flaten | E249
23 May 2022
Contributed by Lukas
EPISODE 249: Should you set company goals by yourself? What happens when a business acquisition goes wrong? How can a lack of SOPs kill a job instantl...
Paving a Wide Path to Success & the Virtuous Cycle of Talent with Brady Fry | E248
16 May 2022
Contributed by Lukas
EPISODE 248: Here's what you'll take away from this construction podcast episode with Brady Fry, owner of Fry Classic Construction in Nashville: What...
Top 5 Growth Fears Business Owners Need to Conquer | E247
09 May 2022
Contributed by Lukas
EPISODE 247: What you'll learn about in this construction podcast episode with Todd Dawalt and our Director of Customer Success, Leyah Valgardson: To...
Tax Overpayment Recovery: Tax Credits Your CPA May Not Know About with Justin Rupple | E246
02 May 2022
Contributed by Lukas
EPISODE 246: How do you feel about the amount of hard earned money you pay to the federal government in taxes? If there was a federal program design...
7 Ninja Level Delegation Secrets & Hacks | E245
25 Apr 2022
Contributed by Lukas
EPISODE 245: What you'll learn about in this construction podcast episode: If you're delegating tasks, what you should be delegating instead. How to ...
Celebrating Failure, Advice for Second Generation Owners & The Flex Track with Mikhail Gannage | E244
19 Apr 2022
Contributed by Lukas
EPISODE 244: What you'll learn about in this construction podcast episode: The "second set of eyes" concept. Advice for second generation business ow...
8 Ways to Sabotage Your Delegation Skills | E243
13 Apr 2022
Contributed by Lukas
EPISODE 243: "Why won't my team take ownership and solve problems on their own? Why does every problem land back in my lap?" You could be surprised to...
Hiring People Smarter Than You & Taking Ownership for Problems with Levi Benkert | E242
05 Apr 2022
Contributed by Lukas
EPISODE 242: What you'll learn about in this construction podcast episode with Levi Benkert, Founder/CEO of Harbor Capital: Levi's advice if you need...
8 Times You Should Ask "WTF is the Real Problem?" | E241
16 Mar 2022
Contributed by Lukas
EPISODE 241: What is the Law of Compensation? How do you know if you're even solving the right problem? What if you don't even understand what you'r...
3 Things That Determine the Value of Your Business with Kimia Shadrokh | E240
07 Mar 2022
Contributed by Lukas
EPISODE 240: Here's what you'll get out of this construction podcast episode: 3 things that determine how much your business is worth to an investor....
9 Productivity Stimulation Hacks & One Profit Gusher To Plug | E239
02 Mar 2022
Contributed by Lukas
EPISODE 239: What you'll learn about in this construction podcast episode: "The data was staggering to me." Why a contractor said that after reviewin...
Carrots and Sticks of Sustainability According to a Top 10 National Homebuilder | E238
21 Feb 2022
Contributed by Lukas
EPISODE 238: What you'll learn about in this construction podcast episode: What's in it for you to learn about sustainability and start incorporating...