Yesterday, the Federal Government launched the first-ever nationwide anti-vaping ad campaign. It's called ‘Give Up For Good’ and comes after a rapid surge in the number of young people who vape. Rates of vaping among 18 to 24-year-olds have quadrupled since 2019. The Government is taking a new messaging approach with its new campaign, aimed at effectively targeting young people. So, how will it work? We’ll explain everything you need to know in today’s deep dive.Hosts: Sam Koslowski and Billi FitzSimonsAudio producer: Emma GillespieListen to our episode on your tax questions, answered simplyListen to our episode on the plan to give young people a pay riseDo you have feedback for the podcast? Share your thoughts via our survey!Subscribe to The Daily Aus newsletterBuy our book No Silly QuestionsSee omnystudio.com/listener for privacy information.

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