The E-commerce Leader: Strategies For Shopify Store Owners
Activity Overview
Episode publication activity over the past year
Episodes
Accelerate Your E-commerce Growth with these 4 Vital Questions on Accountability
23 Mar 2023
Contributed by Lukas
4 Vital Questions For Every E-commerce Leader Intro: Being an e-commerce leader is a challenge, just like leading any organization. In this article, w...
Influencer Marketing 101 – Tip Of The Week
20 Mar 2023
Contributed by Lukas
In this tip of the week Kyle and Jason share a simple four step plan to generate traffic with influencers. Sell your product and build your brand toda...
Amazon upstream storage, and Using a Marketing Calendar
17 Mar 2023
Contributed by Lukas
As one of the biggest e-commerce players, Amazon has been expanding its logistics capabilities to ensure faster delivery times and maintain customer s...
eCommerce Marketing Trends for Fun & Profit!
16 Mar 2023
Contributed by Lukas
Trends influence buyer behavior. Smart e-commerce sellers identify them quickly, adapt and change in keeping with them - and profit. In this episode w...
Time Management For E-commerce Sellers – Tip Of The Week
13 Mar 2023
Contributed by Lukas
In this video we discuss the massive opportunity Shopify sellers have to sell on Walmart.com and how to set it up.
The #1 Shopify App You Should Use – Tip Of The Week
06 Mar 2023
Contributed by Lukas
In this week’s Tip Of The Week video, we discuss a recent survey that helps clarify the answer for us – and gives us insight into changes in the e...
How you can crush e commerce in 2023 with the power of The Triple Toolkit
02 Mar 2023
Contributed by Lukas
As an e-commerce brand owner, you need the right tools in order to reach your goals for the year and manage your team effectively. It's easy to become...
Instant Prospect Feedback With Pickfu – Tip Of The Week
27 Feb 2023
Contributed by Lukas
In this week's Tip Of The Week we walk you through how to get instant prospect feedback using Pickfu - a terrific online feedback marketplace.
Monthly E-commerce Roundup
24 Feb 2023
Contributed by Lukas
If you are an e-commerce brand owner, you know how challenging it can be to scale your business without significant capital investment.
Your Hiring Plan – How to get a Great Ecommerce Team in 2023
23 Feb 2023
Contributed by Lukas
In today’s fast-paced business world, the key to success lies in building a strong and efficient team. However, building a team that is capable of d...
Why Amazon Sellers Love Keepa – Tip Of The Week
20 Feb 2023
Contributed by Lukas
If you’re selling on Amazon, but don’t use KEEPA to explore new opportunities, you’re missing out! In this session Kyle walks us through how he ...
Start, Stop, Continue Examples – How to Plan your ecommerce Success for 2023
16 Feb 2023
Contributed by Lukas
If you want to make the most of your business in 2023, you need to have a plan. But many planning approaches are too complex to get the clarity you ne...
Case Study – How To Move Aged Inventory In A Creative Way – Tips Of The Week
13 Feb 2023
Contributed by Lukas
In this week’s Tip Of The Week video, we discuss a cool case study from NOMAD.
Market trend analysis – How to use e-commerce trends for Fun & Profit!
09 Feb 2023
Contributed by Lukas
Trends influence buyer behavior. Smart e-commerce sellers identify them quickly, adapt and change in keeping with them - and profit. In this episode w...
Product Launch Formula For E commerce Sellers – Tip Of The Week
06 Feb 2023
Contributed by Lukas
In this week's tip of the week we discuss launching an e-commerce product and how Jeff Walker's terrific book - The Product Launch Formula, can help y...
The Goal Achievement Pyramid
02 Feb 2023
Contributed by Lukas
Ph.D. graduate school research Gail Matthews has done definitive work on goal achievement and documented an interesting hierarchy (or pyramid) of goal...
The Psychology of Writing Down Goals
01 Feb 2023
Contributed by Lukas
It’s the time of year people are focused on goals - how they’ve done during the current year -and what they need to change for the year ahead. In ...
The E-commerce Sellers Secret Weapon – Tip Of The Week
30 Jan 2023
Contributed by Lukas
In this week's conversation we discuss the secret weapon that allowed Jason's Happy Gardening Life brand to reach 250,000 Instagram Followers. The sec...
6 Tips For Creating An Anti-Fragile E-commerce Business – Tip Of The Week
16 Jan 2023
Contributed by Lukas
In this week's video we share 6 timely tips for e-commerce business owners in response to the Corona Virus. Now is a good time to implement these impo...
Thriving In Times Of Change – Tip Of The Week
09 Jan 2023
Contributed by Lukas
In this week's Tip Of The Week we discuss how to thrive in times of change by pivoting your marketing when times change.
How to drive external traffic to an Amazon Listing
30 Dec 2022
Contributed by Lukas
“External traffic” is very on trend for Amazon sellers. But is it all it’s cracked up to be? And if it is for you, how should you use it?
Amazon External Traffic – how and when to use it!
28 Dec 2022
Contributed by Lukas
“External traffic” is very on trend for Amazon sellers. But is it all it’s cracked up to be? And if it is for you, how should you use it?
Holiday shopping predictions – What E-commerce Sales should we expect in Q4 2022?
23 Dec 2022
Contributed by Lukas
We've got a growing love of digital subscriptions and Europe's troubles when it comes to online spending. Is this talk of recession self-fulfilling? D...
Business Strategy During Recession – Thriving in Hard times in eCommerce
21 Dec 2022
Contributed by Lukas
You might have heard of 2008 financial crisis and how it affected the world economy. You might have also heard about recession in business, which is a...
Packaging Tips For e-Commerce Sellers – Tip Of The Week
19 Dec 2022
Contributed by Lukas
This week we discuss how to create high quality packaging for your e-commerce business. Understand the impact and benefit of spending time and effort ...
Openai gpt 3- The Robots are Coming! – will AI dominate Digital Advertising?
16 Dec 2022
Contributed by Lukas
You might have heard of 2008 financial crisis and how it affected the world economy. You might have also heard about recession in business, which is a...
ChatGPT3 and Your E-commerce Business
14 Dec 2022
Contributed by Lukas
ChatGPT is a virtual agent that you can integrate into your e-commerce site. You can use ChatGPT to create a new level of internet content quality, as...
Openai ChatGPT 3 for E-commerce Businesses
07 Dec 2022
Contributed by Lukas
OpenAI is an artificial intelligence research laboratory founded by Elon Musk and Sam Altman in December 2015. Its mission is to build safe artificial...
Product innovation examples – How to Breathe New Life into old products
30 Nov 2022
Contributed by Lukas
The world is a place that's constantly changing. As a result, the products we use must also change with it. Here are many product innovation exa...
Incremental Product Innovation – Should you revive old e-commerce products?
23 Nov 2022
Contributed by Lukas
The first step to figuring out whether or not joining a high-priced eCommerce mastermind is right for you is to figure out your relationship objective...
Free Competitive Research Tool Everyone Should Know About – Tip Of The Week
21 Nov 2022
Contributed by Lukas
Tip Of The Week: How do you get massive blog comments, social media followers, and email newsletter sign-ups? We show you how using a simple tool in t...
Should you hire An Amazon PPC Agency?
16 Nov 2022
Contributed by Lukas
The first step to figuring out whether or not joining a high-priced eCommerce mastermind is right for you is to figure out your relationship objective...
Shopify, WordPress, Kajabi, ClickFunnels, Kartra, Amazon, eBay – Tip Of The Week
14 Nov 2022
Contributed by Lukas
Why Shopify? Why not Kajabi or ClickFunnels or Kartra. It can be hard to decide which platform to use. So, in this conversation we explore the use cas...
Is Hiring An Amazon Advertising Agency A Good Idea?
09 Nov 2022
Contributed by Lukas
Many otherwise ecommerce operators and brand owners who sell on Amazon- or plan to - seem to place an almost mystical faith in...
What motivates new entrepreneurs in internet marketing?
04 Nov 2022
Contributed by Lukas
If you're considering starting your own business, you're probably thinking about your motivation for doing so. You may be interested in internet marke...
Q4 Planning – how to have your best Q4 in ecommerce in 2022
28 Oct 2022
Contributed by Lukas
Q4 is a unique time of year for ecommerce businesses. With Christmas approaching, buyers are in the mood to spend and sellers have a chance to bring i...
How to choose a mastermind group for e-commerce
26 Oct 2022
Contributed by Lukas
The first step to figuring out whether or not joining a high-priced eCommerce mastermind is right for you is to figure out your relationship objective...
Should you join a high-priced ecommerce mastermind?
19 Oct 2022
Contributed by Lukas
If you're an ecommerce entrepreneur, you will probably have heard of mastermind groups. A mastermind group is a peer-to-peer learning community - usua...
AI Content marketing – the future of ecommerce marketing?
14 Oct 2022
Contributed by Lukas
Content marketing is a vital part of any ecommerce business. It can be used to attract new customers, increase brand awareness and drive sales. The ma...
Why Buying an Ecommerce business is a huge opportunity
12 Oct 2022
Contributed by Lukas
Multi-channel marketing is all the rage. Most smart e-commerce entrepreneurs know that having one e commerce sales channel is an unacceptable concentr...
Buy with Prime – How DTC operators can benefit from Amazon
07 Oct 2022
Contributed by Lukas
Kyle Hamar has been acting as the intrepid reporter for The E-Commerce Leader this week at the Amazon Accelerate Conference.
Amazon Tailored Audience – Amazon opens up Email marketing! & Amazon Accelerate Updates
06 Oct 2022
Contributed by Lukas
Kyle Hamar has been acting as the intrepid reporter for The E-Commerce Leader this week at the Amazon Accelerate Conference.
How To Skyrocket Your Pinterest Monthly Viewers – Tip Of The Week
03 Oct 2022
Contributed by Lukas
In this video we discuss the massive opportunity Shopify sellers have to sell on Walmart.com and how to set it up.
5 Errors to Avoid when you Start Selling on a new e-commerce channel
28 Sep 2022
Contributed by Lukas
Multi-channel marketing is all the rage. Most smart e-commerce entrepreneurs know that having one e commerce sales channel is an unacceptable concentr...
Manychat Messenger Bot VS Email Marketing – Tip Of The Week
26 Sep 2022
Contributed by Lukas
In this week’s Tip Of The Week we debate Facebook Messenger Bot marketing vs. traditional email marketing. Which should you use? Listen to this epis...
3 simple Ways to Create Pricing Power in eCommerce part 1
21 Sep 2022
Contributed by Lukas
Being a Price Taker means you have to accept the market more or less dictating the price of your products. But being a price maker means that you posi...
The 9 Word Email That Sells Millions – Tip Of The Week
19 Sep 2022
Contributed by Lukas
In this week's Tip Of The Week video we discuss a simple 9 word email that sells millions online, energizes businesses, and delights customers.
3 Unfortunate Facts About Pricing – and how to Be A Successful Price Setter Anyway
14 Sep 2022
Contributed by Lukas
Pricing power means the ability to raise your prices without customer resistance. If you’re used to an “efficient” market where there is brutal ...
Buying and selling Domains with Chris Green
09 Sep 2022
Contributed by Lukas
Are you selling on Amazon? Then you need to listen to this episode of the eCommerce Fuel podcast! Chris Green, Michael Veazey, and Jason Hamar discuss...
Harvard Tool Proven To Increase Outcomes By 300 Percent – Tip Of The Week
29 Aug 2022
Contributed by Lukas
Tip Of The Week: There is Harvard goal setting tool that is scientifically proven to increase outcomes by over 300%. It's been verified in 200 studies...
5 Ways To Use Your Blog To Encourage Returning Site Visitors & Sales – Tip Of The Week
22 Aug 2022
Contributed by Lukas
What is the best traffic to your site? You need all kinds of traffic and visitors, but the most profitable will be returning visitors. These are ...
2 Strategies to Create Pricing Power (Pricing Power Principles #5,6)
10 Aug 2022
Contributed by Lukas
Pricing power means the ability to raise your prices without customer resistance. If you’re used to an “efficient” market where there is brutal ...
Prime Day Recap
05 Aug 2022
Contributed by Lukas
Are you selling on Amazon? Then you need to listen to this episode of the eCommerce Fuel podcast! Chris Green, Michael Veazey, and Jason Hamar discuss...
Pricing Strategy and Your Business Goals (Pricing Power Principle #4)
03 Aug 2022
Contributed by Lukas
What’s your near-term business goal? Do you have one? If nothing just popped into your mind - you might have a problem, which would be that you are ...
The Incredible Opportunity To Use Influencer Marketing – Tip Of The Week
01 Aug 2022
Contributed by Lukas
In this video we discuss the massive opportunity Shopify sellers have to sell on Walmart.com and how to set it up.
Is Your Pricing Strategy Aligned With Your Business Goals? (Pricing Power Principle #4)
27 Jul 2022
Contributed by Lukas
What’s your near-term business goal? Do you have one? If nothing just popped into your mind - you might have a problem, which would be that you are ...
“Buy with Prime” – boost your DTC conversion rates with the new Shopify and Amazon integration!
22 Jul 2022
Contributed by Lukas
Are you selling on Amazon? Then you need to listen to this episode of the eCommerce Fuel podcast! Chris Green, Michael Veazey, and Jason Hamar discuss...
How to Beat the E-Commerce Downturn: Aligning Pricing and Marketing (Power Pricing Principle #3)
20 Jul 2022
Contributed by Lukas
It’s official - inflation is heading for double digits in both the US and the UK, and many other countries worldwide. The US Bureau of Labor Statist...
3 Tips For Finding Your First 1,000 Fans – Tip Of The Week
18 Jul 2022
Contributed by Lukas
Tip Of The Week: I share about how to begin gathering your first 1,000 fans – and how exponential growth can happen as you continue to scale. Your e...
Optimal E-Commerce Decision Making
15 Jul 2022
Contributed by Lukas
One of the most important things you can do in business is to get good at decision making. It may feel at times that all that matters is action. Certa...
E-commerce Sellers Battle Inflation With Pricing Power (Pricing Power Principle #2)
13 Jul 2022
Contributed by Lukas
According to the Bureau of Labor Statistics, From May 2021 to May 2022, the Consumer Price Index for All Urban Consumers increased 8.6 percent, the la...
External traffic to Amazon- your unfair for Amazon ranking and sales
08 Jul 2022
Contributed by Lukas
Getting off Amazon traffic or external traffic to an Amazon listing has been like the holy grail to Amazon sellers. Get it right and you have not only...
Can I Combine Business & Charity? to Live a Life of Purpose
06 Jul 2022
Contributed by Lukas
Many entrepreneurs are not just interested in making money but also in making a difference. Particularly - but by no means only - for entrepreneurs wi...
How To Tell The Theme And Apps A Shopify Store Is Using – Tip Of The Week
04 Jul 2022
Contributed by Lukas
In this video we discuss the massive opportunity Shopify sellers have to sell on Walmart.com and how to set it up.
Shopify vs Etsy, Amazon vs Shopify – The Skill Differences between Selling on marketplaces and Direct to Consumer
01 Jul 2022
Contributed by Lukas
If you sell on Amazon or eBay, you probably aspire to having direct-to-consumer your own direct to consumer site. And well you should. When you look a...
How To Integrate Business & Charity To Change The World
29 Jun 2022
Contributed by Lukas
Many entrepreneurs are not just interested in making money but also in making a difference. Particularly - but by no means only - for entrepreneurs wi...
What we’ve been up to in the last month
27 Jun 2022
Contributed by Lukas
Today's topic is a broad one it's basically what are expert panel has been up to this month! Jason mi comic I'll have a comma, and Michael vzr panel m...
Scientifically Proven Goal Achievement Methodology – Tip Of The Week
27 Jun 2022
Contributed by Lukas
There is new research on scientifically proven goal achievement methodology. In this video we discuss it and the Fake Harvard MBA study that was never...
Penetration Pricing Advantages for e-commerce Pricing
22 Jun 2022
Contributed by Lukas
In today’s challenging economy - pricing strategy is an incredibly important management responsibility. In today’s episode we’re going to discus...
Getting started in eCommerce – how to spend just $100 for max impact!
17 Jun 2022
Contributed by Lukas
Price gouging has been a hot topic in the last couple of years since the pandemic tin and everyone started panicking about the price of hand sanitiser...
The Sourcing School With Danny Stock – Behind The Scenes
15 Jun 2022
Contributed by Lukas
In today’s challenging economy - pricing strategy is an incredibly important management responsibility. In today’s episode we’re going to discus...
Amazon Price Gouging – price gouging vs Price Optimization in eCommerce
10 Jun 2022
Contributed by Lukas
Price gouging has been a hot topic in the last couple of years since the pandemic tin and everyone started panicking about the price of hand sanitiser...
3 ecommerce Pricing Strategies That Are Proven To Work!
08 Jun 2022
Contributed by Lukas
In today’s challenging economy - pricing strategy is an incredibly important management responsibility. In today’s episode we’re going to discus...
Key metrics for KDP book selling
03 Jun 2022
Contributed by Lukas
Join us as we discuss Kindle Direct Publishing (KDP) Metrics we love. With a background in publishing for over a decade, both Jason & Chris share ...
China sourcing problems – Is China sourcing over for e-commerce?
27 May 2022
Contributed by Lukas
Anyone who sells on Amazon is going to obsess over one or two metrics. The question is whether those metrics are serving you and helping you grow your...
The key Amazon metrics for e commerce sellers
20 May 2022
Contributed by Lukas
Anyone who sells on Amazon is going to obsess over one or two metrics. The question is whether those metrics are serving you and helping you grow your...
e commerce Supply Chain Challenges – how to Waterproof your Business against the Storm!
18 May 2022
Contributed by Lukas
The increased cost in home heating, fuel costs and food costs for consumers is leading to a cost of living crisis. This in turn is rapidly affecting t...
Adding Digital Products To Your Business – Tip Of The Week
16 May 2022
Contributed by Lukas
I bet you’d be pretty interested selling it! In this week’s Tip Of The Week video, we tease a brand new training Jason did called 10 Reasons To Do...
Vital Shopify Analytics and Shopify KPIs for Marketing
13 May 2022
Contributed by Lukas
Shopify is probably the most popular e-commerce platform for direct-to-consumer sales. But once you have a Shopify store set up and working, you get a...
Challenges in e-commerce from Geopolitics & how to Protect your e-commerce Business
11 May 2022
Contributed by Lukas
Sourcing in China has become the go-to place indeed the dominant place for sourcing for e-commerce sellers, indeed all CPG or retail products. Trouble...
The ecommerce Marketing Metric We Love the Most
06 May 2022
Contributed by Lukas
Marketing is a great game across many strategies and toolsets. Much of our activity has an accompanying metric. In fact one of our mentors used to say...
Geopolitical risks & Impact on E-commerce of COVID, The Ukraine War & China-US Relations
04 May 2022
Contributed by Lukas
Harvard Business School Professor Michael Porter wrote an incredible (pre-internet) book on business strategy - and in this series of podcast episodes...
Elon Musk buying Twitter – What is the impact for e-commerce sellers?
29 Apr 2022
Contributed by Lukas
The board of Twitter has agreed to a $44bn (£34.5bn) takeover offer from the billionaire Elon Musk. After steadily buying up shares in th...
e commerce market structure – 12 e commerce fragmentation Drivers
27 Apr 2022
Contributed by Lukas
Harvard Business School Professor Michael Porter wrote an incredible (pre-internet) book on business strategy - and in this series of podcast episodes...
Get Massive Blog Comments, Social Followers, And Newsletter Sign-Ups With This Simple Tool – Tip Of The Week
25 Apr 2022
Contributed by Lukas
Tip Of The Week: How do you get massive blog comments, social media followers, and email newsletter sign-ups? We show you how using a simple tool in t...
Organic traffic vs paid traffic – which is best?
22 Apr 2022
Contributed by Lukas
Organic traffic vs paid traffic is a hot discussion among all digital marketers. Paid ad platforms for e-commerce are many and varied these days. If y...
12 e commerce fragmentation Drivers and Marketing Traps
20 Apr 2022
Contributed by Lukas
Harvard Business School Professor Michael Porter wrote an incredible (pre-internet) book on business strategy - and in this series of podcast episodes...
Ecommerce growth strategy – The Star Principle by Richard Koch and how to choose or pivot e-commerce markets
13 Apr 2022
Contributed by Lukas
The Star Principle book by Richard Koch is a business classic and presents a very wise strategic framework he learned while founding the Boston Consul...
Channel Comparing Ad Platforms (Etsy, Amazon, Google shopping)
08 Apr 2022
Contributed by Lukas
There are so many advertising platforms out there for ecommerce sellers these days. But not all platforms are created equal. Our intrepid quartet of e...
The Star Principle by Richard Koch – How to dominate Star e-Commerce markets
06 Apr 2022
Contributed by Lukas
The Star Principle book by Richard Koch is a business classic and presents a very wise strategic framework he learned while founding the Boston Consul...
3 Reasons Blogging Is Awesome For E-commerce – Tip Of The Week
04 Apr 2022
Contributed by Lukas
Tip Of The Week: Earlier this week Kyle and I sat down to discuss Pinterest and Shopify and how they can be used together for e-commerce success.
10 Principles for Thriving in an E-commerce Downturn
30 Mar 2022
Contributed by Lukas
Running an e-commerce business in an economic downturn can present intense challenges - some will thrive & grow - others will struggle. In this ep...
Ecommerce AMA
25 Mar 2022
Contributed by Lukas
There are so many advertising platforms out there for ecommerce sellers these days. But not all platforms are created equal. Our intrepid quartet of e...
Defending Your E-commerce Business During a Downturn
23 Mar 2022
Contributed by Lukas
Running an e-commerce business in an economic downturn can present intense challenges - some will thrive & grow - others will struggle. In this ep...
How to scale your ecommerce business in the early stages of business
18 Mar 2022
Contributed by Lukas
The first year of business is always a huge juggling act, and ecommerce is no exception. Figuring out whether your sales channel is working; getting t...
Cash flow management for small business – The Shocking Cash-flow Traits Of The Best Ecommerce Companies
16 Mar 2022
Contributed by Lukas
Having Negative Cashflow is a good thing! Getting your customers to pay you months or years before you make the product, and more. Some e-commerce bus...
Your first year in business – goals vs reality?
11 Mar 2022
Contributed by Lukas
Your first year in business is an incredible challenge. You’ll enter it with dreams and plans and exit it with a reality that may or may not live up...
Managing cash flow for small business – The Shocking Cash-flow Traits Of The Best Ecommerce Companies
09 Mar 2022
Contributed by Lukas
Having Negative Cashflow is a good thing! Getting your customers to pay you months or years before you make the product, and more. Some e-commerce bus...
How to make money with eCommerce – Choosing an e-commerce model
04 Mar 2022
Contributed by Lukas
and text, product design, and brand names and logos also have value. This means they are also vulnerable to theft.
Hot takes – our current projects (Jan 2022); audiobooks, Shopify Sites, Self Publishing, and FBA Audit
25 Feb 2022
Contributed by Lukas
and text, product design, and brand names and logos also have value. This means they are also vulnerable to theft.