On today's episode, Dr. Mark Costes sits down with Lane Rizzardini, co-owner of Sleep Apnea Leads, to discuss the challenges and opportunities of marketing sleep dentistry. Lane shares why traditional dental marketing approaches often fail for sleep apnea and how creating a separate brand and digital presence can dramatically improve patient acquisition. He also dives into the power of AI-driven follow-ups, automated systems for patient conversion, and the key strategies that help dentists grow their sleep practices efficiently. If you've struggled to integrate sleep apnea into your practice or want to attract more high-quality patients without wasting time, this episode is packed with valuable insights. Tune in to learn how the right marketing approach can make all the difference! EPISODE RESOURCES https://sleepapnealeads.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

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