The Duct Tape Marketing Podcast
Episodes
Why Tiny Experiments Might Be the Key to Sustainable Success
15 May 2025
Contributed by Lukas
Anne-Laure Le Cunff is a neuroscientist, entrepreneur, and founder of the wildly popular Ness Labs—a platform focused on mindful productivity and cr...
Human Connection Is a Growth Tactic
14 May 2025
Contributed by Lukas
Jonathan Grabowski is the co-founder and Chief Marketing Officer of Penji, an innovative on-demand graphic design platform known for delivering unlimi...
Why Knowing Yourself Is Your Greatest Asset
08 May 2025
Contributed by Lukas
Suzy Welch is a New York Times bestselling author, and professor at NYU Stern School of Business. She's also the creator of Becoming You, a proven met...
Give Your Marketing Strategy a Smart Upgrade
07 May 2025
Contributed by Lukas
Keith Lauver is a serial entrepreneur, seasoned marketing strategist, and founder of Atomic Elevator, the company behind Ella—an AI-powered marketin...
5 Ways Google Search Console Can Help Your SEO Strategy
01 May 2025
Contributed by Lukas
John breaks down five powerful ways to use Google Search Console to transform your SEO strategy. From uncovering high-intent search queries to improvi...
Outsmarting AI: Secrets to Human-Centered Marketing
30 Apr 2025
Contributed by Lukas
Mark Schaefer is a globally recognized marketing futurist, bestselling author of Marketing Rebellion and The Content Code, and host of the top-ranked ...
How to Think Strategically About AI Tools
24 Apr 2025
Contributed by Lukas
Dan Sanchez is an AI marketing strategist, consultant, and creator of the AI-Driven Marketer podcast. He's a leading voice in the intersection of arti...
Build Trust by Saying What Others Won't
23 Apr 2025
Contributed by Lukas
Marcus Sheridan is a globally recognized keynote speaker, author of They Ask, You Answer, and founder of one of the world's most visited swimming pool...
The New SEO Playbook for Business Growth
17 Apr 2025
Contributed by Lukas
John dives deep into the evolving landscape of SEO in this solo episode. He breaks down what today's marketers need to know about zero-click searches,...
Win by Focusing on Your Core Users
16 Apr 2025
Contributed by Lukas
Shane Murphy-Reuter is the President of GTM at Calendly, a leading scheduling software platform trusted by millions. With a proven track record in sca...
Bridging the Courage Gap in Your Business
10 Apr 2025
Contributed by Lukas
Dr. Margie Warrell is a bestselling author, leadership coach, and global authority on courage, risk-taking, and transformational leadership. She's wor...
SEO Tactics That Actually Work in 2025
09 Apr 2025
Contributed by Lukas
Prasanna Dhungel is the co-founder and managing partner at Grow By Data, with nearly two decades of experience leading innovation in marketing, tech, ...
Your Book Launch Needs a Marketing Plan
03 Apr 2025
Contributed by Lukas
With experience marketing over 1,000 books, Alex Strathdee (CEO of Shelf Life and author of Before the Bestseller), shares why most authors fail to se...
The Future of Marketing Is More Human Than Ever
02 Apr 2025
Contributed by Lukas
Carlos Gil, global marketing leader, bestselling author of The End of Marketing, and Brand Evangelist at GetResponse, shares bold, future-focused insi...
Build a Brand Gen Z Wants to Work (and Buy) From
27 Mar 2025
Contributed by Lukas
I chat with Len Silverman—seasoned entrepreneur, longtime Learning Center owner, and author of Mesh: Aligning Your Personal Brand with Gen Z. With o...
Why AI Isn't Replacing You—It's Freeing You
26 Mar 2025
Contributed by Lukas
I chat with Keith Lauver—serial entrepreneur, product launch veteran, and founder of Atomic Elevator, the company behind the high-definition marketi...
How Businesses Can Thrive in Uncertain Times
20 Mar 2025
Contributed by Lukas
Struggling to navigate uncertainty in your business? In this episode of the Duct Tape Marketing Podcast, I sit down with Bill Canady, seasoned busines...
How to Outrank Big Competitors in Search
19 Mar 2025
Contributed by Lukas
Struggling to outrank big competitors in Google search? In this episode of the Duct Tape Marketing Podcast, I chat with Sam Dunning, founder of Breaki...
7 Paths to a Successful Startup
13 Mar 2025
Contributed by Lukas
Want to know what it really takes to build a successful business? In this episode of the Duct Tape Marketing Podcast, I sit down with Lori Rosenkopf, ...
The Truth About SEO, AI, and Content in 2025
12 Mar 2025
Contributed by Lukas
Want to know where SEO is headed in 2025? In this episode of the Duct Tape Marketing Podcast, I sit down with Bruce Clay, the "Father of SEO" and foun...
Agency Growth Starts with Existing Clients
06 Mar 2025
Contributed by Lukas
Agency growth consultant, author, and podcast host Max Traylor discusses how marketing agencies can dramatically increase profitability by focusing on...
How Small Businesses Win on Reddit in 2025
05 Mar 2025
Contributed by Lukas
Reddit's EVP of Business Marketing and Growth, Jim Squires, discusses strategies for small businesses and agencies to harness the platform's powerful ...
Why Selling Less Could Be the Key to Earning More
27 Feb 2025
Contributed by Lukas
Traditional sales tactics not helping your business grow? On this episode of the Duct Tape Marketing Podcast, I chat with Chuck Blakeman, a seasoned e...
The Zero-Click Internet: What It Means for Your Marketing Strategy
26 Feb 2025
Contributed by Lukas
Is Google stealing your traffic? In this episode of the Duct Tape Marketing Podcast, I sit down with Rand Fishkin, co-founder and CEO of SparkToro and...
The 7 Roles Every Small Business Owner Must Master (and How to Manage Them All)
20 Feb 2025
Contributed by Lukas
As a small business owner, you're constantly wearing different hats, from CEO to salesperson to project manager – but what's the secret to juggling ...
How to Attract Your Ideal Customers with the Right Brand Archetype
19 Feb 2025
Contributed by Lukas
Sara Nay sits down with Jane McCarthy, a seasoned brand strategist and author of The Goddess Guide to Branding. Jane shares her expertise on goddess a...
Why Storytelling is the Most Powerful Business Skill (and How to Master It)
13 Feb 2025
Contributed by Lukas
Join me for a fascinating conversation with Mike Ganino where we explore the art of storytelling as a game-changing business tool. Mike, a dynamic key...
Storytelling Converts Better Than Sales Tactics Every Time
12 Feb 2025
Contributed by Lukas
Join me as I chat with copywriting expert David Garfinkel, the author of The Persuasion Story Code. Our conversation explores why storytelling in mark...
Low Budget, Big Impact: Crafting Video Ads with Humor
06 Feb 2025
Contributed by Lukas
Emily McGregor, the creative force behind PenguinCat Creative, joins me to talk about the art of making marketing actually fun. Drawing from her two d...
Cold Outreach Strategies That Actually Work in 2025
05 Feb 2025
Contributed by Lukas
Matthew McQuinn of Coldlytics shares his expertise in transforming cold outreach into a powerful lead generation engine for digital agencies and B2B c...
The Franchise Playbook: Insider Tips for First-Time Buyers
30 Jan 2025
Contributed by Lukas
Join Alex Smereczniak, founder of Franzy.com, as he and John Jantsch dive into the greatest generational wealth transfer in history, the growing trend...
How to Adapt, Thrive, and Stay Human in an AI-Driven World
29 Jan 2025
Contributed by Lukas
We are diving into the future of marketing in 2025 with Sara Nay, CEO of Duct Tape Marketing. Together, we discuss how AI is reshaping the marketing l...
The Framework That Transformed My Business (And Can Transform Yours Too)
23 Jan 2025
Contributed by Lukas
On this episode I had the opportunity to talk with Nick Sonnenberg, founder of Leverage and Wall Street Journal bestselling author of Come Up for Air,...
Why Your Focus Groups Are Failing and What to Do Instead
22 Jan 2025
Contributed by Lukas
Join me for a fascinating conversation with with brand strategist Jacqueline Lieberman, founder of Brand Crudo and trusted advisor to industry giants ...
Stop Killing Ideas! Use "Yes, And" Instead of "No, Because"
16 Jan 2025
Contributed by Lukas
In this episode of the Duct Tape Marketing Podcast, I interview Duncan Wardle, former Head of Innovation and Creativity at Disney. Duncan, who played ...
Why Two Weeks Notice Is Hurting Workplace Culture
15 Jan 2025
Contributed by Lukas
In this episode of the Duct Tape Marketing Podcast, I interviewed Robert Glazer, founder of Acceleration Partners, a global partner marketing agency, ...
The Secret to Smarter, Focused Productivity
09 Jan 2025
Contributed by Lukas
In this episode of the Duct Tape Marketing Podcast, I interviewed Jay Papasan, a bestselling author, VP of strategic content at Keller Williams Realty...
Walking Billboards and QR Codes: Revolutionize Your Sales Strategy
08 Jan 2025
Contributed by Lukas
This episode is from the vault! In this episode of the Duct Tape Marketing Podcast, I interviewed Amanda Holmes, CEO of Chet Holmes International, and...
How To Produce Better Content With Collaborative AI
02 Jan 2025
Contributed by Lukas
This episode is from the vault! In this episode of the Duct Tape Marketing Podcast, I interviewed Kate Bradley Chernis, former rock and roll DJ turned...
How to Build Game-Changing Strategy by Choosing Your Customers and Competition
01 Jan 2025
Contributed by Lukas
This week's episode is from the vault! In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Marketing Hall of Famer ...
Lifting the Founder's Curse: Unlocking Business Value Beyond Yourself
26 Dec 2024
Contributed by Lukas
This episode is from the vault! In this episode of the Duct Tape Marketing Podcast, I interviewed Ryan Deiss, a serial entrepreneur, author, and the f...
Unlocking Your Leadership Potential
25 Dec 2024
Contributed by Lukas
This week's episode is from the vault! In this episode of the Duct Tape Marketing Podcast, I interviewed Hortense le Gentil, a world-renowned executiv...
Building a $220M Empire: The Power of Training and Branding
19 Dec 2024
Contributed by Lukas
In this episode of the Duct Tape Marketing Podcast, I interviewed Tommy Mello, a visionary entrepreneur and founder of a $220 million home services bu...
Solving the Marketing Leadership Gap for Small Business
18 Dec 2024
Contributed by Lukas
In this episode of the Duct Tape Marketing Podcast, I tackle a critical topic that small businesses face today: the marketing leadership gap. Many sma...
How the Right Creators Can Transform Your B2B Marketing
12 Dec 2024
Contributed by Lukas
In this episode of the Duct Tape Marketing Podcast, I interviewed Nick Bennett, a pioneering expert in B2B influencer marketing who's reshaping how co...
Empower Your Team: Learn to Lead Across Differences
11 Dec 2024
Contributed by Lukas
In this episode of the Duct Tape Marketing Podcast, I interviewed Stephanie Chung, a bestselling author and transformative leader with over 30 years o...
Why Most Goals Fail (And How to Beat the Odds)
05 Dec 2024
Contributed by Lukas
In this episode of the Duct Tape Marketing Podcast, I interviewed Jon Acuff, a New York Times bestselling author of nine books, including All It Takes...
5 Marketing Trends That Will Disrupt 2025 (And How to Stay Ahead)
04 Dec 2024
Contributed by Lukas
In this episode of the Duct Tape Marketing Podcast, I discuss the marketing landscape heading into 2025. With years of experience helping businesses g...
Simple Shifts To Turn Average Speakers Into Expert Communicators
28 Nov 2024
Contributed by Lukas
In this episode of the Duct Tape Marketing Podcast, I interviewed Michael Chad Hoeppner, a political communications expert, CEO of GK Training, and au...
How To Sell Customer Experience, Not Customer Service
27 Nov 2024
Contributed by Lukas
In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Jeannie Walters. Jeannie Walters is an award-winning customer e...
How to Ask The Right Questions Using Thoughtful Curiosity
21 Nov 2024
Contributed by Lukas
In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Dr. Amber Wright. Dr. Wright is a communication expert, coach, ...
Why You Should (Never) Play It Safe
20 Nov 2024
Contributed by Lukas
In this episode of the Duct Tape Marketing Podcast, I interview Chase Jarvis. Chase Jarvis is an award-winning artist, entrepreneur, and one of the pa...
Personalize Employee Benefits By Granting The Right To Choose
14 Nov 2024
Contributed by Lukas
In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Brandy Burch, CEO and co-founder of BenefitBay, a company innov...
Why You Should Read Business Books That Are Not About Business
13 Nov 2024
Contributed by Lukas
In this episode of the Duck Tape Marketing Podcast, I had the pleasure of being interviewed by Sara Nay. Sara Nay is the COO of Duct Tape Marketing. S...
Consult with Ease: Personalize Your Customer Strategy Using AI
07 Nov 2024
Contributed by Lukas
In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman, a seasoned digital transformation and marketing ...
Run Highly-Effective Teams By Creating Principle-Based Habits
06 Nov 2024
Contributed by Lukas
In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Kory Kogon, Vice President of Content Development at FranklinCo...
Outsmart Competitors With Agency-First Web Design
31 Oct 2024
Contributed by Lukas
In this episode of the Duct Tape Marketing Podcast, I interview Itai Sadan, founder of Duda, a website builder designed for marketing agencies and sma...
How Writing a Book is Good For Business & Why You Shouldn't Do It Without a Coach
30 Oct 2024
Contributed by Lukas
In this episode of the Duct Tape Marketing Podcast, I interview Argentina-based author Leigh Shulman. A writing mentor with two decades of experience ...
How to Build Game-Changing Strategy by Choosing Your Customers and Competition
24 Oct 2024
Contributed by Lukas
In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Marketing Hall of Famer and frequent guest, Seth Godin. A renow...
Mobile vs. Desktop: Where Do You Convert?
23 Oct 2024
Contributed by Lukas
In this episode of the Duct Tape Marketing Podcast, I interview Steve Oriola, CEO of Unbounce. Steve Oriola is a tenured CEO with over two decades of...
The Secret to Building Customer Loyalty Forever
17 Oct 2024
Contributed by Lukas
In this Duct Tape Marketing Podcast episode, I interviewed Micah Solomon, an expert on customer service, hospitality, and customer experience. He del...
Franchise Secrets to Leading Effectively
16 Oct 2024
Contributed by Lukas
In this episode of the Duct Tape Marketing Podcast, I interview Tiffany Slowinski, an entrepreneur and co-owner of three successful franchises. Tiffan...
Why Working Less is the Secret to Earning More
10 Oct 2024
Contributed by Lukas
Coming in at number four of your favorite episodes lately: In this episode of the Duct Tape Marketing Podcast, I interviewed Alyson Caffrey, the found...
To Niche or Not to Niche
09 Oct 2024
Contributed by Lukas
Week two of your favorite episodes, this time a solo show (surprising): In this episode of the Duct Tape Marketing Podcast, I talked about a topic on ...
Fractional CMOs As Strategy Architects with Angelo Ponzi
03 Oct 2024
Contributed by Lukas
In this episode of the Duct Tape Marketing Podcast, I interview(ed) Angelo Ponzi. This week, we´re going to be re-gifting you your favorite episodes!...
How to Translate Your Passion Into Your Purpose with Liz Elting
02 Oct 2024
Contributed by Lukas
In this episode of the Duct Tape Marketing Podcast, I interview(ed) Liz Elting. This week, we´re going to be re-gifting you your favorite episodes! L...
Gain Client's Trust by ensuring Cybersecurity
26 Sep 2024
Contributed by Lukas
In this episode of the Duct Tape Marketing Podcast, I interviewed Zach Kromkowski, co-founder of Sention, about the importance of cybersecurity for sm...
Picture This! Marketing in [just] three Elements
25 Sep 2024
Contributed by Lukas
In this episode, I discuss my framework for creating a one-page marketing strategy called the Duct Tape Marketing Snapshot. The framework is divided i...
Master the Family Business Dynamic: Proven Strategies for Growth and Harmony
19 Sep 2024
Contributed by Lukas
In this episode of the Duct Tape Marketing Podcast, I interviewed Michael Mirau, a seasoned business coach and consultant specializing in family busin...
The Senior Living Marketing Boom and How to Get Smart(er) with Your Strategy
18 Sep 2024
Contributed by Lukas
In this episode of the Duct Tape Marketing Podcast, I interviewed Debbie Howard. Howard is the co-founder and CEO of Senior Living SMART, a full-servi...
How Company Culture Became Overused
14 Sep 2024
Contributed by Lukas
In this episode of the Duct Tape Marketing Podcast, I interviewed Brian Gottlieb, founder of Tundraland Home Improvements and author of 'Beyond the Ha...
The Power of Expert Feedback in Improving Writing Skills
12 Sep 2024
Contributed by Lukas
In this episode of the Duct Tape Marketing Podcast, I interviewed Tim Grahl, CEO and publisher of Story Grid. He discusses the process of writing and ...
The 7 Ways You Might Be Doing Email Wrong
05 Sep 2024
Contributed by Lukas
In this episode of the Duct Tape Marketing Podcast, I interview Jay Schwedelson, a leading marketing expert in the US known for his research-backed ap...
Charge More With The Power of Pure Motive Service
04 Sep 2024
Contributed by Lukas
In this episode of the Duct Tape Marketing Podcast, I interviewed Joe Crisera, author of What Should We Do? How to Win Clients, Double Profit, and Gr...
Why AI Continues to Suck at Original Content?
29 Aug 2024
Contributed by Lukas
In this episode of The Duct Tape Marketing Podcast, I talk about the elusive: Content. What it is, What it's been, and where it's going. In other word...
(Un)Limiting Beliefs
28 Aug 2024
Contributed by Lukas
In this episode of the Duct Tape Marketing Podcast, I aim to stir the pot in yet another solo show by sharing a distinct and uncommon point of view (o...
Are You Ready to Be a Fractional CMO?
22 Aug 2024
Contributed by Lukas
In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. As busin...
Why Leadership Requires a Conscience
21 Aug 2024
Contributed by Lukas
In this episode of the Duct Tape Marketing Podcast, I interviewed Andrew C. M. Cooper, author of 'The Ethical Imperative: Leading with Consciousness t...
How to Master Product Launches
15 Aug 2024
Contributed by Lukas
Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Walker, a renowned expert in product ...
Are DMs the new Cold Calls?
14 Aug 2024
Contributed by Lukas
Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Sean Malone, a leading expert in the sales...
The Ultimate Guide to Integrated Marketing Strategy: The Pyramid Framework
08 Aug 2024
Contributed by Lukas
Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show. I will talk about the marketing s...
The Power of Hospitality: Secrets to Successful Retreats
07 Aug 2024
Contributed by Lukas
Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Kevin Rains, an expert in the hospitality ...
Mastering LinkedIn Ads: Transforming Clicks into Clients
01 Aug 2024
Contributed by Lukas
Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed AJ Wilcox, a LinkedIn Ads expert and found...
The Hidden Factor in Leadership
31 Jul 2024
Contributed by Lukas
Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Kelly Campbell, a trauma-informed leadersh...
Embracing Mortality: How to Live a Life Without Regret
25 Jul 2024
Contributed by Lukas
In this episode of the Duct Tape Marketing Podcast, I interviewed Jodi Wellman, an expert in positive psychology and author of You Only Die Once: How ...
Marketing For Supervillains
24 Jul 2024
Contributed by Lukas
Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Jesse Wroblewski, the founder and CEO of a...
Transform Your Leadership: The Power of Thoughtfully Fit
19 Jul 2024
Contributed by Lukas
In this episode of the Duct Tape Marketing Podcast, I interviewed Darcy Luoma, an expert on leadership and personal development. Author of Thoughtfull...
Hypothesis-Driven Growth: How to Turn Data into Revenue
17 Jul 2024
Contributed by Lukas
Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Doug Davidoff, the founder and CEO of Lift...
How Music Transformed My Business Approach
11 Jul 2024
Contributed by Lukas
In this episode of the Duct Tape Marketing Podcast, I interviewed Stephanie Sammons, a certified financial planner and accomplished singer-songwriter....
Transform Your Business with the Metronomics Framework
10 Jul 2024
Contributed by Lukas
In this Duct Tape Marketing Podcast episode, I interviewed Shannon Susko, a strategic business coach and author renowned for her innovative Metronomic...
Why Today's Training Methods are Failing
04 Jul 2024
Contributed by Lukas
Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Matt Beane, an assistant professor in the ...
The Future of Funnels
03 Jul 2024
Contributed by Lukas
Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Mikael Dia, a digital marketing expert and...
Gain Freedom From the Fear of the Future
27 Jun 2024
Contributed by Lukas
In this episode of the Duct Tape Marketing Podcast, I interviewed Dr. Frederik Pferdt, the first Chief Innovation Evangelist at Google and a renowned ...
Raise Profits with People Magic
26 Jun 2024
Contributed by Lukas
In this episode of the Duct Tape Marketing Podcast, I interviewed Gina Bianchini, the CEO and founder of Mighty Networks, a community platform that le...
How to Transform Client Acquisition with Creative Gifting Strategies
20 Jun 2024
Contributed by Lukas
In this episode of the Duct Tape Marketing Podcast, I interviewed Steve Gumm, a marketing consultant and the Chief Marketing Officer (CMO) at Gilded B...
How to Maximize Your Video Content
19 Jun 2024
Contributed by Lukas
In this episode of the Duct Tape Marketing Podcast, I interviewed Atiba de Souza, a celebrated marketer known for his expertise in video content and h...
The Power of Verified Reviews
13 Jun 2024
Contributed by Lukas
In this episode of the Duct Tape Marketing Podcast, I interviewed Katie Hollar, the marketing lead at Clutch, a leading global marketplace for busines...
Gated vs. Ungated Content
12 Jun 2024
Contributed by Lukas
In this episode of the Duct Tape Marketing Podcast, I interviewed Jonathan Gandolf, the founder and CEO of The Juice, a B2B content platform aimed at ...
How Podcasting Can Transform Your Business
06 Jun 2024
Contributed by Lukas
In this episode of the Duct Tape Marketing Podcast, I interviewed Josh Elledge, a U.S. Navy veteran who launched UpMyInfluence.com to help agencies, c...
Avoid These Common Pitfalls For a Winning Sales Presentation
05 Jun 2024
Contributed by Lukas
In this episode of the Duct Tape Marketing Podcast, I interviewed Terri Sjodin, a seasoned expert in public speaking and sales presentations. As the p...