The Edward Show

The 5-Minute SEO Hack: Turn 'People Also Ask' Into Instant Topical Authority

23 Dec 2025

Contributed by Lukas

E902: A simple 5-minute SEO hack that can completely change how you build topical authority. David Quaid returns to the show to reveal how to use Goog...

He Updated a Blog Post to the Future - Google Ranked It

22 Dec 2025

Contributed by Lukas

E901: A blog post that ranked for zero keywords was lightly updated to make it look like it had been updated in the future.   No new sections. No URL...

Most SEO Agencies Are Selling You Stuff That Doesn't Work (Here's What Actually Does)

21 Dec 2025

Contributed by Lukas

E900: Most SEO agencies aren't just outdated - many knowingly sell tactics that no longer move rankings, traffic, or revenue. I'm joined by Jake Hundl...

Earned Media 101: How to Get Press, Podcasts, and Brand Mentions Without Paying

20 Dec 2025

Contributed by Lukas

E899: Breaking down how earned media actually works - and how brands, founders, and creators can get press, podcast interviews, and brand mentions wit...

How NapLab Built an SEO Moat (103,000 Keywords, No Shortcuts)

19 Dec 2025

Contributed by Lukas

E898: I sit down with Derek, founder of NapLab, to break down how he built one of the strongest authority sites in a hyper-competitive affiliate niche...

SEO in 2026: AI Mode, Reddit, and What Still Works

18 Dec 2025

Contributed by Lukas

E897: Barry Schwartz (Search Engine Roundtable, Search Engine Land) and David Quaid join the show! We break down what SEO is turning into as we head t...

5 Practical Moves That Will Make You a Better Marketer

17 Dec 2025

Contributed by Lukas

E896: I break down five practical moves that will make you a better marketer. These are things I personally do and use across my own sites, emails, an...

How to Do Blog SEO the Right Way (Using ChatGPT Without Ruining Your Brand)

16 Dec 2025

Contributed by Lukas

E895: Most people do blog SEO wrong. I walk you through the exact process I use doing traditional blog SEO with ChatGPT - step by step - and why you h...

How Much Click-Through Rate Really Impacts Google Rankings

15 Dec 2025

Contributed by Lukas

E894: Click-through rate is now widely understood to be a ranking factor, but most people still underestimate how much it influences search results an...

Inside the Search Engine Black Box: Query Fan-Outs, CTR, and Indexing Myths Debunked

14 Dec 2025

Contributed by Lukas

E893: How do search engines actually work - and what role do LLMs really play? David Quaid joins the show to break open the search engine black box, e...

December 2025 Google Core Update: YouTube Wins, AI Sites Shake, and SERPs Get Restructured

13 Dec 2025

Contributed by Lukas

E892: Google just dropped the December 2025 Core Update, and the early signs point to major SERP changes - not just rankings, but how traffic is distr...

From Google Wiping Out My Entire Business to Scaling 1,000+ Sites: SEO Truths No One Tells You

12 Dec 2025

Contributed by Lukas

E891: One of the wildest SEO journeys you'll ever hear. Tryggvi Rafn went from running a portfolio of sites that were absolutely crushing it… to wak...

SEO Listicles Are Taking Over AI - But Will Google Kill Them?

11 Dec 2025

Contributed by Lukas

E890: One of the most debated SEO tactics today: companies publishing "Best X in Y" listicles and ranking themselves #1. For years, this has been a co...

Scaling Image SEO with AI: Alt Text, Visual Search & Gemini Workflows

10 Dec 2025

Contributed by Lukas

889: We break down image SEO, visual search, AI-generated alt text at scale using Gemini, and Easter Eggs in alt text! The timeless SEO sage, Gagan Gh...

Stop Making Service Area Pages You'll Never Rank For - Do THIS Instead

09 Dec 2025

Contributed by Lukas

E888: Stop making service area pages you'll never rank for. We break down one of the most common local SEO mistakes new businesses make - trying to ra...

Parasite Properties: The SEO Tactic That Will Explode in 2026

08 Dec 2025

Contributed by Lukas

E887: Parasite Properties - the long-term SEO assets brands build to influence Google, AI models, and customer decision-making. These properties rank ...

Backlinks STILL Work After They're Deleted? The Experiment That Shocked SEOs.

07 Dec 2025

Contributed by Lukas

E886: Link echoes / link ghosts in SEO are one of the most misunderstood concepts in search ranking. Most people still believe that when a backlink is...

The SEO Hack LLMs Love: How Self-Promotional "Best X" Lists Dominate ChatGPT

06 Dec 2025

Contributed by Lukas

E885: How self-promotional "Best X" lists dominate ChatGPT results and how you can use them to increase AI visibility and drive more traffic from LLMs...

The Shockingly Easy Way to Rank: Listicle Self-Plugs, Medium, and the Future of SEO

05 Dec 2025

Contributed by Lukas

E884: Some of the most shockingly effective SEO tactics of 2025: listicle self-plugs, Medium parasite SEO, Reddit domination, AI visibility hacks… t...

AI Poisoning: The Return of Black-Hat SEO (And How It Could Destroy Your Brand)

04 Dec 2025

Contributed by Lukas

E883: AI poisoning is here - and it's shockingly easy. New research shows that bad actors can manipulate LLMs with as few as 250 malicious documents, ...

How to Influence LLMs: The Comparison Table Growth Hack No One Is Using

03 Dec 2025

Contributed by Lukas

E882: How to influence LLMs like ChatGPT, Claude, Perplexity, and AI search engines by giving them the exact brand comparison data you want them to us...

Local SEO Masterclass: Darren Shaw on Ranking Factors, Reviews, and Google Business Hacks

02 Dec 2025

Contributed by Lukas

E881: Local SEO in 2026 - this is EVERYTHING you need to know to get top positions in the map pack with a Google Business Profile that CONVERTS. Darre...

Does Geotagging Help SEO? The 10-Week Study That Settles It

01 Dec 2025

Contributed by Lukas

E880: Does adding GPS coordinates to your photos actually boost your Google Business Profile rankings? For years, SEOs have debated whether geotagging...

Penguin, Backlinks, and AI Spam - Lessons from a Decade of SEO

30 Nov 2025

Contributed by Lukas

E879: I break down one of the most powerful lessons from the last decade of SEO - why shortcut tactics (including AI spam, auto-posting, link networks...

The 6 Steps of SEO: The RIGHT Order to Maximize Your Results

29 Nov 2025

Contributed by Lukas

E878: I break down the 6 critical steps of SEO in the exact order you must follow to avoid wasting time and resources. Most people get SEO backwards, ...

2026 SEO & AI Predictions: What Tactics Will Die and What Will Dominate

28 Nov 2025

Contributed by Lukas

E877: I break down the SEO and AI tactics that are likely to get penalized by Google and AI systems in 2026 - and the single strategy that will domina...

Gemini 3 Just Changed SEO Forever: AI Fan-Outs, Dynamic UIs & Why You Need an SEO Copywriter ASAP

27 Nov 2025

Contributed by Lukas

E876: Gemini 3 just changed the game. Edward and Gagan Ghotra break down how Google's new Gemini 3 model is fundamentally transforming SEO, AI search ...

Stop 'Just Making Good Content': How to Fix Your SEO with Fresh Eyes

26 Nov 2025

Contributed by Lukas

E875: Everyone says "just make good content" - but what does that actually mean? I break down the uncomfortable but insanely effective method for crea...

Nick Eubanks (Semrush VP) on AI Visibility, Evidence Clusters & the Future of Search

25 Nov 2025

Contributed by Lukas

E874: Nick Eubanks (Vice President of Owned Media at Semrush) joins the pod to break down what businesses need to do right now to win in AI search - a...

8 Proven Link Building Strategies from the SEO Subreddit

24 Nov 2025

Contributed by Lukas

E873: I break down the top link building strategies shared by professionals in a high-performing SEO subreddit thread. These are real-world approaches...

How ANY Local Business Can Hit $100K/Month in 90 Days With SEO (BUT Most Get It Wrong)

23 Nov 2025

Contributed by Lukas

E872: Most "experts" say SEO takes 12 months to work. Sarvesh Shrivastava, today's guest, shows that for local businesses, that's flat-out wrong. With...

Free SEO Tools That Actually Work: David Quaid On Bing, Backlinks & Ranking Fast

22 Nov 2025

Contributed by Lukas

E871: SEO legend David Quaid is back with a high-value breakdown of the most powerful free SEO tools - including several hidden features inside Bing W...

Dominate Shopify SEO: Long-Tail Strategy, AI Scaling & Reddit Leverage with Kai Cromwell

21 Nov 2025

Contributed by Lukas

E870: I sit down with Kai Cromwell to break down one of the most effective Shopify SEO strategies in use today. Kai specializes exclusively in Shopify...

Topical Authority Finally Clicked: SEO Is Mechanical, Not Mystical

20 Nov 2025

Contributed by Lukas

E869: I break down a viral post from the SEO subreddit that perfectly explains how Google actually ranks pages. Forget the overcomplicated strategies,...

Brand Building for SEO: The System That Actually Works

19 Nov 2025

Contributed by Lukas

E868: We break down one of the most overlooked but essential drivers of search engine rankings: brand building. Modern SEO goes far beyond backlinks a...

Stop Putting Every Page on the Root Domain: A Better SEO Structure Explained

18 Nov 2025

Contributed by Lukas

E867: A common SEO mistake: placing every page directly off the root domain. You'll learn why proper subfolder structure matters for user experience, ...

The Modifier Strategy: Turn Low-Volume Keywords Into High-Value Buyers

17 Nov 2025

Contributed by Lukas

E866: A simple but overlooked SEO tactic: using modifiers to turn low-volume keywords into very, veryyyy high-value buyers. By adding targeted modifie...

Black Hat AI SEO Is Here - And How to Fight Back

16 Nov 2025

Contributed by Lukas

E865: A new and growing issue in digital marketing is emerging: black hat AI SEO and the use of fake, AI-generated negative review articles to manipul...

EU vs Google: The Parasite SEO War Explodes

15 Nov 2025

Contributed by Lukas

E864: I break down the European Commission's new antitrust investigation into Google's enforcement of its site reputation abuse and anti-parasite SEO ...

LinkedIn Is the Biggest Opportunity on the Internet Right Now

14 Nov 2025

Contributed by Lukas

E683: LinkedIn is exploding - and few people are talking about it. I break down why LinkedIn is quietly becoming the biggest growth opportunity on the...

Why Brand Is the Future of SEO (and AI Won't Replace It)

13 Nov 2025

Contributed by Lukas

E862: Mordy Oberstein - former Head of Communications at Semrush and Former SEO Brand Advisor at Wix - joins Edward to talk about why brand is becomin...

Google Is Pushing a Literal AI Spam Machine..

12 Nov 2025

Contributed by Lukas

E861: Google just expanded Opal, its no-code automation tool, to 160+ countries, and the SEO world is not happy. Opal is being promoted as a tool to g...

Scaling SEO, Getting Penalized, and Growing Anyway - with Julian Goldie

11 Nov 2025

Contributed by Lukas

E860: Julian Goldie joins the pod! This episode is the rise, setback, and rebound of one of the most talked-about SEO operators in the space. From rap...

AI & LLM Visibility: A Practical Guide for Ranking in AI Results

10 Nov 2025

Contributed by Lukas

E859: David Quaid returns to explain how large language models surface webpages and how you can measure and influence your visibility in tools like Ch...

Google Just Killed More Schema Types - Here's What You Should Focus on Instead

09 Nov 2025

Contributed by Lukas

E858: Google has officially removed support for several structured data types, confirming a trend that has been developing over the last several years...

Black Friday SEO: Last-Minute Strategies That Still Work (2025 Edition)

08 Nov 2025

Contributed by Lukas

E857: How to prepare your website for Black Friday and Cyber Monday 2025 using search engine optimization. Even though the holiday shopping season is ...

How Promptwatch Crashed Reddit's Stock by 10%

07 Nov 2025

Contributed by Lukas

E856: Klass Foppen of Promptwatch and Gagan Ghotra join the show! We discuss the analysis that triggered headlines across the tech industry - a report...

New Data: 57% of Google Searches Are Zero-Click – How AI Is Changing User Behavior

06 Nov 2025

Contributed by Lukas

E855: New data reveals that 57% of all Google searches are zero-click. SVP of Marketing at Datos, Belinda Conde, joins the show to reveal that more th...

The God of SEO: Charles Floate on AI, Black Hat SEO, and Beating Google

05 Nov 2025

Contributed by Lukas

E854: The God of SEO himself - Charles Floate - joins the show to reveal how AI, automation, and black hat SEO tactics are reshaping Google and the en...

Pogo Sticking: The Hidden SEO Killer (and How to Fix It)

04 Nov 2025

Contributed by Lukas

E853: We break down one of the most important factors in SEO - pogo sticking. You'll learn what it is, why it matters, how Google measures it, and the...

He Shut Down His AI SEO Startup After This Brutal Realization

03 Nov 2025

Contributed by Lukas

E852: He built an AI SEO startup, and then shut it down after realizing the brutal truth about what actually builds visibility in LLMs. We break down ...

The Real Reason I'm Obsessed with SEO

02 Nov 2025

Contributed by Lukas

E851: Ever wonder why some people never shut up about SEO? I break down the real reason I'm obsessed with search engine optimization - not just for th...

Insane Local SEO Tactics That Work (Get a Second Google Account)

01 Nov 2025

Contributed by Lukas

E850: Wild local SEO tactics that work - including one that involves using a second Google account. This episode covers real-world strategies that loc...

What to Do If You Love SEO But Don't Know Where to Start

31 Oct 2025

Contributed by Lukas

E849: You're into SEO - you love search engine optimization - but you don't have a website, a product, or even a clear direction yet. You just want to...

The Profit Lie Every Marketing Agency Believes

30 Oct 2025

Contributed by Lukas

E848: Most marketing agencies claim to be "profit-driven." Nathan Perdriau says that's a lie. Nathan - co-founder of Blue Sense Digital - joins us to ...

He Made $500K/Month from SEO - Then Google Destroyed His Sites (Jacky Chou)

29 Oct 2025

Contributed by Lukas

E847: Jacky Chou built an SEO empire that made $500K per month - until Google wiped out 15 of his sites overnight. Now he's back and crushing harder t...

The SEO Playbook That Actually Works: PageRank, Topical Authority & Real Results

28 Oct 2025

Contributed by Lukas

E846: David Quaid shares the SEO playbook that delivers consistent results. With more than 26 years of experience leading digital growth, David has he...

How to Hit $100K/Month in Under 90 Days with Local SEO

27 Oct 2025

Contributed by Lukas

E845: They said SEO takes 12 months to work. But the truth is, a local business can hit $100k/month in under 90 days.  Here's exactly how to do it: 1...

Simple Website Changes That 4X Your Conversions

26 Oct 2025

Contributed by Lukas

E843: You can drive all the traffic in the world… but if your website doesn't convert, it doesn't matter. I break down real stories from marketers w...

The Big AI Visibility Lie No One's Talking About

25 Oct 2025

Contributed by Lukas

E842: Everyone's talking about "AI visibility," but almost no one is asking the right questions. Is it actually real - or just another marketing buzzw...

Will ChatGPT's New Browser Kill SEO: What Atlas Means for Marketers

24 Oct 2025

Contributed by Lukas

842: OpenAI just released its new browser, ChatGPT Atlas, and many people are asking if this could mark the end of SEO as we know it. I break down wha...

Everything You Know About Marketing Analytics Is WRONG

23 Oct 2025

Contributed by Lukas

841: Everything you know about marketing analytics… is wrong. Today's guest, Jeff Greenfield, built one of the world's first multi-touch attribution...

The Harsh Truth About Link Building (Most SEOs Don't Want You To Know)

22 Oct 2025

Contributed by Lukas

E840: Most SEOs are building links the wrong way - and they don't even know it. Alejandro Meyerhans, a link building expert, joins the podcast to shar...

The Hidden Keyword Gaps Google Is Begging You to Fill

21 Oct 2025

Contributed by Lukas

E839: 95% of SEOs and 99.9999% of digital marketers completely miss this concept - keyword gaps inside the SERP itself. I break down exactly what a ke...

Unconfirmed Google Algorithm Update? What SEOs Are Seeing Right Now (October 2025)

20 Oct 2025

Contributed by Lukas

E838: Is another Google core algorithm update coming? Between October 15th and 18th, multiple SEO tracking tools recorded high levels of ranking volat...

What You Should Never Automate in SEO (And Why Everyone Gets This Wrong)

19 Oct 2025

Contributed by Lukas

E837: What should never be automated in SEO - and why do so many marketers get this wrong? I break down a viral Reddit thread that sparked dozens of h...

How Originality.ai Dominates SEO: Ranking for 13,000 High-Value Keywords with 78K Backlinks

18 Oct 2025

Contributed by Lukas

E836: How did Originality.ai become one of the biggest SEO success stories in the AI space? I sit down with the company's CMO, Madeleine Lambert, who ...

AI SEO Is Being Gamed: $6 Press Releases, Reddit Tricks & Google's Broken AI Mode

17 Oct 2025

Contributed by Lukas

E835: AI SEO is officially being gamed - and Google's AI mode can't keep up. Two of the best SEO minds on 𝕏, Gagan Ghotra and Harpreet Singh, join ...

AI SEO Is a Scam? 10 Reasons GEO Isn't a Thing

16 Oct 2025

Contributed by Lukas

E834: Is "AI SEO" (a.k.a. GEO - Generative Engine Optimization) actually a thing… or just another hype bubble? I break down a viral LinkedIn post ou...

Reputation Experts: The Hidden SEO Trick That Made $190 Million In Months!

15 Oct 2025

Contributed by Lukas

E833: Online reviews are one of the most important ranking and conversion factors in digital marketing - yet most businesses ignore them. Reputation m...

From 1,000 to 200,000 Clicks: The INSANE SEO Comeback of HouseFresh.com

14 Oct 2025

Contributed by Lukas

E832: HouseFresh went from 1,000 clicks a month to over 200,000 clicks a month - a 4x increase from their peak before Google's Helpful Content Update ...

Creating "Best X" Articles the Right Way: How to Rank and Influence LLMs

13 Oct 2025

Contributed by Lukas

E831: How to create "best X" articles the right way - not just to rank in Google, but to influence large language models (LLMs) like ChatGPT. This is ...

Pieter Levels' Genius Programmatic SEO Strategy Explained

12 Oct 2025

Contributed by Lukas

E830: We break down Pieter Levels' programmatic SEO strategy - the approach behind his projects like RemoteOK, NomadList, PhotoAI, and InteriorAI. Mos...

The Dark Side of SEO: How Marketers Get Competitors Banned (and How to Protect Yourself)

11 Oct 2025

Contributed by Lukas

E829: The supreme art of the marketing war is to subdue your competition without fighting. I share the dark combative side of SEO - the shady tactics ...

How Direct Mail Became a Secret Weapon in the Digital Age (And How To Do a Campaign)

10 Oct 2025

Contributed by Lukas

E828: Direct mail has quietly made a comeback. In a world crowded with emails and digital ads, physical mail is getting attention again - and deliveri...

Ranking Social Media Platforms by How Well They Rank on Google (Parasite SEO Explained)

09 Oct 2025

Contributed by Lukas

E827: I rank the top social media platforms by how well they show up on Google - and break down what people call parasite SEO. You'll learn which plat...

How to Do AI-Generated SEO Blog Content (the Right Way)

08 Oct 2025

Contributed by Lukas

E826: AI-written blog content is everywhere - but how do you actually do it the right way for SEO? I break down the 3 levels of AI-generated SEO blog ...

Why Big Blogs Are Collapsing (And How to Fix Them) - Lars Lofgren

07 Oct 2025

Contributed by Lukas

E825: Big blogs that once dominated SEO are now collapsing - and it's not just because of AI. The SEO legend, Lars Lofgren joins the show. Lars was on...

Google's AI Is Rewriting Meta Descriptions (And Killing Top-of-Funnel SEO)

06 Oct 2025

Contributed by Lukas

E824: Google looks to be dropping a big change: AI-generated meta descriptions made to perfectly satisfy search intent. That means fewer clicks for sh...

SEO Is an Enigma? Breaking Down Backlink Myths & Real Strategies

05 Oct 2025

Contributed by Lukas

E823: Backlinks, domain authority, page speed… SEO can feel like an enigma.  I break down one of the most popular posts from the SEO subreddit and ...

Is Reddit Dead for SEO & ChatGPT? The Truth About AI Citations

04 Oct 2025

Contributed by Lukas

E822: Reddit's influence on SEO and ChatGPT results has taken a surprising hit - but is it really over? I break down the sudden drop in Reddit citatio...

Slop as a Service: The Guaranteed SEO Collapse?

03 Oct 2025

Contributed by Lukas

E821: AI-generated SEO "slop" content has fueled explosive growth for startups - but Google's latest spam update shows just how fast it can collapse. ...

Why HubSpot Lost 20M Clicks (and How They Plan to Recover)

02 Oct 2025

Contributed by Lukas

E820: HubSpot's organic traffic collapsed from 24M monthly clicks down to just 3.6M - their lowest since 2018. At Inbound 2025, they shared how they p...

ChatGPT Checkouts Are Here (SEO Goldmine or AI Fail?)

01 Oct 2025

Contributed by Lukas

E819: ChatGPT now has Instant Checkouts with Etsy, Shopify, and Stripe. Is this the future of e-commerce - or a recipe for chaos? I break down: - What...

Google Kills "num=100": Why It's Actually Good for SEOs

30 Sep 2025

Contributed by Lukas

E818: Google just removed the num=100 parameter - the ability to see 100 results per page - and the SEO world freaked out. But could this actually be ...

Lovable's Explosive Programmatic SEO Growth: Smart Strategy or Reckless Scaling?

29 Sep 2025

Contributed by Lukas

E817: Lovable has gone from 650 clicks a month to over 363,000 clicks - all through programmatic SEO. We break down exactly how Lovable pulled off thi...

LLM SEO: Short-Term Hacks vs Long-Term Wins (AI Overviews, Perplexity, ChatGPT)

28 Sep 2025

Contributed by Lukas

E816: How brands show up inside AI search - what still works, what's dead, and how to play the long game without getting sucked into spammy tactics. M...

1 Billion Users on Google Discover - The SEO Opportunity Everyone's Sleeping On

27 Sep 2025

Contributed by Lukas

E815: Google Discover quietly drives traffic from over 1 billion users, yet most SEOs and marketers in the West barely talk about it. Gagan Ghotra ret...

How 3 People Hit $1M ARR in 6 Months with $0 CAC (Using AI Agents)

26 Sep 2025

Contributed by Lukas

E814: In just six months, Swan scaled from zero to one million ARR with only three people on the team and zero customer acquisition cost. This is a de...

Why UX Beats SEO Best Practices (and Gets Better Rankings)

25 Sep 2025

Contributed by Lukas

E813 - Most marketers obsess over SEO best practices - keywords, backlinks, and technical tweaks. But the truth is, user experience (UX) often does mo...

Scaling SEO with AI: Automations, Short-Form Video, and the Future of Ranking

24 Sep 2025

Contributed by Lukas

E812: Nico Gorroño from AI Ranking joins the podcast to show how to use AI automations for SEO. We cover everything from exact prompts, to scaling A...

The Fake 'GEO' Movement: How SEO Disinfo Campaigns Target Creators

23 Sep 2025

Contributed by Lukas

E811: Big money is flowing into a coordinated disinformation campaign to convince creators and marketers that "SEO is dead" and "GEO" is the future. I...

3 SEO Epiphanies That Changed Everything (and Helped Me Outrank the NYT)

22 Sep 2025

Contributed by Lukas

E810: I share three of the biggest SEO epiphanies I've ever had. These discoveries completely changed how I approach ranking on Google - and they've h...

Google Kills 100-Result Pages: SEO Tools in Chaos

21 Sep 2025

Contributed by Lukas

E809: Google just killed the &num=100 parameter - no more 100-result SERPs.  Search results are now capped at 10 per page, and the fallout is shaking...

Cloud Links Explained: What They Are, How They Work, and If You Should Use Them

20 Sep 2025

Contributed by Lukas

E808: Cloud links are popping up everywhere in SEO circles - but are they a smart way to build authority, or just another risky black hat tactic? Jesp...

Link Building in 2025: First 10 Links, Linkable Assets & HCU Wins (w/ Cyrus Shepard)

19 Sep 2025

Contributed by Lukas

E807: The link game has changed. Cyrus Shepard breaks down how to get your first 10 backlinks fast, build linkable assets that earn links on autopilot...

Schema Is Useless for LLMs: The SEO Lie That's Finally Exposed

18 Sep 2025

Contributed by Lukas

E806: Since the release of ChatGPT, SEO influencers and agencies have been pushing the idea that schema is essential for LLMs - and as it turns out, t...

SEO Isn't Dead - It's Just Your Rankings Collapsed

17 Sep 2025

Contributed by Lukas

E805: A co-founder of a billion-dollar content marketing company and CRM went on a huge business podcast and blamed AI for their traffic collapse. But...

Local SEO in 2025: What Actually Works (w/ Joy Hawkins)

16 Sep 2025

Contributed by Lukas

E804: Local SEO is changing fast in 2025 - AI Overviews, reviews, hours, link building, service area pages… what actually works right now? Joy Hawki...

Google’s War on Scaled AI Content: The Rise and Fall of AInvest

15 Sep 2025

Contributed by Lukas

E803: Google is pursuing AI-generated content hard in its recent Spam Update. I share the dramatic collapse of AInvest, the AI-generated financial new...