Chapter 1: What does Kyle Scheele believe about creativity?
Creativity is just problem solving. Every idea is the solution to some problem. And sometimes that problem is, hey, I want something interesting and pretty to hang on the wall. Sometimes it's my business is about to collapse. Either way, you got to figure out like an idea that will solve that problem. And when you reframe creativity as problem solving, then people go, oh, okay, I can do that.
Chapter 2: How did Kyle turn his childhood experiences into creative solutions?
When we put creativity on this pedestal and act like it's this mythical, magical thing, then people go, well, I can't do that because I've never done magic before. I can't do that. That feels outside of my skill set. But if I say, hey, can you take two things and combine them into a new thing that solves a problem? You're like, oh yeah, I can probably do that.
Chapter 3: What role do belief systems play in blocking creativity?
Welcome to the Dwayne Kerrigan Podcast, and I'm your host, Dwayne Kerrigan. With 35 years in business and close to 30 ventures across 12 industries, I've seen a lot. Amid the celebrity allure of entrepreneurship, many exceptional entrepreneurs remain shadowed. Here, I team up with these hidden talents to unveil their challenges and successes.
Chapter 4: How can ambition and contentment coexist in creativity?
Dive in with me to unearth entrepreneurial gems, learn from our experiences and get educated. Hey everyone, just a quick heads up before we dive in. Kyle shares some real world experiences here in this episode, including a moment from his childhood where he experienced suicidal thoughts. He's open about it. And I think it's one of the most honest things that you're going to hear on the show.
But if you're carrying something heavy right now, take care of yourself first. Call or text 988. That's the suicide and crisis lifeline available both in Canada and the United States. I just want to make sure that everybody is treating themselves properly and taking care. So let's get into it and enjoy the conversation.
Ladies and gentlemen, we have Kyle Scheele on the show, otherwise known as the patron saint of crazy ideas. We spoke together at a conference a few weeks ago. I was blown away by how, I mean, his message, first of all, I think is really interesting to me from a personal standpoint. It really resonated. But beyond that, his speaking skills. capabilities are phenomenal.
But you've been featured in like Fast Company, Wired, the Washington Post. You've posted videos with like 250 million views. You've got four books. One is We Put a Man on the Moon, and then the children's book, A Pizza with Everything on It, a phenomenal book for kids. How to Host a Viking Funeral, which I love I didn't know you had written that.
It's the regrets of 21,000 strangers that somehow Kyle collected, which I really want to hear the story on. And then a Sunday with everything on it, which you wrote in 2024.
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Chapter 5: Why is it important to question limiting beliefs?
We need to get this story too. I heard the story, but I really want the audience to hear it as you hosted the first fake marathon, which was phenomenal. You have three keynote speeches, I believe, that you do. The one I heard was Becoming an Idea Factory. But you do Thinking Inside the Box.
Chapter 6: How does Kyle define creativity as problem-solving?
And then It Only Takes One, which is your story of one person that can help. Yeah, make a difference. Yeah, it only takes one person to make a difference, right? I was so impressed by your unique ability to blend like humor and heart and curiosity, I guess, into your talk.
So love the talk, love the, what your message is and, and wanted to get you on the show where I resonated with it was you are, like I said at the beginning, the patron state of crazy ideas. And you're just this amazing example of somebody who will take an idea and not flush it down the toilet, if you will, in your own mind, which is what I do a lot.
And I think other people have a tendency to do it. And truthfully, I do believe we were talking offline with about AI agents and all that kind of stuff.
Chapter 7: What strategies can businesses use to unlock creativity?
And I think that This is going to be an incredibly powerful tool going into the future because humanity and organization and businesses are going to look different. And I think people are going to need a different skill set. And I think you actually really bring that skill set to the forefront. Yeah. You talked about people throwing their ideas in the trash. I like to tell this story.
Years ago, I lived in a different city than I live now. And there was this one house that I would drive by every day. And it had been a house and then it turned into a business. I think it was a car lot or a daycare or something. But they put up this sign in their driveway. And it was like a professionally made sign on a whole skid and everything. So they put some money into this.
And the sign just said, no turnarounds. Violators will be prosecuted. Every day I would drive by it and I would think, what a weird, like, unneighborly sign to put up. Because I had never seen anyone turn around in this driveway. It wasn't like this was a problem. It just seemed like they were kind of like, nobody can turn around in our driveway.
And I had this idea and I was like, you know, it'd be funny is like to just go turn around in their driveway a bunch of times, but not like in a car, just stand there in person, just spinning around in circles. And to do that while singing Total Eclipse of the Heart. Because it starts out turnaround. And so I was telling my friend about this. I was in his coffee shop. I had done it.
I'd gone and shot this video. I had two or three different cameras. And I lip synced the video two or three times to make sure I had all the footage. So I was standing out there for like 15 minutes spinning around in this guy's driveway. come back into a coffee shop the next day, and I'm plugging in all these cameras and uploading this footage to edit this video.
And the guy who owns the coffee shop is my friend Isaac. And he comes up and he asked me what I'm working on. And I tell him about this idea. And he goes, Oh, yeah, you told me about that the other day. And I forgot that I had told him I was going to do it. And he said, Did you do that? And I was like, Yeah, I'm editing the footage right now. He goes, Kyle, that's what I like about you.
He's like, most people come into this coffee shop, and they talk about an idea that they're gonna do. And then the next time you hear about it, it's just an idea again. They kind of lost the gonna do it part. And he's like, you come in, you talk about an idea. And then two days later, you're back in here editing the footage. I've thought about that a lot over the years.
And I think that that's really like the biggest superpower and maybe the only real differentiator that separates me from other people is that for whatever reason, if I have an idea, I'm almost always going to do it. I almost always won't get it done.
on the time schedule that I thought or at the budget that I thought, sometimes the level of quality that I thought, but I will take an idea to completion. And I found that when you do that enough times, you get good at it and there's this compounding effect. Thank you for that. I don't have any questions written down. I never start an interview with any questions. I just show up.
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Chapter 8: How can individuals reclaim their childhood curiosity?
If something comes along that disproves that we adapt. Most of us don't actually do that, though. Like our brains are really belief justification machines. And your brain is kind of like a good employee. And you say, hey, this is the thing that's important to me. This is an identity I have or a belief. And I need you to go defend that. And your brain doesn't look into it.
It just goes, you got it, boss. I'll go do that. And so it builds a defense around that idea. And so if your belief is I'm not creative. your brain will find evidence for that. It'll show you every project that you've ever done that's gone wrong. It'll show you all the mistakes that you've made. And it'll kind of ignore all that stuff for other people.
It'll just go, oh, that person's successful and everything they do is a hit. And that's not even true, but it's just building this case. I think the same thing is true if you start from the standpoint of, I can't do this. I can't learn this thing. Then that becomes a self-fulfilling prophecy. And your brain just goes, yep, here's all the reasons why that's true.
And then because of that, you never actually take the step to investigate if that's true. to see like, well, could I learn welding? Could I learn business? Could I do these things? And I think that stops people. I also think that people think of like the most difficult, most ambitious possible version of their idea. And they go, well, I don't know how to do that.
And so then they stop the entire thing. It's funny that you and I were talking about businesses that we started when we were younger and how much easier we could do that now. At At the end of the day, a business is just, I have something and I'm going to sell it to you. That's it. That's the entire thing.
And everything that gets added on top of that is a complexity and it makes things more difficult or whatever. But at the beginning of a business, it's just, hey, I have something. And that something could be a piece of advice. Consulting is a business. Services are businesses. Product businesses are businesses. But I think what we do is we look at IBM or Apple or Tesla or something.
We're like, I can't build a factory that I don't know how to invent AI or something. You're like, well, no one's asking you to do that. That's not the belief we're trying to dismantle. It's just, can I start a business? Can I sell somebody something? Yeah, for sure. Because you did it when you were a kid and you had to sell fundraiser candy bars at school or you've done things like that before.
I think that switching that belief and going, no, I can do this or I can figure this out, building that in yourself and also in your team and in your kids. That's so important. I tell my kids all the time, you can figure this out. You've got this. This isn't too hard for you.
And I think if you can instill that belief in yourself and the people around you, then your good employee of a brain will go look for evidence to prove that thing true. That's a really interesting take.
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