Rick Rubin: What Jay-Z Did in 30 Minutes Left Me Speechless!
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What is the main topic discussed in this episode?
I founded Ornot in 2013. I think the best thing about Shopify is that we can practice business without technical skills. We can manage the company's background and front-end systems and sell online. If Shopify was a bicycle equipment, it would be a bicycle itself. That way things are managed and our business is managed in Shopify. Start your free trial at shopify.com.
Jay-Z wrote in a way that no one else wrote. All the other rappers that I worked with spent a lot of time writing lyrics, and I never saw Jay write lyrics. And when I played him the beat for 99 Problems, he said, okay, just keep playing it over and over again. And he sat in the back of the room. You could hear him mumbling or humming. After 20 or 30 minutes, he's like, Okay, I got it. Ran into the other room and did the first verse. He did, let's say, three takes, and then he came in and he listened to them. He's like, oh yeah, I think the second one's good. It just happens in his mind.
And then this big list of people that you've worked with, I mean, it's just this unbelievable list. Jay-Z, Kanye, Adele, Justin Timberlake, and Mick Jagger, and the Red Hot Chili Peppers. Why do you think these people call
you? Because I've been making things for 40 years, and I started making music as a hobby. It ended up picking on a life of its own and becoming a business. And that list, they're not special. I would say they're ordinary people who made a decision. I think of Eminem as a good example. Eminem is someone who's always writing because he wants to be the best he could possibly be. And he's insanely obsessive about that.
It appears that some people are just like inherently more creative than others.
Well, creativity is beaten out of us over the course of our lives. We go to school, we're taught to follow rules.
How did Jay‑Z create his verses in just 30 minutes and what was Rick Rubin’s role?
The rules are not there to help us. The rules are there to control us. We're not taught to be free creative thinkers. So I'm suggesting we break free and express ourselves freely. how well all of the best things involve risk it's only through the risk that the greatness is shown and so something needs to die that lifestyle in that moment that career path that relationship that's what needs to die
is there a step one in that direction for people that want to hit the reset button
yeah the first one i'll say is
Your early 30s, you had a depressive episode yourself.
Yeah. It was really a tough time. I felt like the rug had been pulled out from under me. I started having panic attacks and couldn't sleep. I got really sick, and it felt like I was shot with a poison arrow. Take me into that part of
your life. So, um... Guys, I've got a favor to ask before this episode begins. The algorithm, if you follow a show, will deliver you the best episodes from that show very prominently in your feed. So when we have our best episodes on this show, the most shared episodes, the most rated episodes, I would love you to know. And the simple way for you to know that is to hit that follow button. But also, it's the simple, easy, free thing that you can do to help us make the show better. I would be hugely grateful if you could take a minute on the app you're listening to this on right now and hit that follow button. Thank you so, so, so much.
I'm
going to start, Rick, where my curiosity is. Yes. How do you sort of self-categorize or self-identify in terms of like your profession?
I would say I'm involved in art and creativity.
And what is your involvement in art and creativity?
might be as a coach, it might be as a collaborator, it might come up in a film project, or it might come up in someone who's has a startup who wants to talk about what are the things it creative solutions and any problem that we have or any, anything we want to get better at. There's usually a creative path. to improve, or at least to test, to see if there are other ways around. Often the accepted version of how to move forward is another limitation.
I'm very curious about your principles as it relates to finding the solution, whether that's in business or whether it's in music.
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Chapters
8 chapters
1
What is the main topic discussed in this episode?
0:00–1:41
2
How did Jay‑Z create his verses in just 30 minutes and what was Rick Rubin’s role?
1:41–7:24
3
Why does Rick say creativity is beaten out of us by school and rules?
7:24–17:38
4
What does “indefensible” mean in art and how did the vibe‑coding story illustrate it?
17:38–1:23:26
5
How does trusting your inner antenna change creative decisions?
1:23:26–1:31:10
6
What role does higher intelligence or universal energy play in artistic inspiration?
1:31:10–1:43:10
7
How does Rick Rubin view AI’s ability to create art and its impact on creativity?
1:43:10–2:15:20
8
Why did Rick Rubin decide to make a documentary about Jay‑Z’s poetic side?
2:15:20–2:47:24
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