The Course Creator Show

Episode 237 | The AI Stuff That's Giving Me the Ick

03 Nov 2025

Contributed by Lukas

I was about to title this episode "How I'm Actually Feeling About AI Right Now", because honestly? It's not all sunshine and robot...

Episode 236 | How a Food Photographer Crushed Black Friday, with Sam Adler

27 Oct 2025

Contributed by Lukas

What if you could run a scrappy Black Friday promo and walk away with $15,000 in sales?That's exactly what Sam Adler did, and she's here to ...

Episode 235 | She Made $51K in One Week Using This Strategy… in the photo organizing niche!

20 Oct 2025

Contributed by Lukas

Ever wondered how someone could make half their annual photography income in just one week? That's exactly what happened to Megan O'Hare whe...

Episode 234 | She Made $20K Using My Black Friday Strategy (featuring Stephanie Kase)

13 Oct 2025

Contributed by Lukas

I am SO pumped to share this episode with you because it's proof that the strategies I teach actually work in the real world.My student Stephanie...

Episode 233 | My $158K Black Friday Strategy Revealed

06 Oct 2025

Contributed by Lukas

Ready to find out how I made $158K in just five days? And no, this isn't another "look how amazing I am" story—this is me pulling bac...

Episode 232 | Your AI Era Starts Right Now

29 Sep 2025

Contributed by Lukas

Her AI Era Summit: Empowering Women in AI with Kinsey and JoyceThe stats are in: men are twice as likely to use AI tools than women. And that's a...

Episode 231 | How to Unplug AND Stay Profitable (2 months off, $131K in)

24 Sep 2025

Contributed by Lukas

What if I told you that you could make $131,522 in two months while mostly offline? That's exactly what happened during my summer "ghost mod...

Episode 230 | How to Win Black Friday 2025 [Interview with the Black Friday Summit hosts]

18 Aug 2025

Contributed by Lukas

Here's the thing about Black Friday that nobody wants to admit: most people are doing it completely wrong.They're slashing prices and prayin...

Episode 229 | Productivity Slumps, Big Projects, and Evergreen Wins (a mid summer update)

11 Aug 2025

Contributed by Lukas

Summer productivity got you feeling like you're running on dial-up internet? Same, girl, same.I had this brilliant idea to squeeze in a "CEO...

Episode 228 | Solo Episodes vs Interviews: Why Your Podcast Strategy Might Be Backwards

04 Aug 2025

Contributed by Lukas

Starting a podcast to grow your business? Hold up. Before you default to that classic interview format everyone seems to be doing, let's talk str...

Episode 227 | How I Crushed My Webinar Nerves (+ had my biggest revenue day EVER)

28 Jul 2025

Contributed by Lukas

What if I told you that my biggest revenue day ever happened from a random guest bedroom in France with terrible lighting and zero Instagram-worthy vi...

Episode 226 | Playing The 7-Figure Business Long Game

21 Jul 2025

Contributed by Lukas

Everyone's obsessing over the "secrets" to hitting seven figures, but what if I told you the real secret isn't sexy at all? It&apo...

Episode 225 | 4x More Testimonials (Without Begging Your Clients)

07 Jul 2025

Contributed by Lukas

Get 2 months of Senja.io for only $1! Go to http://gemmabonhamcarter.com/senja and use code GEMMA at checkout.If your "happy clients" folder...

Episode 224 | Hate social media? You need THIS launch strategy. [Interview with Holly Marie Haynes]

30 Jun 2025

Contributed by Lukas

Looking for a fresh take on launching that doesn't require posting 15 Instagram stories a day? Holly Marie Haynes just cracked the code on what s...

Episode 223 | Summer Slowdown? 3 Smart Ways to Set Your Biz to Thrive While You’re Off the Grid

16 Jun 2025

Contributed by Lukas

Picture this: it's June, the sun is calling your name, and all you want to do is sit poolside with an iced coffee without thinking about your inb...

Episode 222 | Why Your Clients Might Be About To Fire You

09 Jun 2025

Contributed by Lukas

What if I told you there's ONE thing that could make the difference between being a replaceable vendor and becoming an irreplaceable strategic pa...

Episode 221 | Why I'm Taking Every AI Shortcut Possible

28 May 2025

Contributed by Lukas

Trying to DIY your way through AI isn't showing grit—it's wasting precious time and opportunity. And I say this as someone who LOVES to fi...

Episode 220 | Your Future Self Called. She Loves AI. (feat. Courtney Chaal)

26 May 2025

Contributed by Lukas

Today’s episode is a special one—I’m flipping the mic and bringing you the convo from when I was a guest on The Yay for Business Podcast with my...

Episode 219 | The 2025 AI Glow Up

19 May 2025

Contributed by Lukas

AI has officially had its glow up moment, and if you're still tossing spaghetti prompts at ChatGPT, you're missing out. In this episode, I’...

Episode 218 | Landing Dream Collabs Using Personality Types, with Linda Sidhu

07 Apr 2025

Contributed by Lukas

Want to know the secret behind getting more visibility opportunities that actually convert? It all comes down to understanding personality types - and...

Episode 217 | Your AI Dream Team = Less Work, More Profit {Here’s How}

24 Mar 2025

Contributed by Lukas

I’m about to jet off to France for a two-week trip, but before I do, I had to hop on the mic and talk about something that's been blowing my mi...

Episode 216 | AI Needs More Women - Are You In The Room?

17 Mar 2025

Contributed by Lukas

AI is already shaping how we work, create, and run our businesses—but there’s a huge problem: the industry is overwhelmingly male-dominated. And t...

Episode 215 | Inside a Facebook Ad Agency: What’s Really Working? with Stephanie Omotosho

10 Mar 2025

Contributed by Lukas

Want the inside scoop on what's actually working with Facebook ads in 2025? Stephanie from The Modern Ad agency is here to spill all the details,...

Episode 214 | The Holy Grail Document Your Business Is Missing (+ why your AI content kinda sucks)

04 Mar 2025

Contributed by Lukas

If you’ve ever tried using AI to help write your content but ended up with something that sounded like a corporate jargon-fest, you’re not alone.T...

Episode 213 | Instagram in 2025: What’s Actually Working? [Mallory Rowan Takeover]

17 Feb 2025

Contributed by Lukas

Instagram in 2025? Let’s be real—it's different. The algorithm is shifting (as always), engagement feels weird, and everyone is wondering: Is...

Episode 212 | From $0 to $5M in Brand Deals with Justin Moore

13 Feb 2025

Contributed by Lukas

Ready to add a new revenue stream to your business? Today we're diving into the world of brand partnerships with Justin Moore, founder of Sponsor...

Episode 211 | The Digital Product Sales Hack You’re Probably Not Using

11 Feb 2025

Contributed by Lukas

Have you ever had one of those "burn it all down and start over" moments in your business? Yeah… same. In this episode, I’m getting real...

Episode 210 | Hogs and Swifties? Identity Marketing Explained, with Veronica Romney

29 Jan 2025

Contributed by Lukas

In this episode of The Course Creator Show, I’m joined by marketing powerhouse Veronica Romney, a seasoned marketer with 17 years of experience, inc...

Episode 209 | What Worked (and Didn’t) in Kate Scott’s Business in 2024 [Interview]

20 Jan 2025

Contributed by Lukas

In this episode, I’m sitting down with Kate Scott, a Squarespace designer, course creator, and founder of KateScott.co and Launch Out Loud. Kate sha...

Episode 208 | 18 Weeks Off and Still Hit $1M: My 2024 “Coast” Year

16 Jan 2025

Contributed by Lukas

SIGN UP FOR THE JAN 22 MASTERCLASS: https://gemmabonhamcarter.com/2025In this kickoff episode for 2025, Gemma reflects on her “coast year” of 2024...

Episode 207 | The Teachery Story: Building Software for Course Creators with Jason Zook

09 Dec 2024

Contributed by Lukas

I’m thrilled to bring you Jason Zook, cofounder of Teachery, the online course platform I’ve used for years to run my business. Jason has a unique...

Episode 206 | Lessons from 15 Years Online: Gemma & Meagan Williamson Share All

02 Dec 2024

Contributed by Lukas

Ready to hear from someone who’s built a thriving online business from the ground up? In this episode, I sit down with my longtime friend and online...

Episode 205 | What to Do When Your Course Is Stolen, with Jaime Bell

27 Nov 2024

Contributed by Lukas

Ever worried about someone stealing your online course or repackaging your hard work? If you’re a course creator, you know that copycats can show up...

Episode 204 | Is Launching Dead? Not for Sam Vander Wielen

20 Nov 2024

Contributed by Lukas

We’re welcoming Sam Vander Wielen, attorney turned 7-figure online course creator, who’s sharing how she scaled her legal templates business, buil...

Episode 203 | The Big Shift in Online Courses: Here’s What to Do

18 Nov 2024

Contributed by Lukas

The online course landscape is shifting, and today, we’re diving into what that means for you as a course creator. If you’ve been feeling the chan...

Episode 202 | Social Media Black Friday Tips from Marketing Expert Mallory Rowan

13 Nov 2024

Contributed by Lukas

Mallory Rowan is doing a podcast takeover! This week, Mallory dives deep into creating a sustainable, high-impact Black Friday social media strategy—...

Episode 201 | Creating a Team of AI Assistants in Your Biz

11 Nov 2024

Contributed by Lukas

If you’re tired of spending hours on repetitive business tasks or have dreamed of a team that could work round the clock, this episode’s for you! ...

Episode 200 | Why “Implementation Weeks” Work Magic for Low Ticket Offers

04 Nov 2024

Contributed by Lukas

What if you could level up your low ticket offer with a simple add-on that keeps your students accountable and drives revenue? In today’s episode, I...

Episode 199 | Can We Use AI and Stay Authentic? with Kinsey Streib

29 Oct 2024

Contributed by Lukas

This week on the Course Creator Show, we’re diving deep into the world of AI with Kinsey, the host of the Authentic AI for Entrepreneurs podcast and...

episode 198 | Writing Coach Daniel David Wallace shares his tips for using summits for lead gen, hitting $39k in a week, and building his 6-fig business part-time

23 Oct 2024

Contributed by Lukas

Today, we're chatting with one of our Passive Project Members: Daniel Wallace.In his online events and classes, Daniel teaches fiction writers ho...

Episode 197 | How Apple, Amazon, Starbucks, and Glossier Crush Promotions—and What We Can Learn for Black Friday

21 Oct 2024

Contributed by Lukas

It’s Black Friday season, and if you’re an online business owner ready to crush your sales goals, this episode is packed with actionable marketing...

Episode 196 | Secrets to Doubling Your Sales in One Week - Interview with Katelyn from Virtually Everything

17 Oct 2024

Contributed by Lukas

Want to know how to turn your seasonal sales into revenue windfalls? In today’s episode, I’m chatting with Katelyn from Virtually Everything LLC, ...

Episode 195 | Want My Personal Help? Black Friday VIP Week Starts Soon!

14 Oct 2024

Contributed by Lukas

If planning your Black Friday campaign has you feeling overwhelmed, today’s episode is going to change that. We’re talking all about VIP Week—a ...

Episode 194 | Paula made $94K during Black Friday. Here’s How.

09 Oct 2024

Contributed by Lukas

What if you could turn five days into a $94K payday? That’s exactly what Paula Crossfield did, and she’s here to spill the tea on how she pulled i...

Episode 193 | My $91K Black Friday Week [How I Did It]

07 Oct 2024

Contributed by Lukas

In this episode, we’re diving into one of the *biggest* money making opportunities for your online business: Black Friday. Yeah, it’s not just for...

Episode 192 | She Quit Live Launching for THIS: Katy Caldwell’s $165K Strategy

02 Oct 2024

Contributed by Lukas

What if I told you that you could make over $160K without the stress of live launching? Katy Caldwell did just that, and she’s here to spill all the...

Episode 191 | No Ideas for Black Friday? I’ve Got 12 for You.

30 Sep 2024

Contributed by Lukas

Black Friday is coming, and it’s time to maximize your profits.In this episode of The Course Creator Show, I’m breaking down how you can make Blac...

Episode 190 | Making $52k in a week - How Anna Walker grew her marketing for therapists business

25 Sep 2024

Contributed by Lukas

Anna Walker of WalkerStrategyCo.com works with therapists and counsellors to help them with their marketing and copywriting. In this episode of The Co...

Episode 189 | Your Business Needs a PSL Product (lessons from Starbucks)

23 Sep 2024

Contributed by Lukas

🍂 Fall vibes, business insights, and a dash of Pumpkin Spice!Today on The Course Creator Show, I’m spilling the tea (or should I say, the PSL) on...

Episode 188 | Lessons from My First Live Event… in YEARS!

20 Sep 2024

Contributed by Lukas

Welcome back to the show! I'm fresh off attending my first in-person business event in years, and wow, what a game-changer it was. If you've...

Episode 187 | You need a Brand Book for your business (+ here’s how to build one)

09 Sep 2024

Contributed by Lukas

What's up, friends? Today, I’m diving into a game-changing tool that’s been keeping me sane, organized, and saving time in my business lately...

Episode 186 | I’m back! Returning to Canada After A Year in France

05 Sep 2024

Contributed by Lukas

What happens when you pack up your life, take your family to the south of France for a year, and attempt to keep your business rolling? Let's jus...

Episode 185 | All Your Money Questions Answered, with guest Mallory Rowan [Part 2]

08 Apr 2024

Contributed by Lukas

Welcome to a special episode of The Course Creator Show, where I’m joined by my friend and fellow online business owner, Mallory Rowan. Together we ...

Episode 184 | Burn It Down and Build It Better, with guest Mallory Rowan [Part 1]

01 Apr 2024

Contributed by Lukas

In this episode of The Course Creator Show, we dive deep into the entrepreneurial journey's less spoken about side—why and how entrepreneurs ar...

Episode 183 | The Power of $50/Month: Starting Small but Winning Big with Investing

25 Mar 2024

Contributed by Lukas

In this episode of The Course Creator Show, we take a momentary pivot from our usual discussions on generating income to focus on what happens after t...

Episode 182 | Live the Life You Want NOW [My Interview on the Fatigue Fixer]

18 Mar 2024

Contributed by Lukas

Imagine what your life could look like if you made the decision to take action on what you truly desire? Whether you want to make a big move like cha...

Episode 181 | The online course world is crowded. Here’s what works.

26 Feb 2024

Contributed by Lukas

In this episode of The Course Creator Show, Gemma dives into the reality of today's online course marketplace - it's more crowded than ever....

Episode 180 | How can I get my lead magnet more seen?

12 Feb 2024

Contributed by Lukas

You're in for a treat because Gemma is back with another dose of wisdom, and this time, we're unraveling the mystery of "How can I get ...

Episode 179 | Should I build a funnel off my PDF lead magnet or webinar?

05 Feb 2024

Contributed by Lukas

Should you build a funnel off a PDF lead magnet or a webinar?This is a question we get from our community all the time. And today, Gemma is going to ...

Episode 178 | [WORKSHOP REPLAY] 2024 Industry Trends to Take Your Course Business to $100k and Beyond

23 Jan 2024

Contributed by Lukas

We recently broke all of our records and had an incredible 2000 entrepreneurs sign up for a live workshop I hosted on January 16 called: 2024 Industr...

Episode 177 | The 2023 Wrap Up - What Sucked [Part 2]

04 Jan 2024

Contributed by Lukas

Welcome back to The Course Creator Show, where your host, Gemma Bonham-Carter, takes a candid dive into the less glamorous side of business. In this r...

Episode 176 | The 2023 Wrap Up - Highlight Reel [Part 1]

02 Jan 2024

Contributed by Lukas

Welcome back to The Course Creator Show, where your host, Gemma Bonham-Carter, takes a reflective look at the past year. In this exciting first part o...

Episode 175 | Life in France - The 3 Month Update

21 Dec 2023

Contributed by Lukas

Welcome back to another exciting episode of The Course Creator Show, where your host, Gemma Bonum Carter, takes you on a journey through her life-chan...

Episode 174 | What currency should I charge in?

30 Oct 2023

Contributed by Lukas

Today, we're diving into a question that might have you scratching your head: "My customers come from all over the world. What currency shou...

Episode 173 | How many bonuses should your course have?

23 Oct 2023

Contributed by Lukas

In this episode, we're tackling a question that's been buzzing around the minds of many course creators: "How many bonuses should your ...

Episode 172 | Have a Record Breaking Black Friday in 2023

16 Oct 2023

Contributed by Lukas

Don’t miss out on the biggest profit-pulling day of the year. If you want to learn how to make this a black friday for the record books, hit play on...

Episode 171 | How do you balance live launches and funnels for different offers?

12 Oct 2023

Contributed by Lukas

Juggling live launches and evergreen funnels for different offers - how do we even DO that? Get ready for some insights from Gemma in this episode fr...

Episode 170 | Life in France [Month 1 Recap]

03 Oct 2023

Contributed by Lukas

Wondering what our first month in Provence, France has been like? Well I’m spilling all the tea in this “Month One Recap” episode! Things like...

Episode 169 | Should you start a podcast?

18 Sep 2023

Contributed by Lukas

Buckle up, because this time we're tackling the intriguing question: "Should you start a podcast?" Gemma's here to serve up some ...

Episode 168 | Get out of your own way and delegate - Here's how

11 Sep 2023

Contributed by Lukas

Time to dive into another enlightening episode with the one and only Gemma. Brace yourselves for a journey into the world of delegation—yes, that ma...

Episode 167 | [Announcement] The Evergreen Experience

04 Sep 2023

Contributed by Lukas

Have you had “create an evergreen funnel” on your to-do list for months? Navigating through the process of setting up a funnel can seem like a da...

Episode 166 | How to Make Sales of your Course 24/7/365

30 Aug 2023

Contributed by Lukas

You're an incredible course creator. You've put your heart and soul into building something transformative for your students. But sometimes...

Episode 165 | 2 Years and $400k Later - Lessons from my Evergreen Funnel

21 Aug 2023

Contributed by Lukas

In this episode, Gemma is sharing the history of her experience with evergreen funnels, key strategies you need to know if you are going to build your...

Episode 164 | I'm Moving to France [Part 2]

14 Aug 2023

Contributed by Lukas

Have you ever dreamt of packing up and moving abroad for a year? In this episode of our podcast, Gemma continues to share the behind-the-scenes of her...

Episode 163 | The Big Secret I’ve Been Keeping [Part 1]

07 Aug 2023

Contributed by Lukas

Gemma's got a big secret she's finally ready to spill! In this episode of the podcast, she takes you behind the scenes of a life-altering d...

Episode 162 | Unlock the Power of Evergreen Funnels and Facebook Ads with Anna Konchar

31 Jul 2023

Contributed by Lukas

In today's episode, we dive deep into innovative ways to test and market your online course, with our guest and digital marketing maven, Anna Kon...

Episode 161 | Micro-Apps and Course Magic: Jordan Gill on transforming online courses with AI

10 Jul 2023

Contributed by Lukas

Today’s episode is nothing short of revolutionary when it comes to the online course world. We're delving into the world of AI and its interse...

Episode 160 | My new BFF: 10 Ways I’m Using ChatGPT in my Business

10 Jul 2023

Contributed by Lukas

In this episode, we're diving into how ChatGPT, my new AI BFF, is shaking things up and making waves in everything I do in my business.Get your f...

Episode 159 | Announcing AI Unlocked - The Summit for Course Creators

03 Jul 2023

Contributed by Lukas

Get your free ticket to the AI Unlocked Summit happening July 17-21,2023 at https://aiunlocked.co Welcome to another exciting episode of the Course C...

Episode 158 | Bucking the Trend: My Hot Take on Social Media and Sales (plus a dirty little secret…)

26 Jun 2023

Contributed by Lukas

In this fiery episode, I serve up my own “hot take” on social media selling, discussing my alternative approach to the popular content-to-sale str...

Episode 157 | Jet-setting to Profits: My France Recap + Making $67k During Vacation

22 Jun 2023

Contributed by Lukas

Bonjour, dear listeners!I'm incredibly excited to share with you the details of my recent three-week trip to the beautiful South of France. From ...

Episode 156 | Making $52k in a week - How Anna Walker grew her marketing for therapists business

05 Jun 2023

Contributed by Lukas

Anna Walker of WalkerStrategyCo.com works with therapists and counsellors to help them with their marketing and copywriting. In this episode of The C...

Episode 155 | Real Estate Investing - How I Bought 4 Buildings (worth over $4.5M)

29 May 2023

Contributed by Lukas

In this episode, Gemma shares her inspiring story of how she built a real estate portfolio of 4 buildings - now worth over $4.5M. We’ll hear how it...

Episode 154 | Mastering Your Money as an Entrepreneur: Insights from Author, Belinda Rosenblum

22 May 2023

Contributed by Lukas

If you're an entrepreneur, you know that managing your finances can be a challenge. How much should you pay yourself? How do you know what to sav...

Episode 153 | Calculating Your Financial Freedom Number and How I Track My Personal Net Worth

15 May 2023

Contributed by Lukas

I’m spilling the tea and serving up some serious money insights in the latest podcast episode! It was at least 6-7 years ago when I first read abou...

Episode 152 | What do Billionaires Invest in and More Financial Planning Advice for Entrepreneurs, with CPA, Kaitlyn Carlson

08 May 2023

Contributed by Lukas

Kaitlyn Carlson, CPA, is the Founder of Theory Planning Partners, a boutique wealth creation firm built exclusively for the top female entrepreneurs i...

Episode 151 | Let’s talk MONEY

01 May 2023

Contributed by Lukas

In today’s episode of The Course Creator Show, I’m chatting about all things money!As someone who has always loved making my own money and saving ...

Episode 150 | Best practices for launching a membership, with Lisa Princic

24 Apr 2023

Contributed by Lukas

In today’s episode, I’m sitting down with Lisa Princic. Lisa is a Business Strategist and expert in all things memberships! She helps coaches and...

Episode 149 | Did your course launch flop? It could have been because of this.

19 Apr 2023

Contributed by Lukas

Have you tried launching a course, but got crickets? That’s the worst feeling. It can be disheartening to put a new product out into the world and ...

Episode 148 | Listen to THIS before you start using AI to create your content

17 Apr 2023

Contributed by Lukas

Thinking about using AI to create your content? Already using ChatGPT to help you with social media captions? I get it - it’s a useful tool for sur...

Episode 147 | “Create a course in 5 minutes using AI - My take on this bogus claim”

13 Apr 2023

Contributed by Lukas

I saw an ad recently that claimed you could “Create a course in 5 minutes using AI”.Sure, you could theoretically do that. But would it sell? Wo...

Episode 146 | A $150k Launch in 2023 - What worked and what didn’t

10 Apr 2023

Contributed by Lukas

Don’t you love going behind the scenes in someone’s business?That’s exactly what I’m doing today. I’m sharing all the lessons I learned from...

Episode 145 | How to Launch Your Course - My interview on The Art of Selling Online Courses

03 Apr 2023

Contributed by Lukas

We’re turning the tables today! I was recently interviewed by John Ainsworth on his show, The Art of Selling Online Courses. Our conversation was su...

Episode 144 | The Power of Podcasting - Top Tips from Executive Producer, Erin Trafford

27 Mar 2023

Contributed by Lukas

In this episode, I have my long-time business friend Erin Trafford as a featured Guest Expert. Erin is a Podcast Network CEO who specializes in podcas...

Episode 143 | 4 Years of Podcasting: Here’s What I Would Do Differently

20 Mar 2023

Contributed by Lukas

After podcasting for 4 years, what would I do differently? In this episode, I’m taking you through the mistakes I’ve made, lessons I’ve learned...

Episode 142 | Adding corporate consulting, software and other offerings to a successful course business, with Becky Launder

13 Mar 2023

Contributed by Lukas

Becky Launder is the founder of Modern Direct Seller - providing training, strategy, and systems to help direct sellers grow their businesses faster.S...

Episode 141 | Growing your audience with cold pitches (it’s not what you think!), with Laura Lopuch

06 Mar 2023

Contributed by Lukas

Laura Lopuch is a cold email maverick. She helps solopreneurs send cold and pitch emails that sell naturally.She was also a member of our program, The...

Episode 140 | When “big” entrepreneurs quit their businesses - here’s what I think we can learn

01 Mar 2023

Contributed by Lukas

I have followed Vanessa Lau online for years (she’s always been on top of the game when it comes to social media) and last week she announced that s...

Episode 139 | 2023 Mastermind - I’m finally doing it

20 Feb 2023

Contributed by Lukas

I’m putting together a mastermind (finally! for real!) in 2023.  It started at xmas, when I was reflecting on how I wanted to work with clients at ...

Episode 138 | Writing Coach Daniel David Wallace shares his tips for using summits for lead gen, hitting $39k in a week, and building his 6-fig business part-time

28 Jan 2023

Contributed by Lukas

Today, we're chatting with one of our Passive Project Members: Daniel Wallace.In his online events and classes, Daniel teaches fiction writers ho...