The Duct Tape Marketing Podcast

The Future of Marketing Is More Human Than Ever

02 Apr 2025

Contributed by Lukas

Carlos Gil, global marketing leader, bestselling author of The End of Marketing, and Brand Evangelist at GetResponse, shares bold, future-focused insi...

Build a Brand Gen Z Wants to Work (and Buy) From

27 Mar 2025

Contributed by Lukas

I chat with Len Silverman—seasoned entrepreneur, longtime Learning Center owner, and author of Mesh: Aligning Your Personal Brand with Gen Z. With o...

Why AI Isn't Replacing You—It's Freeing You

26 Mar 2025

Contributed by Lukas

I chat with Keith Lauver—serial entrepreneur, product launch veteran, and founder of Atomic Elevator, the company behind the high-definition marketi...

How Businesses Can Thrive in Uncertain Times

20 Mar 2025

Contributed by Lukas

Struggling to navigate uncertainty in your business? In this episode of the Duct Tape Marketing Podcast, I sit down with Bill Canady, seasoned busines...

How to Outrank Big Competitors in Search

19 Mar 2025

Contributed by Lukas

Struggling to outrank big competitors in Google search? In this episode of the Duct Tape Marketing Podcast, I chat with Sam Dunning, founder of Breaki...

7 Paths to a Successful Startup

13 Mar 2025

Contributed by Lukas

Want to know what it really takes to build a successful business? In this episode of the Duct Tape Marketing Podcast, I sit down with Lori Rosenkopf, ...

The Truth About SEO, AI, and Content in 2025

12 Mar 2025

Contributed by Lukas

Want to know where SEO is headed in 2025? In this episode of the Duct Tape Marketing Podcast, I sit down with Bruce Clay, the "Father of SEO" and foun...

Agency Growth Starts with Existing Clients

06 Mar 2025

Contributed by Lukas

Agency growth consultant, author, and podcast host Max Traylor discusses how marketing agencies can dramatically increase profitability by focusing on...

How Small Businesses Win on Reddit in 2025

05 Mar 2025

Contributed by Lukas

Reddit's EVP of Business Marketing and Growth, Jim Squires, discusses strategies for small businesses and agencies to harness the platform's powerful ...

Why Selling Less Could Be the Key to Earning More

27 Feb 2025

Contributed by Lukas

Traditional sales tactics not helping your business grow? On this episode of the Duct Tape Marketing Podcast, I chat with Chuck Blakeman, a seasoned e...

The Zero-Click Internet: What It Means for Your Marketing Strategy

26 Feb 2025

Contributed by Lukas

Is Google stealing your traffic? In this episode of the Duct Tape Marketing Podcast, I sit down with Rand Fishkin, co-founder and CEO of SparkToro and...

The 7 Roles Every Small Business Owner Must Master (and How to Manage Them All)

20 Feb 2025

Contributed by Lukas

As a small business owner, you're constantly wearing different hats, from CEO to salesperson to project manager – but what's the secret to juggling ...

How to Attract Your Ideal Customers with the Right Brand Archetype

19 Feb 2025

Contributed by Lukas

Sara Nay sits down with Jane McCarthy, a seasoned brand strategist and author of The Goddess Guide to Branding. Jane shares her expertise on goddess a...

Why Storytelling is the Most Powerful Business Skill (and How to Master It)

13 Feb 2025

Contributed by Lukas

Join me for a fascinating conversation with Mike Ganino where we explore the art of storytelling as a game-changing business tool. Mike, a dynamic key...

Storytelling Converts Better Than Sales Tactics Every Time

12 Feb 2025

Contributed by Lukas

Join me as I chat with copywriting expert David Garfinkel, the author of The Persuasion Story Code. Our conversation explores why storytelling in mark...

Low Budget, Big Impact: Crafting Video Ads with Humor

06 Feb 2025

Contributed by Lukas

Emily McGregor, the creative force behind PenguinCat Creative, joins me to talk about the art of making marketing actually fun. Drawing from her two d...

Cold Outreach Strategies That Actually Work in 2025

05 Feb 2025

Contributed by Lukas

Matthew McQuinn of Coldlytics shares his expertise in transforming cold outreach into a powerful lead generation engine for digital agencies and B2B c...

The Franchise Playbook: Insider Tips for First-Time Buyers

30 Jan 2025

Contributed by Lukas

Join Alex Smereczniak, founder of Franzy.com, as he and John Jantsch dive into the greatest generational wealth transfer in history, the growing trend...

How to Adapt, Thrive, and Stay Human in an AI-Driven World

29 Jan 2025

Contributed by Lukas

We are diving into the future of marketing in 2025 with Sara Nay, CEO of Duct Tape Marketing. Together, we discuss how AI is reshaping the marketing l...

The Framework That Transformed My Business (And Can Transform Yours Too)

23 Jan 2025

Contributed by Lukas

On this episode I had the opportunity to talk with Nick Sonnenberg, founder of Leverage and Wall Street Journal bestselling author of Come Up for Air,...

Why Your Focus Groups Are Failing and What to Do Instead

22 Jan 2025

Contributed by Lukas

Join me for a fascinating conversation with with brand strategist Jacqueline Lieberman, founder of Brand Crudo and trusted advisor to industry giants ...

Stop Killing Ideas! Use "Yes, And" Instead of "No, Because"

16 Jan 2025

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interview Duncan Wardle, former Head of Innovation and Creativity at Disney. Duncan, who played ...

Why Two Weeks Notice Is Hurting Workplace Culture

15 Jan 2025

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Robert Glazer, founder of Acceleration Partners, a global partner marketing agency, ...

The Secret to Smarter, Focused Productivity

09 Jan 2025

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Jay Papasan, a bestselling author, VP of strategic content at Keller Williams Realty...

Walking Billboards and QR Codes: Revolutionize Your Sales Strategy

08 Jan 2025

Contributed by Lukas

This episode is from the vault! In this episode of the Duct Tape Marketing Podcast, I interviewed Amanda Holmes, CEO of Chet Holmes International, and...

How To Produce Better Content With Collaborative AI

02 Jan 2025

Contributed by Lukas

This episode is from the vault! In this episode of the Duct Tape Marketing Podcast, I interviewed Kate Bradley Chernis, former rock and roll DJ turned...

How to Build Game-Changing Strategy by Choosing Your Customers and Competition

01 Jan 2025

Contributed by Lukas

This week's episode is from the vault! In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Marketing Hall of Famer ...

Lifting the Founder's Curse: Unlocking Business Value Beyond Yourself

26 Dec 2024

Contributed by Lukas

This episode is from the vault! In this episode of the Duct Tape Marketing Podcast, I interviewed Ryan Deiss, a serial entrepreneur, author, and the f...

Unlocking Your Leadership Potential

25 Dec 2024

Contributed by Lukas

This week's episode is from the vault! In this episode of the Duct Tape Marketing Podcast, I interviewed Hortense le Gentil, a world-renowned executiv...

Building a $220M Empire: The Power of Training and Branding

19 Dec 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Tommy Mello, a visionary entrepreneur and founder of a $220 million home services bu...

Solving the Marketing Leadership Gap for Small Business

18 Dec 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I tackle a critical topic that small businesses face today: the marketing leadership gap. Many sma...

How the Right Creators Can Transform Your B2B Marketing

12 Dec 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Nick Bennett, a pioneering expert in B2B influencer marketing who's reshaping how co...

Empower Your Team: Learn to Lead Across Differences

11 Dec 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Stephanie Chung, a bestselling author and transformative leader with over 30 years o...

Why Most Goals Fail (And How to Beat the Odds)

05 Dec 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Jon Acuff, a New York Times bestselling author of nine books, including All It Takes...

5 Marketing Trends That Will Disrupt 2025 (And How to Stay Ahead)

04 Dec 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I discuss the marketing landscape heading into 2025. With years of experience helping businesses g...

Simple Shifts To Turn Average Speakers Into Expert Communicators

28 Nov 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Michael Chad Hoeppner, a political communications expert, CEO of GK Training, and au...

How To Sell Customer Experience, Not Customer Service

27 Nov 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Jeannie Walters. Jeannie Walters is an award-winning customer e...

How to Ask The Right Questions Using Thoughtful Curiosity

21 Nov 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Dr. Amber Wright. Dr. Wright is a communication expert, coach, ...

Why You Should (Never) Play It Safe

20 Nov 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interview Chase Jarvis. Chase Jarvis is an award-winning artist, entrepreneur, and one of the pa...

Personalize Employee Benefits By Granting The Right To Choose

14 Nov 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Brandy Burch, CEO and co-founder of BenefitBay, a company innov...

Why You Should Read Business Books That Are Not About Business

13 Nov 2024

Contributed by Lukas

In this episode of the Duck Tape Marketing Podcast, I had the pleasure of being interviewed by Sara Nay. Sara Nay is the COO of Duct Tape Marketing. S...

Consult with Ease: Personalize Your Customer Strategy Using AI

07 Nov 2024

Contributed by Lukas

In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman, a seasoned digital transformation and marketing ...

Run Highly-Effective Teams By Creating Principle-Based Habits

06 Nov 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Kory Kogon, Vice President of Content Development at FranklinCo...

Outsmart Competitors With Agency-First Web Design

31 Oct 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interview Itai Sadan, founder of Duda, a website builder designed for marketing agencies and sma...

How Writing a Book is Good For Business & Why You Shouldn't Do It Without a Coach

30 Oct 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interview Argentina-based author Leigh Shulman. A writing mentor with two decades of experience ...

How to Build Game-Changing Strategy by Choosing Your Customers and Competition

24 Oct 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Marketing Hall of Famer and frequent guest, Seth Godin. A renow...

Mobile vs. Desktop: Where Do You Convert?

23 Oct 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interview Steve Oriola, CEO of Unbounce. Steve Oriola is a tenured CEO with over two decades of...

The Secret to Building Customer Loyalty Forever

17 Oct 2024

Contributed by Lukas

In this Duct Tape Marketing Podcast episode, I interviewed Micah Solomon, an expert on customer service, hospitality, and customer experience. He del...

Franchise Secrets to Leading Effectively

16 Oct 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interview Tiffany Slowinski, an entrepreneur and co-owner of three successful franchises. Tiffan...

Why Working Less is the Secret to Earning More

10 Oct 2024

Contributed by Lukas

Coming in at number four of your favorite episodes lately: In this episode of the Duct Tape Marketing Podcast, I interviewed Alyson Caffrey, the found...

To Niche or Not to Niche

09 Oct 2024

Contributed by Lukas

Week two of your favorite episodes, this time a solo show (surprising): In this episode of the Duct Tape Marketing Podcast, I talked about a topic on ...

Fractional CMOs As Strategy Architects with Angelo Ponzi

03 Oct 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interview(ed) Angelo Ponzi. This week, we´re going to be re-gifting you your favorite episodes!...

How to Translate Your Passion Into Your Purpose with Liz Elting

02 Oct 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interview(ed) Liz Elting. This week, we´re going to be re-gifting you your favorite episodes! L...

Gain Client's Trust by ensuring Cybersecurity

26 Sep 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Zach Kromkowski, co-founder of Sention, about the importance of cybersecurity for sm...

Picture This! Marketing in [just] three Elements

25 Sep 2024

Contributed by Lukas

In this episode, I discuss my framework for creating a one-page marketing strategy called the Duct Tape Marketing Snapshot. The framework is divided i...

Master the Family Business Dynamic: Proven Strategies for Growth and Harmony

19 Sep 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Michael Mirau, a seasoned business coach and consultant specializing in family busin...

The Senior Living Marketing Boom and How to Get Smart(er) with Your Strategy

18 Sep 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Debbie Howard. Howard is the co-founder and CEO of Senior Living SMART, a full-servi...

How Company Culture Became Overused

14 Sep 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Brian Gottlieb, founder of Tundraland Home Improvements and author of 'Beyond the Ha...

The Power of Expert Feedback in Improving Writing Skills

12 Sep 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Tim Grahl, CEO and publisher of Story Grid. He discusses the process of writing and ...

The 7 Ways You Might Be Doing Email Wrong

05 Sep 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interview Jay Schwedelson, a leading marketing expert in the US known for his research-backed ap...

Charge More With The Power of Pure Motive Service

04 Sep 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Joe Crisera, author of What Should We Do? How to Win Clients, Double Profit, and Gr...

Why AI Continues to Suck at Original Content?

29 Aug 2024

Contributed by Lukas

In this episode of The Duct Tape Marketing Podcast, I talk about the elusive: Content. What it is, What it's been, and where it's going. In other word...

(Un)Limiting Beliefs

28 Aug 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I aim to stir the pot in yet another solo show by sharing a distinct and uncommon point of view (o...

Are You Ready to Be a Fractional CMO?

22 Aug 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. As busin...

Why Leadership Requires a Conscience

21 Aug 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Andrew C. M. Cooper, author of 'The Ethical Imperative: Leading with Consciousness t...

How to Master Product Launches

15 Aug 2024

Contributed by Lukas

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Walker, a renowned expert in product ...

Are DMs the new Cold Calls?

14 Aug 2024

Contributed by Lukas

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Sean Malone, a leading expert in the sales...

The Ultimate Guide to Integrated Marketing Strategy: The Pyramid Framework

08 Aug 2024

Contributed by Lukas

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show. I will talk about the marketing s...

The Power of Hospitality: Secrets to Successful Retreats

07 Aug 2024

Contributed by Lukas

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Kevin Rains, an expert in the hospitality ...

Mastering LinkedIn Ads: Transforming Clicks into Clients

01 Aug 2024

Contributed by Lukas

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed AJ Wilcox, a LinkedIn Ads expert and found...

The Hidden Factor in Leadership

31 Jul 2024

Contributed by Lukas

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Kelly Campbell, a trauma-informed leadersh...

Embracing Mortality: How to Live a Life Without Regret

25 Jul 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Jodi Wellman, an expert in positive psychology and author of You Only Die Once: How ...

Marketing For Supervillains

24 Jul 2024

Contributed by Lukas

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Jesse Wroblewski, the founder and CEO of a...

Transform Your Leadership: The Power of Thoughtfully Fit

19 Jul 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Darcy Luoma, an expert on leadership and personal development. Author of Thoughtfull...

Hypothesis-Driven Growth: How to Turn Data into Revenue

17 Jul 2024

Contributed by Lukas

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Doug Davidoff, the founder and CEO of Lift...

How Music Transformed My Business Approach

11 Jul 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Stephanie Sammons, a certified financial planner and accomplished singer-songwriter....

Transform Your Business with the Metronomics Framework

10 Jul 2024

Contributed by Lukas

In this Duct Tape Marketing Podcast episode, I interviewed Shannon Susko, a strategic business coach and author renowned for her innovative Metronomic...

Why Today's Training Methods are Failing

04 Jul 2024

Contributed by Lukas

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Matt Beane, an assistant professor in the ...

The Future of Funnels

03 Jul 2024

Contributed by Lukas

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Mikael Dia, a digital marketing expert and...

Gain Freedom From the Fear of the Future

27 Jun 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Dr. Frederik Pferdt, the first Chief Innovation Evangelist at Google and a renowned ...

Raise Profits with People Magic

26 Jun 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Gina Bianchini, the CEO and founder of Mighty Networks, a community platform that le...

How to Transform Client Acquisition with Creative Gifting Strategies

20 Jun 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Steve Gumm, a marketing consultant and the Chief Marketing Officer (CMO) at Gilded B...

How to Maximize Your Video Content

19 Jun 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Atiba de Souza, a celebrated marketer known for his expertise in video content and h...

The Power of Verified Reviews

13 Jun 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Katie Hollar, the marketing lead at Clutch, a leading global marketplace for busines...

Gated vs. Ungated Content

12 Jun 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Jonathan Gandolf, the founder and CEO of The Juice, a B2B content platform aimed at ...

How Podcasting Can Transform Your Business

06 Jun 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Josh Elledge, a U.S. Navy veteran who launched UpMyInfluence.com to help agencies, c...

Avoid These Common Pitfalls For a Winning Sales Presentation

05 Jun 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Terri Sjodin, a seasoned expert in public speaking and sales presentations. As the p...

Build Success from a Struggling Agency with a Multimillion-Dollar Pivot

30 May 2024

Contributed by Lukas

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Chris Martinez, a dynamic entrepreneur who...

Gain Price Confidence: How to Stop Undercutting and Start Profiting

29 May 2024

Contributed by Lukas

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Caroline Crewe, an expert on pricing strat...

Earn More in Your Retail Business with Re-Commerce

23 May 2024

Contributed by Lukas

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Patton Gleason, the founder and CEO of Rel...

How to Future-Proof With Sustainable Business Practices

22 May 2024

Contributed by Lukas

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Maisie Ganzler, the go-to expert on how co...

Find Ease with Remarketing: The Future of Ad Targeting

16 May 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Larry Kim, founder and CEO of Customers.AI - a first party, website visitor identifi...

How to Make Money From Your Passion

15 May 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Christian Brim. Through his extensive experience as a certified public accountant an...

How to Master the Science of Learning

09 May 2024

Contributed by Lukas

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Scott Young. Through his extensive researc...

How to Win The Consumer Boredom-Span

08 May 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Allan Dib. Through his extensive experience as a rebellious marketer and serial entr...

How to Navigate the New Era of SEO

02 May 2024

Contributed by Lukas

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Dale Bertrand, an SEO specialist with over...

How To Tell Data-Driven Stories

01 May 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Michele Lin. Michele is the founder of Mantis Research, where she helps marketers co...

How to Be an Entrepreneur in 2024

25 Apr 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Paul Cheek, a serial tech-preneur, educator, and software engineer. Paul is also a s...

The Art of Posing Quality Questions

24 Apr 2024

Contributed by Lukas

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Wetzler. Jeff Wetzler, co-CEO of Tran...

Gain Freedom With The "Hands-Off" CEO Blueprint

18 Apr 2024

Contributed by Lukas

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Mandi Ellefson. Through her company "Hands-...