The Ecommerce Roadmap
Episodes
313: How Sarah Built a Full-Time Income Selling Her Art Online (Without Ads)
31 Mar 2026
Contributed by Lukas
What if you could build a full-time income selling your art online — no craft fairs, no tent in the rain — just you, your studio, and a strategy t...
312. Do this and 2x your next Product Launch
23 Mar 2026
Contributed by Lukas
If you're like most store owners I talk to, you probably put a ton of time into finding the perfect product, invest in inventory, get excited about ha...
311: The habits I see that lead to success
17 Mar 2026
Contributed by Lukas
Wondering what the difference is between a store owner who feels confident and sees steady growth — and one who's working hard but spinning their wh...
310: The real reason your sales are unpredictable
10 Mar 2026
Contributed by Lukas
Recently, I've been working with a group of eCommerce owners who have great products. They're probably much like you! They have good weeks - and some ...
309. Do you have the right traffic? Take these 5 steps and find out.
03 Mar 2026
Contributed by Lukas
Wondering why your sales are stuck—even though you're doing "all the right things"? In this episode, Susan and Melissa walk through how to use your ...
308. What you need to know about Reliable Revenue
24 Feb 2026
Contributed by Lukas
Reliable Revenue is a once-a-year intensive course focused on building a long-term conversion system to maximize customer lifetime value through email...
307. Disaster proof your Business - here's how
17 Feb 2026
Contributed by Lukas
Join us in this episode as we explore Sam Gilhooley's remarkable journey from bed rest to business boss. Sam, owner of Magnetics and a student of our ...
306: Jen Isn't Making Enough Profit
10 Feb 2026
Contributed by Lukas
What if the problem isn't profit—but sales? In this episode, I sit down with Inner Circle member Jen, who's wondering if her business is worth conti...
305: Here's The Advice That Changed Everything For Shelley
03 Feb 2026
Contributed by Lukas
In this episode, Susan talks with Inner Circle member Shelley Sandford about what it actually looks like to build momentum when you're starting from z...
304: Here's How A Maker Gets Set Up For Consistent Sales
27 Jan 2026
Contributed by Lukas
Sara's built a solid foundation for her handmade business. Now, she's ready to cut back on in-person shows and grow her online sales. But how do you g...
303. A step by step plan to double Louise's email list
20 Jan 2026
Contributed by Lukas
Louise Buckley grew her list by nearly 2,000 in five months—and now she's on track to hit 10,000 by year-end using simple, strategic moves. In thi...
302: 73% Of Valerie's Sales Are From Email. Here's Her Next Best Move
13 Jan 2026
Contributed by Lukas
Valerie DeVito has her email system dialed in, her products are flying off the shelves, and her conversion rate is solid. So why aren't her sales grow...
301: Melanie's Reliable Revenue System Works. Here's How She's Going To Double Her List
06 Jan 2026
Contributed by Lukas
What if nearly half your sales came from email—without running lead ads or chasing every marketing trend? In this episode, Susan sits down with Mela...
300: Handmade Business? See How Jeanine Will Double Her Online Sales
30 Dec 2025
Contributed by Lukas
What if the key to scaling your handmade business isn't launching more products—but doing less, better? In this episode, Susan chats with Janine Dug...
299: Ellie's Sales Are Great; How Does She Make More Profit?
23 Dec 2025
Contributed by Lukas
Are you still spending your time on something you told yourself you'd stop doing a year ago? That's where Ellie Lum found herself. She runs Klum House...
298: Christina's Transitioning From In-Person to Online Sales. Here's How.
16 Dec 2025
Contributed by Lukas
How do you grow a handmade, one-of-a-kind product business—without drowning in shipping, customer service, or content creation? That's what we unpac...
297: Louise Is Getting Sales. How Does She Build A Profitable Business?
09 Dec 2025
Contributed by Lukas
Louise Middleton isn't guessing her way to sales—she's built a system that works. Three months after completing Reliable Revenue, her email flows an...
296: How to 2X Hayley's Shopify Sales
02 Dec 2025
Contributed by Lukas
Hayley runs a beautiful bath and body store in northern Michigan and, like a lot of retailers, her in-store sales are strong but her online channel is...
295: Here's Why You're Probably Doing Better Than You Think
25 Nov 2025
Contributed by Lukas
This episode digs into a common (and costly) mindset trap: believing you're behind when you're actually on track. Susan and long-time Inner Circle coa...
294: Here's How You Can Get Sales in December
18 Nov 2025
Contributed by Lukas
December doesn't have to be a slow month—or a stressful one. In this episode, Susan and Melissa share a simple, ready-to-use plan that helps you fin...
293: Generate weekly income with this simple strategy
11 Nov 2025
Contributed by Lukas
In today's episode, I'm chatting with one of our incredibly generous Inner Circle members, Linda Gernert, who is sharing her genius marketing strategy...
292: 6 HOT Tips To Have Your Best Black Friday – Or Any Promotion!
04 Nov 2025
Contributed by Lukas
Black Friday doesn't need to be stressful — or even complicated. In this episode, Susan and Melissa share what actually works for small ecommerce s...
291: Here's What I Do When Things Aren't Going Well. Try It!
28 Oct 2025
Contributed by Lukas
When business feels hard, it's not because you're doing it wrong — it's because you're human. In this episode, Susan and mindset coach Krista Willia...
290: Here's When You're Ready To Run Purchase Ads
21 Oct 2025
Contributed by Lukas
If sales are trickling in, and you're tempted to start running ads, this episode is for you. Susan and Inner Circle coach Melissa Davies walk through ...
289. Stop ignoring your Mindset. It's a powerful tool.
14 Oct 2025
Contributed by Lukas
In this first episode of our Mindset Mini-Series, I sit down with my longtime coach Krista Williamson to talk about what mindset really is—and how...
288: Here's How These Store Owners Are Growing Their Sales
07 Oct 2025
Contributed by Lukas
This week's episode is a little different—it's a conversation straight from our weekly marketing team meeting. We started with one question: Why are...
287. Do this when your sales are down
30 Sep 2025
Contributed by Lukas
It's so normal to feel a little helpless when your sales are down. But here's what I know: You have more control over your results than you think. Tod...
286: Use This Strategy To See If You Have The Right Traffic
23 Sep 2025
Contributed by Lukas
Wondering why your sales are stuck—even though you're doing "all the right things"? In this episode, Susan and Melissa walk through how to use your ...
285: The Most Powerful Marketing Activity
16 Sep 2025
Contributed by Lukas
When someone asked, "Which marketing activity actually moves the needle?" we knew we had to talk about it. Because the answer isn't what you think. In...
284: Sales Plateaued? Do this to grow profitably
09 Sep 2025
Contributed by Lukas
If your ecommerce sales have hit a plateau around $2K/month, and you're wondering why it's not growing, this episode is for you. We'll break down the ...
283: I'm Doing Something Scary
02 Sep 2025
Contributed by Lukas
Today, I'm sharing something that pushed me out of my comfort zone—and it might just do the same for you. I sat down with Suzi Dafnis of HerBusiness...
282: Organic Sales: Don't Miss These 2 Strategies
26 Aug 2025
Contributed by Lukas
Tired of relying on paid ads? This episode is for you. Susan Bradley and Sarah Williams share the two most powerful (and doable!) strategies they've u...
281: The free strategy that got 1600 leads and 34 new customers
19 Aug 2025
Contributed by Lukas
Have you hesitated to use Collaborations as your strategy for organic growth? If you haven't tried a few collaborations yet, what you learn in this ep...
280: Hiring Help—Get Set Up for Success
11 Aug 2025
Contributed by Lukas
If you're ready to hire help—or have tried and been burned—this episode is your roadmap. Susan and Melissa walk you through the full process of hi...
279: How to Scale Without Borrowing (or Breaking Your Business)
05 Aug 2025
Contributed by Lukas
Thinking about scaling your store? This episode is your checklist. Susan and Inner Circle coach Melissa Davies break down what most store owners get w...
278: The 3 Books That Changed My Life
29 Jul 2025
Contributed by Lukas
We all love a good book recommendation—but some books are more than a great read. They change the way you think, work, and lead. In this episode, Su...
277: Should You Hire Someone to Make Your Reels?
22 Jul 2025
Contributed by Lukas
Feel overwhelmed by video content? Wish you could just hire it out? In this episode, Susan and Melissa talk about the real reasons ecommerce store own...
276: Create a Successful, Stress-Free Video Strategy
15 Jul 2025
Contributed by Lukas
Video is one of the best ways to build trust and grow your ecommerce sales—but without a clear strategy, it can feel overwhelming or like a waste of...
275: Jen's Framework for Hiring and Training the Right People
08 Jul 2025
Contributed by Lukas
Jen Cura has done what most makers only dream of—she's built a 12-person team that helps her produce one of the most personal, high-touch products y...
274: Find your future Buyers - using SEO for Ecommerce
01 Jul 2025
Contributed by Lukas
Have you heard of an SEO Funnel? We talk about the Sales Funnel all the time, but we haven't talked about how you can create an SEO Funnel. Until now....
273: Golden Advice from a Multi-6 Figure Maker
24 Jun 2025
Contributed by Lukas
When Katie hit $100K in sales, she thought the hard part was behind her. But real growth didn't come until she changed her role, stopped trying to do ...
272: How Natalie Built Her Multi-7 Figure Shop
17 Jun 2025
Contributed by Lukas
Most store owners never feel fully in control of their sales. But Natalie Santini is one of the rare ones who figured it out. In this episode, she sha...
271: How Raquel generated 900 leads a week (and what happened next)
10 Jun 2025
Contributed by Lukas
Raquel Rose had the dream scenario—her lead ads were bringing in nearly 900 new subscribers a week, and her email marketing was already converting w...
270: Digital Product Sales of $5K in the Last 30 Days—Here's How
03 Jun 2025
Contributed by Lukas
If your customers are asking the same questions over and over—it might be time to start charging for the answers. That's exactly what Lindzee Barrer...
269: A $14K Pop-Up Shop Promo Using POD
27 May 2025
Contributed by Lukas
What if you could make $14,000 in 10 days—without touching a single product? In this episode, artist and Inner Circle member Elizabeth Wade shares e...
268: 2 Simple Steps to a Better Conversion Rate
20 May 2025
Contributed by Lukas
If you've ever had a sneaky suspicion that your conversion rate could be better—you're probably right. In this episode, we're sharing two things you...
267: What Every Store Owner Needs to Know About Business Debt
13 May 2025
Contributed by Lukas
Thinking about taking on debt to grow your business? Before you sign that loan agreement (or take out another credit card), listen to this episode. Su...
266: Advice from a Multi-Million Dollar Store Owner
06 May 2025
Contributed by Lukas
Come behind the scenes of a multi-7-figure ecommerce business with Bethany Wysolmerski, founder of Rubi & Lib. In this candid conversation, Bethany sh...
265: How to Stay on Track in Uncertain Times
29 Apr 2025
Contributed by Lukas
When things feel uncertain— tariffs, rising costs, economic shifts—it's easy to spiral or freeze. But uncertainty doesn't mean failure. In this ...
264: Jen's Coaching Call: The Plan for $20K Months
22 Apr 2025
Contributed by Lukas
Jen is a maker who runs her business with minimal help—and she's already a multi-six-figure store owner. But last year, her sales started slipping. ...
263: What To Do When You Need New Customers
15 Apr 2025
Contributed by Lukas
Getting new customers shouldn't feel like throwing spaghetti at the wall. In this episode, we're digging into a repeatable, long-term strategy you can...
262: Coaching Call: What to Do When You Have More Time Than Money
08 Apr 2025
Contributed by Lukas
When you're wearing all the hats in your business, it's easy to hit a point where you wonder: Should I be hiring help? Or should I just figure it ou...
261: Growing your sales: what you must know first
01 Apr 2025
Contributed by Lukas
I'm sharing one of the smartest (and simplest) ways to grow your ecommerce sales—without a big ad budget. But be warned: this strategy only works up...
260: Do This If You Aren't Reaching Your Goals
24 Mar 2025
Contributed by Lukas
Episode 260: Do This If You Aren't Reaching Your Goals If you've ever felt like everyone else is growing while you're stuck, this episode is for you. ...
259: How Trisha Built a High-Converting List for Her Product Launch
18 Mar 2025
Contributed by Lukas
What if you could grow your email list, create viral content, and sell more—without spending on ads? That's exactly what jewelry designer Trisha Fla...
258: The piece of the puzzle you've been missing
11 Mar 2025
Contributed by Lukas
I still remember how I felt when I was growing my first Ecommerce business, Wee Squeak. For a long time, I was frustrated because I just couldn't figu...
257: The 'Marketing First' Strategy That Grew This Business to 4.6M Views
04 Mar 2025
Contributed by Lukas
Are you a Marketing First store owner? I always say that Marketing First store owners will get more sales than store owners who don't make their marke...
256: How Pivoting and Consistency Doubled Sales for Wendy
25 Feb 2025
Contributed by Lukas
In this episode, we're learning from Wendy's incredible journey of doubling her sales within a year. After a motivating comment in our Inner Circle gr...
255: These 7 habits predict success, start implementing them now!
18 Feb 2025
Contributed by Lukas
Susan shares the 7 habits that are the best predictors of an online store's success. These are habits that can be practiced by store owners at any lev...
254: Everything you want to know about Reliable Revenue
11 Feb 2025
Contributed by Lukas
Reliable Revenue is a once-a-year intensive course focused on building a long-term conversion system to maximize customer lifetime value through email...
253: Make your Brand + Products Stand Out
04 Feb 2025
Contributed by Lukas
Susan and Bonnie Christine discuss how surface pattern design helps businesses stand out through custom branding. Bonnie, a self-taught designer, turn...
252: Use these 3 Steps to Get Featured in Gift Guides
28 Jan 2025
Contributed by Lukas
Getting your products featured in gift guides can be a game-changer for your business. It builds credibility, boosts sales, and gets your brand in fro...
251: 10x'ing Jane's Sales
21 Jan 2025
Contributed by Lukas
In this episode, we're talking with Jane Harbison, a talented fashion designer and business owner with a clear goal: to 10x her sales this year. Jane ...
250: The strategy that will generate the sales you want
14 Jan 2025
Contributed by Lukas
Ever wondered how to turn your passion project into a thriving, multi-six-figure business? In this episode, Birgit Tolman, owner of The Wishing Thorn,...
249: "Stabbing in the dark is gone. I know how to create income..."
07 Jan 2025
Contributed by Lukas
Ever feel like growing your business is just one high-stakes guessing game? Sarah Hardy knows exactly how that feels—but she's here to share how she...
248: We can teach you how to sell anything. Even if...
31 Dec 2024
Contributed by Lukas
This episode is valuable for every one of you, whether you have a 7 figure store, or you are in a place where you're looking to get sales traction. Wh...
247. Incredible Focus Leads to $40k Months
24 Dec 2024
Contributed by Lukas
Ever wondered how to grow a thriving business while juggling a full-time job? In this episode, I'm sharing Glory Puljak's incredible story. In just tw...
246. 5 Things to do every month (Don't skip this)
17 Dec 2024
Contributed by Lukas
Feeling like there's never enough time to get everything done? In this episode, I'm walking you through the ideal workflow that successful store owner...
245. Add this to your "Must do" list for 2025
10 Dec 2024
Contributed by Lukas
Most store owners are making a big mistake with their marketing: trying to talk about everything all at once. In this episode, I'm sharing the strateg...
244. How to get 1M eyeballs on your products every month
03 Dec 2024
Contributed by Lukas
Ever wondered how to get your products in front of millions of people every month—and turn that reach into website traffic? In today's episode, I'll...
243. Ready for results? I think you should hear this.
26 Nov 2024
Contributed by Lukas
Ready to see real results? In today's episode, I'm sharing a quick but powerful lesson on conversion rates—something that can significantly impact y...
242. Get better email deliverability with these 3 steps
19 Nov 2024
Contributed by Lukas
I'm a big fan of email marketing. It is the most effective way to grow your sales. It's not expensive, and people who go to your website directly fr...
241. Is your website set up to convert? 7 steps to follow.
12 Nov 2024
Contributed by Lukas
When sales slow down, many store owners instinctively start tinkering with their websites, hoping to fix what's wrong. But these efforts often miss th...
240. $110k sales in year one, by focusing on on thing
05 Nov 2024
Contributed by Lukas
I want you to see what can happen when you let go of perfection and stop doing "all the things" - and instead focus on doing one thing well. In this...
239. Coaching Call: Planning Laurie Ann's Launch
29 Oct 2024
Contributed by Lukas
In today's episode, join us for a coaching call with Laurie Anne Gonzolez, a talented artist preparing for her next big launch. Laurie Anne is looking...
238. A genius marketing strategy from a generous member
22 Oct 2024
Contributed by Lukas
In today's episode, I'm chatting with one of our incredibly generous Inner Circle members, Linda Gernert, who is sharing her genius marketing strategy...
237. The Secret To Building a 6 Figure & Jewelry Brand
15 Oct 2024
Contributed by Lukas
One of the questions most ecommerce store owners ask is: "How long will it take? How long will it be before I really start getting some traction wit...
236. Your Business IS valuable, here's what you need to know
08 Oct 2024
Contributed by Lukas
Join me for a chat with Carrie Kerpen, a successful entrepreneur who sold her social media agency a few years ago. During the sale process, Carrie unc...
235. How to get affordable, quality traffic
01 Oct 2024
Contributed by Lukas
If there's one area of our business that can make us feel like we don't have control. It's got to be Meta ads. So today on the podcast, Traffic Coach ...
234. Conversion: 2 Things you must remember
24 Sep 2024
Contributed by Lukas
I just finished recording our new free course, Conversion School, and it reminded me that I need to share something important with you. There are 2 im...
233. This will get you unstuck
17 Sep 2024
Contributed by Lukas
Today I am talking about something that every one of us does, and it is the thing that keeps us stuck in our businesses, even though we are committed ...
232. 4 Steps to high converting product pages
10 Sep 2024
Contributed by Lukas
What would happen to your sales if every one of your web visitors landed on a Product Page that was optimized to turn your visitors into buyers? Come...
231. The formula for sales every day
03 Sep 2024
Contributed by Lukas
Six months ago, Charlotte was frustrated by months trying to get her newish business off the ground. She felt like she was all over the place, and she...
230. Focus on this right now
27 Aug 2024
Contributed by Lukas
Today I'm sharing what I see is the number one reason that ecommerce store owners don't reach their sales goals. Grab a pen, and come listen as I walk...
229. Stop Doing This And Take Control Of Your Sales
20 Aug 2024
Contributed by Lukas
It's common for store owners to "wing it" when it comes to marketing - hoping that all your hard work will lead to the profitable business you want. ...
228. Coaching Call: what to do when you're struggling with sales
13 Aug 2024
Contributed by Lukas
It happens to all of us. Our sales start to slow down and we feel overwhelmed, helpless, and unsure of our next steps. Be a fly on the wall for this C...
227. From stressed to confident. An inside look at a 2 year transformation
06 Aug 2024
Contributed by Lukas
It's not often that you get to hear how successful store owners were able to break free from the grind of working too much, worrying about finances, a...
226. The $500/hr Job You Should Be Doing
30 Jul 2024
Contributed by Lukas
In this episode, we dive into the $500 an hour job you're probably not doing but absolutely should be. It's a game-changer for your business, and I'm ...
225. A Little Trick To Get The Results You Really Want
23 Jul 2024
Contributed by Lukas
In this episode, I'm sharing a game-changing process that has transformed my business, and I believe it can do the same for you. If you've ever felt o...
224. From 0 to multiple 6 figures. The story of a creative success
16 Jul 2024
Contributed by Lukas
I'm often asked if it's really possible for Artists to make a good, full time living selling their work online. The truth is that it's never been easi...
223. How Erica supersized her profit and wiped out her stress
09 Jul 2024
Contributed by Lukas
Late last year Erica's faith-based gift store did 7 figures in sales but was bleeding cash. No profit. With her credit cards and her line of credit ma...
222. What to do when you're short of cash
02 Jul 2024
Contributed by Lukas
Struggling with cash flow is overwhelming, exhausting, and can lead us to making decisions we regret. In this episode, I'm sharing my own experience w...
221. Morgan's strategy to sell out her new collections
25 Jun 2024
Contributed by Lukas
Wouldn't it be a dream come true if you could launch a new product or collection, and have it sell out immediately? What if you could place a new in...
220. The path to a full time pay check from your Business
18 Jun 2024
Contributed by Lukas
When I heard that Lindzee had reached the point where she could leave her full time job and turn her full attention to her business Birdiegirl Golf, I...
219. 3 Things you can do to be more profitable today
11 Jun 2024
Contributed by Lukas
This month I've had some great conversations with our Members about money. Specifically cashflow and profit. It's clear to me that every single store ...
218. SEO for Ecommerce Store Owners Only
04 Jun 2024
Contributed by Lukas
Have you heard of an SEO Funnel? We talk about the Sales Funnel all the time, but we haven't talked about how you can create an SEO Funnel. Until now...
217. Wendy's process for doubling her sales last year
28 May 2024
Contributed by Lukas
In this episode, we're Learning from Wendy's incredible journey of doubling her sales within a year. After a motivating comment in our Inner Circle gr...
216. Pinterest. Here's what eCommerce seller needs to know
21 May 2024
Contributed by Lukas
Today we're diving into the world of Pinterest and its potential to scale your ecommerce business. Joining me is Kate from Simple Pin Media, with a tr...
215. The formula for an easy Collaboration you can do this month
14 May 2024
Contributed by Lukas
What if you had a simple way to get yourself and your product in front of an engaged audience? Or have someone willing to refer new, qualified traff...
214. The real source of stress for 6 and 7 figure store owners
07 May 2024
Contributed by Lukas
Reaching $100K in annual sales is a milestone many store owners aim for and (rightly) celebrate. It feels like reaching that level should make things ...