A Side Hustle From Her Bedroom Floor Became an 8-Figure Business.
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How did Madi’s first vintage camera sale spark her side‑hustle?
Basically, I had an old film camera at home. I had no idea how to use it and I listed it for $50 and it sold for $250. I would literally get these crazy shipments of cameras and then sit on my bedroom floor for days listing them on the website. So I decided to start manufacturing my own cameras. So impressive. I ended up dropping out of university. I had 50 grand saved from my five years working at the supermarket. That was meant to be my house deposit. So I pulled that money together and invested it. It was probably the best. decision and the most worthwhile risk
i've ever taken if you could get a big microphone and everyone that's thinking about starting a side hustle what would be something that you think might be helpful to hear
there's so many opportunities for you to start a side hustle can i start off by just being so basic and saying that's really important i literally was stuck in my house i could not get on my stairs can i actually do this without completely sacrificing my physical health and my quality of life but i was 19 and we turned over two million dollars in revenue in our first year oh my god
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the bank of new zealand for making iou some money education possible don't forget to check out iou the practical lessons to put what you're learning into practice find the details in the podcast show notes Maddie, this is so exciting. I love, and the reason we wanted to get you on, for many reasons, all of your content and everything you do is so great. But I really like the idea that your business started as a side hustle. So we've been talking a lot on the podcast about, like, there's a huge percentage of, particularly Gen Zs, I think it's honestly nearly 50%, who are earning money outside of their full-time job. And this has become, I mean, I don't know if it's a case of people aren't earning enough and so they're trying to find ways to supplement their income if everyone just wants to own their own business.
But for you, where did that inclination start from? Like, what were you doing as your full-time job? And how did you slowly start to earn money on the side? I mean, I know now it's a huge business, but at that time, where were things? Can I
take you all the way back? I can literally begin this story at five years old. Please. Oh my gosh. And you're going to laugh at me and I need to preface that I was five. So please don't take this as a character reference. But as a kid in primary school in the playground, supposedly, according to my mother, I was selling kids rocks and telling them they were magic rocks. And so then my mother had to step in. get me to refund everyone's $15 because I'd sold them these magic rocks, which obviously I knew weren't magic. But I think that was probably my first take on entrepreneurialism at a very young
age. I would like to say five-year-old Maddie was a genius. That is so clever and so funny. And maybe a little bit of a scammer, to be honest. Like, that is terrible. I think it's very, there's a lot of imagination. You've got stunning sales skills. I mean, if people are getting joy from their magic rocks, I don't think you should have had to refund, to be honest. Totally. It set me up well.
But yeah, to answer your question, I actually have never had a full-time job. I started the business when I was 19. So I was studying at university. I was working part-time for an Australian beauty brand. Prior to that, I was working at the supermarket for five years during high school. That was my part-time job as a cashier, like a checkout chick.
the side hustle was kind of always a side hustle so you're probably entrepreneur at heart really it was never it was sort of on the side at the start but that obviously wasn't the intention no not
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Chapters
8 chapters
1
How did Madi’s first vintage camera sale spark her side‑hustle?
0:00–6:17
2
What early money habits and family influences shaped Madi’s entrepreneurial mindset?
6:17–11:08
3
How did a health scare change Madi’s approach to scaling the business?
11:08–16:02
4
When did Madi decide to turn the side‑hustle into a full‑time camera brand?
16:02–21:36
5
What were the biggest financial risks and how did Madi fund the first product launch?
21:36–27:02
6
How did Madi build a global supply chain and manage contracts across four countries?
27:02–33:16
7
What lessons did Madi learn about cash flow, overdrafts, and hiring contractors?
33:16–40:41
8
What practical advice does Madi give to anyone starting a side‑hustle today?
40:41–47:43
Speakers
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