The Edward Show

The Era of 10 Blue Links Is Over (Google I/O Search + May 2026 Core Update)

22 May 2026

Contributed by Lukas

E1053: Breaking down Google's latest Search changes announced at Google I/O and what they mean in practice for SEO, businesses, agencies, publishers, ...

How to Migrate a Website Without Losing SEO Traffic (CMS & Domain Changes)

20 May 2026

Contributed by Lukas

E1052: We break down how to migrate a website without losing SEO traffic. Whether you are switching from WordPress to Squarespace or Webflow, changing...

Most SEO Copywriting Is Killing Your Rankings (And Costing You Sales)

20 May 2026

Contributed by Lukas

E1051: Most SEO copywriting is written for algorithms instead of searchers. That creates two problems: 1. Pages convert poorly 2. Rankings slowly decl...

The Death of Clicks? Rand Fishkin on Brand, AI & the Future of Marketing

20 May 2026

Contributed by Lukas

E1050: Rand Fishkin returns to the show to talk about what is actually changing in marketing right now. Search traffic is shrinking. AI answers are re...

The Fastest Way to Get SEO Results: Slow Is Smooth, Smooth Is Fast

19 May 2026

Contributed by Lukas

E1049: One of the most common SEO mistakes is trying to do too much too fast. In this episode, I break down why rushing SEO usually creates more probl...

How to Get Backlinks for a Brand New Website (Even With Zero Authority)

18 May 2026

Contributed by Lukas

E1048: How do you get backlinks when your website is brand new and has almost no authority? We break down a real question from a founder who launched ...

Google Says GEO Doesn't Exist… Here's What They're Not Telling You

17 May 2026

Contributed by Lukas

E1047: Google just released official guidance on how to show up in generative AI search features like AI Overviews and AI Mode.  And according to the...

Image SEO Secrets: 241,000 Impressions from Optimizing Alt Text

16 May 2026

Contributed by Lukas

E1046: Most websites ignore image SEO. They upload files named IMG_9283.jpg.
 They leave alt text blank.
 They use stock images with no context. T...

Managing 90 SEOs: What Actually Scales (And What Breaks)

15 May 2026

Contributed by Lukas

E1045: This is what it takes to carry the responsibility of managing 90 SEOs AT THE SAME TIME. I sit down with Travis Tallent, former Managing Directo...

Why Smart SEOs Don't Use the Same Brand Message Everywhere

14 May 2026

Contributed by Lukas

E1044: Most companies use the exact same brand description everywhere online. Same wording.
Same positioning.
Same messaging. That is a mistake if...

Schema Doesn't Boost AI Citations (New Ahrefs Study)

13 May 2026

Contributed by Lukas

E1043: Walking through a brand new study from Ahrefs that tested one of the most repeated claims in SEO: "Add schema to get cited more by AI." The dat...

22 Claude Prompts That Can Rank Any Local Business (Free Stack)

12 May 2026

Contributed by Lukas

E1042: Breaking down the exact 22 Claude Cowork prompts used by a 40-person SEO agency every day to rank local businesses faster. Sarvesh Shrivastava ...

Google Just Killed FAQ Schema (And Most SEOs Still Don't Get It)

11 May 2026

Contributed by Lukas

E1041: Google just officially killed FAQ schema support in Google Search. But the bigger story is this: Most SEO advice is still telling people to pri...

Unichannel SEO with David Quaid | NYC Views & a $325M Exit

09 May 2026

Contributed by Lukas

E1040: Discussing Unichannel SEO - the idea that you can build and scale an entire company primarily through Google. David Quaid and I record this in ...

Generative Engine Optimization: Is It Safe and How to Do It the Right Way

09 May 2026

Contributed by Lukas

E1039: Generative Engine Optimization (GEO) is becoming one of the biggest topics in search, SEO, and AI marketing. But is it actually safe? Edward St...

From 1.19M to 28K: ClickUp's SEO Collapse (And What It Teaches Us)

08 May 2026

Contributed by Lukas

E1038: Breaking down one of the most dramatic SEO collapses in recent SaaS history. ClickUp's blog went from 1.19 million organic visitors per month t...

How One Simple Website Got 384,000 Backlinks (Linkable Assets Explained)

07 May 2026

Contributed by Lukas

E1037: Breaking down one of the most effective SEO strategies on the internet: linkable assets. These are simple tools, calculators, generators, datab...

Search Engine Optimization Tricks Everybody Should Be Doing (Do These Now)

06 May 2026

Contributed by Lukas

E1036: Breaking down practical SEO tactics that are working great and explaining why most people overcomplicate search engine optimization. We go thro...

AI SEO Is a Boom-and-Bust Trap

05 May 2026

Contributed by Lukas

E1035: Breaking down the risks of using AI to fully automate SEO. The man… the myth… the legend… Gagan Ghotra returns to the podcast!!! We get i...

The GEO Grift: What Actually Works in AI Search (SEO Myths Exposed)

04 May 2026

Contributed by Lukas

E1034: David McSweeney breaks down what actually drives visibility in AI search - and what is a complete waste of time. The conversation starts with a...

The New SEO Playbook: AI Search, GEO & What Actually Drives Conversions

03 May 2026

Contributed by Lukas

E1033: Breaking down a dense set of notes from the BrightonSEO conference and turning them into a practical playbook for modern SEO. These are real ob...

How to Get Cited by ChatGPT (1.4 Million Prompt Study Reveals the Truth)

02 May 2026

Contributed by Lukas

E1032: Breaking down new research analyzing 1.4 million ChatGPT prompts to understand a simple but important question: why does ChatGPT cite some page...

Wil Reynolds: Why Most SEOs Are Playing the Wrong Game

30 Apr 2026

Contributed by Lukas

E1031: Wil Reynolds, founder of Seer Interactive, joins the show to break down what's actually working in SEO right now - and what most people are get...

Keyword Cannibalization: Why Your SEO Pages Compete (And How to Fix It)

30 Apr 2026

Contributed by Lukas

E1030: Keyword cannibalization - what it is, how to identify it, and how to fix it without wasting time on things that don't move your business forwar...

E-Commerce Link Building That Actually Works with Kai Cromwell

28 Apr 2026

Contributed by Lukas

E1029: How e-commerce brands should build backlinks, especially Shopify brands. Kai Cromwell, an e-commerce SEO legend, joins the show for his second ...

Google's New SEO Reality: Why 'Non-Commodity' Content Is Taking Over

28 Apr 2026

Contributed by Lukas

E1028: Breaking down what Google is rewarding right now when it comes to SEO - and how so much "standard" content isn't working. Last week at the Goog...

This AI SEO System Builds and Updates Revenue Pages Automatically

27 Apr 2026

Contributed by Lukas

E1027: Tryggvi Rafn rejoins the show to screenshare (on YouTube) the AI-powered SEO system he built from scratch over four months. This is not another...

SEO Crawling Myths: Why Crawl Budget Isn't Your Problem

26 Apr 2026

Contributed by Lukas

E1026: Breaking down common SEO crawling myths and explaining why "crawl budget" is usually not the real problem. We talk about crawling, indexing, au...

He Ranked #1 on Google With 35 Words (No SEO)

25 Apr 2026

Contributed by Lukas

E1025: Matt Diamante breaks down how he built a simple one-page tool that ranked #1 on Google with almost no content and no traditional SEO work. The ...

SEO Veteran Debates AI Search Founder on What Gets You Into LLMs

24 Apr 2026

Contributed by Lukas

1024: An experienced SEO practitioner and an AI search founder debate what gets a brand surfaced inside large language models like ChatGPT, Claude, an...

Google Discover Secrets: How One Article Can Drive 5M+ Daily Clicks

23 Apr 2026

Contributed by Lukas

E1023: How Google Discover works and why it can outperform traditional SEO by a massive margin. Google Discover isn't driven by search queries. It's d...

Patrick Stox Exposes the Biggest SEO Myths in 2026

22 Apr 2026

Contributed by Lukas

E1022: Patrick Stox of Ahrefs breaks down what actually matters in SEO right now and what doesn't. We cover a wide range of topics, from technical SEO...

The 'People Also Ask' SEO Hack That Builds Authority & Drives Sales

21 Apr 2026

Contributed by Lukas

E1021: A simple SEO strategy built around Google's "People Also Ask" questions - and how to turn them into a system for building topical authority, ge...

If I Had to Restart SEO at 22, I'd Do This

20 Apr 2026

Contributed by Lukas

E1020: If you're early in your SEO career and feel like you're constantly bouncing between conflicting advice, this episode is for you. A 22-year-old ...

Ranking #1 With Stolen Content? The Truth About SEO Hijacking & Duplicate Content

19 Apr 2026

Contributed by Lukas

E1019: One of the most uncomfortable truths in SEO: yes, duplicate content can still rank - and in some cases, it can even OUTRANK the original. I wal...

FAQ Schema Is Dead? The SEO Test That Shows It Doesn't Matter

18 Apr 2026

Contributed by Lukas

E1018: An SEO test removed FAQ schema from product listing pages - here's what happened next. For years, FAQ schema has been treated as a best practic...

Google Discover's New Rules, March Core Update Fallout & AI Content Penalty Risks

16 Apr 2026

Contributed by Lukas

1017: Breaking down the latest changes in Google Search and what they mean for publishers, SEO teams, and content-driven businesses. We cover the firs...

Deindexed Overnight: The SEO Nightmare That Wasn't What It Seemed

16 Apr 2026

Contributed by Lukas

E1016: A real-world SEO case study where a website was completely removed from Google's index overnight. No rankings. No pages. Gone. At first glance,...

Why Niching Down Makes SEO 10x Easier (And More Profitable)

15 Apr 2026

Contributed by Lukas

E1015: Why niching down is one of the most effective ways to make SEO easier and more profitable. Most people approach SEO by trying to target everyth...

The #1 SEO Productivity Mistake That's Killing Your Results

14 Apr 2026

Contributed by Lukas

E1014: The single biggest productivity mistake that quietly destroys SEO results: not taking structured breaks. This is not about working less. It's a...

How IBM Took Over "AI" Keywords on Google (And What You Can Steal)

11 Apr 2026

Contributed by Lukas

E1012: How IBM managed to rank at the top of Google for some of the most competitive keywords in the world, including "AI," "AI agent," and "what is A...

The First Rule of Internal Linking (That Most SEOs Ignore)

11 Apr 2026

Contributed by Lukas

E1013: Breaking down a simple but widely misunderstood idea in SEO: internal links are not "set and forget." Most people treat internal linking as som...

AI Is Flooding SEO… And That's Why It's About to Get Easier

11 Apr 2026

Contributed by Lukas

E1011: Why the rise of AI-built ("vibe coded") websites is going to make SEO easier, despite the slight increase in websites properly targeting keywor...

LLM SEO, Unlinked Mentions & Chiang Mai's Wildest Ranking Tactics

10 Apr 2026

Contributed by Lukas

E1010: Jabez Reuben joins the show to talk about what is working in SEO, especially as search changes with LLMs, AI overviews, and shifting Google res...

How $18K in SEO Turned Into $1.7M for a Garage Door Company - Sarvesh Shrivastava

09 Apr 2026

Contributed by Lukas

E1009: Sarvesh Shrivastava joins the show once again to break down how a garage door company went from struggling for leads to generating $1.7M in rev...

Google's March Core Update: The Semrush Glitch, YouTube's Takeover & a New SEO Threat

08 Apr 2026

Contributed by Lukas

E1008: break down what we're seeing so far from Google's March Core Update - and how to interpret the data correctly. This update is still rolling out...

$18K to $1.7M in 11 Months: The Local SEO Strategy That Actually Works

07 Apr 2026

Contributed by Lukas

E1007: The exact local SEO strategy that helped a garage door company turn $18,000 into $1.7 million in just 11 months. This is based on a real case s...

SaaS SEO in 2026: Link Building, Topical Authority & the GEO Hype

06 Apr 2026

Contributed by Lukas

E1006: Mr. David Quaid joins the podcast for a deep, practical discussion about what is really working in SaaS SEO right now. Edward and David start w...

How to Build High-Quality Backlinks in the Health Niche (That Actually Work)

05 Apr 2026

Contributed by Lukas

E1005: How to get high-quality backlinks for health websites. I came across a discussion from someone struggling to compete with sites that have thous...

SEO Listener Q&A: AI Writing, Outbound Links, Ranking Without Backlinks, and Is SEO Still Worth It?

04 Apr 2026

Contributed by Lukas

E1004: Answering listener questions about some of the biggest topics in SEO right now: AI writing, outbound links, ranking without backlinks, and whet...

The SEO Video Funnel That Closes High-Ticket Clients at 50%

03 Apr 2026

Contributed by Lukas

E1003: Breaking down an SEO video funnel that can work especially well for high-ticket offers. You create short videos that answer real top-of-funnel ...

Stop Hoarding SEO Authority: Nofollow Links Don't Work the Way You Think

02 Apr 2026

Contributed by Lukas

E1002: We break down one of the most persistent SEO myths: the idea that you can "hoard" or control SEO authority by using nofollow links. This belief...

Guest Blogging Is DEAD for SEO (According to Google)

01 Apr 2026

Contributed by Lukas

E1001: Guest blogging for SEO has declined, what Google said about it, and how most people are using it the wrong way in 2026. Back in 2014, Google's ...

How We'd Make $10K/Month From SEO Starting Today (From Scratch)

31 Mar 2026

Contributed by Lukas

E1000: Julian Goldie, Charles Floate, and Alejandro Meyerhans join this milestone episode to break down a simple but important question: if you had to...

How to Humanize AI Content (Before It Destroys Your SEO)

30 Mar 2026

Contributed by Lukas

E999: If your content sounds like it was written by AI, people can tell. And when they can tell, trust drops. That leads to higher bounce rates, more ...

Google's March 2026 Core Update Is Brutal - What SEOs Are Seeing & How to Survive

29 Mar 2026

Contributed by Lukas

E998: Google's March 2026 Core Update is rolling out, and early data shows significant volatility across search results. I break down what's happening...

The GEO Myth: Why AI Search Is Just SEO in Disguise

28 Mar 2026

Contributed by Lukas

E997: Most people think "GEO" is replacing SEO, and that getting cited by tools like ChatGPT or Perplexity requires a totally different strategy. I br...

Google's FASTEST Spam Update Ever (March 2026 Breakdown)

27 Mar 2026

Contributed by Lukas

E996: Google's March 2026 spam update just dropped and it's one of the fastest rollouts we've ever seen. The update launched on March 24 and finished ...

Nathan Gotch on Building AI SEO SaaS: 7,000 Product Changes, No Free Trials, and the New Search Era

25 Mar 2026

Contributed by Lukas

E995: Nathan Gotch joins the show to talk about what it takes to build and grow an SEO SaaS in the AI era. Nathan shares what's happening behind the s...

What Big SEO Agencies Do Differently: Lessons From Omnicom's Former Head of SEO

25 Mar 2026

Contributed by Lukas

E994: I sit down with Yas Haque, former Head of SEO at Omnicom, to break down what actually separates the world's largest SEO agencies from smaller sh...

How a White Hat SEO Campaign Made $53K in 45 Days (With Proof)

24 Mar 2026

Contributed by Lukas

E993: I break down a real SEO case study from Charles Floate, who generated $53,000 in 45 days through organic search while operating under heavy scru...

Reddit SEO Is Broken: The Spam Playbook, the Risk to Brands, and What Still Works

23 Mar 2026

Contributed by Lukas

E992: Reddit SEO is going crazy. Ann Smarty and David Quaid, both experts in Reddit marketing, join the show to explain what's happening and how to ge...

Stop Pogo-Sticking: 5 UX Principles That Skyrocket SEO & Conversions

22 Mar 2026

Contributed by Lukas

E991: Five user experience (UX) principles that directly improve your SEO performance and help you convert more visitors into customers, users, or lea...

How to Automate SEO Without Getting Penalized (AI Secrets Revealed)

20 Mar 2026

Contributed by Lukas

E990: Nicolas Gorroño from AI Ranking shares his screen and breaks down how to automate SEO using AI without getting penalized. There's a lot of nois...

Google's Helpful Content Update DESTROYED the Internet (What Actually Happened)

19 Mar 2026

Contributed by Lukas

E989: We break down Google's Helpful Content Update (HCU) - one of the most disruptive changes to search ever - and what it actually did to the intern...

Why Brand SEO Beats Traditional SEO in the Age of AI - Jason Barnard Explains

19 Mar 2026

Contributed by Lukas

988: Jason Barnard, founder of Kalicube and one of the early voices behind Brand SERPs and entity SEO, joins the show! Jason has been working in searc...

The Future of SEO: Lily Ray on Google Updates, AI Search & GEO Spam

17 Mar 2026

Contributed by Lukas

E987: Lily Ray joins the show to discuss how search is evolving in the age of AI. We cover the latest Google Core Updates, the rise of generative engi...

Google Recommends Outbound Links (Most SEOs Ignore This)

17 Mar 2026

Contributed by Lukas

E896: Google has been recommending outbound links for years, yet many SEOs still avoid them. We go through Google's own documentation about linking ou...

Exact Match Domains Still Work (Most SEOs Are Wrong)

15 Mar 2026

Contributed by Lukas

E985: A lot of people say exact match domains stopped working years ago. In this episode, we take a closer look at whether that's actually true. SEO v...

The Internet Is Breaking Again (AI Poisoning & Digg's Collapse)

15 Mar 2026

Contributed by Lukas

E984: Two stories that highlight a broader problem on the modern internet: systems that are easily manipulated once incentives are introduced. First, ...

Amazon SEO Playbook: How Products Actually Rank in 2026

13 Mar 2026

Contributed by Lukas

E983: Amazon is one of the largest search engines in the world, but most sellers misunderstand how products actually rank. In this episode, Edward sit...

How Orb Ranked #1 on Google Without Backlinks (Topical Authority Strategy)

12 Mar 2026

Contributed by Lukas

E982: I talk with Bas de Goei (Head of Marketing at Orb) about the SEO strategy that helped Orb rank #1 on Google for competitive keywords like "usage...

How Cody Schneider Uses AI Agents to Automate SEO, Ads & Growth

12 Mar 2026

Contributed by Lukas

E981: Growth strategist Cody Schneider joins the show to discuss how AI agents are changing the way marketing, SEO, and product growth work. Cody expl...

Unicorn Clicks, NavBoost & Google's Real Ranking Signals

10 Mar 2026

Contributed by Lukas

E980: There were some technical issues during the recording, but the information Alejandro shared was so FIRE, I couldn't deny it from the world. Hope...

Google Is Crushing Anchor Links: The New Local SEO Link Strategy (2026)

10 Mar 2026

Contributed by Lukas

E979: Google's recent updates have changed how link building works for local businesses. Exact match anchor text links that once helped rankings can n...

Can You Rank on Google Without Backlinks? Legendary SEO David Quaid Answers

09 Mar 2026

Contributed by Lukas

E978: One of the biggest questions in search right now is whether websites can scale rankings through content alone, especially in an era of AI-genera...

Google Just Dropped an AI Update for Search Console (And It's Huge)

08 Mar 2026

Contributed by Lukas

E977: Google has quietly released one of the biggest updates to Google Search Console in years. I break down the new AI-powered reporting feature that...

The AI Clickbait King: How One SEO Built 9,000 Websites

06 Mar 2026

Contributed by Lukas

E976: Nebojša "Vujo" Vujinović - the SEO entrepreneur Wired once called the "AI clickbait king" - joins the show. Vujo has spent more than 20 years ...

The Autonomous SEO Site Strategy (That Ranks, Builds Links & Sells for You)

06 Mar 2026

Contributed by Lukas

E975: I break down a strategy that some advanced SEOs are experimenting with: autonomous niche websites that rank on Google, build backlinks, publish ...

Google's New AI Patent Could Replace Your Website

05 Mar 2026

Contributed by Lukas

E974: Breaking down two Google patents that reveal how search may evolve and how Google may already be testing SEO tactics behind the scenes. The firs...

How TikTok Lives Built a $15–18M SEO/PPC Agency (Founder Works 8 Hours/Week)

04 Mar 2026

Contributed by Lukas

E973: We sit down with Jake Tlapek and Gagan Ghotra to fully learn how Jake built a founder-led growth engine using TikTok Lives, converted inbound de...

AI SEO at Scale: Patterns, Penalties & the Wix Case Study

03 Mar 2026

Contributed by Lukas

E972: We break down Wix's AI-driven SEO strategy and ask a simple question: why are they still ranking? Wix scaled dozens of "how to make money" artic...

He Tested It: Expert Quotes Get You Cited by AI in 2 Hours

02 Mar 2026

Contributed by Lukas

E971: Matt Diamante shares a simple experiment that produced surprising results: adding expert quotes to AI-written content led to AI Overview citatio...

Is Your Web Host Killing Your SEO? The Bad Neighborhood Myth Explained

01 Mar 2026

Contributed by Lukas

E970: Breaking down one of the most debated SEO topics: the "bad neighborhood" hosting effect. There's a persistent theory that shared hosting damages...

Brand Mentions Beat Backlinks for AI SEO (Digital PR Playbook w/ Chris Panteli)

28 Feb 2026

Contributed by Lukas

E969: How digital PR, brand mentions, and earned media are becoming some of the most important drivers of visibility across Google and AI search. Chri...

How Local Businesses Are Getting Leads From ChatGPT (AI SEO That Works)

27 Feb 2026

Contributed by Lukas

E968: What it actually looks like to get leads from ChatGPT and other AI platforms as a local business. Blair Witkowski joins the show! Blair has been...

Happy People Hurt Conversions (130,000 A/B Tests Say So)

26 Feb 2026

Contributed by Lukas

E967: What 130,000 A/B tests reveal about why websites fail to convert - even when they look polished and professional. Sahil Patel, CEO of Spiralyze,...

19 Years in SEO: What Actually Works in 2026 (From iGaming to AI Overviews)

25 Feb 2026

Contributed by Lukas

E966: I sit down with James Owen, an SEO professional with nearly two decades of hands-on experience across some of the most competitive industries on...

Read Searchers' Minds: The SEO Skill That Makes You More Money

24 Feb 2026

Contributed by Lukas

E965: If you can read the minds of your searchers, SEO becomes much simpler and much more profitable. I break down what it actually means to understan...

How I Find Low-Competition Keywords That Actually Convert

23 Feb 2026

Contributed by Lukas

E964: How I approach keyword research and why I believe it is one of the most valuable skills in SEO. A lot of people try to automate keyword research...

How to Get Recommended by AI (Not Just Rank on Google) - Secrets Most SEOs Won't Tell You

22 Feb 2026

Contributed by Lukas

E963: I sit down with TJ Robertson to discuss how AI search experiences are influencing SEO strategy, content creation, and brand visibility. This con...

Your Competitor Is Keyword Stuffing Google Business Profiles - Now What?

21 Feb 2026

Contributed by Lukas

E962: Keyword stuffing in Google Business Profile names is one of the most common - and frustrating - competitive tactics in local search. Claudia Tom...

SEO Experiments That Prove Everyone Wrong - Google Leaks, AI Myths & Ranking Signals (Mark Williams-Cook)

20 Feb 2026

Contributed by Lukas

E961: I sit down with Mark Williams-Cook to break down what actually drives rankings today and what most of the industry gets wrong. We talk about rea...

The AI PR Hack: Get Backlinks from 33,000 Journalists

19 Feb 2026

Contributed by Lukas

E960: Brett Farmiloe returns to share his screen, breaking down a new AI feature from Featured and Help A Reporter Out (HARO) that helps you find and ...

Content Refresh vs. New Content: The SEO Debate That Actually Grows Traffic

18 Feb 2026

Contributed by Lukas

E959: When traffic dips or stalls, should you refresh old content or publish something new? The answer isn't simple - and the SEO community is divided...

4 Backlink Opportunities Working in 2026 (Including a Forgotten SEO Trick)

17 Feb 2026

Contributed by Lukas

E958: I break down four backlink opportunities that are working right now in 2026. These are practical, repeatable strategies you can use whether you'...

How to Use Bing's AI Performance Data to Get More LLM Citations

16 Feb 2026

Contributed by Lukas

E957: We break down Bing Webmaster Tools' new AI Performance report and explain how to use grounding query data to increase your visibility in large l...

Do LLMs Actually Use Schema? The Duck Test That Broke SEO

15 Feb 2026

Contributed by Lukas

E956: Do large language models actually use schema the way SEOs think they do? A recent test by Mark Williams-Cook set out to answer that question. He...

The "More Content" Lie That's Destroying Your SEO (Shopify Example)

14 Feb 2026

Contributed by Lukas

E955: For years, SEO advice has repeated the same idea: publish more content, rank for more keywords, get more traffic. That model is breaking. I sit ...

Unconfirmed Google Update Wiping Out Top of Funnel Sites (Here's What's Surviving)

13 Feb 2026

Contributed by Lukas

E954: We may be in the middle of another Google algorithm update - and for some sites, the impact has been severe. From February 5th to February 7th, ...