The Content Fix

The nice list

20 Dec 2022

Contributed by Lukas

There's enough naughty in the world. Let's talk about the nice stuff.

The Naughty List

13 Dec 2022

Contributed by Lukas

I can't promise to send Santa your way but I can share my own naughty list. Stay tuned for nice next week.

The word of the year is... gaslighting!

06 Dec 2022

Contributed by Lukas

I always love finding out the word of the year. This year's seems to be coming a bit late to the party, but it's blue ribbon seems an interesting indi...

How to ask your audience what they want

29 Nov 2022

Contributed by Lukas

Have you ever been asked by someone on social media to tell them what content you'd like to see? Now if you're a mega-fan, this is a no-brainer questi...

How to get to know your audience better through immersive research

22 Nov 2022

Contributed by Lukas

It's one thing to imagine how your audience thinks, feels and acts. But if you really want to take things to the next level, immersive research gives ...

Three ways to get to know your audience better

15 Nov 2022

Contributed by Lukas

Do you every feel invisible? Like people just aren't 'getting you'. This can happen in big ways in your day to day life, but it also happens way too o...

Are you micro-scheduling? What it is and why it makes a difference!

08 Nov 2022

Contributed by Lukas

Do you have a big task that's been sitting on your to-do list for a while? That thing that haunts you because you know you should get it done but it j...

5 tips for great interviews

01 Nov 2022

Contributed by Lukas

Whether you are interviewing for research or content, the best interviews happen when the interviewer knows what they are doing. If you want to master...

Are you the DJ or the Dancer? How to spend more time leading and less time doing.

25 Oct 2022

Contributed by Lukas

Get your head above water and start being the leader with these three steps.

Here's what you need to know about YouTube handles

18 Oct 2022

Contributed by Lukas

YouTube is rolling out handles. Yes, I know. Finally. Here's what you need to know about what happens with your current channel name and how handles w...

Stop expecting people to read your mind

12 Oct 2022

Contributed by Lukas

Have you ever seen that move 'What women think'. It starts Mel Gibson and Helen Hunt, and the basic jist is that he can suddenly hear the thoughts of ...

What is the difference between copywriting and UX copywriting?

05 Oct 2022

Contributed by Lukas

UX copywriting is a bit of a buzz phrase at the moment but behind the hype is a seriously important opportunity to optimise key pieces of copy for you...

The simple formula for creating copy that connects with your audience

27 Sep 2022

Contributed by Lukas

With so much content out there for our audiences to consume, how do we get the to value our content so much that they want more and more and more? It'...

What is the LinkedIn Audience Network and should you be using it

21 Sep 2022

Contributed by Lukas

Following on from my episode on the Facebook Audience Network last week, this time around I'm checking out LinkedIn's version. It's hard to dig up muc...

What is the Facebook Audience Network and should you be using it?

13 Sep 2022

Contributed by Lukas

If you're running ads on Facebook, you've probably noticed the Facebook Audience Network as a placement option. For most of us, we just let it run as ...

Without signposts, how do we know where we're going?

06 Sep 2022

Contributed by Lukas

There are too many dead ends in life. Don't let them creep into your content as well.

Sneak Peek – Introducing The Storytelling Studio

01 Sep 2022

Contributed by Lukas

Now it wouldn't be a sneak peek if I explained it all here, would it? Have a listen and find out what's happening.

5 simple A/B tests you can use to optimize a landing page

23 Aug 2022

Contributed by Lukas

If there's one secret sauce when it comes to digital marketing it's optimization. And one of the best tools you can use is A/B testing. In this episod...

A simple Instagram reels strategy to help you build momentum

16 Aug 2022

Contributed by Lukas

Five simple steps you can take to build and maintain your Intagram Reels strategy.

My top tips for creating engaging Instagram reels

09 Aug 2022

Contributed by Lukas

Now that video upload to your Instagram feed must be uploaded as a Reel, it's more important than ever to get Reels right. Here are my top tips.

Instagram, LinkedIn and YouTube changes that you're going to want to jump on

02 Aug 2022

Contributed by Lukas

When it comes to social media, change seems to happen on every day that ends with a 'y'. But there's been a bit more stirring and shaking happening in...

Please don't compare yourself to other people

26 Jul 2022

Contributed by Lukas

When you're trying to make your mark and somebody else is getting all the attention, it can be really confronting. And it can lead to comparison paral...

The five basic steps for batching your content

19 Jul 2022

Contributed by Lukas

Batching content can be an absolute game changer for your productivity - and it removes that last minute stress of trying to meet a continuity deadlin...

Three reasons why influencer marketing doesn't work for everyone

12 Jul 2022

Contributed by Lukas

Have you considered investing in influencer marketing to help grow your brand or business? Before you do, make sure you factor in these three reasons ...

How to use AI to create content (and how not to use it)

05 Jul 2022

Contributed by Lukas

Everyone is talking about AI content and even if words are your business, it has some huge benefits. Here's how to tap into them. 

The protest episode - enough already!

28 Jun 2022

Contributed by Lukas

This is ALL I have to say this week.

How to start creating behind the scenes content that's educational, entertaining and effective

21 Jun 2022

Contributed by Lukas

Creating behind the scenes content sounds simple. But a lot of it comes off as self promotion, or worse still, plain old boring. Here's how to elevate...

New feature alert – pin posts on Instagram

14 Jun 2022

Contributed by Lukas

You can now pin posts on Instagram. Here's how to do it and some ideas about what you can pin.

Stop creating so much epic content

07 Jun 2022

Contributed by Lukas

Creating epic content is important, right? Absolutely, but here's why you can have too much of a good thing and how to get the balance right.

Should you use LinkedIn newsletters as part of your content marketing strategy?

31 May 2022

Contributed by Lukas

LinkedIn newsletters are taking the content world by storm at the moment. But are the really worth the effort? Here's a breakdown of what they are and...

When things get tough, you have to relieve the pressure points

24 May 2022

Contributed by Lukas

Every so often I throw in a more personal episode. It's an opportunity to share a lesson learned in my life that could be applicable to both personal ...

Is a blog still important in 2022?

17 May 2022

Contributed by Lukas

Are you wondering if a blog is still important in 2022? Even if video or podcasting is your thing, this is why it's still the foundation of a great co...

How to evaluate ideas with DVF - desirability, viability and feasibility

10 May 2022

Contributed by Lukas

Design thinking is a human-centred approach to innovation that can be used to transform the way we develop products, services, processes and even stra...

How to choose an idea with the most chance of succeeding with an impact vs effort matrix

03 May 2022

Contributed by Lukas

Coming up with ideas. That's the fun part. Choosing one to focus on and be sure you've picked the right one. Well that's tougher. A good place to star...

How to use the minimum viable product method to overcome perfection paralysis

26 Apr 2022

Contributed by Lukas

The MVP process involves getting a product, service or even something as simple as a landing page operation as quickly as possible so you can see how ...

What to do if you receive a negative google review

19 Apr 2022

Contributed by Lukas

If you've ever been on the receiving end of negative feedback, and let's face it, most of us have, it stings. Justified or not, none of us enjoying he...

How long does it take for SEO to work for your business

13 Apr 2022

Contributed by Lukas

If there was one thing I wish I had more time for in my business, it's SEO. It can take years to get great results, but I find that concentrating on t...

Say when – knowing when to call your exit strategy

05 Apr 2022

Contributed by Lukas

I'm going a little off topic today. Things are going to get a little personal. Not cringe personal, just opening up and sharing some of the thoughts a...

3 ways to transform yourself into a content conversationalist

29 Mar 2022

Contributed by Lukas

Are you creating boring content? If you answered yes, you're probably just trying too hard. Here's how to lift your game by being a content conversati...

How to write effective and engaging social media captions – quickly!

22 Mar 2022

Contributed by Lukas

I wrote the worst caption on a social media post last week, and you guessed it, the engagement tanked. The worst part is, I know better, so pinkie swe...

There are no marketing secrets

15 Mar 2022

Contributed by Lukas

This shouldn't shock you, but honestly, there are no marketing secrets. It's just another cliché, and I've got a much better way to create an attenti...

TikTok and Instagram new feature alerts – convert to reel and longer videos

08 Mar 2022

Contributed by Lukas

Here's how Instagram's new feature Convert To Reel works and how to make the most of it even if you don't have curated highlights.

Which platform should you use to get social media sales in 2022

01 Mar 2022

Contributed by Lukas

If you're prioritizing social media sales, here's what's working now (and what isn't)

How to create an effective About Us page for your website

22 Feb 2022

Contributed by Lukas

Sometimes it's hard to write about yourself, but if you want an effective About Us page for your website, here's how to do it.

How to be more memorable

15 Feb 2022

Contributed by Lukas

To be more memorable, you need to make things less about yourself. These six tips will help keep you front of mind. 

5 copywriting mistakes we've all made and how to avoid them

08 Feb 2022

Contributed by Lukas

Not every piece of copy is going to be perfect. But when you correct these five copywriting mistakes, you'll be capturing attention and providing a va...

The online course creator has no clothes – please listen to this before you buy another digital product or course

01 Feb 2022

Contributed by Lukas

Before you buy one more thing from an online entrepreneur – stop! There's a reason why so many digital products and courses never get used and here'...

Online troll takedown! How to kick keyboard cruelty to the curb

25 Jan 2022

Contributed by Lukas

Have you ever had to deal with an online troll? You've probably been told the best course of action is to starve the troll by ignoring them. And while...

Get it done: The power hour solution to busy schedule overwhelm

18 Jan 2022

Contributed by Lukas

Scheduling a power hour every day is the best way to keep a busy schedule from overwhelming you. You can use them to knock off small daily tasks, or t...

Get it done: What if you could do less and finish more? Here's how to do it

11 Jan 2022

Contributed by Lukas

Do you want to do less? You can and this is how to do that and still get more done. Has anyone ever told you that you've bitten off more than you can ...

Get it done: Use the 15 minutes rule for a productivity power punch

04 Jan 2022

Contributed by Lukas

Can you spare 15 minutes? If you can, I've got a productivity power punch for you that will banish procrastination once and for all. I came up with a ...

Get it done: How to find time when you're too busy to start something new

28 Dec 2021

Contributed by Lukas

Do you think you're too busy to start something new? In this episode I'm sharing how to find time without sacrificing other personal or professional c...

If you want to change something, do something different

21 Dec 2021

Contributed by Lukas

Do you want to change something in your life? Whether it's personal or professional, this is how you make that happen. In this episode, I'm getting op...

5 storytelling emails you can use to engage and convert audiences with Jules Dan

14 Dec 2021

Contributed by Lukas

Email storytelling is an important tactic for online businesses. In this episode, email copywriter Jules Dan is outlining the five-email sequence he u...

Telling great stories that fuel your business growth with Jules Dan

07 Dec 2021

Contributed by Lukas

Let's face it – not everyone is good at telling great stories. But even if it doesn't come naturally, here's how to learn to be a better business st...

The new Facebook Group tools you can use to grow your community and improve engagement

30 Nov 2021

Contributed by Lukas

Everyone seems to have a Facebook group these days. Big groups, small groups, temporary groups for specific campaigns, local groups and plenty of fan ...

Three hot tips for using Instagram story link stickers (that you might not have heard about yet)

23 Nov 2021

Contributed by Lukas

Instagram has decided to level the playing field. Not long after it switched from a swipe up link in stories to a link sticker, the walls came down an...

You started with a vision, now let's move it forward with a mission statement

16 Nov 2021

Contributed by Lukas

A mission statement explains how you are going to deliver the vision for your business. Some people think it's not important to have one or that's it'...

How to spy on your competitors (and why it's important)

09 Nov 2021

Contributed by Lukas

Do you spy on your competitors? Most of us do. And it's a good thing! As long as you put a bit of structure in and turn the snooping into a competitor...

How to see through your audiences' eyes with customer journey mapping

02 Nov 2021

Contributed by Lukas

The process of understanding the what, where and how of creating great customer experiences comes through customer journey mapping. That's when you te...

What is a SWOT analysis and all the surprising ways to use one in business (and personally)

26 Oct 2021

Contributed by Lukas

A SWOT analysis identifies what you are doing well and what you are not. Learn how to create one and turn weaknesses into opportunities.

First comes audience: Go beyond personas and explore the full customer experience

19 Oct 2021

Contributed by Lukas

In the online world you hear a lot about personas. Or some people call them ideal customer avatars. But while it's important to know who your customer...

Why you need a vision statement (and how to create one)

12 Oct 2021

Contributed by Lukas

Your vision statement explains what your business wants to achieve and helps in the development of a long-term strategy. Learn how to craft a powerful...

If you want an unfair competitive advantage, here's why you must have a marketing strategy

05 Oct 2021

Contributed by Lukas

You probably know you need a marketing strategy. But if you want to really commit to creating a great one, it's important to know why you need it.

How I'm going to help solve the biggest content marketing problem for small businesses

28 Sep 2021

Contributed by Lukas

Content marketing can put a huge strain on resources when you're starting out.  Creating enough written and visual content in a multitude of formats ...

3 easy to implement Instagram Stories tips

21 Sep 2021

Contributed by Lukas

When it comes to Instagram stories tips, I could go epic with an ultimate guide. But when others zig, I zag.  To round out my latest series on Instag...

What to post if you want to increase engagement on Instagram

14 Sep 2021

Contributed by Lukas

You can increase your Instagram engagement when you know the right content to get the best reaction. Likes, comments, saves and shares. It's what we w...

How to grow your followers on Instagram without spammy tactics and tools

07 Sep 2021

Contributed by Lukas

Do you know how to grow your followers on Instagram authentically? It starts with skipping the spammy bots and tactics that will do more damage than g...

Here's how the Instagram algorithm works (and why it's the most likely culprit for drops in engagement)

31 Aug 2021

Contributed by Lukas

The Instagram algorithm is the key to success on the platform and here are the many factors and processes it uses. In this episode I'll break down: T...

How to create content for Pinterest that your audience will love with Alisa Meredith

24 Aug 2021

Contributed by Lukas

Here's how to create content for Pinterest so you can reach a new audience and drive traffic to your site. With my special guest, Pinterest expert Ali...

How to use Pinterest for business with Alisa Meredith

17 Aug 2021

Contributed by Lukas

If you're not sure how to use Pinterest for business you're in good company – lots of people feel that way. Pinterest expert Alisa Meredith joins me...

How to use Twitter for business

10 Aug 2021

Contributed by Lukas

An episode about how to use Twitter for business is unlikely to make it to my top ten most popular. Twitter just isn't the cool kid these days. But if...

Is Twitter still useful?

03 Aug 2021

Contributed by Lukas

With all the love going TikTok and Instagram's way, you may be wondering if Twitter is still useful. The answer is less complicated than you may think...

How to find the best time to post on social media (and why there's no one size fits all solution)

27 Jul 2021

Contributed by Lukas

Finding the best time to post on social media can be completely change the results you get. There's no one size fits all solution but there are some i...

Which rules you can break (and which you can't) in social media in 2021

20 Jul 2021

Contributed by Lukas

If you think it's getting complicated to stay up with what's happening with social media in 2021, you're right. And if you're also a rule breaker at h...

3 mistakes I've been making with YouTube and how I'm fixing them

13 Jul 2021

Contributed by Lukas

Just because I know what to do, it hasn't stopped me making these mistakes on YouTube.  In this episode, I'm sharing how and why I've been letting th...

How to be remarkable with Rich Brooks (the one with four F words in it...)

06 Jul 2021

Contributed by Lukas

If you want to know how to be remarkable so your business stands out against the competition, it starts with four little F words. But before we get to...

Please don't lose the relevance when you are marketing through storytelling

29 Jun 2021

Contributed by Lukas

If you are marketing through storytelling this is how to make sure the stories you tell are relevant and linked to your business messaging.

Why online marketing is destroying the magic of storytelling (and how to avoid being one of the storytelling sheep)

22 Jun 2021

Contributed by Lukas

Legendary storytelling should be savored, not mass produced as a cheap tactic by online marketers. Here's how to get it right.

Storytelling basics for people who think they can't tell tales with Sarah Braud

15 Jun 2021

Contributed by Lukas

Storytelling basics can take the stories we all have to tell and transform them into engaging journeys our audience wants to hear. The thing is, most ...

How to find ecommerce product options with low competition and attract customers with content

08 Jun 2021

Contributed by Lukas

Finding eCommerce products with low competition to sell may seem impossible, but it doesn't have to be. In this episode, Chris Chasteen an eCommerce c...

SEO best practice and SEO tools with David Pagotto

01 Jun 2021

Contributed by Lukas

SEO is constantly evolving, so it's important to be across current SEO best practices and know which SEO tools are the right fit for your business. In...

7 questions to ask before hiring an SEO agency or consultant

25 May 2021

Contributed by Lukas

Are you thinking about hiring an SEO agency or consultant? If you're responsible for SEO in your business or the business you work for, you need to be...

How to create SEO optimized content to get search engine traffic

18 May 2021

Contributed by Lukas

Creating SEO optimized content doesn't have to be complicated. Once you understand how search engines interpret your topic authority from your content...

Demystifying SEO: How to get google to send traffic to your website

11 May 2021

Contributed by Lukas

If you want to get Google to send traffic to your website, the days of hitting publishing and crossing your fingers are long gone. When you think abou...

Is SEO still important in 2021?

04 May 2021

Contributed by Lukas

If it seems like everyone is talking about social advertising these days, you may wonder if SEO is still important. It is. And here's why. One article...

How to build a personal brand and why it's so important with Neal Schaffer

27 Apr 2021

Contributed by Lukas

If you want to build a personal brand so that it can support your business or your professional career, this is how to do it. In this episode, I'm cat...

5 mistakes to avoid when starting your own business (and to watch out for even if you've got an established business)

20 Apr 2021

Contributed by Lukas

Starting your own business can be daunting but it doesn't have to be a rollercoaster if you go into it with open eyes. There are some key mistakes tha...

5 signs it's time to leave corporate (and why it's okay to stay if that's a better choice for you)

13 Apr 2021

Contributed by Lukas

There comes a time in many people's careers where we take a job for… the money. Call it selling out, call it practical. Each person has to define th...

The 5 essential content marketing skills that got me to 100 episodes

06 Apr 2021

Contributed by Lukas

If you asked me two years ago whether I'd be able to deliver 100 episodes of a podcast consistently, every single week, I might quietly have told you ...

Getting started with Facebook Ads (and what to expect from iOS 14) with Chase Chappell

30 Mar 2021

Contributed by Lukas

Are you look for some advice on getting started with Facebook ads, without breaking the budget? If I told you it was possible with just $5 per day, wo...

Why user generated content is my top tactic in social media

23 Mar 2021

Contributed by Lukas

User-generated content is one of the most effective, yet widely under-utilized tactics for growing a business online. When you consider how affordable...

What to expect from Instagram in 2021

16 Mar 2021

Contributed by Lukas

When it comes to understanding what to expect from Instagram in 2021, the truth is, they probably don't even know. Because Instagram has definitely sw...

Getting the finances right so you can grow from a side hustle to a business with Parker Stevenson

09 Mar 2021

Contributed by Lukas

If you want to evolve from a side hustle to a business you need to know what's going on with your money and how to best utilize your cash flow. In thi...

5 steps for developing a video strategy as part of your content marketing

02 Mar 2021

Contributed by Lukas

Video is widely considered to be the number one way to connect with your audience and even if it's not your favourite content format, it's hard to avo...

It's time to start creating YouTube Shorts

23 Feb 2021

Contributed by Lukas

If you're short on time but big on getting results with your content, here's how to start creating YouTube Shorts. And it's well worth the effort! A Y...

Why you need a Plan B plus when and how should develop one

16 Feb 2021

Contributed by Lukas

If you don't think you need a Plan B, this isn't the episode for you. But if you're open to it, read on. Because spoiler alert, no amount of positive ...

What is comparison syndrome and how to stop it from holding you back personally and professionally

09 Feb 2021

Contributed by Lukas

Comparison syndrome is basically when you compare yourself with others and make a judgement on where you rank against them. It came happen personally....

Are you doing too much on social media? That's a social media dilemma I have a solution for!

02 Feb 2021

Contributed by Lukas

It's easy to do too much on social media. There's always a new platform or a new content feature that everybody is spruiking as where you need to be o...

How to be a better speaker with Bosco Anthony

26 Jan 2021

Contributed by Lukas

Have you ever wondered if you could become a better speaker? Many people think great speakers are born, but the truth is you can learn to be a better ...