The Drum Podcast
Episodes
NFTs: the brand opportunity in a volatile market
04 Aug 2022
Contributed by Lukas
On this week's episode of The Drum Network Podcast, senior tech reporter Chris Sutcliffe is joined by a panel of experts to discuss how brands should ...
Sports marketing: how tech empowers sporting communities
21 Jul 2022
Contributed by Lukas
It's been a tumultuous couple of years for venues, rights owners, and sports clubs. We'll hear from their marketing partners: what have the last coupl...
The Influence Economy
24 Jun 2022
Contributed by Lukas
Influencers are big business. They're increasingly recognized as genuine change-makers by mainstream media, and they collectively make up one of the f...
How tech empowers creative collaboration
16 Jun 2022
Contributed by Lukas
In this week's episode of The Drum Network Podcast, senior tech reporter Chris Sutcliffe is joined by two experts to discuss creative collaboration.Th...
Influence vs control: the morals of behavioural marketing
09 Jun 2022
Contributed by Lukas
In this week's episode we take a look at the possibility of behavioural marketing - both the good and the bad. In order to do behavioural science effe...
Possibility, interaction and the unknown: the rebirth of live events
27 May 2022
Contributed by Lukas
On this week's episode of The Drum Show we hear from a panel of experts about how live events are surging back to life in the wake of the pandemic.The...
Massively multiplayer: why gamers are the ultimate marketing opportunity
19 May 2022
Contributed by Lukas
All this week on The Drum we've been running our Gaming Deep Dive. Powered by the insights of the gamers among The Drum's journalists and The Drum Net...
Behavioural science: the fusion of art and science in marketing
13 May 2022
Contributed by Lukas
On this week's episode we discuss all things behavioural marketing. We're asking:What tools do marketers have to understand (and shape) attention, mot...
The rise and rise of digital advertising
14 Apr 2022
Contributed by Lukas
This week on The Drum we're taking a look at everything digital advertising, from its past to its future potential. As part of that discussion, we've ...
Are agency business models fit for purpose?
01 Apr 2022
Contributed by Lukas
On this week's episode of The Drum Network Podcast we discuss whether agency business models are agile and resilient enough to fit clients' needs. Aft...
Deepdive podcast: surprising and delighting with CX
18 Mar 2022
Contributed by Lukas
For the past week The Drum has been examining CX, and how it underpins so much of brands' successes. We've taken a look at everything from how digital...
The golden age of Growth Marketing
03 Mar 2022
Contributed by Lukas
In this episode of The Drum Network Podcast we hear from a panel of experts about whether we have entered the golden age of growth marketing. From the...
Deepdive podcast: building brilliant brands
18 Feb 2022
Contributed by Lukas
In this episode of The Drum Network Podcast we dive into what it takes to rapidly grow a brand without losing what makes it unique. Our guests flag up...
Can marketing ever be environmentally friendly?
10 Feb 2022
Contributed by Lukas
As we say in this intro to this week's episode the question isn't "why are marketers talking about environmental issues", but "why haven't we spoken a...
The Future of Platforms in Marketing
03 Feb 2022
Contributed by Lukas
Social platforms like TikTok, Instagram and Facebook offer huge opportunities for marketers. They are the new de facto gatekeepers to huge audiences, ...
The future of indie vs network agencies
25 Jan 2022
Contributed by Lukas
What do we mean when we talk about 'indie' vs 'network' agencies? Is it even a helpful discussion in 2022 - or is it only relevant when we talk about ...
Marketing and the metaverse
17 Jan 2022
Contributed by Lukas
Tying into The Drum's weeklong deepdive into the metaverse, senior reporter for The Drum Chris Sutcliffe asks three guests what the future of marketin...
Marketing to the Marginalised
23 Dec 2021
Contributed by Lukas
In this episode of The Drum Network Podcast we discuss the progress (and lack of) our industry has made when it comes to marketing to the marginalised...
What will agile marketing businesses look like in 2022?
03 Dec 2021
Contributed by Lukas
In this episode The Drum's own Olivia Atkins talks to two experts about what it means to be an agile marketing business. Agility has become something ...
How can agencies make the most of the data relationship?
26 Nov 2021
Contributed by Lukas
As part of our Data deep dive, The Drum invited three experts from its network of agencies on to discuss all things data. Whether that's examining pot...
Attracting and retaining young talent
28 Oct 2021
Contributed by Lukas
We know from conversations with Network members - and people outside the marketing industry - that there are huge challenges to attracting and retaini...
Off the shelves: the future of retail and e-commerce
25 Aug 2021
Contributed by Lukas
In this episode of The Drum Network Podcast, which coincides with The Drum's retail deepdive, we hear from three experts about the future of retail an...
Keeping the spark as you scale: shared values
29 Jul 2021
Contributed by Lukas
In this follow-up to our first Keeping the Spark episode, we hear how agencies of all sizes and ages are bringing their employees along as their scale...
A two-way street: what is the future of in-housing for agencies?
27 May 2021
Contributed by Lukas
On this week's episode of The Drum Network podcast we hear about the challenges, opportunities and practicalities around in-housing. As clients look t...
The personal future of travel
20 May 2021
Contributed by Lukas
Travel is ambitious, it’s aspirational, and it’s often among the most memorable experiences of our entire lives. Over the past year, though, it’...
Keeping the Spark: Going from small-to-mid without losing the vision
15 Apr 2021
Contributed by Lukas
In this first episode of our Keeping the Spark sub-series, we ask Becky Simms of Reflect Digital about the reality of growing your agency from a small...
The Future of TV: Part Two
08 Apr 2021
Contributed by Lukas
We couldn't discuss the future of TV in a single episode. This time Richard Carroll, senior digital marketing consultant at Capgemini Invent, takes us...
The Future of TV: Part One
06 Apr 2021
Contributed by Lukas
Television provides us with some of our most well-known cultural touchstones, from the shared experience of discussing the latest episode of Strictly ...
The Future of Live Events: The Impossible Normal
25 Mar 2021
Contributed by Lukas
Last time we spoke about the opportunities and potential of hybrid events. This episode we’re diving into the nitty gritty of hybrid, from the curre...
The Future of Live Events: Hybrid Theory
11 Mar 2021
Contributed by Lukas
In this episode of The Drum Network Podcast, we're joined by experts from Lively and Verve to discuss hybrid events. We take a look at the definition ...
Gucci and Gamers: marketing opportunities in gaming
25 Feb 2021
Contributed by Lukas
On this episode, we're joined by Waste's head of strategy Christian Perrins to discuss the opportunities for marketers around gaming. From Ford's part...
2021 Predictions: Part Two
15 Feb 2021
Contributed by Lukas
In this second part of The Drum Network's 2021 Predictions podcast, we're joined by representatives of Croud and Jack Morton to discuss the tech and s...
How is DTC evolving to meet customers' new needs?
13 Jan 2021
Contributed by Lukas
In this episode of The Drum Network Podcast, The Drum's Chris Sutcliffe and Space & Time's Andy Griffiths discuss the phenomenal changes that have...
2021 Predictions: Part One
17 Dec 2020
Contributed by Lukas
It's fair to say that 2020 hasn't quite been the year we all envisioned. But it's had far-reaching effects on next year and beyond. In this first part...
What is the role of audio and video in B2B marketing?
05 Nov 2020
Contributed by Lukas
In this episode of The Drum Network Podcast, we hear from Capgemini's Ana Costa and twogether's Jon Busby about the role of audio and video in B2B mar...
Creating a working WFH culture
13 Oct 2020
Contributed by Lukas
In this episode of The Drum Network podcast, Editor Chris Sutcliffe and Novos co-founder Antonio Wedral discuss what goes into a working, healthy WFH ...
Ensuring influencer marketing remains authentic
01 Oct 2020
Contributed by Lukas
After the last episode we had many questions about the practical considerations of dealing with influencers. This episode explores how best we can dea...
The modern reality of influencer marketing
06 Aug 2020
Contributed by Lukas
Bridey Lipscombe of Cult and Sophie Crowther from Brave Bison join us to discuss the modern reality of influencer marketing. How do you set KPIs for i...
Empathy and lockdown
24 Jun 2020
Contributed by Lukas
In this first episode of The Drum Network podcast, editor Chris Sutcliffe and representatives of Network members discuss how remote working has change...