The Ecommerce Roadmap
Episodes
213. Try this clever way to stay motivated + on track
30 Apr 2024
Contributed by Lukas
Megan Jock-White is a newish member of our Inner Circle who has a couple of tricks up her sleeve that will educate, inspire, and maybe even transform ...
212. The thing everyone forgets about Conversion
23 Apr 2024
Contributed by Lukas
Have you ever found yourself at the end of a failed event or product launch, flopping around and feeling like a failure? Almost all of us ( including ...
211. Toycycle's sales have blossomed from 1 monthly marketing task
16 Apr 2024
Contributed by Lukas
I sat down recently to speak to Rhonda Collins, founder of ToyCycle, a resale marketplace that sells new and gently used toys and baby gear. Rhonda ha...
210. How to do less and get better results
09 Apr 2024
Contributed by Lukas
Are you carrying around a big list of tasks you need to complete, and feeling like you are always behind? In this episode I'm sharing a process for sl...
209. How to create profit goals
02 Apr 2024
Contributed by Lukas
If there is ONE thing that nearly all ecommerce store owners have in common it's this – they're chronically underpaid and overworked. And on top of ...
208. How to add Recurring Revenue to your Business
26 Mar 2024
Contributed by Lukas
Way back in late 2016 I thought it would be a great idea to start a membership. I called it the Inner Circle, and it was for people like me. Ecommerce...
207. That time I did something desperate
19 Mar 2024
Contributed by Lukas
In this episode, I revisit my bumpy eCommerce journey, sharing the good, the bad, and the ugly that eventually led to my success. Despite the struggle...
206. Here's how to find your future buyers
12 Mar 2024
Contributed by Lukas
Susan sits down to chat with The Social Salesgirls' new Inner Circle Foundations coach, Chontelle Fossey. Chontelle has really seen her business take ...
205. Do You Have These 7 Habits That Predict Success
05 Mar 2024
Contributed by Lukas
Susan shares the 7 habits that are the best predictors of an online store's success. These are habits that can be practiced by store owners at any lev...
204. Do this now and be more profitable
27 Feb 2024
Contributed by Lukas
In this episode, we share a pricing strategy that most store owners don't use. Once you understand how it works, and start implementing it in your st...
203. How long will it take to reach your goals?
20 Feb 2024
Contributed by Lukas
Wouldn't it be amazing if you could look into the future and see what your business looks like a few years down the road? What would change if you kne...
202. We're getting consistent revenue now
13 Feb 2024
Contributed by Lukas
Last summer I spoke with Danielle Beauregard, owner of Fusion By Design Collars, about how she transformed her business last year. During the conversa...
201. Make your business run without you. Here's how.
06 Feb 2024
Contributed by Lukas
Join us in this episode as we explore Sam Gilhooley's remarkable journey from bed rest to business boss. Sam, owner of Magnetics and a student of our ...
200. Avoid the spam folder. Do this today
30 Jan 2024
Contributed by Lukas
On February 1st, 2024, the world is going to change for anyone who sends regular emails to their subscribers. Gmail and Yahoo are switching things up ...
199. 2024: See what we're doing to pile up wins this year
23 Jan 2024
Contributed by Lukas
Your most valuable resource is your time and attention. Use your time and attention wisely by: 1) Remind yourself that you'll make more progress by...
198. What happens when you put Marketing First
16 Jan 2024
Contributed by Lukas
Are you a Marketing First store owner? I always say that Marketing First store owners will get more sales than store owners who don't make their marke...
197. 2024: How to reach your big Goals this year
09 Jan 2024
Contributed by Lukas
Happy New Year and cheers to a fresh start! This episode is all about creating a solid, actionable plan to turn aspirations into achievements (especia...
196. We can teach you how to sell anything online. Even if....
02 Jan 2024
Contributed by Lukas
This episode is valuable for every one of you, whether you have a 7 figure store, or you are in a place where you're looking to get sales traction. Wh...
195. Here's what to do differently next year
26 Dec 2023
Contributed by Lukas
Join us in this eye-opening episode as we explore 6 strategies that are working right NOW with Jane Hamill of Fashion Brain Academy. We'll be let...
194. 6 actionable strategies that are working to get sales now
19 Dec 2023
Contributed by Lukas
2023 has been a tough year for many ecommerce store owners. If it felt like an uphill battle, you're in good company. While it may be tempting to thro...
193. The #1 Strategy to get more sales in 2024
12 Dec 2023
Contributed by Lukas
Today on the podcast, I'm closing the loop on a strategy that we first introduced early this year. It's important to you, because I believe this is th...
192. Are your Apps giving you an ROI, here's how to do a quick app audit
05 Dec 2023
Contributed by Lukas
Overwhelmed by the vast landscape of the Shopify App Store? With over 8000 options to choose from, you don't have time to (or money) to explore them a...
191. How Melissa reduced her cost of acquiring a customer by 44%
28 Nov 2023
Contributed by Lukas
In this eye-opening episode, delve into Melissa Davies' journey to transform her e-commerce business by slashing customer acquisition costs. Following...
190. The stress free content plan that built a huge audience
21 Nov 2023
Contributed by Lukas
In this episode, delve into Melissa Davies' journey of slashing marketing expenses while skyrocketing growth for her online store, Bike Pretty. Facing...
189. Make your business more valuable. You might not know these 5 money makers
14 Nov 2023
Contributed by Lukas
So, you've embarked on your e-commerce journey. You've put in the hours, made the sacrifices, and maybe even taken a few risks. But…what if you're r...
188. Gross Profit: Will you take charge and pay yourself more?
07 Nov 2023
Contributed by Lukas
In the world of e-commerce, maximizing profits can feel like an elusive goal. You've set up your online store, but the question lingers: "Am I making ...
187. Do you even know what it costs to get a new customer?
31 Oct 2023
Contributed by Lukas
Ever felt like trying to get more new customers is like pushing a boulder up a hill? We've all been there, and there's a good reason why you aren't ma...
186. Ditch your decision fatigue. I'm giving you my framework. It's brilliant
24 Oct 2023
Contributed by Lukas
Picture this: you're facing a tough day in your e-commerce business, and the weight of numerous decisions is pressing down on you like a heavy burden....
185. Struggling to sell your high priced products? You could be be missing one thing
17 Oct 2023
Contributed by Lukas
Discover the secret to unlocking growth with a luxury-price point product in this eye-opening podcast episode. Join Ana Bolanos, an e-commerce entrepr...
184. 6 steps you should take to get the results you want faster
10 Oct 2023
Contributed by Lukas
Why do some people make big progress fast while the rest of us take longer to find our path to success? When Chontelle Fossey joined the Inner Circle,...
183. Frustrated by wasting time and money? A new approach for getting ROI
03 Oct 2023
Contributed by Lukas
Tired of the rollercoaster that can be running an ecommerce business? Join us in this game-changing podcast episode, where we flip the ROI (Return on ...
182. Do this now, and be confident that you are on the right track.
26 Sep 2023
Contributed by Lukas
Do this now, and be confident that you are on the right track. As we head into the 4th quarter, I'm looking back to my first Q4 at my project store, ...
181. 3 reasons why you can't ignore Google's super smart PMax ads
19 Sep 2023
Contributed by Lukas
Join me and our Google expert Leona Griffin for a deep dive into Google's latest advertising game-changer, Performance Max Ads (PMax). Here's what you...
180. How to hire someone who creates better Social Media posts than you
12 Sep 2023
Contributed by Lukas
In this episode my Social Media Manager Katy Schlegel shares how you can get back hours of your time every week when you outsource your Social Media. ...
179. Want more sales? You might be missing these 3 things
05 Sep 2023
Contributed by Lukas
It's one thing to create a great-looking website and quite another to get consistent sales on that same site. Once your store goes live, there's no co...
178. You should focus on this one thing for long term growth
29 Aug 2023
Contributed by Lukas
Have you been spending too much on ads and making too little progress? You're not alone. Our e-commerce coach Tina Bar-On has a full time job in addit...
177. Store Owners: get results from this powerful 10 minute keyword research
22 Aug 2023
Contributed by Lukas
Come join me for this lesson on Keyword Research with Sarah Stenzhorn, our Ecommerce Coach, specializing in SEO. You'll learn how eCommerce store owne...
176. Don't risk making this mistake. Behind the scenes of a 6 figure Sales Funnel.
15 Aug 2023
Contributed by Lukas
Have you built your Sales Funnel yet? If not, today I'm sharing a story that will make you realize that you shouldn't put it off any longer. I'm sha...
175. How many "eyeballs" see your products. get past this Roadblock to success
08 Aug 2023
Contributed by Lukas
In this episode, Susan shares why it's crucial for every store owner to focus on making their products visible to a large audience of people every mon...
174. The one thing even smart Business owners continue to get wrong
01 Aug 2023
Contributed by Lukas
A few weeks ago, I was in one of the small groups of clients I'm working with right now, and something happened that stopped me in my tracks. As I was...
173. Use this framework and kiss social media stress goodbye forever
25 Jul 2023
Contributed by Lukas
Is keeping up with Social Media a constant source of stress for you? Do you feel like you should have a plan, but don't even know what that even looks...
172. Abandoned Carts: 3 steps to make more money on autopilot
18 Jul 2023
Contributed by Lukas
Are you leaving money on the table? In this episode Susan chats with our Inner Circle Ecommerce Coach, and email marketing expert, Claudia Howard abou...
171. One sneaky little mistake can be a conversion killer
11 Jul 2023
Contributed by Lukas
This little Mistake is a Conversion Killer If you're a store owner using Shopify, this is for you. Recently I was talking with our Inner Circle Ecomme...
170. GA4: 5 knowledge bombs that will calm your nerves as you make the transition
04 Jul 2023
Contributed by Lukas
Are you ready for GA4? Next month Universal Analytics will stop collecting data, and like it or not, we'll all have to learn how to gather and analy...
169. A Lesson on figuring out what your Business needs now
27 Jun 2023
Contributed by Lukas
In this Episode, Kelli Meyer, the owner of Parisian Pure Skin Care, works with Susan to identify her priorities. Kelli has a "to do" list as long as h...
168. Slash your "To Do List" and get better results
20 Jun 2023
Contributed by Lukas
Are you carrying around a big list of tasks you need to complete, and feeling like you are always behind? In this episode I'm sharing a process for sl...
167. Pricing to maximize profit
13 Jun 2023
Contributed by Lukas
In this episode, Susan shares a pricing strategy that most store owners don't use. Once you understand how it works, and start implementing it in your...
166. A Lesson on fixing your cash flow
06 Jun 2023
Contributed by Lukas
Recently I recorded a podcast episode about cash flow, and how Ecommerce store owners often don't understand why they are chronically short of cash in...
165. How to scale your sales
30 May 2023
Contributed by Lukas
Almost every one of us thinks about how to grow our sales every day. In fact, most Store owners have a sales goal in mind that will make them feel lik...
164. How to have more cash in your Business
23 May 2023
Contributed by Lukas
It's the embarrassing little secret that ecommerce store owners don't like to talk about. Why do we always feel broke? It is so frustrating, embarrass...
163. Get Sales Now
16 May 2023
Contributed by Lukas
Today I'm chatting with Sylvie Roy the founder of Eclair Lips. Sylvie is sharing the story of how she used a templated event that she pulled from the...
162. Build a massive Audience with a Brand video
09 May 2023
Contributed by Lukas
Many Ecommerce store owners are surprised when they learn that they need a massive audience to keep growing and reach their long term sales goals. I...
161. How to build an SEO Funnel
02 May 2023
Contributed by Lukas
Have you heard of an SEO Funnel? We talk about the Sales Funnel all the time, but we haven't talked about how you can create an SEO Funnel. Until now....
160. Become a Marketing First store owner
25 Apr 2023
Contributed by Lukas
This episode is full of "aha" moments. One of the most powerful things you can do for your business is to become what I call a "Marketing First" St...
159. The powerful work that will get you to your goals
18 Apr 2023
Contributed by Lukas
What can I work on that will really move the needle in my business. What's the work that will get me closer to my goals, keep me on track, and lead ...
158. How to get control of your $
11 Apr 2023
Contributed by Lukas
Today I'm talking with my good friend Ciara Stockeland about how store owners like us can get control of our cash, understand our financials, and fina...
157. A 10 minute checkup you should do today
04 Apr 2023
Contributed by Lukas
Did you know that your Returning Customer rate is like a thermometer for your business? It helps you evaluate the health of your business, and when yo...
156. A 10 minute tip you don't want to miss
28 Mar 2023
Contributed by Lukas
This week I'm sharing a little tip that will help you see what you have to do at a glance. There's some confusion for many store owners around these t...
155. The kiss of death. Are you doing this?
21 Mar 2023
Contributed by Lukas
You'll want to listen to today's episode because it could have a big impact on your sales - so come join me and find out if you're doing this thing th...
154. A Hot tip that will make you money
14 Mar 2023
Contributed by Lukas
I want you to meet Claudia Howard. Claudia is a Shopify and a Klaviyo Expert, and her 1:1 Coaching calls in the Inner Circle are in high demand. Last ...
153. Move the Needle in 60 mins
07 Mar 2023
Contributed by Lukas
When I work with a client 1:1, there's one question that's almost always on my client's list of problems to solve. "Can you help me figure out what ...
152. Growth Strategies from my Mastermind (Part 2)
28 Feb 2023
Contributed by Lukas
Meet Ann Chikahisa: Chikahisa Studio Ann is such a great example of what's possible when you get focused and become a "Marketing First" store owner. S...
151. Growth Strategies from my Mastermind (Part 1)
21 Feb 2023
Contributed by Lukas
Last week I had the luxury of escaping winter and going on a 3 day retreat with some incredibly talented, successful store owners. They're all members...
150. Grants can Grow your Business [Insider Secret]
14 Feb 2023
Contributed by Lukas
Today I sat down with long time Inner Circle Member Crystal Lovelle. Crystal is the Founder of https://www.littleblackboxbakedgoods.com/ Besides havi...
149. How to become Memorable
07 Feb 2023
Contributed by Lukas
My friend Bonnie is a well known Artist and Educator. She's a (famous) Surface Pattern Designer. I can spot her work a mile away. She's memorable...
Sales Every Day: Do this and get on track
03 Feb 2023
Contributed by Lukas
This week I'm doing something a little different on the Podcast. I'm going to give you one strategy a day for 5 days in a row. It's a strategy that wi...
Sales Every Day: See the 4 metrics I track every week
02 Feb 2023
Contributed by Lukas
This week I'm doing something a little different on the Podcast.I'm going to give you one strategy a day for 5 days in a row. It's a strategy that w...
Sales Every Day: What they don't tell you about Conversion
01 Feb 2023
Contributed by Lukas
This week I'm doing something a little different on the Podcast. I'm going to give you one strategy a day for 5 days in a row. It's a strategy that wi...
Sales Every Day: Want reliable revenue? Most people miss this step
31 Jan 2023
Contributed by Lukas
This week I'm doing something a little different on the Podcast.I'm going to give you one strategy a day for 5 days in a row. It's a strategy that w...
Sales Every Day: Stop the emotional rollercoaster
30 Jan 2023
Contributed by Lukas
Get off the emotional rollercoaster This week I'm doing something a little different on the Podcast.I'm going to give you one strategy a day for 5 day...
147. The "aha" moment that took me 5 years to share
24 Jan 2023
Contributed by Lukas
Come behind the scenes with me as I share my most recent "aha" moment.It's a simple concept, but it's an incredibly powerful way for us to: Visually ...
146. Double sales without spending more?
17 Jan 2023
Contributed by Lukas
Wouldn't it be amazing to double your sales without having to go out and spend a bunch of money on ads? Meet Michelle Smith, the founder of https://ww...
145. How to get Reliable Sales every day
10 Jan 2023
Contributed by Lukas
We all want predictable, Reliable Revenue, right? When I ask clients what they'd like to change in their business, the answer I hear most often is t...
144. What worked, what didn't, and what's exciting for 2023
03 Jan 2023
Contributed by Lukas
2022 brought some big changes for us Ecommerce store owners, and I think it makes sense to start this year off by sharing what's been working to grow ...
143. 3 things to do this week
27 Dec 2022
Contributed by Lukas
This week I'm sharing 3 things to do this week. You might be relaxing this week, but here's the good news: This 3 part exercise can be done in your pa...
142. Want to sell your Business? Here's where to start.
20 Dec 2022
Contributed by Lukas
Have you ever thought about selling your business? Even if you're not ready to sell your business right now, you'll want to listen to this episode. To...
141. Do this and Thank yourself next year
15 Dec 2022
Contributed by Lukas
When I was thinking about what I could share with you that would set you up to start the year strong, I knew that this one exercise is what changed ev...
140. Reset your priorities!
06 Dec 2022
Contributed by Lukas
We're wrapping up the busiest time of the year. As I'm recording this our members are posting breakdowns of their Black Friday events - and sharing th...
139. 2x Your leads from the traffic you have
29 Nov 2022
Contributed by Lukas
In this episode Claudia Howard is walking us through a sneaky little tactic that will 2x the number of emails you collect on your site. And you can do...
138. Do this now - and every month!
22 Nov 2022
Contributed by Lukas
There's one thing I recommend you do now to get more sales, and it's time sensitive! But the truth is that this is something you should do every month...
137. Start here to kickstart your sales growth
15 Nov 2022
Contributed by Lukas
It's no secret that 2022 has been a more challenging growth year for those of us with ecommerce stores. Many people who had established stores when th...
136. The biggest opportunity to get more sales
08 Nov 2022
Contributed by Lukas
There's something I want you to check today. And even if you're not feeling like sales are slow, you might not be taking advantage of this opportunity...
135. €600+ sales with a list of 40. Here's how.
01 Nov 2022
Contributed by Lukas
Listen till the end to hear Sile's sales results! Do you ever talk yourself out of running an event to get sales because you have a whole list of reas...
134. You're probably wasting money on this
25 Oct 2022
Contributed by Lukas
Recently, I had an eye opening experience that flipped my thinking about being busy. About 5 minutes later, I had an "aha" moment when I connected the...
133. 35 quick sales from one easy strategy
18 Oct 2022
Contributed by Lukas
Need some quick sales? Listen up! In this episode, you'll learn about a super simple event that you can get up and running quickly. It's easy to set...
132. From Etsy to your own site. Here's how.
11 Oct 2022
Contributed by Lukas
Kelly's website sales have far surpassed her sales from Etsy. Kelly is a Coach in our Inner Circle , and she works 1:1 with members to help them grow ...
131. Have your best holiday sales ever: 3 things to plan now
04 Oct 2022
Contributed by Lukas
Wondering how you can have your best Holiday sales ever? Did you know that if you do a little planning in the next month, you can transform your resul...
130. Here's what's possible when you work with a coach
27 Sep 2022
Contributed by Lukas
Do you ever wish you could get an Expert's eyes on your business? Pavlina's an Inner Circle Member who needed a significant increase in sales. She dec...
129. Skyrocket your store's visibility
20 Sep 2022
Contributed by Lukas
Wondering if all the work you do on social media is worth it? I'll open your mind to what's possible for you if you take control of your visibility. U...
128. Want better results? Do this first
13 Sep 2022
Contributed by Lukas
I've spent 5 years teaching people how to grow their online sales. In that time I've seen a lot of success stories. And what I've learned is that ther...
127. How to get 50 Sales in your first 60 Days
06 Sep 2022
Contributed by Lukas
Meet Jessica. She has a full time job, 2 kids, 2 contract jobs, and she just launched an online store. She doesn't have time to go searching for solut...
126. Tired of wasting money? 4 next steps.
30 Aug 2022
Contributed by Lukas
Listen in as I talk to Ashley - she's just launched her new dress label and made really big progress in 30 days 16 sales in first 30 Days Doubled her...
125. 8 ways to get sales now
23 Aug 2022
Contributed by Lukas
I see you working hard building your audience, your list, and your traffic. I know that when you hear that cha-ching from your Shopify App it re-ignit...
124. The secret way to make big progress with Chontelle Fossey
16 Aug 2022
Contributed by Lukas
A few months ago Chontelle Fossey joined my Ads Made Easy Coaching week, and then she joined the Inner Circle. Chontelle lives in New Zealand and she ...
123. 10x your Audience in the Next 30 days
09 Aug 2022
Contributed by Lukas
Ads Made Easy is different.A strategy to Supersize your Audience Building a big, warm audience is crucial for online store owners like us. In fact, it...
122. Reels That Sell with Tracy Harris
02 Aug 2022
Contributed by Lukas
Reels are a great way to build your Audience because they reach people who are not already following you. When you provide quality content on reels, y...
121. How Nicoletta saved $60K and got control of her traffic
26 Jul 2022
Contributed by Lukas
Nicoletta spent $60K working with an Ad Agency last year. Nicoletta has a bereavement jewelry business in Australia. Last year she spent more than $60...
120. Organic results that will shock you
19 Jul 2022
Contributed by Lukas
Have you hesitated to use Collaborations as your strategy for organic growth? If you haven't tried a few collaborations yet, what you learn in this ep...
119. The best strategy for organic growth
12 Jul 2022
Contributed by Lukas
How can we grow our businesses organically, without relying on ads? This year I'm seeing more conversations asking how store owners are growing their ...
118. It's the end of the Roadmap
05 Jul 2022
Contributed by Lukas
It's the end of the Roadmap to $50K.A few months ago, Sock Doggo quietly crossed the $50,000 mark. As I celebrated (in my mind) I started thinking a...