A new digital player is helping to shape public discourse online. How an audience feels about a brand, a narrative, a personality or a scandal is being moulded by the rise of… bots. PR bots, to be exact. These bots can be programmed to target your social media algorithms and the content you do or don’t get served. In today’s podcast, we’ll explore how these digital armies can be mobilised to influence public opinion and even elections. Hosts: Chloe Christie and Zara SeidlerProducers: Orla Maher The Daily Aus is a media company focused on delivering accessible and digestible news to young people. We are completely independent. If you’d like to support us, the best way to do that is to click ‘follow’ on Spotify or Apple and to leave us a five-star review. Also, telling a friend about TDA always helps! Want more from TDA?Subscribe to The Daily Aus newsletterSubscribe to The Daily Aus’ YouTube ChannelHave feedback for us?We’re always looking for new ways to improve what we do. If you’ve got feedback, we’re all ears. Tell us here.See omnystudio.com/listener for privacy information.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.