The Duct Tape Marketing Podcast

Staying True to Your Core While Growing Your Business

03 Dec 2019

Contributed by Lukas

John sits down with Yaniv Masjedi, chief marketing officer at Nextiva. Masjedi has been with the company since its founding, and has played a part in ...

What Brands Need to Think, Do, and Say to Stand Out

27 Nov 2019

Contributed by Lukas

Ron Tite, founder and CEO of the advertising agency Church + State and author of Think Do Say, sits down with John Jantsch to discuss the secrets to s...

How to Attract and Hire the Best Talent

26 Nov 2019

Contributed by Lukas

Dr. Sabrina Starling, author of How to Hire the Best and the founder of Tap the Potential, stops by the podcast to share the secrets to effective hiri...

When and How to Sell Your Business

20 Nov 2019

Contributed by Lukas

John chats with Chad Peterson, business broker and founder of Peterson Acquisitions. Peterson walks small business owners through everything they need...

Investing in Small Businesses to Do Good for the Community

19 Nov 2019

Contributed by Lukas

John sits down with Amanda Brinkman, Chief Brand and Communications Officer at Deluxe, and the co-host and producer of Small Business Revolution. Brin...

How Leaders Can Create Inclusive Cultures

13 Nov 2019

Contributed by Lukas

Speaker, author, and diversity and inclusion expert Jennifer Brown stops by the podcast to discuss her latest book, How to Be an Inclusive Leader. Sh...

Building a Personalized Connection to Win Ideal Clients

12 Nov 2019

Contributed by Lukas

John's guest on the podcast today is business coach, speaker, and author Bill Cates. Cates stops by to discuss his latest book, Radical Relevance, an...

Managing Your Modern Marketing Efforts with the Right Software

07 Nov 2019

Contributed by Lukas

John Jantsch sits down with Josh Slone, product marketer for Gist. Gist is an all-in-one marketing software platform that helps you manage everything ...

Eliminating the Distractions of Modern Life

06 Nov 2019

Contributed by Lukas

Nir Eyal, expert on the intersection of technology, psychology, and business, sits down to discuss his latest book, Indistractable. We often blame te...

What Small Businesses Need to Know About Google Ads

05 Nov 2019

Contributed by Lukas

Kim Spalding, product leader and general manager of Ads for Small Business and Emerging Markets at Google, stops by the podcast to share her many ins...

Getting the Meeting with Contact Marketing

30 Oct 2019

Contributed by Lukas

Marketer, author, and cartoonist Stu Heinecke stops by to discuss his latest book, Get the Meeting! An Illustrative Contact Marketing Playbook. Heine...

Bringing Marketing and Product Development Together

29 Oct 2019

Contributed by Lukas

Jill Soley, author and product and marketing executive, stops by to discuss her book, Beyond Product. Soley has launched and grown software products ...

The Self-Reliant Entrepreneur Reading: October 24

24 Oct 2019

Contributed by Lukas

John Jantsch shares an excerpt from his newly-released book, The Self-Reliant Entrepreneur. Organized as 366 daily meditations, the book is designed ...

How to Take Your Business from Distinct to Iconic

23 Oct 2019

Contributed by Lukas

John Jantsch interviews author, speaker, and marketing expert Scott McKain. McKain shares lessons from his book Iconic: How Organizations and Leaders...

How to Build a Business Around Referrals

22 Oct 2019

Contributed by Lukas

John Jantsch sits down with real estate expert, author, and speaker Michael J. Maher. Maher discusses his book, The Seven Levels of Communication: Go...

The Self-Reliant Entrepreneur Reading: October 17

17 Oct 2019

Contributed by Lukas

John Jantsch reads a selection from his upcoming book, The Self-Reliant Entrepreneur, due out on October 22, 2019. This selection features a quote fr...

What All Businesses Need to Know About Website Design

16 Oct 2019

Contributed by Lukas

John interviews Chris Martinez, co-founder and CEO of DUDEagency.io, an outsourced web development firm. Martinez knows all the ins and outs of websit...

Building a Business Your Team and Customers Love

15 Oct 2019

Contributed by Lukas

John speaks with author, speaker, and business coach Steve Farber. Farber is the founder and CEO of the Extreme Leadership Institute and the author of...

The Self-Reliant Entrepreneur Reading: October 10

10 Oct 2019

Contributed by Lukas

John Jantsch reads an excerpt from his upcoming book, The Self-Reliant Entrepreneur, structured as a daily devotional with 366 meditations to help en...

How to Focus on High-Value Work

09 Oct 2019

Contributed by Lukas

John interviews business coach and bestselling author David Finkel. Finkel discusses his latest book, The Freedom Formula, in which he advocates for ...

Finding Stillness in the Modern World

08 Oct 2019

Contributed by Lukas

John sits down with Ryan Holiday, writer, media strategist, and leading expert on the ancient philosophy of Stoicism. Holiday talks about his latest b...

The Self-Reliant Entrepreneur Reading: October 2

02 Oct 2019

Contributed by Lukas

John Jantsch shares another excerpt from his upcoming book, The Self-Reliant Entrepreneur. Today's reading is from the October 2 entry, featuring a l...

Creating a Brand Name That Sticks

01 Oct 2019

Contributed by Lukas

John chats with Jeremy Miller, founder of Sticky Branding and author of Brand New Name. He is a brand strategist, and here he shares why selecting the...

Creating Content that Ranks in Local Search

26 Sep 2019

Contributed by Lukas

Dan Gershenson and Ian Cantle are marketing experts and part of the Duct Tape Marketing Consultant Network. On this episode, they discuss the book tha...

The Self-Reliant Entrepreneur Reading: September 25

25 Sep 2019

Contributed by Lukas

John Jantsch shares another excerpt from his upcoming book, The Self-Reliant Entrepreneur, due out in October 2019. Each page contains a reading from...

How to Discover and Nurture Your Creativity

19 Sep 2019

Contributed by Lukas

Photographer, director, entrepreneur, and author Chase Jarvis stops by the podcast to discuss his book, Creative Calling. He believes that everyone i...

The Self-Reliant Entrepreneur Reading: September 18

18 Sep 2019

Contributed by Lukas

John reads an excerpt from his upcoming book, The Self-Reliant Entrepreneur, due out in October 2019. The book is organized into 366 daily meditation...

Developing Habits to Become a Master Influencer

17 Sep 2019

Contributed by Lukas

John sits down with Jason Harris, CEO of creative agency Mekanism and author of The Soulful Art of Persuasion. They discuss the 11 habits Harris out...

The Self-Reliant Entrepreneur Reading: September 11

11 Sep 2019

Contributed by Lukas

John Jantsch reads an excerpt from his upcoming book, The Self-Reliant Entrepreneur, due out in October 2019. Following the passage, he shares additi...

Advice for Entrepreneurs Who Want to Sell Their Companies

10 Sep 2019

Contributed by Lukas

John Warrillow, founder of The Value Builder System and author of Built to Sell shares what business owners must do to create a company that is appea...

How to Build a Community Around Your Business

05 Sep 2019

Contributed by Lukas

Community and collaboration strategy consultant Jono Bacon discusses his upcoming book, People Powered. He talks about the role of communities in bui...

The Self-Reliant Entrepreneur Reading: September 4

04 Sep 2019

Contributed by Lukas

John Jantsch reads an excerpt from his upcoming book, The Self-Reliant Entrepreneur, due out in October 2019. He shares a passage from the book, then...

How to Choose Your Life's Purpose

03 Sep 2019

Contributed by Lukas

Keynote speaker, musician, and author Brant Menswar stops by to discuss how to choose your purpose. His strategy for identifying your core values help...

Content is More Than Blog Posts - It's the Voice of Strategy

28 Aug 2019

Contributed by Lukas

John Jantsch does a solo show on the importance of content in marketing. It's more than just a tactic, it's risen to the strategic level. And you need...

Why Continuous Learning Matters for Today's Professionals

27 Aug 2019

Contributed by Lukas

John speaks with Matt Cooper, CEO of the online learning community Skillshare. They discuss how online learning has changed over the years and why it'...

Finding Your Brand's Purpose

21 Aug 2019

Contributed by Lukas

Jeff Fromm, partner at Barkley ad agency and president of FutureCast, stops by to discuss his new book, The Purpose Advantage. He shares why purpose m...

How to Build a Brand that Drives Growth

20 Aug 2019

Contributed by Lukas

Lindsay Pedersen, brand strategist, leadership coach, and author of Forging an Ironclad Brand: A Leader's Guide, shares the nine criteria that define...

How to Discover and Embrace Your Creative Side

14 Aug 2019

Contributed by Lukas

Tania Katan, author of Creative Trespassing, talks about the beauty of welcoming the messiness of creativity into your professional and personal life....

Why You Need a Virtual Assistant (And How to Find One)

13 Aug 2019

Contributed by Lukas

Melissa Smith, founder and CEO of the Association of Virtual Assistants, discusses all of the value that a VA can provide for an entrepreneur or busin...

Putting Social Media Myths to the Test

08 Aug 2019

Contributed by Lukas

Scott Ayres of AgoraPulse's Social Media Lab stops by to talk about the work he does in challenging social media marketing conventions.

Why Customer Service Must Come from the Heart

07 Aug 2019

Contributed by Lukas

Jeanne Bliss, who pioneered the role of Chief Customer Officer and authored Would You Do That to Your Mother?, shares why business leaders should mak...

How Ultralearning Helps You Master New Skills

06 Aug 2019

Contributed by Lukas

Scott Young discusses his book, Ultralearning, and shares the principles that empower anyone to learn any skill via aggressive, self-directed learning...

5 Ways to Get More SEO Bang for Your Buck

01 Aug 2019

Contributed by Lukas

John Jantsch shares five SEO techniques that go beyond the basics. For consultants or marketing agencies who are looking to get results for their clie...

Overcoming Objections in Sales

31 Jul 2019

Contributed by Lukas

Jeb Blount, sales acceleration specialist and author of 10 books on sales and leadership, stops by to discuss how to move past objections and get to a...

Why Reviews Matter to Your Business

30 Jul 2019

Contributed by Lukas

John interviews Aaron Weiche, CEO of GatherUp, a review and customer feedback platform. Weiche shares everything small business owners need to know ab...

To Niche, or Not to Niche in Your Business?

24 Jul 2019

Contributed by Lukas

John Jantsch discusses the concept of finding a niche for your business. While some advocate for settling on a niche right away, John suggests a diffe...

Advice for Entrepreneurs from Someone Who's Been There

23 Jul 2019

Contributed by Lukas

Rand Fishkin, founder and former CEO of Moz and current CEO of SparkToro, stops by to share what he's learned along his entrepreneurial journey with o...

Important Changes to the Google My Business Tool

17 Jul 2019

Contributed by Lukas

John Jantsch walks small business owners through the value of claiming their Google My Business profile. Plus, he shares the latest updates to the too...

Setting Priorities to Make Time for What Matters

16 Jul 2019

Contributed by Lukas

John chats with Laura Vanderkam, author of several time-management and productivity books, including her latest, Juliet's School of Possibilities. He...

Everything You Need to Know About Creating Strategic Content

10 Jul 2019

Contributed by Lukas

John sits down with Rachel Parker, CEO of Resonance Content Marketing and author of The Content Marketing Coach. They discuss best strategies and ta...

Learning to Speak Like a Pro

09 Jul 2019

Contributed by Lukas

John speaks with Grant Baldwin: speaker, author, blogger, podcaster, and founder of The Speaker Lab. Grant shares his in-depth knowledge about all tha...

Growing Your Business with Chat Bots

03 Jul 2019

Contributed by Lukas

Andrew Warner stops by the podcast to chat with John about his latest initiative, Bot Academy, and to share why he's so excited about what chat bot te...

How to Win Your Clients in Bulk

02 Jul 2019

Contributed by Lukas

John sits down with Jeanna Pool, marketing expert and creator of the coaching program Clients in BULK. They discuss the offline marketing approaches t...

The Three Step System for Keeping Clients for Three Years or Longer

26 Jun 2019

Contributed by Lukas

John shares his three step system for establishing a consistent flow of leads, developing a repeatable process for serving your clients, and engaging ...

How to Make Your Brand Unskippable

25 Jun 2019

Contributed by Lukas

John speaks with Jim Kukral, marketing expert and the author of Your Journey to Becoming Unskippable. They discuss what it means to be unskippable, h...

Taking Relationship Marketing to the Next Level

19 Jun 2019

Contributed by Lukas

John sits down with Zvi Band, co-founder and CEO of the CRM platform Contactually and author of Success Is in Your Sphere. Band shares all he's learn...

The Ins and Outs of Marketing Automation

18 Jun 2019

Contributed by Lukas

John chats with Jason Vandeboom, founder and CEO of ActiveCampaign, about how CRM, relationship building, email marketing, and marketing automation ha...

How to Create a Successful Business Event

12 Jun 2019

Contributed by Lukas

Rich Brooks, founder and creator of The Agents of Change digital marketing conference, stops by the podcast to talk about the elements that go into bu...

Flex Your Curiosity Muscle to Grow Your Business

11 Jun 2019

Contributed by Lukas

John sits down with Diana Kander, keynote speaker, innovation coach, and co-author of The Curiosity Muscle. They discuss the four questions any leade...

Finding Hope and Happiness in a Pessimistic World

05 Jun 2019

Contributed by Lukas

John interviews best-selling author Mark Manson about his latest book, Everything is F*cked: A Book About Hope. They discuss how to cultivate happines...

Creating Exponential Growth Through Hard Work, Not Magic

04 Jun 2019

Contributed by Lukas

John speaks with Brad Sugars, founder of ActionCOACH and co-author of Pulling Profits Out of a Hat. Sugars shares how a focus on five fundamental dis...

How to Reframe Hustle

29 May 2019

Contributed by Lukas

John chats with marketing expert and entrepreneur Neil Patel. They discuss Patel's book, Hustle. He talks about the process of discovering your true p...

Tips for Giving Your Content CPR

28 May 2019

Contributed by Lukas

John speaks with Laura Belgray, founder of Talking Shrimp and co-creator of The Copy Cure. A copywriting expert, Laura shares her secrets to writing k...

Why The Only Move That Matters Is Your Next One

23 May 2019

Contributed by Lukas

John speaks with business strategist and author Jenny Blake. She is the author of the book Pivot, and speaks about how to handle plateaus in life. Sh...

Creating a Winning SEO Strategy

22 May 2019

Contributed by Lukas

John speaks with Brian Dean, SEO expert and founder of Backlinko. Dean shares the latest SEO tips, discusses the SEO approaches that work best for B2B...

The Secrets to Impactful Speaking

21 May 2019

Contributed by Lukas

John sits down with Allison Shapira, founder and CEO of Global Public Speaking. They discuss her book, Speak With Impact, and she shares insights into...

Creating Customers Who Are Loyal for Life

16 May 2019

Contributed by Lukas

John chats with Sandy Rogers, co-author of Leading Loyalty, about the actionable steps businesses can take to create deeply loyal customers.

Getting Salespeople and Prospects on the Same Side

15 May 2019

Contributed by Lukas

John sits down with Ian Altman, B2B strategic consultant and author of Same Side Selling. They discuss why a major shift in the standard sales mentali...

How to Become a Digital Minimalist

14 May 2019

Contributed by Lukas

John visits with Cal Newport, computer scientist and author of Digital Minimalism. They discuss our collective tech obsession, and what we can do to ...

Why All Business Owners Should Become Authors

08 May 2019

Contributed by Lukas

John sits down with Dan Janal, author of Write Your Book in a Flash, to discuss the benefits to any business owner of writing a book and the process f...

How to Give a Great Business Presentation

07 May 2019

Contributed by Lukas

John speaks with Michael Port, founder and CEO of Heroic Public Speaking, about the keys to giving an effective speech that builds trust and generates...

Everything You Need to Know About Podcasting

01 May 2019

Contributed by Lukas

John sits down with John Lee Dumas, host of the popular podcast EOFire, to talk about how he got his start in podcasting and how business owners can c...

How Reducing Friction Increases Revenue

30 Apr 2019

Contributed by Lukas

John sits down with Roger Dooley to discuss his new book, Friction. They discuss the concepts of friction and organizational drag in business, and how...

How to Turn Your Product Idea Into a Business

24 Apr 2019

Contributed by Lukas

John speaks with Jules Pieri, founder and CEO of the Grommet, about how makers differ from other entrepreneurs and what they must do to create a busin...

Making Sales Prospecting Fun and Easy

23 Apr 2019

Contributed by Lukas

John visits with Tom Martin, author, speaker, and founder of the digital strategy agency Converse Media. Martin understands how difficult sales prospe...

How to Roll Out the Red Carpet for Your Customers

17 Apr 2019

Contributed by Lukas

John speaks with Donna Cutting, CSP, founder and CEO of Red Carpet Learning Systems about how to give your customers the star treatment.

How to Make Storytelling Work for Your Brand

16 Apr 2019

Contributed by Lukas

John speaks with Kyle Gray, founder of The Story Engine, about what works (and what doesn't) when you're crafting a story about your brand.

How Giving Back Can Create Business Success

10 Apr 2019

Contributed by Lukas

John chats with Sam Ashdown, a successful entrepreneur with three real estate businesses, about how she founded her companies and her commitment to te...

Tapping Into Existing Connections to Network Smarter

09 Apr 2019

Contributed by Lukas

John chats with David Burkus, author of Friend of a Friend, about how and why to engage with your existing, meaningful contacts when networking, rathe...

What it Means to be a Self-Reliant Entrepreneur

03 Apr 2019

Contributed by Lukas

John introduces his upcoming book, The Self-Reliant Entrepreneur, and shares a reading from the project.

Why Great Leaders Give Less Advice and Listen More

02 Apr 2019

Contributed by Lukas

John chats with Michael Bungay Stanier, founder and CEO of Box of Crayons and author of The Coaching Habit. They talk about how leaders can establish ...

Why Your Marketing Must Be Led By Strategy First

27 Mar 2019

Contributed by Lukas

John talks about the importance of establishing a strategy first approach to marketing, rather than just focusing on a jumble of marketing tactics to ...

Erasing Limits to Find Your Purpose

26 Mar 2019

Contributed by Lukas

John chats with Laura Gassner Otting, author of Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life about how to use the ...

Model for Marketing Maturity, Stage Three: Ignite

20 Mar 2019

Contributed by Lukas

John discusses the third stage of establishing a fully realized marketing strategy. In this stage, you go deeper into existing channels and add the fi...

Model for Marketing Maturity, Stage Two: Grow

19 Mar 2019

Contributed by Lukas

John discusses the second phase of a fully realized marketing model. Once you have your foundation in place, you can begin to add more to those channe...

Model for Marketing Maturity, Stage One: Build

13 Mar 2019

Contributed by Lukas

John discusses the first stage of establishing a fully realized marketing strategy. Building up a solid foundation of online assets will allow you to ...

How Small Businesses Can Compete in the Online Marketplace

12 Mar 2019

Contributed by Lukas

John speaks with Dan Breeden, a senior manager of strategic alliances at Yahoo Small Business, about what it takes for a small business to stand out o...

Getting Smart About the Business of Education

06 Mar 2019

Contributed by Lukas

John chats with Danny Iny, founder and CEO of Mirasee and author of the book Leveraged Learning: How the Disruption of Education Helps Lifelong Learn...

Marrying Content with the Customer Journey

05 Mar 2019

Contributed by Lukas

John chats with Arnie Kuenn, founder and CEO of Vertical Measures, about his latest book The Customer Journey. They discuss the customer journey and...

Questioning Best Practices to Do Great Work

27 Feb 2019

Contributed by Lukas

John chats with Jay Acunzo, author of Break the Wheel, about why it's time to do away with best practices in order to create truly innovative solution...

How Businesses Can Survive the Latest Marketing Rebellion

26 Feb 2019

Contributed by Lukas

John speaks with Mark Schaefer, marketing expert and author of Marketing Rebellion, about how the customer journey has fundamentally changed over the ...

The Benefits of Including Video on Your Website

20 Feb 2019

Contributed by Lukas

John talks about why it's so important to include video on your website and shares tips for easy video creation, editing, and publication.

What Local Businesses Need to Know About the State of Local SEO

19 Feb 2019

Contributed by Lukas

John speaks with Neil Crist, VP of Product and Engineering at Moz, about the latest changes in the local SEO landscape, and what small business owners...

Why Your Site Must Switch to HTTPS (And How to Do It)

13 Feb 2019

Contributed by Lukas

John breaks down the technical topic of HTTPS. He shares why your site must migrate from HTTP and how to make that happen.

What Sport Can Teach Us About Business

12 Feb 2019

Contributed by Lukas

John interviews Alan Stein, Jr., who uses the lessons he learned as a basketball performance coach to inform his current work as a business coach, spe...

10 Things to Consider About Your Website in 2019

06 Feb 2019

Contributed by Lukas

John discusses the 10 most important elements and approaches to think about as you look to update and optimize your website this year.

How to Prepare for a Brand Crisis

05 Feb 2019

Contributed by Lukas

John speaks with Melissa Agnes, a crisis management strategist and author of the book Crisis Ready. They talk about the importance of crisis prepared...

Setting the Stage for a Moment of Awakening

30 Jan 2019

Contributed by Lukas

John sits down with James Fell, a health expert and author of The Holy Sh!t Moment, to discuss how to become more attuned to the feeling of awakening...

Creating a Community for Entrepreneurs

29 Jan 2019

Contributed by Lukas

John speaks with Abdo Riani, founder of Startup Circle, about his entrepreneurial journey and his experience in building a network to serve other entr...

The Benefits of Giving Intentional Attention

21 Jan 2019

Contributed by Lukas

John speaks with Neen James, author of "Attention Pays: How to Drive Productivity, Profitability, and Accountability," about how being intentional in ...