The Duct Tape Marketing Podcast

How to Balance AI Magic with Human Expertise

17 Apr 2024

Contributed by Lukas

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Coyle, the Co-founder and Chief Stra...

The FUD Factor: How Fear, Uncertainty, and Doubt Shape Leadership

11 Apr 2024

Contributed by Lukas

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Brendan Keegan, a seasoned executive with ...

Mastering Delegation

10 Apr 2024

Contributed by Lukas

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Dave Kerpen, a seasoned entrepreneur and N...

From Mentee to Mentor: Crafting a Path to Professional Growth

09 Apr 2024

Contributed by Lukas

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Dr. Ruth Gotian, an esteemed expert in men...

The "Bonfire Moment": How to Solve People Problems for Startup Success

03 Apr 2024

Contributed by Lukas

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Martin Gonzalez, a seasoned expert in star...

Inside Out: Unlearning it all and Building Leadership from Within

28 Mar 2024

Contributed by Lukas

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Scott Stratten. President of UnMarketing. ...

The Silent Power of Entrepreneurial Self-Exploration

27 Mar 2024

Contributed by Lukas

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Rob Dubé, a seasoned entrepreneur and co-...

The Ultimate Recipe for Ranking

21 Mar 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Tim Brown, founder of Hook Agency, a leading SEO and web design firm specializing in...

Navigating Global Relationships

20 Mar 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Andy Molinsky, a distinguished professor at Brandeis University's International Busi...

How To Hire a Fractional CMO

14 Mar 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Ch...

Remote Work Revolution: Drive Sustainable Growth with Virtual Teams

13 Mar 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Scott Cox. Scott brings a wealth of experience in the ever-evolving world of sales a...

How to Achieve Remarkable Sales Results Every Time

07 Mar 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Ian Altman, renowned sales expert and author of "Same Side Selling." Ian grew his pr...

Navigating Failure in Entrepreneurship

06 Mar 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Amy Edmondson, the Novartis professor of leadership and management at the Harvard Bu...

Unlocking Your Leadership Potential

28 Feb 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Hortense le Gentil, a world-renowned executive leadership coach, speaker, and author...

From Generalist to Specialist: The Blueprint for Vertical Market Domination

27 Feb 2024

Contributed by Lukas

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Corey Quinn, former CMO of Scorpion and no...

Unlocking the Secrets to Premium Pricing in Professional Services

22 Feb 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I uncover the intricate world of pricing for professional services. Pricing in the realm of profes...

Navigating the Challenges of Scaling

20 Feb 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Jason, the CEO of ActiveCampaign, a leading platform for intelligent marketing autom...

Mastering SEO in the Age of AI

15 Feb 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Stephan Spencer, an acclaimed SEO expert and founder of net Concepts, an interactive...

Boss Beauty Unveiled

14 Feb 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Lisa Mayer, an entrepreneur, philanthropist, and co-founder and CEO of Boss Beauties...

Crafting Your Leadership Story: Lessons Around the Campfire

13 Feb 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Tony Martignetti, a leadership advisor, coach, bestselling author, podcast host, and...

The Future of Remote Work

08 Feb 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Rob Levin, a seasoned entrepreneur and co-founder of WorkBetterNow, a company specia...

How To Produce Better Content With Collaborative AI

07 Feb 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Kate Bradley Chernis, former rock and roll DJ turned founder and CEO of a revolution...

Understanding Research Engine Optimization and Its Impact on SEO with Shama Hyder

06 Feb 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Shama Hyder. Shama is a visionary strategist for the digital age, a web and TV perso...

Crushing the Founder's Curse: Unlocking Business Value Beyond Yourself

01 Feb 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Ryan Deiss, a serial entrepreneur, author, and the founder of digitalmarketer.com. O...

Mastering Email Deliverability: The Crucial Changes You Must Make in 2024

31 Jan 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed JT Beckham, a senior manager of deliverability at ActiveCampaign, leading the Delive...

Strategic Fitness: Elevate Your Acumen, Allocation, and Action

30 Jan 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Rich Howarth, a renowned business strategist, and CEO, known for his groundbreaking ...

Future-Proofing Your Consulting Career

25 Jan 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed David A. Fields, a seasoned consultant and Co-founder of Ascendant Consulting. We ex...

How To Build A Successful Online Community

24 Jan 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Andrew Guttormsen, the Co-Founder and CMO of Circle, the all-in-one community platfo...

Unlocking Your Life's Creative Brief

23 Jan 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Bonnie Wan, the Head of Brand Strategy at the renowned ad agency Goodby and Silverst...

Mastering Intrigue: How to shoot video that doesn't suck

18 Jan 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Steve Stockman, a seasoned producer, writer, and director with over 200 commercials ...

The Zero Dollar Consultancy

17 Jan 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Phil Gerbyshak, a small business expert, author, and keynote speaker with over two d...

Unlocking the Profitable Power of Trust

16 Jan 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I'm going to talk about the profound impact of Trust in your business. This isn't just about a buz...

Unveiling Business Clarity

11 Jan 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Jim Vaselopulos, a seasoned business advisor and the founder of Rafti Advisors, LLC....

Camp Recruiting: The All-In Approach To Unleashing Team Potential

10 Jan 2024

Contributed by Lukas

  In this episode of the Duct Tape Marketing Podcast, I interviewed Mike Michalowicz, renowned author, speaker, and advocate for building unstoppable...

The Rise of Fractional CMOs and the Game-Changing Approach to Business Growth

09 Jan 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I go solo and explore into the world of Fractional Chief Marketing Officers or as I like to call i...

From Subscribers to Revenue: A Tactical Guide To Mastering Newsletters

04 Jan 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Russell Henneberry, a renowned digital marketing consultant, speaker, and the founde...

Walking Billboards and QR Codes

03 Jan 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Amanda Holmes, CEO of Chet Holmes International, and a maestro in the realm of sales...

Decoding the AI Dilemma

02 Jan 2024

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Kenneth Wenger, an author, research scholar at Toronto Metropolitan University, and ...

Unlocking Your Unfair Advantage

28 Dec 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Ash Ali and Hasan Kubba, award-winning authors, entrepreneurs, and advocates for unl...

Decoding the Top 5 Marketing Trends of 2024

28 Dec 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I'm going to talk about the top 5 marketing trends for 2024. We're cutting through the noise to fo...

The Negativity Fast: How a Simple Practice Can Transform Your Life

21 Dec 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Anthony Iannarino, a renowned expert in B2B sales, bestselling author, and advocate ...

Service Revolution

20 Dec 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I unravel the intricacies of service marketing and dive into a groundbreaking approach that trans...

Mastering Marketing Strategy: Simplify Your Success with These 5 Key Questions

19 Dec 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I dive into the complexities of marketing strategy. I break down marketing strategy into five esse...

From Stress to Success: The Groundbreaking Strategies for Optimal Health and Performance

14 Dec 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Jennifer Watson, a healer, high-performance coach, and breakthrough speaker. As the ...

Unlock Your Creative Compass: Merging Mysticism, Marketing, and Making

13 Dec 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Will Cady, Reddit's Global Brand Ambassador and founding Head of Karma Lab - a team ...

Generating Leads in Professional Services: Proven Tactics You Can't Ignore

12 Dec 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I'm steering the ship solo, diving into the intricate world of marketing for professional services...

Building a people-centric culture: from employees to contributors

07 Dec 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Kai Anderson, a seasoned strategist and the leader of workforce transformation at Me...

Mastering Growth Momentum: Unveiling Your Agency's True North

06 Dec 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Frank Cowell, the Chief Revenue Boss at Revenue Ranch. Frank Cowell is a speaker, be...

Fractional CMO: Reinventing Marketing Strategies

05 Dec 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show, and I'm gonna talk about how Fractional CMOs are becoming increasingly po...

Unlocking Exponential Growth: The Blueprint to Scale Your Business

30 Nov 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Tony DiSilvestro. Tony is a seasoned entrepreneur, business consultant, and author o...

Crafting Unforgettable Experiences: The 3 M's of Event Success

29 Nov 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Phil Mershon. Phil Mershon is the director of experience for Social Media Examiner a...

The 7 Deadly Marketing Mistakes

28 Nov 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show, and I'm gonna talk about 7 marketing mistakes that business owners usually...

Mastering Workshops: The Two-Hour Blueprint for Maximum Impact

23 Nov 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Leanne Hughes, a renowned consultant, speaker, and facilitator who specializes in ma...

Why Radical Humility is Key to Success

22 Nov 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Jeffrey Hayzlett, a primetime television host of C-Suite with Jeffrey Hayzlett and ...

Fortifying Profits: Strategies to Shield Your Business from Embezzlement

16 Nov 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Todd Rammler, president and founder of Michigan CFO Associates. With his extensive e...

The 90-Day CMO and Cross-Channel Acquisition Strategies That Scale

15 Nov 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Ryan Stewart, a prominent fractional marketing officer (CMO) and a seasoned expert i...

How to Master AI and Lead the Future of Content and SEO

09 Nov 2023

Contributed by Lukas

In this episode of The Duct Tape Marketing Podcast, I interviewed Julia McCoy, a leading expert in AI-optimized content creation. As the president of ...

The Art of Customer Recovery: Transforming Negatives into Positives

08 Nov 2023

Contributed by Lukas

In this episode of The Duct Tape Marketing Podcast, we explored the art of customer recovery with Jon Picoult, a renowned customer experience expert a...

Unlocking the Power of Data: Transforming Metrics into Actionable Insights

02 Nov 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analyti...

The Importance of Simple Messaging for Marketing Success

01 Nov 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Ben Guttmann, a marketing and communications expert, professor, and author of Simply...

The Future of Ad Tracking: Navigating the Google Analytics Landscape

26 Oct 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Julian Juenemann, the founder of JJAnalytics, a company that helps businesses adopt ...

The Digital Tools Every Business Owner Needs & The Exact Ones I Use

25 Oct 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I decided to go solo and talk about a topic that's been on my mind for a while: the importance of ...

The Secret to Building Customer Loyalty Forever

19 Oct 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Micah Solomon, an expert on customer service, hospitality, and the customer experien...

The Resilient Entrepreneur: How to Win in a Hostile Economy

18 Oct 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Chris Guillebeau, an entrepreneur, writer, travel enthusiast, speaker, and podcaster...

Why Working Less is the Secret to Earning More in Your Business

12 Oct 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Alyson Caffrey, the founder of Operations Agency and the co-creator of the operation...

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing

11 Oct 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing wit...

Beyond the Full-Time CMO: How Companies are Opting for a Fractional Future

05 Oct 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interviewed Nicole Bernard, a seasoned marketing professional with an impressive legacy that inc...

Beyond the Buzzwords: Learn How to Develop Your Writing Voice

04 Oct 2023

Contributed by Lukas

In this conversation with Anne Janzer, we delve into the captivating world of writing, marketing, and the intriguing intersection of human behavior an...

How to Eliminate the Headaches of Outsourcing

28 Sep 2023

Contributed by Lukas

Jeremy Kenerson, is the founder of Desk Team 360. During this podcast, we discussed the importance of effective outsourcing and insourcing in marketin...

How to Master Clarity in Communication

27 Sep 2023

Contributed by Lukas

Struggling to get your message across? Dive deep with the King of Clarity, Steve Woodruff, as he unravels the art of impactful communication. Discover...

To Niche or Not to Niche: The Pitfalls of Over-Specialization

21 Sep 2023

Contributed by Lukas

In the world of marketing, focusing on a niche can be both advantageous and limiting. While specialization can bring efficiencies and higher value to ...

How to Navigate the New Era of Customer Expectations

20 Sep 2023

Contributed by Lukas

In today's business landscape, time and responsiveness are critical factors in customer experience and revenue generation. Customers increasingly valu...

How to Translate Your Passion Into Your Purpose

14 Sep 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interview Liz Elting, the co-founder and CEO of award-winning TransPerfect, the world's largest ...

Navigating the Nonfiction Author Journey

13 Sep 2023

Contributed by Lukas

In today's episode of the Duct Tape Marketing Podcast, we're joined by Honorée Corder, an accomplished author, publishing consultant, and the founder...

How To Create The Life You Want In One Year

07 Sep 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, we're joined by Lisa McCarthy, co-founder and CEO of the Fast Forward Group. Lisa has designed a g...

Navigating the Performance Paradox

06 Sep 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interview Eduardo Briceño. He is a global keynote speaker and facilitator who guides many of ...

The Art Of Modern Leadership

31 Aug 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interview Kirstin Ferguson. She is Australia's most prominent leadership expert and a highly e...

Fractional CMOs As Strategy Architects

30 Aug 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interview Angelo Ponzi. He is a marketing and branding strategist who works with small to midd...

How To Get Back Your Entrepreneurial Freedom

24 Aug 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interview Dr. Sabrina Starling. She is the Business Psychologist and is the international best...

The Impact of Community

23 Aug 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interview Lloyed Lobo. He is an entrepreneur, podcast host, and community builder. He is the ...

The Power Of Mattering

18 Aug 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interview Jennifer Wallace. She is a freelance print and television journalist who began her ca...

How Fractional CMOs Are Reshaping Business Strategy

17 Aug 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, Mike Volkin. He is a serial entrepreneur, speaker, marketing consultant, fractional Chief Marketi...

Wealth and Ownership Amid A Shifting Global Financial Order

10 Aug 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interview Carol Roth. She is a "recovering" investment banker; entrepreneur; speaker; economic...

The Five Core Energies For Success

09 Aug 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interview Dr. Hitendra Wadhwa. He is a professor at Columbia Business School and Founder of the ...

Revolutionizing Design with AI: Exploring the World of Generative Design

03 Aug 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interview Russ Perry. Russ, the founder and CEO of Design Pickle, is a seasoned creative leader,...

Maximizing Your Marketing Impact With Fractional CMOs

02 Aug 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interview JP Maroney. He is a seasoned business strategist and Fractional CMO with over three d...

Why Agency Owners Should Invest In Other Businesses

27 Jul 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interview Ben Young. He is the founder of Nudge, an analytics company, that was a commercialize...

Why This Marketing Gap Analysis Is Your Roadmap To Success

27 Jul 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show, and I'm gonna talk about a new tool that we've created, the marketing a gap...

Building An Event Strategy That Connects With Your Community

20 Jul 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interview Isaac Watson. He is an event strategist and entrepreneur who founded Kickass Conferen...

Rethinking The Words You Should Lose For Those To Use

19 Jul 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interview Sam Horn. She is the Founder and CEO of the Intrigue Agency. She's been a speaker for...

How Virtual Assistants Are Reshaping The Business Landscape

14 Jul 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interview Joe Rare. He shares his story as an "underground" serial entrepreneur, investor, and ...

The 7 Deadly Marketing Mistakes

13 Jul 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show, and I'm gonna talk about 7 marketing mistakes that business owners usually ...

The 4 Commitments To Grow Your Reach Online

07 Jul 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interview Becky Robinson. She is the Founder and CEO of Weaving Influence. This full-service ma...

How To Write A Business Book That Matters

05 Jul 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interview Josh Bernoff. He is the bestselling author or ghostwriter of eight business books and...

Unveiling The Future Of AI

29 Jun 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interview Kenneth Wenger. He is an author, a research scholar at Toronto Metropolitan Universit...

Embracing Your Entrepreneurial Superpower Being Unemployable

28 Jun 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interview Alysia Silberg. She is a leading venture capitalist in Silicon Valley, where she mento...

How To Turn Adversity Into Purpose Through Mindset

22 Jun 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interview Siri Lindley. She is a two-time world champion triathlete and winner of twelve ITU Wor...

Rewiring Organizations For A Successful Digital Transformation

21 Jun 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interview Rodney Zemmel. He is co-leader of the McKinsey Digital Practice, and a member of McKin...

How To Retain Top Talent While Prioritizing Their Quality Of Life

15 Jun 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interview Joe Mull. He is the founder of the BossBetter Leadership Academy and hosts the popular...

The 5 Key Skills That Successful Managers Possess

14 Jun 2023

Contributed by Lukas

In this episode of the Duct Tape Marketing Podcast, I interview Dave Dodson. He is on the faculty of Stanford University's Graduate School of Business...