The Edward Show

Stop Hoarding SEO Authority: Nofollow Links Don't Work the Way You Think

02 Apr 2026

Contributed by Lukas

E1002: We break down one of the most persistent SEO myths: the idea that you can "hoard" or control SEO authority by using nofollow links. This belief...

Guest Blogging Is DEAD for SEO (According to Google)

01 Apr 2026

Contributed by Lukas

E1001: Guest blogging for SEO has declined, what Google said about it, and how most people are using it the wrong way in 2026. Back in 2014, Google's ...

How We'd Make $10K/Month From SEO Starting Today (From Scratch)

31 Mar 2026

Contributed by Lukas

E1000: Julian Goldie, Charles Floate, and Alejandro Meyerhans join this milestone episode to break down a simple but important question: if you had to...

How to Humanize AI Content (Before It Destroys Your SEO)

30 Mar 2026

Contributed by Lukas

E999: If your content sounds like it was written by AI, people can tell. And when they can tell, trust drops. That leads to higher bounce rates, more ...

Google's March 2026 Core Update Is Brutal - What SEOs Are Seeing & How to Survive

29 Mar 2026

Contributed by Lukas

E998: Google's March 2026 Core Update is rolling out, and early data shows significant volatility across search results. I break down what's happening...

The GEO Myth: Why AI Search Is Just SEO in Disguise

28 Mar 2026

Contributed by Lukas

E997: Most people think "GEO" is replacing SEO, and that getting cited by tools like ChatGPT or Perplexity requires a totally different strategy. I br...

Google's FASTEST Spam Update Ever (March 2026 Breakdown)

27 Mar 2026

Contributed by Lukas

E996: Google's March 2026 spam update just dropped and it's one of the fastest rollouts we've ever seen. The update launched on March 24 and finished ...

Nathan Gotch on Building AI SEO SaaS: 7,000 Product Changes, No Free Trials, and the New Search Era

25 Mar 2026

Contributed by Lukas

E995: Nathan Gotch joins the show to talk about what it takes to build and grow an SEO SaaS in the AI era. Nathan shares what's happening behind the s...

What Big SEO Agencies Do Differently: Lessons From Omnicom's Former Head of SEO

25 Mar 2026

Contributed by Lukas

E994: I sit down with Yas Haque, former Head of SEO at Omnicom, to break down what actually separates the world's largest SEO agencies from smaller sh...

How a White Hat SEO Campaign Made $53K in 45 Days (With Proof)

24 Mar 2026

Contributed by Lukas

E993: I break down a real SEO case study from Charles Floate, who generated $53,000 in 45 days through organic search while operating under heavy scru...

Reddit SEO Is Broken: The Spam Playbook, the Risk to Brands, and What Still Works

23 Mar 2026

Contributed by Lukas

E992: Reddit SEO is going crazy. Ann Smarty and David Quaid, both experts in Reddit marketing, join the show to explain what's happening and how to ge...

Stop Pogo-Sticking: 5 UX Principles That Skyrocket SEO & Conversions

22 Mar 2026

Contributed by Lukas

E991: Five user experience (UX) principles that directly improve your SEO performance and help you convert more visitors into customers, users, or lea...

How to Automate SEO Without Getting Penalized (AI Secrets Revealed)

20 Mar 2026

Contributed by Lukas

E990: Nicolas Gorroño from AI Ranking shares his screen and breaks down how to automate SEO using AI without getting penalized. There's a lot of nois...

Google's Helpful Content Update DESTROYED the Internet (What Actually Happened)

19 Mar 2026

Contributed by Lukas

E989: We break down Google's Helpful Content Update (HCU) - one of the most disruptive changes to search ever - and what it actually did to the intern...

Why Brand SEO Beats Traditional SEO in the Age of AI - Jason Barnard Explains

19 Mar 2026

Contributed by Lukas

988: Jason Barnard, founder of Kalicube and one of the early voices behind Brand SERPs and entity SEO, joins the show! Jason has been working in searc...

The Future of SEO: Lily Ray on Google Updates, AI Search & GEO Spam

17 Mar 2026

Contributed by Lukas

E987: Lily Ray joins the show to discuss how search is evolving in the age of AI. We cover the latest Google Core Updates, the rise of generative engi...

Google Recommends Outbound Links (Most SEOs Ignore This)

17 Mar 2026

Contributed by Lukas

E896: Google has been recommending outbound links for years, yet many SEOs still avoid them. We go through Google's own documentation about linking ou...

Exact Match Domains Still Work (Most SEOs Are Wrong)

15 Mar 2026

Contributed by Lukas

E985: A lot of people say exact match domains stopped working years ago. In this episode, we take a closer look at whether that's actually true. SEO v...

The Internet Is Breaking Again (AI Poisoning & Digg's Collapse)

15 Mar 2026

Contributed by Lukas

E984: Two stories that highlight a broader problem on the modern internet: systems that are easily manipulated once incentives are introduced. First, ...

Amazon SEO Playbook: How Products Actually Rank in 2026

13 Mar 2026

Contributed by Lukas

E983: Amazon is one of the largest search engines in the world, but most sellers misunderstand how products actually rank. In this episode, Edward sit...

How Orb Ranked #1 on Google Without Backlinks (Topical Authority Strategy)

12 Mar 2026

Contributed by Lukas

E982: I talk with Bas de Goei (Head of Marketing at Orb) about the SEO strategy that helped Orb rank #1 on Google for competitive keywords like "usage...

How Cody Schneider Uses AI Agents to Automate SEO, Ads & Growth

12 Mar 2026

Contributed by Lukas

E981: Growth strategist Cody Schneider joins the show to discuss how AI agents are changing the way marketing, SEO, and product growth work. Cody expl...

Unicorn Clicks, NavBoost & Google's Real Ranking Signals

10 Mar 2026

Contributed by Lukas

E980: There were some technical issues during the recording, but the information Alejandro shared was so FIRE, I couldn't deny it from the world. Hope...

Google Is Crushing Anchor Links: The New Local SEO Link Strategy (2026)

10 Mar 2026

Contributed by Lukas

E979: Google's recent updates have changed how link building works for local businesses. Exact match anchor text links that once helped rankings can n...

Can You Rank on Google Without Backlinks? Legendary SEO David Quaid Answers

09 Mar 2026

Contributed by Lukas

E978: One of the biggest questions in search right now is whether websites can scale rankings through content alone, especially in an era of AI-genera...

Google Just Dropped an AI Update for Search Console (And It's Huge)

08 Mar 2026

Contributed by Lukas

E977: Google has quietly released one of the biggest updates to Google Search Console in years. I break down the new AI-powered reporting feature that...

The AI Clickbait King: How One SEO Built 9,000 Websites

06 Mar 2026

Contributed by Lukas

E976: Nebojša "Vujo" Vujinović - the SEO entrepreneur Wired once called the "AI clickbait king" - joins the show. Vujo has spent more than 20 years ...

The Autonomous SEO Site Strategy (That Ranks, Builds Links & Sells for You)

06 Mar 2026

Contributed by Lukas

E975: I break down a strategy that some advanced SEOs are experimenting with: autonomous niche websites that rank on Google, build backlinks, publish ...

Google's New AI Patent Could Replace Your Website

05 Mar 2026

Contributed by Lukas

E974: Breaking down two Google patents that reveal how search may evolve and how Google may already be testing SEO tactics behind the scenes. The firs...

How TikTok Lives Built a $15–18M SEO/PPC Agency (Founder Works 8 Hours/Week)

04 Mar 2026

Contributed by Lukas

E973: We sit down with Jake Tlapek and Gagan Ghotra to fully learn how Jake built a founder-led growth engine using TikTok Lives, converted inbound de...

AI SEO at Scale: Patterns, Penalties & the Wix Case Study

03 Mar 2026

Contributed by Lukas

E972: We break down Wix's AI-driven SEO strategy and ask a simple question: why are they still ranking? Wix scaled dozens of "how to make money" artic...

He Tested It: Expert Quotes Get You Cited by AI in 2 Hours

02 Mar 2026

Contributed by Lukas

E971: Matt Diamante shares a simple experiment that produced surprising results: adding expert quotes to AI-written content led to AI Overview citatio...

Is Your Web Host Killing Your SEO? The Bad Neighborhood Myth Explained

01 Mar 2026

Contributed by Lukas

E970: Breaking down one of the most debated SEO topics: the "bad neighborhood" hosting effect. There's a persistent theory that shared hosting damages...

Brand Mentions Beat Backlinks for AI SEO (Digital PR Playbook w/ Chris Panteli)

28 Feb 2026

Contributed by Lukas

E969: How digital PR, brand mentions, and earned media are becoming some of the most important drivers of visibility across Google and AI search. Chri...

How Local Businesses Are Getting Leads From ChatGPT (AI SEO That Works)

27 Feb 2026

Contributed by Lukas

E968: What it actually looks like to get leads from ChatGPT and other AI platforms as a local business. Blair Witkowski joins the show! Blair has been...

Happy People Hurt Conversions (130,000 A/B Tests Say So)

26 Feb 2026

Contributed by Lukas

E967: What 130,000 A/B tests reveal about why websites fail to convert - even when they look polished and professional. Sahil Patel, CEO of Spiralyze,...

19 Years in SEO: What Actually Works in 2026 (From iGaming to AI Overviews)

25 Feb 2026

Contributed by Lukas

E966: I sit down with James Owen, an SEO professional with nearly two decades of hands-on experience across some of the most competitive industries on...

Read Searchers' Minds: The SEO Skill That Makes You More Money

24 Feb 2026

Contributed by Lukas

E965: If you can read the minds of your searchers, SEO becomes much simpler and much more profitable. I break down what it actually means to understan...

How I Find Low-Competition Keywords That Actually Convert

23 Feb 2026

Contributed by Lukas

E964: How I approach keyword research and why I believe it is one of the most valuable skills in SEO. A lot of people try to automate keyword research...

How to Get Recommended by AI (Not Just Rank on Google) - Secrets Most SEOs Won't Tell You

22 Feb 2026

Contributed by Lukas

E963: I sit down with TJ Robertson to discuss how AI search experiences are influencing SEO strategy, content creation, and brand visibility. This con...

Your Competitor Is Keyword Stuffing Google Business Profiles - Now What?

21 Feb 2026

Contributed by Lukas

E962: Keyword stuffing in Google Business Profile names is one of the most common - and frustrating - competitive tactics in local search. Claudia Tom...

SEO Experiments That Prove Everyone Wrong - Google Leaks, AI Myths & Ranking Signals (Mark Williams-Cook)

20 Feb 2026

Contributed by Lukas

E961: I sit down with Mark Williams-Cook to break down what actually drives rankings today and what most of the industry gets wrong. We talk about rea...

The AI PR Hack: Get Backlinks from 33,000 Journalists

19 Feb 2026

Contributed by Lukas

E960: Brett Farmiloe returns to share his screen, breaking down a new AI feature from Featured and Help A Reporter Out (HARO) that helps you find and ...

Content Refresh vs. New Content: The SEO Debate That Actually Grows Traffic

18 Feb 2026

Contributed by Lukas

E959: When traffic dips or stalls, should you refresh old content or publish something new? The answer isn't simple - and the SEO community is divided...

4 Backlink Opportunities Working in 2026 (Including a Forgotten SEO Trick)

17 Feb 2026

Contributed by Lukas

E958: I break down four backlink opportunities that are working right now in 2026. These are practical, repeatable strategies you can use whether you'...

How to Use Bing's AI Performance Data to Get More LLM Citations

16 Feb 2026

Contributed by Lukas

E957: We break down Bing Webmaster Tools' new AI Performance report and explain how to use grounding query data to increase your visibility in large l...

Do LLMs Actually Use Schema? The Duck Test That Broke SEO

15 Feb 2026

Contributed by Lukas

E956: Do large language models actually use schema the way SEOs think they do? A recent test by Mark Williams-Cook set out to answer that question. He...

The "More Content" Lie That's Destroying Your SEO (Shopify Example)

14 Feb 2026

Contributed by Lukas

E955: For years, SEO advice has repeated the same idea: publish more content, rank for more keywords, get more traffic. That model is breaking. I sit ...

Unconfirmed Google Update Wiping Out Top of Funnel Sites (Here's What's Surviving)

13 Feb 2026

Contributed by Lukas

E954: We may be in the middle of another Google algorithm update - and for some sites, the impact has been severe. From February 5th to February 7th, ...

Your SEO Titles Are Lying to Visitors (Here's How to Fix It)

12 Feb 2026

Contributed by Lukas

E953: I break down a very common mistake I see when people use my SEO page title formula - and why it quietly hurts conversions. You can write a great...

Creating Research Report Linkable Assets That Journalists Actually Share

11 Feb 2026

Contributed by Lukas

E952: I break down how to create research report linkable assets that journalists want to share - without needing proprietary data, expensive surveys,...

Why Google Crawls Your Page but Refuses to Index It (And How to Fix It)

10 Feb 2026

Contributed by Lukas

E951: I break down one of the most frustrating messages in Google Search Console: "Crawled, currently not indexed." Your page was crawled. There were ...

He Invented a Term - and Got Google & AI to Believe It

09 Feb 2026

Contributed by Lukas

E950: David Quaid returns to the podcast to show how simple SEO can actually be. Instead of chasing competitive keywords, buying tools, or following c...

The Backlink Strategy That Gets Me 20 Journalist Links a Month

08 Feb 2026

Contributed by Lukas

E949: Most people fail at journalist link building because they pitch what they want to say - not what the journalist is actually looking for. I break...

Why Low-Authority Backlinks Can Outperform High-Authority Ones

07 Feb 2026

Contributed by Lukas

E948: A real SEO case study that challenges one of the most common link-building assumptions: that higher domain authority backlinks are always better...

The Backlink Mistake Almost Every SEO Makes (And How PR Fixes It)

06 Feb 2026

Contributed by Lukas

E947: Most SEOs are building backlinks the wrong way. I break down the backlink mistake almost every SEO makes: building links purely for rankings ins...

Google Is Firing Shots: Self-Promotional Listicles Are Getting Wiped Out

05 Feb 2026

Contributed by Lukas

E946: Google search volatility is hitting hard, and this time the pattern is clear. We break down why Google appears to be cracking down on self-promo...

From SEO TikTok to $18M Agencies: How Creators Actually Scale

04 Feb 2026

Contributed by Lukas

E945: I'm joined by Matt Diamante and Jake Tlapek for a long-form, unfiltered conversation about what actually happens after you win on social media. ...

Is E-commerce SEO Dead? Google's Universal Commerce Protocol & the Future of Search

03 Feb 2026

Contributed by Lukas

E944: Google has introduced the Universal Commerce Protocol (UCP), a system that allows merchants to send product data directly to Google so users can...

How to Get High-Quality Backlinks From Podcast Appearances

02 Feb 2026

Contributed by Lukas

E943: How to get high-quality backlinks from podcast appearances and why podcast guesting is one of the most effective and overlooked SEO strategies a...

An $80 Press Release Ranked #1 on Google (And Tricked AI)

01 Feb 2026

Contributed by Lukas

E942: A real case study showing how an $80 press release from Matt Diamante (Hey Tony Agency) ranked #1 on Google for a non-branded keyword and influe...

Google Is Breaking SEO: Permanent Manual Actions, AI Search & the Rise of Black Hat

31 Jan 2026

Contributed by Lukas

E941: Edward is joined by Charles Floate and David Quaid for a deep, technical conversation about what is actually happening in search right now - and...

Google Penalties Are Becoming Permanent (And That Changes Everything)

30 Jan 2026

Contributed by Lukas

E940: Google penalties are no longer feeling like temporary setbacks. More and more site owners are fixing everything they're told to fix, submitting ...

How to Build Backlinks for a Brand New Website (From Zero Authority)

29 Jan 2026

Contributed by Lukas

E939: If you've just launched a website and have no backlinks, this episode walks through how to build links the right way - without shortcuts, spam, ...

YouTube Just Overtook Reddit in AI Search (Here's How to Win Citations)

28 Jan 2026

Contributed by Lukas

E938: I break down new data showing that YouTube has officially overtaken Reddit as the most cited social platform in AI search, including large langu...

Claude Cowork Is a Literal Cheat Code for SEO (Here's How Agencies See It)

27 Jan 2026

Contributed by Lukas

E937: Watch on YouTube: https://youtu.be/e13R_Z1pFwk A deep, practical look at how Claude Cowork is changing the way SEO work is actually executed. Th...

How to Build Local Backlinks That Actually Increase Local Rankings

26 Jan 2026

Contributed by Lukas

E936: Local SEO lives or dies by local authority - and one of the biggest drivers of that authority is local backlinks. I break down exactly how to bu...

This Funded AI Startup Is Repeating a Massive SEO Mistake

25 Jan 2026

Contributed by Lukas

E935: I break down a recently funded AI startup that is scaling SEO with unchecked, fully AI-generated financial content - and why this strategy has a...

Why Google Killed Num=100: The Secret War Against OpenAI (feat. Moz's Jonathan Berthold)

24 Jan 2026

Contributed by Lukas

E934: Google's quiet removal of the num=100 parameter sent shockwaves through the SEO tooling ecosystem. Many called it an apocalypse. Others barely n...

The URL Structure That Makes or Breaks Your SEO

23 Jan 2026

Contributed by Lukas

E933: How URL structure directly impacts SEO performance, topical authority, and whether Google views your site as legitimate or spammy. I walk throug...

The Wildest Marketing Alpha Right Now: Digg, ChatGPT Ads & Early-Mover Wins

22 Jan 2026

Contributed by Lukas

E932: I break down the most interesting marketing opportunities I'm seeing right now and why they matter if you care about getting in early. We start ...

How Small Law Firms Beat Big Brands in Google (Legal SEO Masterclass)

21 Jan 2026

Contributed by Lukas

E931: Small and mid-sized law firms regularly can outrank national legal brands in Google, even with smaller teams and far lower marketing budgets. Th...

How to Expand Local SEO Into New Cities (Without Getting Penalized by Google)

20 Jan 2026

Contributed by Lukas

E930: Expanding local SEO into new cities is harder than most businesses expect, and doing it the wrong way can get you suspended or quietly ignored b...

3 Link Building Techniques That Still Work (Local, SaaS & Any Industry)

19 Jan 2026

Contributed by Lukas

E929: David Quaid joins the show to break down three link building techniques that still work today across local businesses, SaaS companies, and any o...

Digg Just Relaunched - And It's the Wildest Parasite SEO Opportunity of the Decade

18 Jan 2026

Contributed by Lukas

E928: Digg is back, and almost nobody is paying attention. I break down why Digg's relaunch quietly created one of the most powerful parasite SEO oppo...

Why Every SEO Strategy Needs a Press Kit (Most People Miss This)

17 Jan 2026

Contributed by Lukas

E927: Why a press kit is one of the most overlooked parts of long-term SEO and brand marketing - and how it directly impacts rankings, links, conversi...

Schema Is Useless for SEO (and Probably for AI Too)

16 Jan 2026

Contributed by Lukas

E926: Jake Hundley and David Quaid join the show to break down one of the most misunderstood topics in SEO: schema markup. For years, marketers, agenc...

Topical Authority Isn't Blog Posts - It's This

15 Jan 2026

Contributed by Lukas

E925: Most people think topical authority comes from publishing endless blog posts. That idea is wrong - and it's why so many SEO strategies fail. I b...

Google Is Easier to Game Than Ever - And Black-Hat SEOs Are Winning

13 Jan 2026

Contributed by Lukas

E924: I sit down with Lars Lofgren and Jacky Chou to talk about what's really happening inside search right now - not the PR version, not the Google b...

How to Influence ChatGPT & LLMs in 2026 - The SEO Playbook Nobody Is Talking About

13 Jan 2026

Contributed by Lukas

E923: Metehan Yeşilyurt, one of the most respected AI visibility and SEO researchers in the world, joins the show! Metehan has spent the past year re...

He Tested How Easy It Is to Trick AI - The Results Are Terrifying

12 Jan 2026

Contributed by Lukas

E922: SEO researcher, Mateusz Makosiewicz, created a completely fake luxury brand, published a few fabricated stories about it on Reddit and Medium, a...

How Teal Gets 1 Million Google Clicks a Month with AI-Powered SEO

11 Jan 2026

Contributed by Lukas

E921: Edward sits down with David Fano, Head of Growth at Teal and former WeWork executive, to break down how Teal built one of the largest SEO engine...

Google vs. Grokipedia: The AI Encyclopedia That Exploded From 19 Clicks to 3.2 Million Clicks

10 Jan 2026

Contributed by Lukas

E920: I break down one of the most unusual and important SEO stories of the decade: how Grokipedia, an AI-generated encyclopedia connected to Elon Mus...

The Dark Reality of Link Building in iGaming, Crypto & Restricted Niches

09 Jan 2026

Contributed by Lukas

919: Charles Floate joins the show to reveal what link building looks like inside restricted and gray market verticals like iGaming, crypto, and predi...

XML Sitemaps Don't Fix SEO (Authority Does)

08 Jan 2026

Contributed by Lukas

E918: David Quaid returns to the show to break down one of the most misunderstood topics in SEO: XML sitemaps. Every day, people are told that if thei...

Systemizing SEO: How Top Operators Scale Rankings in the AI Era (w/ Nathan Gotch)

07 Jan 2026

Contributed by Lukas

E917: I'm joined by Nathan Gotch to break down how modern SEO actually works in the AI era - and why systemizing your process matters more than ever. ...

Why Google Erased Cointelegraph Overnight

06 Jan 2026

Contributed by Lukas

E916: I break down one of the most extreme search visibility collapses I've ever seen. Cointelegraph - one of the largest and most established crypto ...

EEAT Explained: What Google Actually Uses to Judge Trust & Quality

05 Jan 2026

Contributed by Lukas

E915: We break down EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) and how Google evaluates website quality - straight from Goog...

Why "Easy SEO" Beats Fancy SEO (And Always Has)

04 Jan 2026

Contributed by Lukas

E914: Cody See joins the show. We break down why simple, fundamentals-driven SEO consistently outperforms complicated, "advanced" tactics - and why th...

Stop Guessing SEO: How to Let Google Tell You What to Rank For

03 Jan 2026

Contributed by Lukas

E913: Practical, repeatable ways to use Google Search Console to make better SEO decisions without guessing. Instead of relying on assumptions, third-...

How Perplexity Ranks Content (And What LLMs Really Care About)

02 Jan 2026

Contributed by Lukas

E912: New research explains how Perplexity evaluates, ranks, and even discards content. If you want your content to be shown, cited, or recommended by...

Google Says This Is the #1 SEO Rule Most People Ignore

01 Jan 2026

Contributed by Lukas

E911: I break down what Google's John Mueller has repeatedly said is the most important rule in SEO: consistency. Not shortcuts. Not trends. Just cons...

How ChatGPT Actually Works (and How to Get Your Content Shown in AI Answers)

31 Dec 2025

Contributed by Lukas

E910: How ChatGPT and other large language models actually generate answers, based on widely shared research on how AI systems use search, training da...

Why AI Garbage Content Ranks in Google

30 Dec 2025

Contributed by Lukas

E909: When you search Google today, you'll often see obviously AI-generated, low-quality content ranking in the top results - sometimes even from big ...

Vibe Coding for SEO: Building Rankable Apps, Tools, and Revenue in Minutes

29 Dec 2025

Contributed by Lukas

E908: We break down how SEOs are using vibe coding and AI development tools to build rankable web apps, calculators, and tools that generate organic t...

How One Blog a Week Took a Local Dentist to 130,000 Monthly Visits

28 Dec 2025

Contributed by Lukas

E907: An SEO copywriter quietly helped a single local dental office grow from almost zero traffic to 130,000 monthly organic visits - using nothing mo...

Google Wasn't Lying: What the Google API Leak Really Revealed About SEO

27 Dec 2025

Contributed by Lukas

E906: I sit down with Shaun Anderson (Hobo Web), one of the most respected SEOs in the industry - someone who has been working in search since the ear...

$24K In → $2.8M Out: The Local SEO Strategy That Actually Works

26 Dec 2025

Contributed by Lukas

E905: An auto repair shop paid $24,000 for SEO. In 11 months, they generated $2.8 million in revenue. This is exactly how that happened and why most l...

Google Just Cut News Traffic in Half (51% → 27%) - Now What?

25 Dec 2025

Contributed by Lukas

E904: New data shows a massive decline in Google Search traffic to news publishers. Here's what this means for anyone relying on organic traffic to su...

SEO Isn't Dead: The AI Search Holiday Special

24 Dec 2025

Contributed by Lukas

E903: Is SEO actually dying, or is the industry just rebranding the same fundamentals under new names like GEO, AEO, and AI SEO? In this long-form hol...