The Edward Show

Backlinks STILL Work After They're Deleted? The Experiment That Shocked SEOs.

07 Dec 2025

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E886: Link echoes / link ghosts in SEO are one of the most misunderstood concepts in search ranking. Most people still believe that when a backlink is removed, its value disappears with it. But that isn't what really happens - and this, we break open the data that proves otherwise. We walk through a fascinating series of backlink experiments run by Moz, Rand Fishkin, Mike King from iPullRank, and Martin Panayotov, revealing that rankings often stay high long after the original links vanish. These findings challenge long-held assumptions about how Google values links and how long link equity truly lasts. If you're trying to understand why your rankings remain stable (or unstable), what happens when you lose links, or why quality links are worth more than people realize, this will permanently change how you think about SEO. You'll Learn: - What "link echoes" / "link ghosts" actually are - Why backlinks continue passing value even after removal - The Moz experiment where rankings stayed high despite all links disappearing - Rand Fishkin's findings across 8 separate link tests - How long link value appears to stick (months or more) - Why good links are a long-term asset - and bad links can haunt you - What this means for your link-building strategy going forward ⭐️ Source - https://seosherpa.com/seo-experiments/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Link Echoes / Link Ghosts 00:53 The Experiment Setup 02:01 Results and Analysis 02:35 Expert Insights from Rand Fishkin 03:46 Key Takeaways on Backlinks 05:43 Conclusion and Podcast Wrap-Up The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #linkbuilding #backlinks #generativeengineoptimization

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13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

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The Edward Show

Backlinks STILL Work After They're Deleted? The Experiment That Shocked SEOs.

This episode hasn't been transcribed yet

Other recent transcribed episodes

13:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

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