The Edward Show

Your SEO Titles Are Lying to Visitors (Here's How to Fix It)

12 Feb 2026

Contributed by Lukas

E953: I break down a very common mistake I see when people use my SEO page title formula - and why it quietly hurts conversions. You can write a great...

Creating Research Report Linkable Assets That Journalists Actually Share

11 Feb 2026

Contributed by Lukas

E952: I break down how to create research report linkable assets that journalists want to share - without needing proprietary data, expensive surveys,...

Why Google Crawls Your Page but Refuses to Index It (And How to Fix It)

10 Feb 2026

Contributed by Lukas

E951: I break down one of the most frustrating messages in Google Search Console: "Crawled, currently not indexed." Your page was crawled. There were ...

He Invented a Term - and Got Google & AI to Believe It

09 Feb 2026

Contributed by Lukas

E950: David Quaid returns to the podcast to show how simple SEO can actually be. Instead of chasing competitive keywords, buying tools, or following c...

The Backlink Strategy That Gets Me 20 Journalist Links a Month

08 Feb 2026

Contributed by Lukas

E949: Most people fail at journalist link building because they pitch what they want to say - not what the journalist is actually looking for. I break...

Why Low-Authority Backlinks Can Outperform High-Authority Ones

07 Feb 2026

Contributed by Lukas

E948: A real SEO case study that challenges one of the most common link-building assumptions: that higher domain authority backlinks are always better...

The Backlink Mistake Almost Every SEO Makes (And How PR Fixes It)

06 Feb 2026

Contributed by Lukas

E947: Most SEOs are building backlinks the wrong way. I break down the backlink mistake almost every SEO makes: building links purely for rankings ins...

Google Is Firing Shots: Self-Promotional Listicles Are Getting Wiped Out

05 Feb 2026

Contributed by Lukas

E946: Google search volatility is hitting hard, and this time the pattern is clear. We break down why Google appears to be cracking down on self-promo...

From SEO TikTok to $18M Agencies: How Creators Actually Scale

04 Feb 2026

Contributed by Lukas

E945: I'm joined by Matt Diamante and Jake Tlapek for a long-form, unfiltered conversation about what actually happens after you win on social media. ...

Is E-commerce SEO Dead? Google's Universal Commerce Protocol & the Future of Search

03 Feb 2026

Contributed by Lukas

E944: Google has introduced the Universal Commerce Protocol (UCP), a system that allows merchants to send product data directly to Google so users can...

How to Get High-Quality Backlinks From Podcast Appearances

02 Feb 2026

Contributed by Lukas

E943: How to get high-quality backlinks from podcast appearances and why podcast guesting is one of the most effective and overlooked SEO strategies a...

An $80 Press Release Ranked #1 on Google (And Tricked AI)

01 Feb 2026

Contributed by Lukas

E942: A real case study showing how an $80 press release from Matt Diamante (Hey Tony Agency) ranked #1 on Google for a non-branded keyword and influe...

Google Is Breaking SEO: Permanent Manual Actions, AI Search & the Rise of Black Hat

31 Jan 2026

Contributed by Lukas

E941: Edward is joined by Charles Floate and David Quaid for a deep, technical conversation about what is actually happening in search right now - and...

Google Penalties Are Becoming Permanent (And That Changes Everything)

30 Jan 2026

Contributed by Lukas

E940: Google penalties are no longer feeling like temporary setbacks. More and more site owners are fixing everything they're told to fix, submitting ...

How to Build Backlinks for a Brand New Website (From Zero Authority)

29 Jan 2026

Contributed by Lukas

E939: If you've just launched a website and have no backlinks, this episode walks through how to build links the right way - without shortcuts, spam, ...

YouTube Just Overtook Reddit in AI Search (Here's How to Win Citations)

28 Jan 2026

Contributed by Lukas

E938: I break down new data showing that YouTube has officially overtaken Reddit as the most cited social platform in AI search, including large langu...

Claude Cowork Is a Literal Cheat Code for SEO (Here's How Agencies See It)

27 Jan 2026

Contributed by Lukas

E937: Watch on YouTube: https://youtu.be/e13R_Z1pFwk A deep, practical look at how Claude Cowork is changing the way SEO work is actually executed. Th...

How to Build Local Backlinks That Actually Increase Local Rankings

26 Jan 2026

Contributed by Lukas

E936: Local SEO lives or dies by local authority - and one of the biggest drivers of that authority is local backlinks. I break down exactly how to bu...

This Funded AI Startup Is Repeating a Massive SEO Mistake

25 Jan 2026

Contributed by Lukas

E935: I break down a recently funded AI startup that is scaling SEO with unchecked, fully AI-generated financial content - and why this strategy has a...

Why Google Killed Num=100: The Secret War Against OpenAI (feat. Moz's Jonathan Berthold)

24 Jan 2026

Contributed by Lukas

E934: Google's quiet removal of the num=100 parameter sent shockwaves through the SEO tooling ecosystem. Many called it an apocalypse. Others barely n...

The URL Structure That Makes or Breaks Your SEO

23 Jan 2026

Contributed by Lukas

E933: How URL structure directly impacts SEO performance, topical authority, and whether Google views your site as legitimate or spammy. I walk throug...

The Wildest Marketing Alpha Right Now: Digg, ChatGPT Ads & Early-Mover Wins

22 Jan 2026

Contributed by Lukas

E932: I break down the most interesting marketing opportunities I'm seeing right now and why they matter if you care about getting in early. We start ...

How Small Law Firms Beat Big Brands in Google (Legal SEO Masterclass)

21 Jan 2026

Contributed by Lukas

E931: Small and mid-sized law firms regularly can outrank national legal brands in Google, even with smaller teams and far lower marketing budgets. Th...

How to Expand Local SEO Into New Cities (Without Getting Penalized by Google)

20 Jan 2026

Contributed by Lukas

E930: Expanding local SEO into new cities is harder than most businesses expect, and doing it the wrong way can get you suspended or quietly ignored b...

3 Link Building Techniques That Still Work (Local, SaaS & Any Industry)

19 Jan 2026

Contributed by Lukas

E929: David Quaid joins the show to break down three link building techniques that still work today across local businesses, SaaS companies, and any o...

Digg Just Relaunched - And It's the Wildest Parasite SEO Opportunity of the Decade

18 Jan 2026

Contributed by Lukas

E928: Digg is back, and almost nobody is paying attention. I break down why Digg's relaunch quietly created one of the most powerful parasite SEO oppo...

Why Every SEO Strategy Needs a Press Kit (Most People Miss This)

17 Jan 2026

Contributed by Lukas

E927: Why a press kit is one of the most overlooked parts of long-term SEO and brand marketing - and how it directly impacts rankings, links, conversi...

Schema Is Useless for SEO (and Probably for AI Too)

16 Jan 2026

Contributed by Lukas

E926: Jake Hundley and David Quaid join the show to break down one of the most misunderstood topics in SEO: schema markup. For years, marketers, agenc...

Topical Authority Isn't Blog Posts - It's This

15 Jan 2026

Contributed by Lukas

E925: Most people think topical authority comes from publishing endless blog posts. That idea is wrong - and it's why so many SEO strategies fail. I b...

Google Is Easier to Game Than Ever - And Black-Hat SEOs Are Winning

13 Jan 2026

Contributed by Lukas

E924: I sit down with Lars Lofgren and Jacky Chou to talk about what's really happening inside search right now - not the PR version, not the Google b...

How to Influence ChatGPT & LLMs in 2026 - The SEO Playbook Nobody Is Talking About

13 Jan 2026

Contributed by Lukas

E923: Metehan Yeşilyurt, one of the most respected AI visibility and SEO researchers in the world, joins the show! Metehan has spent the past year re...

He Tested How Easy It Is to Trick AI - The Results Are Terrifying

12 Jan 2026

Contributed by Lukas

E922: SEO researcher, Mateusz Makosiewicz, created a completely fake luxury brand, published a few fabricated stories about it on Reddit and Medium, a...

How Teal Gets 1 Million Google Clicks a Month with AI-Powered SEO

11 Jan 2026

Contributed by Lukas

E921: Edward sits down with David Fano, Head of Growth at Teal and former WeWork executive, to break down how Teal built one of the largest SEO engine...

Google vs. Grokipedia: The AI Encyclopedia That Exploded From 19 Clicks to 3.2 Million Clicks

10 Jan 2026

Contributed by Lukas

E920: I break down one of the most unusual and important SEO stories of the decade: how Grokipedia, an AI-generated encyclopedia connected to Elon Mus...

The Dark Reality of Link Building in iGaming, Crypto & Restricted Niches

09 Jan 2026

Contributed by Lukas

919: Charles Floate joins the show to reveal what link building looks like inside restricted and gray market verticals like iGaming, crypto, and predi...

XML Sitemaps Don't Fix SEO (Authority Does)

08 Jan 2026

Contributed by Lukas

E918: David Quaid returns to the show to break down one of the most misunderstood topics in SEO: XML sitemaps. Every day, people are told that if thei...

Systemizing SEO: How Top Operators Scale Rankings in the AI Era (w/ Nathan Gotch)

07 Jan 2026

Contributed by Lukas

E917: I'm joined by Nathan Gotch to break down how modern SEO actually works in the AI era - and why systemizing your process matters more than ever. ...

Why Google Erased Cointelegraph Overnight

06 Jan 2026

Contributed by Lukas

E916: I break down one of the most extreme search visibility collapses I've ever seen. Cointelegraph - one of the largest and most established crypto ...

EEAT Explained: What Google Actually Uses to Judge Trust & Quality

05 Jan 2026

Contributed by Lukas

E915: We break down EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) and how Google evaluates website quality - straight from Goog...

Why "Easy SEO" Beats Fancy SEO (And Always Has)

04 Jan 2026

Contributed by Lukas

E914: Cody See joins the show. We break down why simple, fundamentals-driven SEO consistently outperforms complicated, "advanced" tactics - and why th...

Stop Guessing SEO: How to Let Google Tell You What to Rank For

03 Jan 2026

Contributed by Lukas

E913: Practical, repeatable ways to use Google Search Console to make better SEO decisions without guessing. Instead of relying on assumptions, third-...

How Perplexity Ranks Content (And What LLMs Really Care About)

02 Jan 2026

Contributed by Lukas

E912: New research explains how Perplexity evaluates, ranks, and even discards content. If you want your content to be shown, cited, or recommended by...

Google Says This Is the #1 SEO Rule Most People Ignore

01 Jan 2026

Contributed by Lukas

E911: I break down what Google's John Mueller has repeatedly said is the most important rule in SEO: consistency. Not shortcuts. Not trends. Just cons...

How ChatGPT Actually Works (and How to Get Your Content Shown in AI Answers)

31 Dec 2025

Contributed by Lukas

E910: How ChatGPT and other large language models actually generate answers, based on widely shared research on how AI systems use search, training da...

Why AI Garbage Content Ranks in Google

30 Dec 2025

Contributed by Lukas

E909: When you search Google today, you'll often see obviously AI-generated, low-quality content ranking in the top results - sometimes even from big ...

Vibe Coding for SEO: Building Rankable Apps, Tools, and Revenue in Minutes

29 Dec 2025

Contributed by Lukas

E908: We break down how SEOs are using vibe coding and AI development tools to build rankable web apps, calculators, and tools that generate organic t...

How One Blog a Week Took a Local Dentist to 130,000 Monthly Visits

28 Dec 2025

Contributed by Lukas

E907: An SEO copywriter quietly helped a single local dental office grow from almost zero traffic to 130,000 monthly organic visits - using nothing mo...

Google Wasn't Lying: What the Google API Leak Really Revealed About SEO

27 Dec 2025

Contributed by Lukas

E906: I sit down with Shaun Anderson (Hobo Web), one of the most respected SEOs in the industry - someone who has been working in search since the ear...

$24K In → $2.8M Out: The Local SEO Strategy That Actually Works

26 Dec 2025

Contributed by Lukas

E905: An auto repair shop paid $24,000 for SEO. In 11 months, they generated $2.8 million in revenue. This is exactly how that happened and why most l...

Google Just Cut News Traffic in Half (51% → 27%) - Now What?

25 Dec 2025

Contributed by Lukas

E904: New data shows a massive decline in Google Search traffic to news publishers. Here's what this means for anyone relying on organic traffic to su...

SEO Isn't Dead: The AI Search Holiday Special

24 Dec 2025

Contributed by Lukas

E903: Is SEO actually dying, or is the industry just rebranding the same fundamentals under new names like GEO, AEO, and AI SEO? In this long-form hol...

The 5-Minute SEO Hack: Turn 'People Also Ask' Into Instant Topical Authority

23 Dec 2025

Contributed by Lukas

E902: A simple 5-minute SEO hack that can completely change how you build topical authority. David Quaid returns to the show to reveal how to use Goog...

He Updated a Blog Post to the Future - Google Ranked It

22 Dec 2025

Contributed by Lukas

E901: A blog post that ranked for zero keywords was lightly updated to make it look like it had been updated in the future.   No new sections. No URL...

Most SEO Agencies Are Selling You Stuff That Doesn't Work (Here's What Actually Does)

21 Dec 2025

Contributed by Lukas

E900: Most SEO agencies aren't just outdated - many knowingly sell tactics that no longer move rankings, traffic, or revenue. I'm joined by Jake Hundl...

Earned Media 101: How to Get Press, Podcasts, and Brand Mentions Without Paying

20 Dec 2025

Contributed by Lukas

E899: Breaking down how earned media actually works - and how brands, founders, and creators can get press, podcast interviews, and brand mentions wit...

How NapLab Built an SEO Moat (103,000 Keywords, No Shortcuts)

19 Dec 2025

Contributed by Lukas

E898: I sit down with Derek, founder of NapLab, to break down how he built one of the strongest authority sites in a hyper-competitive affiliate niche...

SEO in 2026: AI Mode, Reddit, and What Still Works

18 Dec 2025

Contributed by Lukas

E897: Barry Schwartz (Search Engine Roundtable, Search Engine Land) and David Quaid join the show! We break down what SEO is turning into as we head t...

5 Practical Moves That Will Make You a Better Marketer

17 Dec 2025

Contributed by Lukas

E896: I break down five practical moves that will make you a better marketer. These are things I personally do and use across my own sites, emails, an...

How to Do Blog SEO the Right Way (Using ChatGPT Without Ruining Your Brand)

16 Dec 2025

Contributed by Lukas

E895: Most people do blog SEO wrong. I walk you through the exact process I use doing traditional blog SEO with ChatGPT - step by step - and why you h...

How Much Click-Through Rate Really Impacts Google Rankings

15 Dec 2025

Contributed by Lukas

E894: Click-through rate is now widely understood to be a ranking factor, but most people still underestimate how much it influences search results an...

Inside the Search Engine Black Box: Query Fan-Outs, CTR, and Indexing Myths Debunked

14 Dec 2025

Contributed by Lukas

E893: How do search engines actually work - and what role do LLMs really play? David Quaid joins the show to break open the search engine black box, e...

December 2025 Google Core Update: YouTube Wins, AI Sites Shake, and SERPs Get Restructured

13 Dec 2025

Contributed by Lukas

E892: Google just dropped the December 2025 Core Update, and the early signs point to major SERP changes - not just rankings, but how traffic is distr...

From Google Wiping Out My Entire Business to Scaling 1,000+ Sites: SEO Truths No One Tells You

12 Dec 2025

Contributed by Lukas

E891: One of the wildest SEO journeys you'll ever hear. Tryggvi Rafn went from running a portfolio of sites that were absolutely crushing it… to wak...

SEO Listicles Are Taking Over AI - But Will Google Kill Them?

11 Dec 2025

Contributed by Lukas

E890: One of the most debated SEO tactics today: companies publishing "Best X in Y" listicles and ranking themselves #1. For years, this has been a co...

Scaling Image SEO with AI: Alt Text, Visual Search & Gemini Workflows

10 Dec 2025

Contributed by Lukas

889: We break down image SEO, visual search, AI-generated alt text at scale using Gemini, and Easter Eggs in alt text! The timeless SEO sage, Gagan Gh...

Stop Making Service Area Pages You'll Never Rank For - Do THIS Instead

09 Dec 2025

Contributed by Lukas

E888: Stop making service area pages you'll never rank for. We break down one of the most common local SEO mistakes new businesses make - trying to ra...

Parasite Properties: The SEO Tactic That Will Explode in 2026

08 Dec 2025

Contributed by Lukas

E887: Parasite Properties - the long-term SEO assets brands build to influence Google, AI models, and customer decision-making. These properties rank ...

Backlinks STILL Work After They're Deleted? The Experiment That Shocked SEOs.

07 Dec 2025

Contributed by Lukas

E886: Link echoes / link ghosts in SEO are one of the most misunderstood concepts in search ranking. Most people still believe that when a backlink is...

The SEO Hack LLMs Love: How Self-Promotional "Best X" Lists Dominate ChatGPT

06 Dec 2025

Contributed by Lukas

E885: How self-promotional "Best X" lists dominate ChatGPT results and how you can use them to increase AI visibility and drive more traffic from LLMs...

The Shockingly Easy Way to Rank: Listicle Self-Plugs, Medium, and the Future of SEO

05 Dec 2025

Contributed by Lukas

E884: Some of the most shockingly effective SEO tactics of 2025: listicle self-plugs, Medium parasite SEO, Reddit domination, AI visibility hacks… t...

AI Poisoning: The Return of Black-Hat SEO (And How It Could Destroy Your Brand)

04 Dec 2025

Contributed by Lukas

E883: AI poisoning is here - and it's shockingly easy. New research shows that bad actors can manipulate LLMs with as few as 250 malicious documents, ...

How to Influence LLMs: The Comparison Table Growth Hack No One Is Using

03 Dec 2025

Contributed by Lukas

E882: How to influence LLMs like ChatGPT, Claude, Perplexity, and AI search engines by giving them the exact brand comparison data you want them to us...

Local SEO Masterclass: Darren Shaw on Ranking Factors, Reviews, and Google Business Hacks

02 Dec 2025

Contributed by Lukas

E881: Local SEO in 2026 - this is EVERYTHING you need to know to get top positions in the map pack with a Google Business Profile that CONVERTS. Darre...

Does Geotagging Help SEO? The 10-Week Study That Settles It

01 Dec 2025

Contributed by Lukas

E880: Does adding GPS coordinates to your photos actually boost your Google Business Profile rankings? For years, SEOs have debated whether geotagging...

Penguin, Backlinks, and AI Spam - Lessons from a Decade of SEO

30 Nov 2025

Contributed by Lukas

E879: I break down one of the most powerful lessons from the last decade of SEO - why shortcut tactics (including AI spam, auto-posting, link networks...

The 6 Steps of SEO: The RIGHT Order to Maximize Your Results

29 Nov 2025

Contributed by Lukas

E878: I break down the 6 critical steps of SEO in the exact order you must follow to avoid wasting time and resources. Most people get SEO backwards, ...

2026 SEO & AI Predictions: What Tactics Will Die and What Will Dominate

28 Nov 2025

Contributed by Lukas

E877: I break down the SEO and AI tactics that are likely to get penalized by Google and AI systems in 2026 - and the single strategy that will domina...

Gemini 3 Just Changed SEO Forever: AI Fan-Outs, Dynamic UIs & Why You Need an SEO Copywriter ASAP

27 Nov 2025

Contributed by Lukas

E876: Gemini 3 just changed the game. Edward and Gagan Ghotra break down how Google's new Gemini 3 model is fundamentally transforming SEO, AI search ...

Stop 'Just Making Good Content': How to Fix Your SEO with Fresh Eyes

26 Nov 2025

Contributed by Lukas

E875: Everyone says "just make good content" - but what does that actually mean? I break down the uncomfortable but insanely effective method for crea...

Nick Eubanks (Semrush VP) on AI Visibility, Evidence Clusters & the Future of Search

25 Nov 2025

Contributed by Lukas

E874: Nick Eubanks (Vice President of Owned Media at Semrush) joins the pod to break down what businesses need to do right now to win in AI search - a...

8 Proven Link Building Strategies from the SEO Subreddit

24 Nov 2025

Contributed by Lukas

E873: I break down the top link building strategies shared by professionals in a high-performing SEO subreddit thread. These are real-world approaches...

How ANY Local Business Can Hit $100K/Month in 90 Days With SEO (BUT Most Get It Wrong)

23 Nov 2025

Contributed by Lukas

E872: Most "experts" say SEO takes 12 months to work. Sarvesh Shrivastava, today's guest, shows that for local businesses, that's flat-out wrong. With...

Free SEO Tools That Actually Work: David Quaid On Bing, Backlinks & Ranking Fast

22 Nov 2025

Contributed by Lukas

E871: SEO legend David Quaid is back with a high-value breakdown of the most powerful free SEO tools - including several hidden features inside Bing W...

Dominate Shopify SEO: Long-Tail Strategy, AI Scaling & Reddit Leverage with Kai Cromwell

21 Nov 2025

Contributed by Lukas

E870: I sit down with Kai Cromwell to break down one of the most effective Shopify SEO strategies in use today. Kai specializes exclusively in Shopify...

Topical Authority Finally Clicked: SEO Is Mechanical, Not Mystical

20 Nov 2025

Contributed by Lukas

E869: I break down a viral post from the SEO subreddit that perfectly explains how Google actually ranks pages. Forget the overcomplicated strategies,...

Brand Building for SEO: The System That Actually Works

19 Nov 2025

Contributed by Lukas

E868: We break down one of the most overlooked but essential drivers of search engine rankings: brand building. Modern SEO goes far beyond backlinks a...

Stop Putting Every Page on the Root Domain: A Better SEO Structure Explained

18 Nov 2025

Contributed by Lukas

E867: A common SEO mistake: placing every page directly off the root domain. You'll learn why proper subfolder structure matters for user experience, ...

The Modifier Strategy: Turn Low-Volume Keywords Into High-Value Buyers

17 Nov 2025

Contributed by Lukas

E866: A simple but overlooked SEO tactic: using modifiers to turn low-volume keywords into very, veryyyy high-value buyers. By adding targeted modifie...

Black Hat AI SEO Is Here - And How to Fight Back

16 Nov 2025

Contributed by Lukas

E865: A new and growing issue in digital marketing is emerging: black hat AI SEO and the use of fake, AI-generated negative review articles to manipul...

EU vs Google: The Parasite SEO War Explodes

15 Nov 2025

Contributed by Lukas

E864: I break down the European Commission's new antitrust investigation into Google's enforcement of its site reputation abuse and anti-parasite SEO ...

LinkedIn Is the Biggest Opportunity on the Internet Right Now

14 Nov 2025

Contributed by Lukas

E683: LinkedIn is exploding - and few people are talking about it. I break down why LinkedIn is quietly becoming the biggest growth opportunity on the...

Why Brand Is the Future of SEO (and AI Won't Replace It)

13 Nov 2025

Contributed by Lukas

E862: Mordy Oberstein - former Head of Communications at Semrush and Former SEO Brand Advisor at Wix - joins Edward to talk about why brand is becomin...

Google Is Pushing a Literal AI Spam Machine..

12 Nov 2025

Contributed by Lukas

E861: Google just expanded Opal, its no-code automation tool, to 160+ countries, and the SEO world is not happy. Opal is being promoted as a tool to g...

Scaling SEO, Getting Penalized, and Growing Anyway - with Julian Goldie

11 Nov 2025

Contributed by Lukas

E860: Julian Goldie joins the pod! This episode is the rise, setback, and rebound of one of the most talked-about SEO operators in the space. From rap...

AI & LLM Visibility: A Practical Guide for Ranking in AI Results

10 Nov 2025

Contributed by Lukas

E859: David Quaid returns to explain how large language models surface webpages and how you can measure and influence your visibility in tools like Ch...

Google Just Killed More Schema Types - Here's What You Should Focus on Instead

09 Nov 2025

Contributed by Lukas

E858: Google has officially removed support for several structured data types, confirming a trend that has been developing over the last several years...

Black Friday SEO: Last-Minute Strategies That Still Work (2025 Edition)

08 Nov 2025

Contributed by Lukas

E857: How to prepare your website for Black Friday and Cyber Monday 2025 using search engine optimization. Even though the holiday shopping season is ...

How Promptwatch Crashed Reddit's Stock by 10%

07 Nov 2025

Contributed by Lukas

E856: Klass Foppen of Promptwatch and Gagan Ghotra join the show! We discuss the analysis that triggered headlines across the tech industry - a report...

New Data: 57% of Google Searches Are Zero-Click – How AI Is Changing User Behavior

06 Nov 2025

Contributed by Lukas

E855: New data reveals that 57% of all Google searches are zero-click. SVP of Marketing at Datos, Belinda Conde, joins the show to reveal that more th...

The God of SEO: Charles Floate on AI, Black Hat SEO, and Beating Google

05 Nov 2025

Contributed by Lukas

E854: The God of SEO himself - Charles Floate - joins the show to reveal how AI, automation, and black hat SEO tactics are reshaping Google and the en...