The Drum Podcast

What does a chief science officer do at a creative agency?

02 Apr 2026

Contributed by Lukas

Tom Knapman is a PhD-qualified biochemist. Last year, he was working for Sciex, whose campaign on proteomics (don't worry, we'll explain that in the e...

What is the role of brand strategy in an uncertain industry?

12 Mar 2026

Contributed by Lukas

Brand consultancies sit at the intersection of marketing, business and culture - but what does that look like in practice? We’re joined by FutureBra...

Commerce media 'evangelist' Andrew Lipsman on the $500bn still to be claimed

05 Mar 2026

Contributed by Lukas

The Drum's inaugural Commerce Media Awards will take place soon in Miami. As the gold rush moves into its second phase, we're joined by leading commen...

What is the strategist's job in a time of turmoil?

26 Feb 2026

Contributed by Lukas

Our guest this week, Pats McDonald, has reached the top of the strategy discipline, having worked for almost all of the world's biggest advertising gr...

The 2026 Winter Olympics & the future of social strategy

19 Feb 2026

Contributed by Lukas

We hear a lot about reactive, always-on social strategies - but what do they look like in practice? We're joined by Uncovered's strategy head Nina Lan...

Global ad spend keeps outpacing GDP. Is a slow-down inevitable?

13 Feb 2026

Contributed by Lukas

Following the publication of WARC's Future of Media report - which predicts another blockbuster growth year for the marketing industry (with receipts ...

Has social killed craft - or reinvigorated it?

15 Jan 2026

Contributed by Lukas

The death of craft, like the deaths of so many things, is declared with regularity. One culprit accused of killing it: social and the wider world of d...

How subs and ads are transforming the New York Times

04 Dec 2025

Contributed by Lukas

Tusar Barik, a veteran of Silicon Valley via LinkedIn, joined the New York Times as SVP of marketing at the start of 2025 - a year in which the publis...

What makes a holiday ad sound Christmassy?

27 Nov 2025

Contributed by Lukas

We're joined by start Charlie Smith, the Grey copywriter-turned-composer behind three of this year's top Christmas ads. Smith give us a peak behind th...

Introducing Slow The F*ck Down with Emma Harris

13 Nov 2025

Contributed by Lukas

Today we bring you a taster episode of a sibling podcast from The Drum and Glow London, Slow The F*ck Down with Emma Harris. Harris is joined by Sophi...

WPP's Matt McNeany on Open Pro and advertising's AI future?

06 Nov 2025

Contributed by Lukas

WPP recently unveiled Open Pro, its AI self-serve offering. It's betting big on the move, hoping it will unlock new clients including SMEs. But can it...

Nick Manning & Brian Jacobs on why the advertising world is in trouble?

30 Oct 2025

Contributed by Lukas

In this introductory episode, The Drum's Steven Antoniewicz interviews the co-founders of the Advertising: Who Cares? movement, Brian Jacobs and Nick ...

From Exit Right: 'Superconnector' Sam Liu of Savvy

23 Oct 2025

Contributed by Lukas

Join Mike Silver on this episode of Exit Right as he sits down with Sam Lui, the ultimate super connector and founder of Savvy. Discover Sam's incredi...

Daniel Gilbert of Brainlabs on building the 'media agency of the future'

16 Oct 2025

Contributed by Lukas

In a frank conversation, Daniel Gilbert of performance agency-turned-media shop Brainlabs tells the story of a company that started in a bedroom of hi...

For the first time in history, most people are 'generally receptive' to ads

12 Oct 2025

Contributed by Lukas

We chat with Hannah Walley, Kantar's head of media for UK & Ireland, about the organization's research into consumers' and marketers' perceptions ...

The 3 kinds of humour with Paddy Gilmore

05 Oct 2025

Contributed by Lukas

Fresh off a panel at The Drum Live, The Drum’s humour columnist Paddy Gilmore breaks down what makes funny work funny and what makes it worth making...

'Accidental marketer', Infosys CMO Sumit Virmani

25 Sep 2025

Contributed by Lukas

Sumit Virmani has been at Infosys for over two decades. Now, he's global CMO for the tech giant. He told The Drum why a long tenure is an advantage, w...

Deloitte Digital US CMO Mark Singer: What is an agency, anyway?

18 Sep 2025

Contributed by Lukas

A veteran of agencies himself, Mark Singer tells us why he doesn't think the term 'agency' is fit for purpose anymore, where we are in the now decade-...

Introducing Exit Right, a new podcast from The Drum

11 Sep 2025

Contributed by Lukas

In this Exit Right episode, Mike Silver interviews Adrian Hewlett, CEO of Sealand, on transitioning from agency life to building a sustainable brand. ...

Toby Southgate, global CEO of We Are Social

04 Sep 2025

Contributed by Lukas

As he hits six months into one of the biggest jobs in social media marketing, Toby Southgate of We Are Social sits down with The Drum to talk social's...

How employers are still failing parents

28 Aug 2025

Contributed by Lukas

A recent report from Matri found that 1/4 of new mothers either never come back to work or leave work within a year of returning. Worse, the vast majo...

Mark Ritson, The Drum's newest columnist

21 Aug 2025

Contributed by Lukas

The Drum's opinion editor John McCarthy has recently signed up the biggest name in the biz to a regular column. Here you can listen to their first pit...

Are marketers truly ready for 'personalization at scale'?

31 Jul 2025

Contributed by Lukas

It can seem in 2025 like everyone in the ad ecosystem is chasing after the same Holy Grail: fast, rapidly delivered, personalized content at whatever ...

Is vibe the new value?

24 Jul 2025

Contributed by Lukas

Marketing is getting moodier - and that’s a good thing. We’re diving into how brands are connecting through emotion, instinct, and shared energy, ...

3 marketers tackling the continued barriers to creative access

10 Jul 2025

Contributed by Lukas

We sit down with 3 marketers behind programs tackling marketing's dark secret: that it remains one of the most elitist and unequal industries. Hosted ...

The secrets of guerrilla marketing

03 Jul 2025

Contributed by Lukas

3 experts from the worlds of guerrilla activations, social and experiential marketing open the secret cookbook for under-the-radar marketing success. ...

Cannes Lions 2025 wrapped: The agency view

26 Jun 2025

Contributed by Lukas

We're joined by two agency founders, fresh off a week on the Croisette of Cannes Lions. Is it still worth the rising costs for agencies to attend? Hos...

Cannes Lions: How has it changed? (Live from Cannes)

19 Jun 2025

Contributed by Lukas

In a special episode fronted by The Drum's global editor Cameron Clarke, two of our leading opinion columnists dissect the news out of this year's Can...

Hinge CMO (and now president) on how gen Z is dating, sub growth, and bringing marketing to the center of the boardroom

05 Jun 2025

Contributed by Lukas

CMO at dating app Hinge, took on an extra title earlier this year: President. Live from the inaugural SXSW festival in London, Jantos talks putting ma...

David Sable, ad club of NY 'industry legend' honoree: Advertising's golden age is right now

29 May 2025

Contributed by Lukas

David Sable spent decades in global roles at the likes of Y&R and Wunderman. Now vice chair at Stagwell, he's been honored as this year's Industry...

Is UK media still too London-centric?

15 May 2025

Contributed by Lukas

A recent report out of GroupM went deep into the shifting tides of UK identities. It found vast differences between regions, including a "significant ...

Are marketers sleeping on the petfluencer opportunity?

08 May 2025

Contributed by Lukas

Recent research out of the University of Strathclyde found that petfluencers outperform their human counterparts - even in non-pet related categories,...

Are we getting closer to standardized sustainability reporting?

01 May 2025

Contributed by Lukas

Reforming voices in the ad industry have made a lot of progress in recent years - better understanding of advertising's impact on the environment, bet...

The new loyalty: What Gen Z really wants from brands

24 Apr 2025

Contributed by Lukas

Analysts claim Gen Z is redefining loyalty. We delve into this, questioning if they're truly less loyal or simply loyal in a new way. Join our experts...

What keeps CMOs up at night?

17 Apr 2025

Contributed by Lukas

Following major research by Team Lewis last year into the things that really bother CMOs (and what they can do about them), two senior brand-side mark...

Bonus ep: The culture wars come for media buying

15 Apr 2025

Contributed by Lukas

Live from a late night saloon bar at the recent WFA Global Marketer Week, The Drum's editor Cameron Clarke chatted with Ebiquity's Ruben Schreurs and ...

The attention revolution w/ Karen Nelson-Field & Mike Follett

10 Apr 2025

Contributed by Lukas

There's no-one who's been more instrumental in making the ad industries take attention seriously than Dr Karen Nelson-Field, founder of Amplified Inte...

How science-informed design is redefining sensory branding

03 Apr 2025

Contributed by Lukas

We sit down with neuroaesthetics specialist and cognitive scientist Katherine Templar Lewis and Wonder's executive creative director David Crease to u...

Are adland's borders shifting again?

27 Mar 2025

Contributed by Lukas

The ad business has long faced accusations of geocentrism, with heavy focuses in London, New York and Tokyo. That has long been shifting, with those e...

Is gamification having a new marketing moment?

20 Mar 2025

Contributed by Lukas

Everyone wants to be Duolingo: over a hundred million active users worldwide, all hooked on its nudges and streaks and terrified of that big green bir...

How do the world's best creatives get to the top of the tree?

13 Mar 2025

Contributed by Lukas

Last month, The Drum released our World Creative Rankings, a definitive list of world's most-awarded agencies, creatives and campaigns from 2024. But ...

Does food & drink marketing have an overconsumption problem?

06 Mar 2025

Contributed by Lukas

With ADM Group's chief sustainability officer Tom Hunter and Green House's Tessa Corcoran, we look at how marketers are rethinking their role in a FMC...

As 'agentic AI' dawns, who owns the future?

27 Feb 2025

Contributed by Lukas

Phase one of the mass global roll-out of generative AI is coming to an end, and phase two is coming. With the help of Jellyfish's Jack Smyth and Linds...

Netflix's Buy Now documentary: Can marketing clean its act up?

24 Feb 2025

Contributed by Lukas

Buy Now: The Shopping Conspiracy is arguably the most widely-distributed piece of criticism of the marketing industry in recent times. We sit down wit...

Super Bowl LIX: The most unhinged ever?

17 Feb 2025

Contributed by Lukas

The Super Bowl is over, but the conversation's just beginning. Off-pitch, what will we remember this year's event for most? Kendrick Lamar's barnstorm...

Marketing Mix Modelling 101

23 Jan 2025

Contributed by Lukas

Unpack the power of marketing mix modelling (MMM) with Anja Bertoncelj Tugrul (group account director, Stellar Search), Thomas Barker (CEO, Green Hous...

Financial marketing 101

19 Dec 2024

Contributed by Lukas

Unpack the seismic shifts reshaping the financial sector with Louise de Ste. Croix (Head of Growth & Founding Partner, Brand Opus) and Jack McLare...

B2B not boring: How creativity is transforming business marketing

05 Dec 2024

Contributed by Lukas

In this episode, we explore how B2B marketing is shaking off its dull reputation and embracing creativity and humanity. Hear from industry experts Anc...

How relevant is Black Friday in 2024?

02 Dec 2024

Contributed by Lukas

In this episode, we dig into Black Friday’s evolution in 2024, in 2 parts. Looking at platforms, John Clarke (head of social, Nest Commerce) and Jak...

Advertising Week New York wrap-up: The view from the ground

31 Oct 2024

Contributed by Lukas

Want the rundown of Advertising Week New York 2024? Wes Morton, CEO of Creativ Strategies and Kris Tait, Managing Director of Croud give the...

CTV 101: Decoding the alphabet soup of video advertising

17 Oct 2024

Contributed by Lukas

Lost in the labyrinth of acronyms like OTT, CTV, VOD, and more? Join us for a deep dive into the world of connected TV advertising. Our very own Sam A...

Marketing’s role in fashion’s sustainability problem

10 Oct 2024

Contributed by Lukas

Join DEPT, Disrupt Marketing, and PATTRNS to unpack the fashion industry's sustainability crisis and explore the role marketers can play in driving mo...

The future of wearables

12 Sep 2024

Contributed by Lukas

Delve into the future and challenges of wearable technology with 2Heads, Landor, and M&C Saatchi Sport & Entertainment. Hosted on Acast. See a...

Dynamic and digital out-of-home 101

09 Sep 2024

Contributed by Lukas

Explore the world of digital and dynamic out-of-home (DOOH) with Croud, Impression and Posterscope + Liveposter. Hosted on Acast. See acast.com/privac...

Shifting revenue and pricing models: How are agencies making their money?

15 Aug 2024

Contributed by Lukas

How are agencies making their money? As agencies adapt to client demands and technological changes, join CLICKON and George P. Johnson UK to explore t...

Olympics 2024: Live reaction from marketers, and the future of brand partnerships

08 Aug 2024

Contributed by Lukas

Explore the marketing and branding strategies around the 2024 Paris Olympic Games with Landor, M&C Saatchi Sport & Entertainment, and Story10 ...

Euro 2024 wrap-up: The winners and losers (on and off the pitch)

26 Jul 2024

Contributed by Lukas

Explore the fuse of marketing and football during UEFA Euro 2024 with Ear to the Ground and Propellernet. Discover key trends in sports marketing and ...

Cannes wrap-up 2024

05 Jul 2024

Contributed by Lukas

Join The Drum Network as we wrap-up Cannes Lions 2024. First, we discover The Drum's perspective of the festival with Cameron Clarke, Editor for The D...

Auto marketing 101

27 Jun 2024

Contributed by Lukas

Delve into the world of automotive marketing with Jack Morton, Jaywing and TRO as they unpick how auto marketing strategies are shifting away from tra...

Podfluencers: the new era of podcast advertising with Spotify

06 Jun 2024

Contributed by Lukas

Following the release of the landmark 2024 Podcast Trends Tour, we sit down with Spotify Advertising’s Jenny Haggard to break down the headlines, fr...

Budget retail marketing 101

30 May 2024

Contributed by Lukas

In the latest episode of The Drum Network podcast, we explore the opportunities and challenges facing budget retailers in today's economic environment...

How to stand out in the AI market

23 May 2024

Contributed by Lukas

In the latest episode of The Drum Network podcast, we plunge into the world of Artificial Intelligence (AI) in the marketing industry with insights fr...

Data, personalization and digitization in health and pharma

02 May 2024

Contributed by Lukas

In the latest episode of The Drum Network podcast, we dive into the current challenges and future opportunities in healthcare marketing. New host Sam ...

Community marketing 101

18 Apr 2024

Contributed by Lukas

In the latest episode of The Drum Network podcast, we tackle community marketing evolution and challenges. Industry experts from MG Empower and Spin e...

TikTok, Spotify and Shazam what's changed in music marketing?

28 Mar 2024

Contributed by Lukas

In the latest episode of The Drum Network podcast, industry experts explore the evolving landscape of music marketing. Join Dare Balogun from M&C ...

Creators everywhere: the rise of influencers and creative collaboration

07 Mar 2024

Contributed by Lukas

In the latest episode of The Drum Network Podcast, industry experts delve into the ever-evolving world of influencer marketing. Join Derek Goode from ...

M&A consolidation and spend: the outlook for 2024

05 Feb 2024

Contributed by Lukas

In latest episode of The Drum Network Podcast, ad industry experts discuss the intricacies of mergers and acquisitions (M&A) within the agency spa...

How can psychology inspire more effective marketing?

25 Jan 2024

Contributed by Lukas

How does psychology play a role in agency business and campaign development? In this episode, experts from Momentum Worldwide, DRPG, and Unlimited dis...

Is disruption in healthcare marketing reaching a peak?

11 Jan 2024

Contributed by Lukas

Incumbents in the space have been closely monitoring a raft of changes in healthcare marketing over the last few years: entry into the market from nim...

Performance marketing 101

07 Dec 2023

Contributed by Lukas

The latest in our series of marketing industry back-to-basics, performance experts from Earnest, Jaywing, Don't be Shy and Space & Time give a pri...

Luxury retail in 2023: high-end marketing during the cost of living crisis

23 Nov 2023

Contributed by Lukas

The luxury space has seen some perhaps surprising but lucrative moves over the last couple of years, from collabs with creators to integrations in gam...

B2B influencer marketing: Who's leading the pack?

08 Nov 2023

Contributed by Lukas

B2B marketing has shifted from boring to sexy in recent years, thanks (in no small part) to the rise of influencers. But what's shaping this space, an...

Retail media 101

25 Oct 2023

Contributed by Lukas

Retail media has been a big topic of the last couple of years. But what is it, where do the opportunities lie for brands, and what’s coming next?Hea...

Global growth stories: What's the modern path to world domination?

13 Oct 2023

Contributed by Lukas

Almost every brand wants to make a global impact, and with the world feeling smaller and better-connected than ever, it’s an achievable dream for so...

The modern brand strategy heroes

27 Sep 2023

Contributed by Lukas

Strategy experts Andrew O'Sullivan, Transmission, Dave Jones, true Digital, Gokce Ince, Zone and Jennifer Pyne, Radley Yeldar, share their most glowin...

From Google to social: The evolution of search journeys

14 Sep 2023

Contributed by Lukas

Search is changing: shifting away from the well-established go-to-Google-there's-your-answer, we’re seeing alternative search journeys emerging thro...

Is marketing's approach to women shifting?

10 Aug 2023

Contributed by Lukas

Still now, women in the marketing industry are all too often given cause to notice campaigns and messaging that they find misguided or damaging - not ...

The experiential bounceback

22 Jun 2023

Contributed by Lukas

Experiential marketing has had tumultuous few years: crash with Covid-19; rapid pivot to hybrid environments; and (not so long ago at all) a returned ...

Is Neurodiversity a hidden marketing superpower?

08 Jun 2023

Contributed by Lukas

Our culture is waking up to the differences in people's minds - and the differences in the sorts of thinking they can do and work they can create. On ...

Hybrid realities: how real-world marketing blends with digital experiences

25 May 2023

Contributed by Lukas

'Phygital reality' was thr buzzword du jour a couple of years back, replaced more recently by the wider catch-all 'hybrid'. Whatever you call these bl...

What are the most exciting ways marketers are using data?

11 May 2023

Contributed by Lukas

It's data month, and we're examining the biggest questions related to its use in marketing. What are the groundbreaking ways you or your colleagues ha...

What role will traditional media still play as new platforms take over?

20 Apr 2023

Contributed by Lukas

We hear a lot about marketing's new frontiers - social media; speculative excitements like the metaverse - but we can't forget the continuing power of...

Social Shopping 101

13 Apr 2023

Contributed by Lukas

In the latest edition of our semi-regular 101 series, we'll look at social media's 'next big thing': live shopping. What are the essent...

Will web3 really bring a sea change for marketers and consumers?

30 Mar 2023

Contributed by Lukas

 Under the rubric of web3 we've been promised a lot: immersive entertainment, widespread decentralization, new ownership models, and co...

Will the D2C brand revolution flourish or fizzle?

16 Mar 2023

Contributed by Lukas

DTC brands, especially Chinese giants like Shein, have been big news for all sorts of reasons over the last couple of years: their remarkable growth, ...

Is the industry moving in the right direction around sustainability?

02 Mar 2023

Contributed by Lukas

In this sustainability focused episode we hear some substantive examples of how marketing is changing or has changed the world, particularly in relati...

Martech 101: back to basics

23 Feb 2023

Contributed by Lukas

In this latest entry in our semi-regular 101 series, we are bring together experts in martech to survey what's happening in this corner of the industr...

Amid recession and uncertainty, what will lead agencies through 2023?

09 Feb 2023

Contributed by Lukas

The world seems to have been in constant crisis for the last few years, with pandemic, war, supply-chain issues, inflation and recession. This ep...

'Exciting in a perverse way': how brand comms are changing for the recession

26 Jan 2023

Contributed by Lukas

The world seems to have been in constant crisis for the last few years, with pandemic, war, supply-chain issues, inflation and recession. This ep...

Marketing to the silver economy

12 Jan 2023

Contributed by Lukas

Most markets worldwide now have an ageing population, with spending power increasingly gathering with older people. Smart brands are recognizing the s...

The vast and varied future of OOH

15 Dec 2022

Contributed by Lukas

For our out-of-home (OOH) deep dive, we're taking a look beyond the exciting developments of 2022 to where this exciting discipline is headed next. Wh...

The next phase of AI: what are the opportunities for marketers?

24 Nov 2022

Contributed by Lukas

'Artificial intelligence' has come to mean a lot of things to a lot of people: some picture androids; others will think of the algorithms already powe...

How are marketers balancing privacy and personalization?

17 Nov 2022

Contributed by Lukas

We're told that people shopping (and just existing) online want two things: privacy and personalization. In recent history, we haven't all done a grea...

Programmatic marketing 101

10 Nov 2022

Contributed by Lukas

On this week's episode of The Drum Network Podcast, we take a step back and examine everything about the state of programmatic in 2022. Gathering a fe...

Who leads the creation of a great employer brand?

27 Oct 2022

Contributed by Lukas

With the talent crisis still biting, employer branding is an undeniable growth area in the industry. The dream is that it can overhaul talent attracti...

Globalization deep dive: global to local and back again

14 Oct 2022

Contributed by Lukas

For globalization month we want to consider the modern rule book for rapid, global brand expansion. Which brands can marketers look to for smart, sust...

Buying from The Borg: ecommerce deep dive

22 Sep 2022

Contributed by Lukas

For this month's deep dive we're looking at all things e-commerce, from commerce within the Metaverse to the collision of brick and mortar and sales s...

Streaming and the Future of TV

08 Sep 2022

Contributed by Lukas

Live streaming took off in the pandemic - for influencers, for media organisations, for events, and for businesses. What platforms are a sure bet, and...

Web3 for marketers: where are the opportunities?

26 Aug 2022

Contributed by Lukas

On this week's episode, our senior reporter Chris Sutcliffe hears from three web3 experts about the opportunities for brands from the next iteration o...

The power of sound: our audio deep dive

18 Aug 2022

Contributed by Lukas

In line with our ongoing Audio Deep Dive on thedrum.com, this week we hear from three experts all about the marketing opportunities in audio content. ...