The streaming giant being sued for its ads
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Good morning and welcome to The Daily Oz. It's Thursday, the 2nd of July. I'm Lucy Tassel. I'm Zara Seidler. The consumer watchdog is suing Amazon over the ads on its streaming service Prime Video. It says the tech giant unfairly charged more than a million subscribers by telling them to pay more to keep watching ad-free. In today's episode, we'll explain what you need to know about the case. But first, a quick message from Skyy.
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Lucy, I've got to say that one of the most annoying parts of modern day streaming is that it feels like we're back to television days and that there are ads. I thought the whole point was that there weren't meant to be ads. Yeah.
What lawsuit is the consumer watchdog bringing against Amazon?
Not the case. No, literally that was a selling point because we remember when streaming services got rolled out in Australia and it was like, well, you've got pay TV, which is expensive. which has limited ads. You've got regular TV, which is free and has lots of ads. And then, ooh, what about streaming things on the internet?
Yeah.
No ads and cheap. Yeah, but then there was a hard pivot. A hard pivot a couple of years ago. And as far as I can tell, it was Netflix that kicked off this ad revolution and then followed by Prime, Binge, Disney+, Paramount+, HBO Max. I apologise if I've missed one that also has an ad tier. But basically all of these streaming services will say, okay, If you want a cheaper option, we will, you know, give you that, but you're going to have to sit through ads before your next episode of Bridgerton.
Yeah, it's super interesting and, I mean, just goes to struggling business models across the media landscape. Yeah. The reason that we are talking about how annoying those ads are is because the ACCC has launched a lawsuit against one of those streamers. Feels like ACCC is one of those acronyms that we say a lot on this podcast that perhaps people aren't 100% across what it means. Yeah. Take us through that.
Yeah, so it stands for the Australian Competition and Consumer Commission. Those are the two important words, competition and consumer. Competition means, you know, are there enough businesses in a given industry to give people choices, which is why we've seen the ACCC go after things like the supermarket industry where they say there's a duopoly, there's Woolies and Coles. and then maybe a little bit of Aldi thrown in there. Or, for example, you could take domestic flights. So that is also a highly, like, duopolised industry, really. It's like, or trio-opolised? I don't know. Jetstar's under Qantas, so is it all part of the same thing? Probably. Yeah, so the ACCC does things like they'll put out a report every couple of months where they're like, this is how many flights are running on time, this is how many seats are being sold, these are how expensive the tickets are, do we...
If we think this is unfair, we're going to have to weigh in. So that's the competition aspect, right? And then consumer is the other important part. So the ACCC are basically the cops for the Australian consumer law, which is one big law that is updated fairly regularly, I'd say, and it applies to every business around the country.
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