Customer friction can lead to customer defection. Often, companies attempt to fix their customer's pain with a short term solution. Diane defines design thinking and why it's a different approach that starts with putting your customer in the center. She also shares what led her from a career as a clinical psychologist, supporting those dealing with death and dying, into the world of customer experience management. What caused her to career to change trajectories may surprise you. Meet Diane Diane Magers, CCXP (Certified Customer Experience Professional), MS, MBA She's the Founder and CEO of Experience Catalysts. Passionate experience transformation executive and change agent. Sherpa for new and developing experience-obsessed organizations. Thought leader and innovator for engaging associates, customers, and partners. Believes sustainable change requires embedding customer and experience capabilities into all parts of an organization. Skilled in creating Experience Management business value and systematically changing organizations to align around experience and drive financial impact. She specializes in enabling brands with skills and competencies like design thinking, journey management, and value mapping to drive sustainable shifts in how organizations work to achieve results. Over 25 years of transforming experiences working in and with brands such as Sysco, AT&T, State Farm, Dale Carnegie, CommScope, Invisalign, Ciena, Freeman, Cisco, and Sodexho. Diane is the Emeritus Board Chair and recent CEO for the Customer Experience Professionals Association, speaks and conducts workshops all over the world to help transform Experience Management strategy into action. She has a very unique background…earned an MS in Clinical Psychology and an MBA. She is a Certified Customer Experience Professional (CCXP) and holds certifications in Voice of Customer, Customer Experience Management, Net Promoter Score, and CX Design, and Innovation LUMA certified. Contact me if: You have feedback you'd like to share about the podcast You would like to be a guest on the show You would like to book me on your show Email me at [email protected] Subscribe to The Delighted Customer Podcast so you don't miss an episode: https://www.empoweredcx.com/podcast Subscribe to The Delighted Customer Newsletter for practical tips and insights: https://www.empoweredcx.com/delightedcustomersnewsletter

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