The Ecommerce Roadmap
Episodes
117. Ditch your debt for good.
28 Jun 2022
Contributed by Lukas
Almost every business owner has some debt they can attribute to their business. If they don't have debt, they probably remember how they felt when the...
116. GA-4 is here. Here's what you need to do.
21 Jun 2022
Contributed by Lukas
GA-4 is here. Every day, we're getting questions from store owners asking what they need to do. It's a big deal, so today I'm bringing in our Inner Ci...
115. A genius Brand Content strategy
14 Jun 2022
Contributed by Lukas
A few months ago Blue Cobalt shared their genius Branded content strategy in the Inner circle, and when I saw what he had done, I knew it was so good ...
114. Stop spinning and get more done!
07 Jun 2022
Contributed by Lukas
If you're working hard every day and yet you still feel like you never get to the bottom of your "to-do" list, this episode is for you! I'm talking to...
113. Feeling like your store is invisible? Try this
31 May 2022
Contributed by Lukas
Feeling like your shop is invisible? Do you continue to post on Social Media even though you feel like you're talking to the wall It's frustrating and...
112. A simple way to boost sales for the long term with Pam Rodgers
24 May 2022
Contributed by Lukas
A Simple way to boost your sales for the long term Why do we always complicate things? Most of the time, simple really is better. And today I'm talkin...
111. A genius, repeatable way to spike your sales with Edith Minne
17 May 2022
Contributed by Lukas
I'm a huge fan of investing my time in activities that I can repeat. If the strategy works, I can template it, and run it over and over. The results ...
110. The $500/hour job you're not doing
10 May 2022
Contributed by Lukas
What? There's a job in my business that's worth $500/hour? Yes, there really is, and in this episode I'm talking about that mega high value work. My I...
109. How to STOP the overwhelm and get on the right track
03 May 2022
Contributed by Lukas
A few weeks ago I was working with a small group of smart, successful clients and something happened that literally stopped me in my tracks. It was on...
108. Simple SEO you can do today!
26 Apr 2022
Contributed by Lukas
Does the thought of working on your SEO make your head hurt? Even though you're worried about missing an opportunity, or worse, doing something comple...
107. How Connor saved his Business using SEO
19 Apr 2022
Contributed by Lukas
Today I'm talking to Connor Meakin, the Founder of Bluebird Provisions. Bluebird Provisions sells bone broth. Pre Covid, Bluebird's sales were exclusi...
106. The TikTok strategy that exploded Sylvie's sales
12 Apr 2022
Contributed by Lukas
If you've been wondering if TikTok is worth all the "work" you'll put into it, this episode is for you! Listen in, and meet Sylvie Roy, the owner of e...
105. What's working in 2022: Part 3
05 Apr 2022
Contributed by Lukas
I get to see behind the scenes of a lot of successful eCommerce stores. And almost every one of them uses a pop-up and an automated email flow to gene...
104. What's working in 2022: Part 2
29 Mar 2022
Contributed by Lukas
When you're looking to get sales now, there are 3 things you need to do to give yourself the best chance of success. I'm going to share it all on the ...
103. What's working in 2022: Part 1
22 Mar 2022
Contributed by Lukas
As eCommerce store owners, most of us have been in a position to grow by leaps and bounds over the last two years. We all need to take stock and be gr...
102. 3 Things I'm doing to grow wholesale sales
15 Mar 2022
Contributed by Lukas
Do you sell wholesale? Late last year, my Assistant Becca, set up a wholesale account for Sock Doggo on Faire. We imported our products from Shopify, ...
101. Think out of the box for organic growth with Suzi Dafnis
08 Mar 2022
Contributed by Lukas
This year I'm all in on collaborations. Here's why: I want to grow my business, but I don't think only using ads is a sustainable solution I know that...
100. The fear that will keep you stuck
01 Mar 2022
Contributed by Lukas
Today I'm sharing a story about my business that I never thought I would share. It's kind of embarrassing. For many years I thought that most people w...
99. Do this and "disaster-proof" your business with Sam Gilhooley
22 Feb 2022
Contributed by Lukas
What would happen to your business if you suddenly weren't able to work? Would it survive? In June of 2019, Sam was suddenly incapacitated by a myster...
98. From Etsy to explosive success on Shopify with Mary Wood
15 Feb 2022
Contributed by Lukas
If you've had some success on Etsy and you're trying to figure out what you need to do to find big success on your own website, this episode is FOR yo...
97. 3 Things before you scale your sales
08 Feb 2022
Contributed by Lukas
Recently I hosted a Weekend Retreat for some of our higher volume Members. We spent some time talking about scaling our sales and talked about some of...
96. The secret to growing a business you love with Sarah Williams
01 Feb 2022
Contributed by Lukas
Recently I shared a house with one of my Business besties, Sarah Williams, the Founder of Launch your Box. We've been friends for years, we both have ...
95. A video strategy you must try this year
25 Jan 2022
Contributed by Lukas
Listen in and learn a powerful video strategy that has had a huge ROI for Nicole at her shop. I love Nicole's common sense approach to Social Media as...
94. Make your website a lead generating machine
18 Jan 2022
Contributed by Lukas
We all know that the biggest opportunity for us to grow our sales is to get more leads. People who come to your site from an email or a text message a...
93. 3 Crucial strategies for 2022
11 Jan 2022
Contributed by Lukas
Hello 2022! You all know that I am an eCommerce store owner, like you. But you might not know that one of the best parts of my job is that once a mont...
92. A Simple $10 Ad Strategy
04 Jan 2022
Contributed by Lukas
I see far too many eCommerce store owners spending hours every week on social media posts and ads. Often they are frustrated, worn down, and wondering...
91. 15 Minute Feedback! Get your next "right" steps
28 Dec 2021
Contributed by Lukas
You won't want to miss this episode because today I'm sharing a new program that we're hosting. First, I want to share that it's completely free and a...
90. Start 2022 on the right track
21 Dec 2021
Contributed by Lukas
Start 2022 on the Right Track Many of us start thinking about goals at this time of year. It's the perfect time to reflect on what's happened in the p...
89. Still selling on Etsy? This is a game changer
14 Dec 2021
Contributed by Lukas
Running an eCommerce website and an Etsy shop? If you're running an Etsy shop along with your eCommerce store, you'll love this episode. I'm chatting ...
88. Strategies for a "winning" in-person event
07 Dec 2021
Contributed by Lukas
Often I'll see a question in one of our groups asking what a shop owner should do to have a successful in-person event. And the thing is, there's so m...
87. How to use referrals to supersize your results
30 Nov 2021
Contributed by Lukas
How to use referrals to supersize your results (and so much more) If you have been longing for a way to grow your sales that doesn't include paid traf...
86. Facebook groups that grow your business
23 Nov 2021
Contributed by Lukas
Have you ever wondered if a Facebook Group would help you grow your business? Or maybe you already have a Facebook Group, and you're struggling to mak...
85. The 10 minute task that will grow your sales
16 Nov 2021
Contributed by Lukas
When I work with a client on a Strategy call, my job is to help them identify what's really working to get sales now, and identify opportunities for t...
84. 3 Promotions to use when you need sales fast
09 Nov 2021
Contributed by Lukas
It's not unusual for a member of our Inner Circle to ask for ideas in our Member's Group. It goes like this: "I'm close to my goal this month, but I n...
83. The 4 big mistakes on your website
02 Nov 2021
Contributed by Lukas
Are you making these "mistakes"? Check your site today. We have a group on Facebook called The Roadmap to 50K on Shopify. It's free to join, and insid...
82. A Profit First Expert shares how to manage inventory
26 Oct 2021
Contributed by Lukas
Today I want you to meet my friend Ciara Stokeland. She is a Profit First Expert, AND she's built and sold a successful Product based business, so she...
81. A 6 figure start-up strategy that you can use even if you've already launched
19 Oct 2021
Contributed by Lukas
A start-up strategy to hit the ground running Today I'm talking with Kate and Ann Marie, the Founders of rowdykind.com Rowdy Kind is on a mission to m...
80. You can create a real income, while growing a business (and a family)
12 Oct 2021
Contributed by Lukas
If you're a Mom growing a business that's not quite ready to pay you, this episode will open your eyes to just what's possible for you. If you design ...
79. How to overcome iOS14 and get traffic you can afford
05 Oct 2021
Contributed by Lukas
Almost every eCommerce store owner needs to pay for some traffic so that they can get the sales that they want. But this year, our costs have grown as...
78. 3 Tips to create a million-dollar brand
28 Sep 2021
Contributed by Lukas
Do you see others hitting that magic Million Dollar mark and wonder how they did it? If you do, or even if you're not there yet, I want you to listen ...
77. Grow up your business + get more profit
21 Sep 2021
Contributed by Lukas
Grow up your Business + get more Profit Most of us start our Businesses because we love we've learned we can make money doing something we love. We tu...
76. The fastest way to get the results you want
14 Sep 2021
Contributed by Lukas
The fastest way to get the results you want If you've ever found yourself trying "all the things" in an effort to get the results you want, you're in ...
75. 3 Reasons to add SMS Marketing today
07 Sep 2021
Contributed by Lukas
If you're on the fence about including SMS (text) into your Marketing Plan, I've got 3 reasons that will make you see why you can't wait. Join me and ...
74. What you CAN do when nothing is working
31 Aug 2021
Contributed by Lukas
You know how you feel when nothing is working, even though you're doing "all the things"? If you've ever felt like you aren't getting any traction, yo...
74. What you CAN do when nothing is working
31 Aug 2021
Contributed by Lukas
You know how you feel when nothing is working, even though you're doing "all the things"? If you've ever felt like you aren't getting any traction, yo...
73. Grow your sales and slash your inventory? Yes, you can!
24 Aug 2021
Contributed by Lukas
If you've been afraid to simplify your product selection and slash your inventory costs, you're not alone. But before you rule it out, listen to what ...
72. 3 Genius strategies to increase your AOV
17 Aug 2021
Contributed by Lukas
Hey there - you know that if you can increase your AOV that you'll grow your sales, right? And, you'll do it without having to do a whole bunch of ext...
71. Increase your conversion today with these 3 things
10 Aug 2021
Contributed by Lukas
Want to increase your conversion rate and get more sales from the traffic you have? Listen in, I'm going to share 3 things that have a direct effect o...
70. How to solve your sales problem
03 Aug 2021
Contributed by Lukas
How to solve your sales problem If you're not getting the sales you want - or if you're not getting any sales, this episode is for you. We're going t...
69. Is it time to Pivot? Here's how you know
27 Jul 2021
Contributed by Lukas
Have you ever had that uncomfortable feeling? You know the one where you are really starting to question if your business is viable? Will it ever pay ...
68. Outsourcing Social Media and measuring results
20 Jul 2021
Contributed by Lukas
The other day I was talking Strategy with our Marketing Coach, Tania. She has a fast-growing store, and she had a list of things she wanted to discuss...
67. How I'm finding the best targets for Ads
13 Jul 2021
Contributed by Lukas
Struggling to get good results from your ads on Facebook and Instagram? If so, this is for you! In our recent Traffic Bootcamp Live week, I built some...
66. The secret to a winning Influencer promotion
06 Jul 2021
Contributed by Lukas
Today we're going to unlock the secret to running a successful promotion with an Influencer. Join me, and my guest Courtney Lynne, an Influencer with ...
66. The secret to a winning Influencer promotion
06 Jul 2021
Contributed by Lukas
Today we're going to unlock the secret to running a successful promotion with an Influencer. Join me, and my guest Courtney Lynne, an Influencer with ...
65. Makers and designers: formula for growth
29 Jun 2021
Contributed by Lukas
Makers, and Designers, this is for you! Today you'll meet Joanne Litz, a long-term Inner Circle Member who has successfully moved her Fashion Business...
64. How Kelly increased her conversion rate
22 Jun 2021
Contributed by Lukas
Listen in and you'll walk away feeling like you have the power to control the results in your business. You'll meet my guest, Kelly Barth, and you wil...
63. Drop your tape gun and transition to 3PL
15 Jun 2021
Contributed by Lukas
Do you spend far too much time shipping? Wondering when it's time to move to a 3rd Party Logistics Company? If you're having trouble making the decisi...
62. Massive Growth Organically? Yes, you can!
08 Jun 2021
Contributed by Lukas
In this episode you'll meet Laurel Thompson. She's Inner Circle Famous, and after you meet her on this episode, you'll understand why. Today Laurel is...
61. Want to work with me for a week?
01 Jun 2021
Contributed by Lukas
Thank you for joining me on this journey. Your support, encouragement, and reviews of the Podcast make me want to do more to help you grow the busines...
60. The best training we've ever offered
25 May 2021
Contributed by Lukas
Need more traffic, but you can't spend a fortune on Ads? Or maybe you're overwhelmed and stressed out every time you open your Ads Manager? If so, you...
59. How to get Traffic without spending a fortune on Ads
18 May 2021
Contributed by Lukas
6 weeks to control her Traffic. An Insider's look! Get ready for a raw and real conversation with Karen Hartman. You'll hear how she's finally clear a...
58. My secret recipe for a solid foundation
11 May 2021
Contributed by Lukas
Why do some people struggle to get their store off the ground when other people seem to grow their sales effortlessly. In all the years I've been teac...
57. How to smash your goals!
04 May 2021
Contributed by Lukas
A few weeks ago I saw a post in our Group that stopped me in my tracks. Our Member, Alana Rivera shared an amazing story about how she was able to cru...
56. Cut your App costs AND increase site speed? Yes, you can!
27 Apr 2021
Contributed by Lukas
This week I spoke with our Inner Circle Coach Teara about her solution to replace apps with custom code! It's an amazing perk for any Shop Owner who w...
56. Cut your App costs AND increase site speed? Yes, you can!
27 Apr 2021
Contributed by Lukas
This week I spoke with our Inner Circle Coach Teara about her solution to replace apps with custom code! It's an amazing perk for any Shop Owner who w...
56. Cut your App costs AND increase site speed? Yes, you can!
27 Apr 2021
Contributed by Lukas
This week I spoke with our Inner Circle Coach Teara about her solution to replace apps with custom code! It's an amazing perk for any Shop Owner who w...
55. This is important for every business model
20 Apr 2021
Contributed by Lukas
I firmly believe that every single business owner should consider adding in a recurring revenue stream. Even us product-based businesses. And the reas...
54. A must have (secret) strategy to increase conversions
13 Apr 2021
Contributed by Lukas
What if I told you there is a strategy you can use that will dramatically increase your chances of getting sales? Sound Good? It's an eye-opener - if ...
53. The secret to getting sales without relying on ads
06 Apr 2021
Contributed by Lukas
I don't want you to grow your business by relying on ads to get sales. It's risky. More often than not, you'll end up upside down financially, but the...
52. Do these 3 things and sleep better
30 Mar 2021
Contributed by Lukas
Last week I was answering Member's questions in our Inner Circle, and when I came across this question, I stopped in my tracks. "What if my ultimate g...
51. Crowdfunding? 3 Things you need to know
23 Mar 2021
Contributed by Lukas
If you've ever thought about crowdfunding on Kickstarter, Indiegogo, or even on your own site, you'll love this conversation with Brianna. Listen in a...
50. Do you have the wrong traffic? A quick way to tell
16 Mar 2021
Contributed by Lukas
After a conversation with our Inner Circle Conversion Coach, I knew I had to share this little training with you. If you've ever asked yourself if you...
49. How to get big things done: My little secret
09 Mar 2021
Contributed by Lukas
How to get big things done You might think that I have a great system that I've been using to get all the things done. After all, I've been running 2 ...
48. How to Really get Reliable Revenue
02 Mar 2021
Contributed by Lukas
Wouldn't it be amazing if you could look into the future and see what your business looks like a few years down the road? What would change if you kne...
47. My Strategy for Reliable Revenue
23 Feb 2021
Contributed by Lukas
My strategy for Reliable Revenue Every store owner ever wants sales they can rely on. Every day, every week, every month, all year long. In this episo...
46. Grow the Business of Your Dreams. Faster.
16 Feb 2021
Contributed by Lukas
You're building the business you've been dreaming about, but you wish you could step on the gas and get there a little faster. Sound familiar? Listen ...
45. How to grow to multi 6 figures when you're strapped for time
09 Feb 2021
Contributed by Lukas
Lesley is on track to grow a million-dollar business in just a few short years. In this episode, she shares how it all happened. What she did that pro...
44. Basically all my sales from these 4 things (2020 recap)
02 Feb 2021
Contributed by Lukas
When it comes time for me to update you on my sales at Sock Doggo, I always sweat a bit. My sales should be better, and I should be growing faster. I...
43. Forget everything you think you know about pricing, and be profitable
26 Jan 2021
Contributed by Lukas
When I had a chance to do a deep dive with our Inner Circle Member Nicole Di Rocco, I knew that I wanted to talk about how Makers and Designers can sc...
42. 691 leads for $68: The one detail that supersized this event
19 Jan 2021
Contributed by Lukas
When was your last whopping win? A few weeks ago, Sacha Whitehead reported a big win in our Inner Circle members group. She was able to generate 691 g...
41. An Insider's look at how to reach big goals
12 Jan 2021
Contributed by Lukas
If you've got some big goals, but you're wondering how you can reach them, this episode is for you! Today I'm joined by six of our Inner Circle member...
40. Get sales with Marketing Momentum
11 Jan 2021
Contributed by Lukas
Join me and our Inner Circle Marketing Coach, Tania, as we share our secret weapon, Marketing Momentum. You'll learn what Marketing Momentum is, why i...
39. How to increase sales by 25%
05 Jan 2021
Contributed by Lukas
If you want to set yourself up for significant sales growth in 2021, this episode is for you! I'm sharing the "One Thing" you'll want to focus on beca...
38. 5 quick wins you don't want to miss
29 Dec 2020
Contributed by Lukas
What would you say if I told you about 5 quick wins that could be the foundation for your future success? After you listen, create a plan, and break i...
37. The Leap to $100K. Here's how - broken down.
22 Dec 2020
Contributed by Lukas
What would you say if I told you that there are just a few things you need to implement in order to transform your $30K a year store into a $100K a ye...
36. 4 things YOU can do to make $50K possible
15 Dec 2020
Contributed by Lukas
Wes is a popular guy in the Inner Circle! About a year ago, he joined us and started his own journey to $50K. Listen in and hear the 4 things he has f...
35. A mistake that increased my Conversion Rate
08 Dec 2020
Contributed by Lukas
This 10-minute episode will make you rethink how you are communicating offers to your audience. I'll share this mistake I made that resulted in a 92% ...
34. The Secret behind Ilse's Secret Sale event
01 Dec 2020
Contributed by Lukas
In this episode, you'll meet a successful Inner Circle Member who has created an event that she uses 3 times a year to give her sales a big boost. It'...
33. The simple offer that exploded Brooke's sales.
24 Nov 2020
Contributed by Lukas
Brooke McCallum has a great story to share. Listen in and learn how she and her business partner Jodie are blazing an e-commerce trail across western ...
32. The most valuable subject line you'll ever use.
17 Nov 2020
Contributed by Lukas
In the episode, I'm sharing the one email subject line that has earned me more sales than any other email I've sent. Listen in and I'll share the actu...
31. This is the game changer. Have you done this?
10 Nov 2020
Contributed by Lukas
It's officially been 12 months since the cart opened at Sock Doggo. In this episode, I'm sharing my results, but what you'll really want to hear is th...
30. The story of a profitable Makers collaboration
03 Nov 2020
Contributed by Lukas
If you're a Maker, you'll love this story. Meet Juliana Avelar, the inventor of the Jewel Loom. Juliana is a Maker—creator of beautiful beaded jewel...
29. November marketing plan in 3 simple steps
02 Nov 2020
Contributed by Lukas
If you're looking to maximize your sales this holiday season and reduce stress and overwhelm, this episode is for you. I made a simple, 3 step plan fo...
28. How this creative entrepreneur replaced her full-time income
27 Oct 2020
Contributed by Lukas
If you've ever dreamed of turning your side hustle into your full-time thing, this episode is for you. I want you to meet Madeline. Earlier this year,...
27. Are you leaving $ on the table? Here's what you MUST know about Popups
26 Oct 2020
Contributed by Lukas
Stop what you're doing and check your pop-up! Actually, listen to this episode first. It's short, clear, and it could change everything for you. Here'...
26. How this Maker created a team that ships 20K handmade toys every year
20 Oct 2020
Contributed by Lukas
When you're a Maker, there's a constant struggle. If you spend your time making your products, you're not growing your sales like you could. If you s...
25. What happens in a Coaching Week with Sub Box Queen, Sarah Williams?
19 Oct 2020
Contributed by Lukas
Have you ever thought about starting a Subscription Box?This week, my business bestie, Sarah Williams is holding an exclusive Coaching week for anyone...
24. Start paying herself or quit. The year that Kelly made it happen.
13 Oct 2020
Contributed by Lukas
A year ago, Kelly made herself a promise. She would give herself one more year to get her business to the stage where she could pay herself, or she wo...
23. Wondering if you should throw in the towel? Do this first
12 Oct 2020
Contributed by Lukas
Phew! 11 months of Sales at Sock Doggo have shown me a lot.Join me for this ten minute debrief. I'm sharing my results, but really I'm sharing how I f...
22. How to make the most progress in 90 days
06 Oct 2020
Contributed by Lukas
Wondering what "work" will get you the best result? If that sounds familiar, this episode IS for you! We just welcomed new members into our Inner Circ...