The Edward Show

Why HubSpot Lost 20M Clicks (and How They Plan to Recover)

02 Oct 2025

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E820: HubSpot's organic traffic collapsed from 24M monthly clicks down to just 3.6M - their lowest since 2018. At Inbound 2025, they shared how they plan to recover with a new SEO and Answer Engine Optimization (AEO) strategy. I break down: - The shocking data behind HubSpot's SEO decline - Why top-of-funnel content stopped working - Their pivot to product-focused & down-funnel content - Content pruning, refreshing, and experiment tracking - The new success metrics HubSpot is using (mentions, citations, share of voice, sentiment) This is a must-watch if you want to understand where SEO is heading in 2026 - and how to avoid the mistakes even huge brands like HubSpot made. ⭐️ Gagan Ghotra's post - https://x.com/gaganghotra_/status/1972968409995624781 ⭐️ Content Refreshes in SEO: How to Double Your Traffic Fast - https://edwardsturm.com/articles/content-refreshes-seo-double-traffic-fast/ ⭐️ Work Momentum During a Flood - https://www.youtube.com/watch?v=HTnjb-BGBIQ ⭐️ 1 Billion Users on Google Discover - The SEO Opportunity Everyone's Sleeping On - https://www.youtube.com/watch?v=A8X4y9yDP18 ⭐️ How I Run SEO Experiments - https://youtu.be/bwWFAnc_cB4?si=moUBLZO5o-BSZ77Z 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 The Flood That Almost Stopped the Podcast 01:23 Introduction to HubSpot's Inbound 2025 Conference 02:11 Gagan Ghotra's Insights on HubSpot's Strategy 02:22 HubSpot's Content Strategy Shift 03:20 SEO Challenges and Changes at HubSpot 05:40 Focusing on Product-Related Topics 07:50 Experimenting with New Tactics 08:42 Updating and Pruning Content 11:17 Adopting New Metrics for Success 12:00 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #contentmarketing #seotips #digitalmarketing

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13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

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The Edward Show

Why HubSpot Lost 20M Clicks (and How They Plan to Recover)

This episode hasn't been transcribed yet

Other recent transcribed episodes

13:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

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