The Digital Executive
Rethinking Digital Monetization: Cosmin Ene on Microtransactions, and the Future of AI Agents | Ep 1108
03 Sep 2025
In this insightful episode of The Digital Executive, host Brian Thomas welcomes Cosmin Ene, digital monetization strategist, entrepreneur, and creator of one of the first scalable microtransaction platforms. Now leading Super Tab, Cosmin discusses how his frustration with subscription-only models inspired him to build systems that prioritize user choice, platform sustainability, and transactional access.Cosmin shares how Super Tab's recent partnership with Google marks a pivotal shift—allowing publishers to offer flexible access to premium content directly within the Google ecosystem. Rather than replacing subscriptions, Super Tab complements them, unlocking new revenue streams from the 98% of users who typically never subscribe.The conversation dives deeper into the rising relevance of microtransactions in an era of subscription fatigue, and how Super Tab introduces a "pay-as-you-consume" model that mirrors real-life experiences—like his memorable inspiration at a sushi bar.Looking ahead, Cosmin paints a compelling vision of the transactional web powered by AI agents that can perceive, reason, act, and transact on behalf of users. This future involves agent-to-agent commerce, where machines negotiate and execute tasks across industries like health, logistics, content, and SaaS—without human micromanagement.If you're a digital leader, content creator, or curious about the monetization models of tomorrow, this episode is a must-listen.If you liked what you heard today, please leave us a review. Apple or Spotify.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
No persons identified in this episode.
This episode hasn't been transcribed yet
Help us prioritize this episode for transcription by upvoting it.
Popular episodes get transcribed faster
Other recent transcribed episodes
Transcribed and ready to explore now
Before the Crisis: How You and Your Relatives Can Prepare for Financial Caregiving
06 Dec 2025
Motley Fool Money
OpenAI's Code Red, Sacks vs New York Times, New Poverty Line?
06 Dec 2025
All-In with Chamath, Jason, Sacks & Friedberg
OpenAI's Code Red, Sacks vs New York Times, New Poverty Line?
06 Dec 2025
All-In with Chamath, Jason, Sacks & Friedberg
Anthropic Finds AI Answers with Interviewer
05 Dec 2025
The Daily AI Show
#2423 - John Cena
05 Dec 2025
The Joe Rogan Experience
Warehouse to wellness: Bob Mauch on modern pharmaceutical distribution
05 Dec 2025
McKinsey on Healthcare